COSMO

COSMO Inc. is a pioneering digital agency committed to providing inventive and comprehensive solutions tailored to businesses across various industries. The company's areas of expertise include:

- Digital Strategy: Developing customized plans to enhance online presence and growth.
- Creative Services: Captivating audiences with visually stunning designs, engaging content, and immersive videos, including cutting-edge 4D experiences.
-B2B Sales: Facilitating business expansion through results-oriented sales strategies.
- Marketing Automation: Streamlining marketing processes with cutting-edge automation technologies.
- CRMs: Implementing robust systems to effectively manage B2B sales, customer support, and targeted marketing initiatives.
- Social Media: Amplifying brand reach and engagement across various social platforms.
- Analytics/Reports: Delivering data-driven insights through meticulous data analysis and reporting.
- Paid Media: Maximizing ad investment returns with carefully crafted paid campaigns.
- E-commerce: Designing and optimizing online stores for exceptional user experiences.
- Web 3.0: Pioneering the future of the internet with decentralized, user-centric solutions.
- Product Development: Innovating and launching products that resonate with target audiences.

COSMO Inc. is dedicated to being a trusted partner in success, collaborating on a transformative digital journey that achieves remarkable results.

Founder & CEO

Dexfolio

Dexfolio's vision is to help crypto apes outperform the market with an all-in-one web3 ecosystem:

- Track tokens, DeFi, and NFTs across 30+ chains and exchanges
- Swap, stake, transfer, invest and earn with a cross-chain wallet
- Get personalised buy/sell calls based on your investment style and market metric
- Discuss and compete with friends in the token chats and leaderboards

Responsible for planning, developing, implementing, and monitoring the overall business marketing strategy.

Chief Marketing Officer

Rezaid 

As COO, I am involved in defining Rezaid’s mission and vision, as well as striving for the continuous improvement of our processes. 

My role and responsibilities at Rezaid include:

• developing, implementing, and managing growth strategies
• enhancing brand awareness within the digital space
• establishing policies that promote company culture and vision
• leading employees to encourage maximum performance and dedication
• evaluating performance by analysing and interpreting data and metrics
• managing relationships with partners
• overseeing daily operations of the company and the work of executives in Digital Marketing, Software Development, and Business Development

I also serve as the Head Project Manager for both, Software Development and Digital Marketing projects. To optimise work being done for our clients, I am involved in:

• project ramp up
• customer escalations
• managing the relationships
• client communication
• recruitment

Chief Operating Officer

• Assembled a digital marketing team comprising of content writers, social media executives, digital marketing executives, ads experts, video editors, UI/UX designers, PHP developers, HTM/CSS developers, and React developers. 
• Planned and managed the execution of all digital marketing, including SEO/SEM, email, social media, and advertising campaigns
• Tracked all digital marketing campaigns and assess against goals (ROI and KPIs)
• Brainstormed new and creative growth strategies
• Managed internal teams to create landing pages and optimize the user experience
• Evaluated emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Build a digital marketing roadmap
• Oversee all digital marketing channels (e.g., website, blogs, emails, and social media) to ensure brand consistency
• Liaised with Software and Sales team to increase client satisfaction through cohesive strategies
• Motivated digital marketing team to achieve goals
• Monitored competition and provided ideas to stand out
• Managed clients across multiple industries
• Ensured that all projects are delivered on time, within the scope and budget
• Developed project scopes and objectives 
• Ensured resource availability and allocation
• Developed detailed project plans to track progress
• Managed the relationship with the client and all stakeholders

Head Of Digital Marketing & Project Manager

Kohinoor Rice

• Partnered with a UK company to launch Crown Rice across Europe.
• Build a social media presence (Facebook, Twitter, and Instagram)
• Ran multiple ad campaigns.
• Responsible for developing & executing a business plan for export.
• Explored new markets through International trade fairs, B2B Portals, email campaigning, Search Engine Optimisation, Social Media campaigning and various trade associations data.
• Carried out market research to formulate retail price strategy, and set margins for distributors and retailers.
• Develop & implement promotional plans for brand marketing and better positioning in key target markets.
• Lead future growth by market research and R&D.
• Identified new products and new country opportunities, including line extension opportunities by analysing consumer trends and market data. 
• Direct management of export shipments through effective coordination between various departments such as production, freight forwarders, customer agents.

Managing Partner

University of Manchester

- Organised and lead weekly meetings with up to fifteen first year students.
- Prepared and designed student study sessions content according to the set agenda and student priorities.
- Motivated students and facilitated discussion.
- Organised and ran CV writing session on the demand of the first year mentees.
- Provide a mechanism of feedback between a students and staff to improve learning.

