John Barrows

Elevating The People & Profession of Sales

I have been in sales for over 25 years. I have made 400 cold calls a week, led a startup to acquisition, and trained some of the best-performing teams at Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales I teach practical sales execution rooted in real-world experience.

My work focuses on performance. I deliver live workshops, on-demand training, and coaching to help reps fill pipeline, close deals, and build buyer trust. I created Filling the Funnel and Driving to Close for reps and managers who want systems that convert.

I work with SaaS companies, agencies, and professional services teams that want to scale ethically and efficiently. My podcast Make It Happen Mondays has over 100,000 listeners and brings weekly strategy and tactics for sales pros looking to level up fast.

I speak on stage, coach in the trenches, and push for better execution across the board. Topics I cover include outbound frameworks, sales leadership, pipeline velocity, and GTM enablement in an AI-driven environment. I also share openly about mindset, mental health, and managing pressure in this career.

I live in Boston but work globally. I am here to raise the bar for sales and help professionals build careers they are proud of. If that mission speaks to you, let's connect.

My "Why" is to elevate the people and profession of Sales by sharing my earned experience with anyone willing to put in the work so they can achieve whatever level of freedom and success they want in life.

I've delivered my two Signature training programs (Filling the Funnel and Driving to Close) to thousands of Sales professionals at some of the fastest growing companies in the world like Salesforce, Linkedin, Amazon, Okta, Salesloft and many others. 

My membership provides individuals and teams with live monthly training (delivered by me) along with workshops, AMAs and an OnDemand library filled with actionable tips.

None of us have all the answers and things are moving too fast right now for any of us to try and figure it all out on our own.  We need to get back to fundamentals while learning how to evolve and where to add value in this new world of AI. 

If you're willing to put in the work and want to elevate yourself, along with this profession, come join me on this ride.

I’m excited to share that I’m partnering with Apollo.

If you’ve followed me for a while, you know I don’t sit still.

Sales is evolving fast. AI is evolving faster. And I make it a priority to constantly test new platforms, workflows, and tools so I can see what actually works in the field.

I don’t partner with companies because they’re popular.

I partner with companies when I see real impact on execution.

Here’s why Apollo earned that spot:

• It connects data, sequencing, dialing, and enrichment in one workflow
• It reduces tool sprawl and simplifies the prospecting stack
• It drives daily activity instead of adding complexity
• It’s powerful enough for growth teams and practical enough for early-stage orgs
 • Reps actually use it

That last one matters most.

The best tech in the world fails if adoption fails.

What also stood out to me is how Apollo is approaching AI.

They’re not slapping AI onto random features and calling it innovation.

They’re integrating it across the workflow.

From their AI Assistant to the new connector with Claude announced yesterday, the focus is clear. AI is being built into the execution layer.

Not to replace reps.

To accelerate them.

That’s the difference.

Technology should reinforce fundamentals like clear ICP, strong messaging. and consistent activity.

AI should make you more effective at those things. Not distract you from them.

When humans stay in control and AI becomes the accelerator, that’s where real leverage happens.

I’ll be using Apollo in my own prospecting and sharing what I learn along the way.

If you’re evaluating your stack and want something that simplifies the execution layer while building AI in the right way, it’s worth a look.

If you sign up for a paid plan with this link you'll get 2500 bonus credits: https://lnkd.in/eEHtj8Cw

What's the biggest bottleneck you have in your outbound process?

Sales Trainer & Coach | Building Sales Skills & Sales Process | Sales Training Courses & Programs That Deliver

Open article: Apollo Sign Up | Free B2B Sales Intelligence Platform | Apollo.io by get.apollo.io

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