Samera

Although I maybe the CEO of Samera, the business is nothing without every single team member who strives daily to do a better job than they did the day before. 

Started at my dad's dining table in 2002 we now operate across the UK, USA and Canada plus have a strong growing team in India who support our team and our clients with accountancy, tax, outsourcing and financing solutions.

We also support Indian CA firms with their training and international expansions.

We provide the full back-office solution to many healthcare businesses plus other global accountancy firms seeking an expert outsourcing partner.

Our wonderful team is diverse, experienced and extremely good fun, so if you need any help with anything financial please do reach out to us.

Founder CEO

The Neem Tree Dental Practice

Welcome to the The Neem Tree Dental Group, with dental practices based in Wandsworth,  and Esher, Surrey, we are a leading dental group with expert dentists and orthodontists whom can provide you with the highest level of dental care.

Our team are passionate about dentistry and in providing to you the whole array of dental and orthodontic services for your needs and desires.

Patient care is of our utmost importance at The Neem Tree, therefore, we wish to ensure that every patient enjoys the complete experience of visiting any of our Neem Tree Dental Practices, from making an appointment, to receiving complex dental treatment from one of our experienced qualified clinicians.

We are all here to help you with all your dental needs and wants. We welcome your custom, and of course look forward to helping you with all your individual and family dental needs.

Financial Director

Bank of America

Vice President

Consultant

CEO at Samera | I help you build your dream global finance team | 20+ years of experience in simplifying accountancy and taxation for Dental, DSO and Medical Businesses.

Hi. I'm Arun and I love what I do every day.

I firmly believe in grabbing life by the horns, and boldly seizing every opportunity that becomes available to me.

“You only live once” is how I live my daily life and I encourage others around me to try and be the best versions of themselves.

I am the founder, owner and CEO of Samera, a leading global provider of accountancy, tax, offshoring, and financing solutions for businesses and other accountancy firms. 

I have been running Samera for over 21 years, with a diverse and experienced team across the UK and India, who strive daily to deliver the best service to our clients.

I love leading my team, helping them achieve their goals, and inspiring people I connect with to just go for it.

After all, you only live once!

Follow me to join me on this journey and learn how we can all make a difference together.

மீண்டும் கோவைக்கு வந்ததில் மகிழ்ச்சி.

Excited to be back in Coimbatore with our AI development team!

Arun Mehra FCA

Helping DSOs + Firms Build Their Own Global Capability Centres (GCC) in India | DSO Financial Expert | Adventurer • Strategist • Builder

I head to India this weekend.
The 4th time this year.
Why? Primarily to build TRUST with my expanding India team.

I have learnt that building a global team is all about building trust.

I must trust them, but more importantly they must also trust me.

Without trust, you just won't grow. You have NOTHING.

So for anyone with team members overseas, if you have not met them in person, book that plane ticket and go and see them. 

It will make a world of difference to you but it will mean the world to them!

A few days out of the office in a foreign land, will probably be the best business decision you will ever make.

How else can you build trust so quickly, and ensure your team and business grows?

If you need help on building that team overseas give me a shout, I have a unique set of skills and team members that usually finds the best talent :)

Expect a lot of posts of me eating in various dining establishments across India over the next couple of weeks!

This photo was last week with some of the UK team in a very icy Edinburgh - hot toddies with French food all round! 

Arun

If I was starting Samera today, in late 2025, what is the ONE thing I would focus on?

24 years of experience, countless mistakes, and the ONE thing would be.

Master Marketing.

Last Friday I had the pleasure of hosting and chairing the ICAEW Sole and Small Practice Insight Group London event at Muswell Hill Golf Club.

I really enjoyed sharing my experiences, mistakes and guidance and being able to hear how other members are dealing with a rapidly changing industry.

Technology is moving fast, offshore teams are growing, but in my view the one thing an accounting firm can control is WHO they choose to serve.

That's determined by your Marketing.

Back in 2002, I chose to focus on a niche - Dental clients. 

Running a firm is tough, and its even tougher if you have no clients or poor quality clients.

But when you get the marketing right, your business changes, you gain confidence. You change.

You can hire, offshore, invest in new technology.....and hopefully enjoy the rewards of running a firm because you have constant through put of quality clients.

Is it tough to do? 

Yes.

But its possible.

Chris O'Shea, our Head of Marketing, and I, have put together a 12 lesson course (7 hour duration) on Digital Marketing for Accounting firms, based on how we market Samera. All the details are on the link below:

https://lnkd.in/e6-c3sNy

Finally, a big thanks to Meghan Doyle and Akin Dogankaya from the ICAEW for organising this event, the first of many to come!

For any old timers like me, what would be the ONE thing you would focus on if you were starting out today?

Arun

An amazing morning at the super impressive Bannari Amman Institute of Technology in rural Tamil Nadu.

Truly enlightened by how much these super smart young adults know about AI and Machine Learning.

The mind boggles when a 19 year old student is showcasing their expertise in AI Computer Vision.

Truly humbled by their passion, knowledge and a huge thank you for the lovely hospitality.

Photo: This is their former auditorium which now houses 330 Computers for student assessments. WOW. The scale is mind blowing - Only in India.🇮🇳

Excited about the AI future with brains like these in Tamil Nadu.

I am not an economist.
I am not a politician.
But I know small business.

And Rachel Reeves Budget misses the mark on so many levels.

Of course it could have been a lot lot worse, but where are the incentives to grow.

"Kick Start Economic Growth" was the pledge of the incoming government.
More like a "Kick Start Economic Growth" down the road. 

Zero imagination.
Minimal support for SME's, the backbone of the UK economy.

A Missed Opportunity To Help the UK Grow......

I think these politicians are living in a parallel universe that is completely disconnected with reality.

And to top it all, I even voted for them. The best of a bad bunch at the time (Sorry).

Disappointing on so many levels and painful for many SME's across the UK. I also feel for the younger population, what hope do they have with a government like this in charge of our economy.

The only thing we can do is get that suit on, brush our hair, push harder, smile and focus on what we can control.

Stiff upper lip old chap!

Get in touch if you need help.

End of rant, I usually am pretty positive - honest!

Arun

Day 1  - Alex's and Arun's whistle stop tour of Mumbai.
India - last quarter growth rate 8.2% (yes, you read that right!)

Construction everywhere.
Packed flights.
Palpable energy.

Next stop, my AI team in Coimbatore, that's in the state of Tamil Nadu. 

Last year, this state's growth rate was a very impressive 11.2 %, way surpassing the country's high average.

These numbers are mind boggling, but you will see why when you visit India.

Oh yes, did I forget to tell you, we are eating way too much !

So what's your India Strategy?

Because you definitely need one.

Arun

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