PASS Leader

- Managed interactive activities to facilitate discussion and learning.
- Listened to student academic and personal queries and tackled them appropriately. 
- Helped to motivated students to select the right degree course for their bachelors.

INTO - University of Manchester Ambassador

Image Alchemy

- Designed and developed a prototype vacuum system.
- Used the pump developed to make a system that fills the cartridges automatically.
- Worked on building a new intelligent printer cartridge system that can refill itself when empty.

Design Engineer

Founder & CEO @ COSMO | Innovative digital solutions for businesses

With over 10 years of experience in digital marketing and business development, I am the Founder and CEO of COSMO Inc., a pioneering digital agency that provides inventive and comprehensive solutions tailored to businesses across various industries. My mission is to help clients achieve their goals and grow their online presence with data-driven strategies and cutting-edge technologies.

As a problem-solving marketer and experienced leader, I have successfully led over 100 projects and founded two thriving digital marketing companies. My unique background in engineering and marketing allows me to approach challenges with a data-driven mindset, delivering results that drive growth and awareness. I have also developed expertise in 4D creative services, B2B sales, and marketing automation, enabling me to offer innovative and immersive experiences to my clients and their audiences. Outside of work, I enjoy staying active by working out and playing tennis and squash, and indulging in sushi as my go-to meal.

If your social media campaigns don't resonate as expected, consider this: 
 
6 psychological triggers that guarantee engagement: 
 
Start with a story or shocking fact 
↳ Captures attention immediately 
 
Use images that evoke emotion 
↳ Emotional appeal increases sharing 
 
Employ concise language & powerful calls to action 
↳ Makes it easy for followers to make a decision 
 
Mention 'you' in the first few words 
↳ Personalizes the message, boosts connection 
 
Conclude with a question or challenge 
↳ Invites interaction, deepens engagement 
 
Apply the principles of reciprocity and scarcity 
↳ People value what’s rare or given as a 'gift' 
 
 
Echo your followers' thoughts and feelings 
↳ Establishes a genuine rapport 
 
I apply these principles to craft compelling campaigns for my clients. 
 
What strategies work for you? Share below! 👇

Junaid Dar

What are some other psychological triggers for engagement?

What are some examples of powerful calls to action?

How can I personalize my social media messages?

If your marketing is all about SEO, think again: 
 
5 reasons to diversify your strategy: 
 
Use social media to build brand awareness 
↳ Increase your visibility beyond search engines 
 
Invest in content quality, not just keywords 
↳ Engage your audience more deeply 
 
Explore paid advertising for immediate results 
↳ Complement long-term SEO with quick wins 
 
Incorporate video marketing to engage more users 
↳ Videos can drive traffic and boost SEO indirectly 
 
Focus on customer experience and retention 
↳ Satisfied customers provide more value than rankings 
 
By integrating these approaches, you avoid putting all your eggs in one basket. 
 
Does your strategy need a shake-up? Let’s hear it! 👇 
 
#SEOStrategy #DigitalMarketingTips

Why is customer experience important for marketing?

I asked 100 tech industry leaders one simple question: 
 
“What early career mistake will you never make again?” 
 
The result: 4 profound mistakes everyone (from interns to executives) should avoid in their career. 
 
Let’s dive in: 
 
Mistake 1: Underestimating the Power of Networking 
 
Too often, a young professional chooses to focus solely on skills. 
 
Instead, young professionals should be focused on building relationships. 
 
This is what ends up making the biggest difference. 
 
Mistake 2: Prioritizing Perfection Over Progress 
 
A good developer can write clean code. 
 
A bad developer can clutter a project. 
 
But a legendary developer can ship products efficiently. 
 
Mistake 3: Ignoring Work-Life Balance 
 
Until you’ve established a sustainable routine, don’t take your eye off the ball. 
 
“Balance is not better time management, but better boundary management.” 
 
Mistake 4: Fearing Failure 
 
Traditional wisdom says to avoid risks. 
 
But that’s only true if you don’t do two things correctly: 
 
→ Learn from every failure 
→ Use failure as a stepping stone 
→Then, embracing risks works great.

The single most powerful content strategy for 2024: 
 
(Long-form content's secret edge over short-form) 
 
Unlock 2024's Top Content Strategy: Long-form's Unbeatable Advantage 
 
Begin with Analysis: 
 
↳ Evaluate content impact. 
↳ Refine approach based on engagement and insights. 
 
Engage Through Education: 
 
↳ Use stories to solve audience problems. 
↳ Enhance knowledge and skills. 
 
Commit to Depth: 
 
↳ Choose resonant topics. 
↳ Offer unparalleled value. 
 
