COSMO

Cosmo is my 3rd venture (and it all started when I got the chance to join my family business)

At Cosmo, we use data and best practices to craft emotionally charged creativity that resonates:
- deeply &
- move people, brands, markets, and culture. 

Clients included KPMG, PwC, Jaguar Land Rover, TCF, Syria Relief, Boots pharma & so on.

What we do:
– Data-backed growth strategies to aim for atleast 3.7-5X ROI on marketing efforts
– Pull/push marketing strategies to achieve unique business goals
– Personal branding and thought leadership development

Our Expertise: 
– Branding (Brand Identity, Brand Messaging, Visual Storytelling)
– Growth Marketing (New Customer Acquisition, Retention Marketing, CRO)
– Content Marketing (Content Creation, Social Media Strategy, Video Content)
– Creative Design & Development (Web Design, Graphic Design, Video Production)
– Data-Driven Strategy (Analytics & Insights, Campaign Tracking, Testing & Optimization)

What do I do at Cosmo:
– Business development & partnerships
– Client retention and relationships
– Strategy and creative direction
– Share personal insights here

Founder & CEO

Dexfolio

In my role as Chief Marketing Officer at Dexfolio, I spearheaded the development and implementation of cutting-edge marketing strategies within the Web3 ecosystem. By enhancing the performance of crypto assets across multiple platforms, including tokens, DeFi, and NFTs, I led the team to drove engagement and growth for the company.

Chief Marketing Officer

Rezaid 

- Defined Rezaid’s mission and vision, striving for continuous improvement of processes.
- Developed and implemented growth strategies to enhance brand awareness within the digital space.
- Established policies promoting company culture and vision.
- Led employees to encourage maximum performance and dedication.
- Evaluated performance by analyzing and interpreting data and metrics.
- Managed relationships with partners and oversaw daily operations of the company.
- Served as Head Project Manager for both Software Development and Digital Marketing projects.
- Optimized work for clients through project ramp-up, customer escalations, and client communication.

Chief Operating Officer

Led a dynamic digital marketing team at Rezaid, overseeing the execution of SEO/SEM, social media, and advertising campaigns for clients in various industries. Brainstormed growth strategies, optimized user experience, and provided thought leadership on emerging technologies. Increased client satisfaction and delivered projects on time and within budget.

Head of Digital Marketing & Project Manager

Kohinoor Rice

Over four years, I helped expand our family business by partnering with a UK company to launch Crown Rice across Europe, building a strong social media presence, and executing targeted ad campaigns. I also drove growth through strategic market research, exploring new markets via international trade fairs, B2B portals, and digital campaigns, while managing export logistics and developing competitive pricing strategies. The efforts led to a 700% year-over-year revenue growth, positioning the business for continued success.

Managing Partner

Founder & CEO @ COSMO | Innovative digital solutions for businesses

A few years after graduation, I joined the family business.
It was my first real taste of the business world. I worked on different fronts, learning as I went.
In under 3 years, we expanded to 4 new territories, 700% YOY growth.

That’s when I discovered my innate taste for "marketing" and "data"
I saw it as a powerful toolkit to solve key business challenges.

As an engineer, data and analytics have always been my compass.
This focus has made us the go-to choice for our clients.

Having generated over $114M in marketing-led revenue;
I’ve learned that marketing success is 30% strategy, 70% execution.

What makes us tick?
Staying ahead of trends.
Solution-oriented mindset.
Stellar Executing.

The secret sauce?
Strategize. Test. Iterate. Optimize.
We settle only when you hit your business goals.

Over the past decade, I've mastered the art of growing and scaling B2B2C brands and businesses 

Got anything related growth or marketing, we should talk!

DM OR
Book a 1:1 strategy consult here: https://calendly.com/junaid-gohar/strategy-session-linkedin

Grateful to be featured in Tekpon Expert Voices to share how we use LinkedIn ads to drive B2B pipeline.

Most campaigns fail.
Not because the targeting is off but because the approach is.

After running 120+ LinkedIn campaigns in the past 18 months, here is what the data tells us...

1- Thought leadership over promotions
Decision-makers are 3 to 4 times more likely to engage with content that teaches (insights, frameworks, problem-solving) than with product pitches.
Selling too soon kills trust. Teaching earns it.

2- Make it simple to engage
Landing pages convert at 2 to 6 percent.
Native lead forms on LinkedIn average around 13 percent.
By keeping value inside the platform, we reduced drop-offs by 60-70%

3- Measure Success by Conversations, Not Clicks
Clicks and impressions do not build pipelines. Conversations do.
Campaigns built around authority and value-led lead magnets drove 2-3X more meetings than impression-first strategies.

Thanks to Cristian Dina for making these insights come together.

Junaid Dar

Data-driven Marketing Systems for B2B, SaaS & Healthcare | CEO @ Cosmo

I’ve tested dozens of AI tools in the last 6 months.

Some are useful.
Most are hype.

But the tools aren’t the problem.

Everyone already has them.
Your CRM has AI.
Your ad platform has automation.
Your analytics show you the numbers.

The real issue is adoption.

Too many want the benefits without changing how they work. They outsource the shift instead of building the muscle in-house.

I’ve seen this before. When social media became a growth channel, the early movers experimented, iterated, and won.

AI is the same story.
The edge isn’t in having the tools.
It’s in using them.

At our agency, we see this often. Businesses are already doing marketing, but they don’t adapt fast enough to the numbers, iterate, and miss out on the bottom line.

The winners tend to test, adapt, and keep moving.

Start small.
Test often.
Listen to the numbers.
Adapt before competitors do.

That’s how you build real advantage.

Opportunities come when you’re genuine.

Start there.

Most businesses obsess over these marketing metrics because they are easy to track and look great in a report, but they rarely tell the full story.

CTR, impressions, engagement rate are all useful, but only as early signals.
They tell you if something is catching attention.
They do not tell you if it is building your pipeline or generating revenue.

Over the years running a marketing agency, I have seen how easy it is to stop at the “feel good” numbers. The breakthroughs come when you connect those early signals to outcomes like:

- Pipeline growth
- Customer acquisition cost
- Revenue per customer

In this carousel, I break down four common metrics that get misread and what to track alongside them for a fuller, more accurate picture of growth.

When you understand the story behind the numbers, you make better decisions, and better decisions lead to better results.

👇 Swipe through. Which metric have you seen misread the most?

4 Marketing Metrics You’re Misreading

I don’t usually post about the results we generate for our clients. But a LinkedIn influencer changed my mind the other day:

“People don’t just want your ideas. They want proof your ideas work in the wild.”

So here’s one worth sharing.

We ran the Kickstarter for The Legend of Kingdom Come.
In 31 days, it blew past its target:

→ $455,375 raised
→ 2,299 backers
→ 910% over goal

But here’s the thing…
 It wasn’t magic.
 It wasn’t hype.
 It was engineered.

The psychology behind this was simple:

1️⃣ Trust > Hype
Backers don’t buy “projects.” They buy certainty.
The first $100K came from a warm audience we built before launch.

2️⃣ Momentum matters
Kickstarter rewards velocity.
We engineered a 72-hr spike → the platform amplified us → $220K organic pledges.

3️⃣ Meaning > Product
Nobody backs a “documentary.”
They back what it represents.
We positioned it as a movement, not just a film.

And I think that’s why many campaigns don’t reach their full potential.

Because it’s easy to treat Kickstarter like fundraising.

But in reality, it’s more of a distribution engine.

And it only works if you feed it the right signals.

If you’re planning a launch in 2025, I’d be happy to share the framework we used. 

Let's get connected.

Taplio

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