Coalition, Inc.

1st hire on the Growth Team responsible for demand/lead generation and b2b marketing 

Building a B2B demand generation engine by leveraging AI, go-to-market technology, account-based marketing ads, and an automated outbound stack to generate a predictable, qualified sales pipeline

Coalition is a cybersecurity insurance company (Forbes' 2024 FinTech Top 50). Our mission is to solve cyber risk. We do this by combining free cybersecurity tools and services to help businesses prevent and mitigate risk.

B2B Demand Generation / Growth Manager

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member

FoundersHK

FoundersHK 港創人 is a global community of entrepreneurs, technology leaders and investors passionate about propelling the next generation of Hong Kong founders to scale and thrive in all parts of the world.

Mentor (Growth Marketing)

Race Capital (We are Hiring Engineers)

One of the mentors for their Enterprise Accelerator Program (Summer 2024 batch)

Topline is an intensive 8-week accelerator program designed to elevate your revenue growth.  Get unparalleled access to Race Capital’s network of accomplished sales leaders, revenue operators, marketing and growth experts, enterprise founders and more important software buyers.

Mentor (Demand Gen & RevOps)

Business Integrity Research Operations Lead

ipsy

Largest beauty subscription in the world with 3m+ paying subscribers 

Co-founded by Michelle Phan, one of the biggest YouTube beauty influencers as of to date
Ranked #6 beauty website in the world in terms of traffic (Source: SimilarWeb)
Top #20 app in the Lifestyle category (free app) in App Store 

First hire growth marketer to head up the paid acquisition team (both in-house and agency, 100% last-click direct-response campaign)
Managed a team of 4 media buyers (2 FTEs, 1 intern and 1 contractor) and multiple media vendors 
Specialized in large-scale media buying across paid social (Snapchat, Facebook, Instagram, and Pinterest), SEM, Display, Mobile DSPs and App Install 
Adopted latest ad formats (e.g, Snap Stories, IG Stories and Canvas, FB Collection, etc...) 

Worked with data infra engineers, product engineers, and solutions engineers (partner) on real-time reporting and optimization automation via Adwords API, Facebook Marketing/Ads/Insights API. Collaborated with LA video production team and beauty creators/ influencers to produce direct-response videos

Implemented custom built, back-end tracking with API integrations (e.g Facebook, Appsflyer/adjust/Kochava, Tableau) 

Active participation in Grow.Co and speaker at Mobile Growth Bay Area Meet up Event

Growth Marketing Manager

Reforge

8 week education program for growth professionals (PM, marketing, UX, engineering)

The Reforge Growth Series is a selective 8-week part time program to help you accelerate your career and company by developing a systematic approach to thinking about, acting on, and solving growth problems. 

The series is led by actual practitioners Brian Balfour (formerly VP Growth @ HubSpot) and co-hosted by Andrew Chen (Growth @ Uber). The program features top growth leaders from companies including Google, Dropbox, LinkedIn, Pinterest, Atlassian, Slack and others.

The Growth Series is our flagship program designed for experienced product and marketing professionals who want to a comprehensive and foundational course on growth. The program includes topics such as Growth Models, User Psychology, Growth Process + Roadmaps, Retention, Acquisition Strategy, Virality, and more.

Alumni (Fall 2017, Spring and Fall 2020 Cohort)

Optimal, Inc (Acquired by Brand Networks)

Growth optimizer on Facebook open graph 
Specializes in paid customer acquisition 

My Profile - http://www.facebook-studio.com/directory/person/77001645

Managed Fortune 1000 clients (e.g., AllState, Liberty Mutual) and startups (Nest, Zynga) marketing campaigns across Facebook/Twitter/LinkedIn
Single-handedly executed a real-time campaign for Bud Light during 2014 SuperBowl (Promoted Tweets, Promoted Trends, TV Targeting) 
Provided strategic advices to self-serve clients (e.g., JustFab, Xoom) who used the Optimal media buying platform

Senior Analyst

TBG Digital (Acquired by Sprinklr)

Building social graph!

- Acquired by Sprinklr before I left the company
- Promoted to Senior Social Media Analyst

Social Media Analyst

B2B Marketer, Demand Gen, Ex-Meta

15 years of digital marketing experience focusing on North America markets (US and Canada)
B2C (Beauty, subscription business, digital ads such as FB ads, SEM, Display, etc)
B2B (Fintech/insurance tech, lead generation, demand generation)
Have both advertising agency and in-house experience

#b2b #demand-gen #lead-gen #growth-marketing #performance-marketing #DTC

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