Long-form isn't just more words—it's about delivering unmatched value that enriches your audience's experience and knowledge.

If your efforts at following industry best practices aren't paying off, consider this: 
 
5 insightful reasons why: 
 
Break from the norm to innovate 
↳ Best practices can stifle creativity 
 
Benchmark against unique business goals 
↳ One size does not fit all 
 
Use data to guide your strategy 
↳ What works for one may not work for another 
 
Seek feedback directly from customers 
↳ They'll tell you what really matters 
 
Adapt and evolve with the market 
↳ Stay ahead, not just in line 
 
I've seen many businesses thrive by daring to be different. 
 
What unconventional strategies have worked for you? Share below! 👇 
 
#Innovation #BusinessStrategy

What are some examples of unconventional strategies in business?

How can innovation help businesses thrive?

How can customer feedback improve business strategy?

Struggling to decide between plain text and HTML emails? Consider this: 
 
A breakdown of both in under 30 seconds: 
 
Plain text emails: 
↳ Boost readability and compatibility 
↳ Easier for people to focus on your message 
 
HTML emails: 
↳ Allow for creative designs and branding 
↳ Enhance engagement with visuals and CTAs 
 
Keep emails short and use headings 
↳ Enhances readability across devices 
 
Start with a personal greeting or statistic 
↳ Captures attention and sets the context 
 
Conclude with a question or call to action 
↳ Invites interaction; include 'you' or 'your' 
 
Blend personal insights with broad trends 
↳ Broadens appeal and relatability 
 
Reflect your natural thought process 
↳ Creates a unique and authentic voice 
 
These strategies have shaped successful campaigns for my clients. 
 
Analysis of 4,532 email campaigns confirms their effectiveness. 
 
What's your preference? Let's discuss below. 👇

How can reflecting a natural thought process help create an authentic voice?

What are some examples of personal greetings?

I used to be very insecure about public speaking. 
 
I was ashamed that I didn’t have the confidence to speak in front of crowds. 
 
And I didn’t volunteer for opportunities because of it. 
 
It took me a long time to realize those insecurities were holding me back. 
 
And no amount of success would fix them for me. 
 
Lesson 5: Trust Your Unique Path 
 
After college, a lot of people around me said: 
 
"Just stick to what you're good at." 
 
But then I’d watch them struggle to make progress in their own lives. 
 
A big part of success is going in a different direction. 
 
And remember: if it were easy, everyone would do it.

Understand that creating a viral video isn’t: 
 
❌ Just about having a high-quality camera 
❌ Only for celebrities or influencers with millions of followers 
❌ Purely about luck or coincidences 
❌ Simply mimicking what everyone else is doing 
❌ About posting content non-stop 
 
But, it is: 
 
✅ Crafting a story that emotionally connects with your audience 
✅ Understanding the core emotions and triggers of your viewers 
✅ Utilizing strategic storytelling techniques to captivate from the start 
✅ Analyzing data to refine and optimize your content strategy 
✅ Being authentic and bringing genuine value to your audience 
 
Your approach to viral videos helps to answer these questions: 
 
↳ What emotions drive my target audience? 
 
↳ How can my story stand out in a sea of content? 
 
↳ What engagement metrics should I focus on to gauge success? 
 
Remember: Authenticity is your secret weapon in the viral video game. 
 
 
 
 
 
 


How important is authenticity in creating a viral video?

What are some strategic storytelling techniques for creating a viral video?

What are some effective storytelling techniques for creating a viral video?

Struggling to decide between video and written content? You're not alone. 
 
Here’s a breakdown in 7 quick insights: 
 
Start with your audience's preference 
↳ Videos excel on social media; articles dominate search. 
 
Consider your message's complexity 
↳ Complex ideas often need written explanations; stories shine in videos. 
 
Analyze your resources 
↳ Videos demand more time and equipment; writing requires depth in thought. 
 
Evaluate engagement metrics 
↳ Videos often lead in engagement; written content can boost SEO. 
 
Blend both for best results 
↳ Combine video summaries with detailed articles. 
 
Test and learn 
↳ See what works for your brand and audience. 
 
Stay true to your brand's voice 
↳ Whether video or text, consistency is key. 
 
I've navigated this dilemma for clients with noticeable success. 
 
(Data from analyzing 500+ campaigns confirms this strategy). 
 
Which format wins for you? Video or written? Let's discuss 👇

How can I combine video and written content for best results?

What are the engagement metrics for video and written content?

