Coalition, Inc.

1st hire on the Growth Team responsible for demand/lead generation and b2b marketing 

Building a B2B demand generation engine by leveraging AI, go-to-market technology, account-based marketing ads, and an automated outbound stack to generate a predictable, qualified sales pipeline

Coalition is a cybersecurity insurance company (Forbes' 2023 FinTech Top 50). Our mission is to solve cyber risk. We do this by combining free cybersecurity tools and services to help businesses prevent and mitigate risk.

B2B Demand Generation / Growth Manager

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member

FoundersHK

FoundersHK 港創人 is a global community of entrepreneurs, technology leaders and investors passionate about propelling the next generation of Hong Kong founders to scale and thrive in all parts of the world.

Startup Mentor (Growth)

Facebook

​Was the 1st hire as an adversarial marketer/white-hat operator at Facebook, where I played a key role in discovering product vulnerabilities before bad actors could exploit them. Special projects including safeguarding the integrity of US midterm election ads, combating e-commerce fraud, and eliminating misleading lead generation advertising

Business Integrity Research Operations Lead

ipsy

Largest beauty subscription in the world with 3m+ paying subscribers 

Co-founded by Michelle Phan, one of the biggest YouTube beauty influencers as of to date
Ranked #6 beauty website in the world in terms of traffic (Source: SimilarWeb)
Top #20 app in the Lifestyle category (free app) in App Store 

First hire growth marketer to head up the paid acquisition team (both in-house and agency, 100% last-click direct-response campaign)
Managed a team of 4 media buyers (2 FTEs, 1 intern and 1 contractor) and multiple media vendors 
Specialized in large-scale media buying across paid social (Snapchat, Facebook, Instagram, and Pinterest), SEM, Display, Mobile DSPs and App Install 
Adopted latest ad formats (e.g, Snap Stories, IG Stories and Canvas, FB Collection, etc...) 

Worked with data infra engineers, product engineers, and solutions engineers (partner) on real-time reporting and optimization automation via Adwords API, Facebook Marketing/Ads/Insights API. Collaborated with LA video production team and beauty creators/ influencers to produce direct-response videos

Implemented custom built, back-end tracking with API integrations (e.g Facebook, Appsflyer/adjust/Kochava, Tableau) 

Active participation in Grow.Co and speaker at Mobile Growth Bay Area Meet up Event

Growth Marketing Manager

Reforge

8 week education program for growth professionals (PM, marketing, UX, engineering)

The Reforge Growth Series is a selective 8-week part time program to help you accelerate your career and company by developing a systematic approach to thinking about, acting on, and solving growth problems. 

The series is led by actual practitioners Brian Balfour (formerly VP Growth @ HubSpot) and co-hosted by Andrew Chen (Growth @ Uber). The program features top growth leaders from companies including Google, Dropbox, LinkedIn, Pinterest, Atlassian, Slack and others.

The Growth Series is our flagship program designed for experienced product and marketing professionals who want to a comprehensive and foundational course on growth. The program includes topics such as Growth Models, User Psychology, Growth Process + Roadmaps, Retention, Acquisition Strategy, Virality, and more.

Alumni (Fall 2017, Spring and Fall 2020 Cohort)

Optimal, Inc (Acquired by Brand Networks)

Growth optimizer on Facebook open graph 
Specializes in paid customer acquisition 

My Profile - http://www.facebook-studio.com/directory/person/77001645

Managed Fortune 1000 clients (e.g., AllState, Liberty Mutual) and startups (Nest, Zynga) marketing campaigns across Facebook/Twitter/LinkedIn
Single-handedly executed a real-time campaign for Bud Light during 2014 SuperBowl (Promoted Tweets, Promoted Trends, TV Targeting) 
Provided strategic advices to self-serve clients (e.g., JustFab, Xoom) who used the Optimal media buying platform

Senior Analyst

TBG Digital (Acquired by Sprinklr - went IPO)

Building social graph with more brain power!

Senior Social Media Analyst

TBG Digital (Acquired by Sprinklr)

Social Media Analyst

B2B Marketer, Demand Gen/Revenue Operator, Ex-Meta

12+ years of digital marketing experience focusing on North America markets (US and Canada)
B2C (Beauty, subscription business, digital ads such as FB ads, SEM, Display, etc)
B2B (Fintech/insurance tech, lead generation, demand generation)
Have both advertising agency and in-house experience

#b2b #demand-gen #lead-gen #growth-marketing #performance-marketing #DTC

If you build it, will they come - fact or myth?  

I'll be hosting a fireside chat with Kevon Cheung of Public Lab on April 16th at 6 pm PDT / April 17th 9 am HKT to discuss: 

- The science behind "Building in Public"
- Content creation myths and audience engagement 
- Launching successful cohort-based courses
- Validating ideas before building anything
- How to leverage community for growth

Come join us - link in the comment

Jonny Chan

Biggest, heaviest things in life are not material possessions but the invisible weights we carry within:

Unmade decisions that prevent us from moving forward 
Past regrets that keep asking "what if?"
Contradicting beliefs that divide our mind and create inner conflict 

What are the other invisible weights you can think of? 

This book could teach you how to connect with others (even if it's been a challenge before) 

The author talks about we rise by lifting others

I'm sharing my personal experiences as well

1/ Paying close attention to unseen, emotional needs of others 

As I grow older, I find myself increasingly attuned to the subtle, emotional needs of others

It's as if my antenna has extended, allowing me to pick up more signals than ever before

2/ Strong enthusiasm and excitement for one's work 
e.g., Tell me more. This is interesting

Dale Carnegie once says "Be genuinely interested in other people, and you'll find them more interested in you" 

I believe this is also how you can build your creativity muscle

3/ Maintaining optimism and enthusiasm, especially during hard times

Our default state focuses on negativity due to our survival mechanism passed down by our ancestors

Like avoiding all those bad mushrooms so we wouldn't have to

To shift this mindset, I'm thinking of starting a 'small-wins' journal or creating a Slack channel at work to share and celebrate feel-good moments with my team

What's one way you've strengthened a connection recently?

Source: The 21 Indispensable Qualities of a Leader by John C Maxwell

#motivation #relationships #leadership

Interesting to see San Francisco's train system still relies on a decades-old floppy disk

I still remember the good old days playing video games on a Super Nintendo (SNES) floppy console

It's truly mind-boggling how those tiny 1.44 MB square plastic/metallic wonders contained entire worlds of adventure

To put it in perspective, 1 GB would fill a staggering 727,177 floppy disks today!

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