Mark Middlemas

Co-Founder

The Athlete Media Group

The sports agency powered by purpose.

We help athletes thrive and brands grow - inside and out.

Powering the UN’s Global Goals one bold idea at a time. 

Do Good | Play Hard | Push Boundaries | Have Fun || BEMORE

CEO & Founder 

The Tofauti Foundation

Responsibility for all things related to the Tofauti brand.

Leadership Team

caytoo

Innovating the way athletes, sports and brands connect and do business.

Smorgasbord Inc.

Marketing Consultant / Mentor / Fundraiser

RadiumOne

EU Leadership team member responsible for all marketing activity in UK & Europe inc. Marketing Strategy, Research & Insight, Advertising, PR strategy & activation, Events planning & activation, P&L management, Graphic Design, Video creation & distribution, Social Media, Website, Email/CRM, Partnerships & Membership relations.  Winner of multiple media industry awards inc. Mediatel Connected Consumer Awards Grand Prix 2016.

Director Of Communications, UK & Northern Europe

IPG Mediabrands UK

75% new business pitch conversion success.   Responsible for Marketing & Business Development for Mediabrands UK inc. PR, Events, Email/CRM, Graphic Design, New Business, Social Media, Website Management, Apps, Partnerships & Industry Memberships, P&L

Director of Marketing & New Business

UM London

Responsible for Marketing & Business Development for UM London.  Winner of multiple media industry Awards, 74 media industry Awards and a healthy 75% new business conversion rate with brands including Royal Mail, H&M, General Mills, Fullers & AIG.

Managing Partner, Marketing & New Business

Universal McCann

Responsible for all client relationships plus joint head of Radio, Ethnic Media division lead & founder / lead Curiosity Lab

Managing Partner Client Services

Full responsibility for Xbox, MasterCard, Telegraph Media Group accounts

Group Account Director

Ran the Bacardi-Martini portfolio account including Bacardi rum, Breezer, Martini, Grey Goose & Bombay Sapphire plus other smaller clients.  Won multiple media industry awards for B-M and helped it achieve its highest ever sales period at the time

Account Director

Run the Bacardi-Martini acccount & cut my teeth on Coca-Cola GB portfolio

Planning Manager

BLM Quantum

Worked on the Thomas Cook, Ginsters and Aunt Bessies accounts

Media Planner

CEO & Founder, AMG

🔥Championing the 17 x UN Sustainable Development Goals (SDG’s) by harnessing the power of sport & elite athletes.

⏰ 25 years in media, marketing, sport, technology & social impact.

💥I founded The Athlete Media Group, the independent sports marketing agency in 2019. 

🚀 I am motivated to help brands grow, both inside & out, by connecting them with athletes & sports using bold, brave, meaningful ideas.  

♥️🌍 I am proud to represent athletes & sports all wanting to make a difference in their sport & on the wider world.

💪Our promise as a brand is to “Be More.”  Underlined by our core values: Do Good. Play Hard.  Push Boundaries. Have Fun. 

🥇We proudly represent Olympic & Paralympic Gold Medallists; 🏆World Cup winners; 🌍World champions; 🇬🇧Team GB athletes; Olympic & Paralympic hopefuls; 👀adventurers & explorers; ❤️military veterans & many more.   

My Specialities: Brand, Sports & Athlete Marketing, Sponsorship, Partnership, Media Planning & Buying, Tech, Content, Data, Commercial & New Business Strategy, Sustainability, Purpose, Positive Social Impact, Charities & Mentoring. 

I enjoy running long distances for fun inc. 2003 Iron Will Zimbabwe 🇿🇼; 2011 South Downs 50; 2016 & 2017 Marathon des Sables, 🇲🇦; 2018 D-Day Challenge Normandy🇫🇷; 2018 ForRangers Ultra, Kenya🇰🇪.

CEO & Founder

🤯Another day, another sport.

💩Ahead of this weekend’s annual Boat Race Oxford University rowing coach, Sean Bowden, has rightly branded the water quality of British rivers a ‘national disgrace.’

💙🏞️”It would be terrific if the Boat Race drew attention to it.  We are very keen to play a part and we recognise we have a role & a responsibility to it.”

🌊🏞️⛵️💨🏄‍♀️🛶🚣🏻🇬🇧♻️💙AMG’s elite athletes in sailing, surfing, windsurfing, kite foiling, canoeing, SUP & rowing know all about such serious environmental issues affecting their water-based playgrounds & offices! 
 
#sport #rowing #BoatRace #athletes #pollution #rivers #water #SDG14 #LifeBelowWater #BeMore 

Nick Lockett Callum Vick 
The Athlete Media Group 

Bethany Gill Sarah Jackson Mallory Franklin Charlotte Henshaw MBE, PLY. Issa B. Ellie Aldridge Emma Wilson OLY Michael Beckett David Haze Hannah Mills Hannah Stodel PLY

💥Sport changed Freya Levy’s life.
 
🏉⚽️She was diagnosed with Muscular Dystrophy at 14 ending an early career in rugby & football. 
 
Since then she’s…

😎🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧Gone on to represent England & GB in 4 sports!

✅♿️🏉🏒🏀Currently competes internationally in 3; Wheelchair Rugby League, Para Ice Hockey & Wheelchair Basketball. 

🥇🥈🥈🥉♿️🏀Won European Gold, 2 Silvers & a World Championship Bronze in Wheelchair Basketball.

🏆Also won Essex Sports Personality of the Year 2019 & is a Michael Johnson Young Leader winner. 

🏳️‍🌈An advocate for diversity & women in the workplace, as well as disabled, LGBTQ+ & Jewish communities. 

📺🎙️Also been a pundit & commentator with the BBC for the Rugby League World Cup, & has faced homelessness.

🔥Hoping to inspire as many people as possible to find their sport or activity regardless of barriers they face. 
 
♿️🏀🏉💪Freya competes in the Women’s Premier League with London Phoenix (wheelchair basketball) and in the Super League with London Roosters (wheelchair rugby league) & is the only female in the England squad and Roosters team.
 
❤️Before disability sport, I was Freya in the wheelchair, when I play sport – I’m just Freya.”

🙏🏻A warm welcome to super hero Freya & huge thanks to Richard Prescott for the introduction. 

#sport #athlete #multisport #international #England #GB #winner #platform #passion #purpose #SDG10 #ReducedInequalities #BeMore

The Athlete Media Group 
Nick Lockett Callum Vick

It was a pleasure to introduce Freya Levy to Mark Middlemas and his excellent team at the The Athlete Media Group.

Freya and all of the East London Phoenix players and coaches have been brilliant to work with over the last three seasons of the first ever Professional Women's Wheelchair Basketball League. 

Everyone has been so giving of their time to help me and my excellent former colleague Matthew Rogers promote this brilliant sport. I must thank Emma Jones Dave Swanton Rodney Hinds Sophia Warner BEM and the brilliant Superhero Series and many others who have helped us to do that. 

A few years ago I took some great advice from a very good friend of mine about what to do going forward and he said "Do what you love" and working with the brilliant Phoenix players and coaches and the East London Sport team at the University of East London as one of my projects very much meets that criteria. 

Hilary Lissenden Hope Revell Louis Annan Micah Watson-Gayle Emma Marlow James Kilden William Ashby Eleanor Eaton 

All the best Freya.   
https://lnkd.in/edRCfa-u


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