If your SEO strategy ignores voice search, consider this: 
 
5 must-know impacts of voice search on SEO: 
 
↳ Optimize for conversational keywords 
Make it easier for voice search devices to find you 
 
↳ Focus on local SEO 
Voice queries often look for local results 
 
↳ Improve website loading speed 
Voice search favors fast-loading sites 
 
↳ Structure content for featured snippets 
Voice assistants often pull answers from these 
 
↳ Use natural language in content 
Align with how real people speak 
 
Voice search isn't just convenient; it's becoming a norm. 
 
(Analysis of 5,000+ queries SHOWS its growing use). 
 
What strategies are you using? 👇 
 
#VoiceSearch #SEO2024

What is the potential impact of voice search on SEO?

How can local SEO help with voice search?

How can I improve website loading speed for voice search?

If your content strategy feels stuck in the past, consider this: 
 
Two dynamic approaches: 
 
Stick to a traditional plan 
↳ Predictable but often inflexible 
 
Switch to an agile strategy 
↳ Adapt quickly to market changes 
 
List your goals & check if they need rapid responses 
↳ Agile might be your answer 
 
Incorporate data-driven decisions from the start 
↳ Makes agile planning more effective 
 
End with asking for feedback from your team 
↳ Encourage open communication and improvements 
 
Merge storytelling with data insights 
↳ Balance creative and analytical sides 
 
Be ready to iterate and evolve your tactics 
↳ Stay relevant and responsive 
 
These methods have reshaped strategies for many of my clients. 
 
Which strategy works best for you? 🤔 
 
#ContentStrategy #AgileMarketing

What are the benefits of an agile strategy?

How can content strategy adapt to market changes?

How can data-driven decisions improve agile planning?

Think your content strategy is complete? 
 
You might be overlooking its most powerful element. 
 
Content marketing should be less about 
 
- Pushing sales in every piece of content 
- Ignoring audience feedback 
- Focusing solely on search engine rankings 
- Repeating what everyone else is saying 
 
Content marketing should be more about 
 
- Providing value and solving problems 
- Engaging and listening to your audience 
- Creating content that resonates on a human level 
- Innovating and setting trends 
 
Your content isn't just a billboard; it's a conversation.

Step aside, static content. Interactive content is the new player in town.  
 
Digital marketing is all about engagement. And what's more engaging than content that interacts with you? 
 
Imagine a potential customer visiting your website. Instead of a long read, they're greeted with a fun, interactive quiz. 
  
Instantly, they're hooked. They're interacting, engaging, and most importantly - remembering your brand.  
 
But why is interactive content really gaining traction? The answer is simple: it adds value to the user's experience. And in this digital age, user experience is everything.  
 
So, the next time you're planning your content strategy, consider going interactive. It's fun, it's different, and most importantly - it's effective.  
 
What will your first piece of interactive content be?

How important is user experience in digital marketing?

What are some best practices for creating interactive content?

How can interactive content engage potential customers?

If Google's algorithm updates confuse you, start here: 
 
5 quick insights in under 30 seconds each: 
 
Start with the basics of each update 
↳ Understand the core goals of the changes 
 
Look at winners and losers of each update 
↳ See real-world impacts to learn why 
 
Analyze your own site's performance changes 
↳ Identify patterns and adjust strategies 
 
Include statistics and data in your analysis 
↳ Data helps make your case compelling 
 
End with a specific call to action 
↳ Encourage readers to share their experiences 
 
Embed a timeline of major updates 
↳ Help visualize the evolution of SEO strategies 
 
Write in plain language, avoiding jargon 
↳ Ensure your insights are accessible to all 
 
These are techniques I use to demystify SEO for my clients. 
 
(Data from analyzing 2024 updates proves their effectiveness). 
 
Got questions or insights? Drop them below! 👇 
 
#GoogleAlgorithm #SEOUpdates #DigitalMarketingTips

What is the overall significance of GoogleAlgorithm?

What are the recent developments in SEOUpdates?

The "worst" thing you can do in your content creation 
 
Bringing others down to prove you're "the best". 
 
I see this on social media all the time. Example: 
 
Oversimplifying competitors' ideas to discredit them 
Highlighting only the negatives in others' approaches 
Ignoring the value in different perspectives 
Recognize the mistakes? 
 
This is called "negative comparison”. And it's wrong. 
 
If anything, it makes your argument weaker. 
 
You don't need to bring a method down to prove yours is better. Simply show why yours is "good". 
 
