Mari Luukkainen's Linkedin Analytics

Meet Mari: a startup growth architect who's been creating profitable affiliate marketing websites since childhood, amassing 1000+ successful sites to date. In my first cross-functional Growth role, I joined a Nordic home-cleaning startup and skyrocketed our ARR from €700K to €13M, maintaining a 15% MoM growth rate while staying completely profitable—all within just two years. Nowadays Freska is the biggest and fastest-growing home-cleaning player in Nordics with excellent cleaner retention and customer satisfaction. Currently, I: - Serve as a Principal at Icebreaker.vc, a €140M venture capital fund overseeing 100+ early-stage startups - Empower 100+ immigrant women through growth hacking education at Herizon.io, boasting a 95% full-time hire rate - Deliver keynotes, coaching, and content production tailored to early-stage startups My accomplishments include: - Scaling early-stage startups from <1M€ ARR to 10M€ ARR with profitable acquisition - Securing funding from €50K angel rounds to €30M in ETH for ICO & seed and A rounds, ranging from €1M to €15M - Developing scalable and profitable go-to-market models across nearly every continent - Conducting countless 1-on-1 sessions with 100+ startup CEOs, guiding them through growth model implementation for companies with €1M to €100M ARR - Creating 1000+ meaningful job opportunities, particularly for women, immigrants, and minorities - Receiving the 2022 Investor of the Year title at the Nordic Women in Tech Awards for my dedication to promoting diversity in VC and tech - Receiving the 2023 Diversity Role Model of the Year at Nordic Startup Awards for my dedication to making tech more inclusive through investing and my nonprofit Herizon - Ranking as a top 0.5% listener of Finnish metal band Beast in Black, according to Spotify stats I'm passionate about leveraging my expertise to support startups that strive to make a positive impact and provide a nurturing environment for their team members. I champion Nordic values of work-life balance and equality in the workplace. In a nutshell: I've journeyed from Black Hat-ish tactics to White Hat growth hacking, mastering cost-effective strategies with a focus on brand and culture. Connect with me: Don't hesitate to send a DM, or pitch your startup to me on Discord while we play Call of Duty together. Learn more at https://www.mariluukkainen.com/.