Junaid Dar's Linkedin Analytics

The other day I was on a call with a SaaS founder doing $2-2.5M a year They were in a phase of scaling and considering a full rebrand as the next logical step New logo New website Maybe even a slick brand video Sound familiar? But after a quick look at their acquisition funnel... It was obvious: The problem wasn’t the brand It was the messaging. They couldn’t clearly articulate what made them different (relying on WOM or referral partners) More often than not, that is a trap Companies chase the shiny stuff: → $10K on fresh visuals → Aesthetic perfection Here’s the truth: → Great branding gets you noticed. → Clear positioning gets you paid. Your customers don’t care about your new gradient logo. They care about: What, who and why of the problem you solve A rebrand won’t fix unclear positioning. But clear positioning can fix a mediocre brand. I’ve seen visually unimpressive brands outperform beautifully designed ones All because they know exactly who they serve and why it matters. Your brand isn’t broken. Your positioning is. Have you seen this too?

The "brand vs. performance" debate needs to end. (It’s a false choice & it’s killing your marketing results) We looked at our clients' data across 24 months. Here’s what we found: Brands that integrated both brand-building and performance marketing... ↳ Outperformed single-approach strategies by 2.7x One client shifted from pure direct response to include brand awareness. And • CPA dropped by 23% • Conversion rates jumped 17% • LTV increased 31% I see it from this lens: → Performance without brand = gets expensive → Brand without performance = gets unfocused It’s not either/or. It’s both/and. Your performance campaigns should sit on top of a brand people care about. Your brand strategy should be measured with actual performance data. Marketing works best when the walls come down. What do you think? Drop your thoughts below. #MarketingStrategy #BrandAndPerformance

I could’ve passed on this project. Series B SaaS. $40K/month in paid spend. Decent inbound. But when I looked under the hood, it was chaos. The marketing head said, “Paid ads don’t work for SaaS anymore.” I said, “Your data model’s broken.” Things got tense. Here’s what was actually happening: → Optimizing for CTR instead of revenue → Zero segmentation by funnel stage or intent → Attribution built on GA4 and platform claims → No clear link between campaigns and pipeline Paid ads still work in 2025. But only when the system behind them does. So we fixed theirs: → Ran heatmaps to identify drop-off points → Mapped real buyer journeys from CRM data → Scored leads by behavior, not just form fills → Rebuilt campaigns by intent stage: TOFU, MOFU, BOFU 60 days into the project: → Cut $12K/month in wasted spend → Increased pipeline velocity by 42% → Gained full visibility from click to closed Look if your marketing isn’t tracking actual progress, You’re not scaling. You’re guessing... louder and more expensively. And let's not sugarcoat it.

Most founders think they need better marketing. But that's often not the actual problem. The fact is that... If you're not getting traction, it's probably because you built something people don’t care enough to pay for. I see this often: → Founders spend months building features → Launch with zero validation → Then blame "poor marketing" when nobody buys The best playbook is simple: 1- Look up for demand before you build 2- Solve one problem really well 3- Get real feedback early 4- Then think about scaling / marketing Product-Market Fit isn't some magical moment. It's when customers are willing to pay for that pain. And no amount of marketing can fix a product nobody needs. Reality is... Great marketing amplifies demand. It doesn't create it. Build with users, not in isolation. Sell early. Learn fast. Adjust. For more → Junaid Dar