Stop fighting to beat others 
 
↳ Start fighting to beat the odds in your favor 
 
There's a life lesson in here too. ;)

If your content strategy isn't driving long-term growth, try this: 
 
7 strategic shifts for sustained success: 
 
Prioritize quality over quantity 
↳ Focus on value-driven content 
 
Incorporate evergreen topics 
↳ Ensure relevance regardless of time 
 
Leverage diverse formats 
↳ Engage different audience preferences 
 
Integrate SEO from the start 
↳ Boost discoverability organically 
 
Regularly update your older content 
↳ Keep all content fresh and applicable 
 
Use data to guide adjustments 
↳ Let analytics shape your strategy 
 
Align content with brand mission 
↳ Ensure every piece reflects your core values 
 
These tactics have shaped strategies for numerous successful brands. 
 
What's your top content strategy tip? Share below! 👇 
 
#ContentStrategy #LongTermSuccess

How can data guide content strategy adjustments?

What are the 7 strategic shifts for sustained success?

What tactics have shaped strategies for numerous successful brands?

Stories captivate us. 
 
But most content falls flat. 
 
How to change that? Follow these 4 steps: 
 
Start with the Why: Every story must serve a purpose. Begin with why the story matters to your audience, not just what you want to say. 
 
Craft relatable characters: Your audience should see themselves in your characters. Make them real, flawed, and striving for something better. 
 
Embrace conflict: No story thrives without conflict. It's the struggle and the resolution that keep your audience engaged. Show the challenges, the failures, and ultimately, the triumph. 
 
End with a transformation: Your story should lead to a change. How does the journey transform your characters or your audience's perspective? 
 
Why does this matter? 
 
Stories are the oldest form of communication. They're how we connect, learn, and grow. In business, they can turn a message into a memorable experience, creating a bond that facts and figures can't. 
 
Use the science of storytelling to make your content more than just information. Make it an experience. 
 
Because when you do, people don't just listen. They remember. They act. 
 
And isn't that the point of content creation?

Struggling to decide between organic and paid search? 
 
Here's a breakdown of both in under 30 seconds: 
 
Choose organic for long-term growth 
↳ Builds trust & authority over time 
 
Invest in paid for immediate impact 
↳ Boosts visibility & quick wins 
 
Optimize your website for SEO 
↳ Essential for organic success 
 
Allocate budget for targeted ads 
↳ Maximizes paid strategy efficiency 
 
Blend both for the best results 
↳ Leverages strengths of each approach 
 
Remember, balance is key 
↳ Adapt strategies to your brand's needs 
 
I’ve navigated these waters with countless brands. 
 
Which strategy do you lean towards? 👇

What are the benefits of blending organic and paid search?

What are some tips for optimizing organic search?

Email Marketing 101 
 
Over the past 10 years, I have optimized hundreds of campaigns. 
 
And I use the same 4 techniques every time: 
 
Technique #1: Personalized Content 
 
How it works: 
 
Identify subscriber segments 
 
Tailor content to each segment 
 
Monitor engagement and adjust 
 
This simple technique allows you to achieve higher engagement rates. 
 
Technique #2: A/B Testing 
 
How it works: 
 
Create two versions of your email 
 
Send them to a small segment of your list 
 
Analyze the results and choose the best performer 
 
Quick note: Don't use too many variables at once. That's a mistake. Testing one element at a time works better. 
 
Technique #3: Effective CTAs 
 
How it works: 
 
Avoid using generic calls to action 
 
Use action-oriented, specific language instead 
 
If you avoid vague CTAs and use compelling language, you'll unlock higher conversion rates. 
 
Easy, right? 
 
Technique #4: Email List Hygiene 
 
How it works: 
 
Regularly remove inactive subscribers 
 
Segment your list based on activity 
 
Re-engage or remove based on responses 
 
Do these 3 things, and you'll maintain a healthy, engaged email list.

Struggling to stand out in crowded social media? 
 
Explore niche platforms for a breakthrough. 
 
7 fast strategies for leveraging niche social spaces: 
 
Spotlight unique interests to spark deeper discussions 
↳ Encourage niche community engagement 
 
Share visuals that resonate with specific audiences 
↳ Photos and memes can deepen connections 
 
Keep updates concise and use engaging formats 
↳ Enhances readability and interaction 
 
Start posts with "Discover" and a surprising fact 
↳ Hooks readers with curiosity 
 
Conclude with a personalized invitation for thoughts 
↳ Makes your call-to-action compelling 
 
Narrate experiences that align with niche passions 
↳ Broadens your appeal within focused communities 
 
Reflect genuine enthusiasm in your writing 
↳ Distinguishes your social media voice 
 
These tactics have reshaped strategies for my clients. 
 
 
Got insights on niche platforms? Share below! 👇

What are some examples of niche platforms?

Why is it important to reflect genuine enthusiasm in social media writing?

How can I identify unique interests to spotlight?

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