Sunaina Ukil's Linkedin Analytics

How do you even remember or manage 10+ client expectations on your plate? Someone in my team, recently asked me this - here’s my cheat code: - Have a second brain (notion, notes app, an isolated WhatsApp chat) - Organisation is everything. Drives and folders are your best friend. - Compartmentalise your day, I work with 10+ clients at present and I have set specific hours, tasks and check in periods for each of them. - You’re not superman or super woman ask for help (hire or share profits if needed!) Last but not the least, set clear boundaries you like it or not your mind can be your biggest enemy if you overwork yourself to death. Factor in rest- time and make time for things you love ( talk to someone, journal or read or work out) - upto you! What’s your hack towards time management? PS: This did take me an year and a half to implement.

If your LinkedIn hook doesn’t sound like a bestselling book title… You’re probably losing people in the very first second. Seriously. Want to write better hooks? Go stare at your bookshelf. (No, really.) The best hooks: They’re built like book titles. Designed to make you click, scroll, buy, or binge till 3AM. Let’s break it down: 1. Atomic Habits Psych trigger: Clarity + identity It doesn’t say “Habit Tips” — it makes you feel like you’re rewiring your DNA. Mini habits → Atomic → Feels powerful. Personal. Scientific. 2. A Good Girl’s Guide to Murder Psych trigger: Curiosity gap + contradiction You had me at good girl. Then you threw in murder. That dissonance is what keeps readers (and recruiters) hooked. 3. The Subtle Art of Not Giving a F*ck Psych trigger: Rebellion + relief It slaps you in the face with honesty. Says what we all feel, but don’t say out loud. And BAM .. you buy it. 4. Steal Like An Artist Psych trigger: Permission + surprise Steal? Wait, isn’t that bad? Nope. It flips a belief and makes you curious enough to keep reading. ⸻ So next time you write a hook for your post, ask yourself: Would this be the title of a book someone grabs off a shelf? If the answer is meh, Rewrite it. Because your hook isn’t a headline. It’s the cover of your brand. What’s the one book hook that comes to your mind? Comment below. 👇🏼 (If you remember - I did post a lot of analogies and they are back!)

I spent 2 hours breaking down how Trello by Atlassian turned LinkedIn into a magnet for top remote talent. No paid campaigns.No polished employer branding videos. Just real employees, sharing real moments. Here’s what they did: ➡️ Shared their home desk setups. ➡️ Posted async rituals, virtual birthday parties, and Monday check-ins. ➡️ Turned memes into culture content. ➡️ Let employees post as themselves, not as a brand mouthpiece The results speak for themselves: - Thousands of impressions. - Countless talent DMs. - And Trello became synonymous with remote-first culture. Why it worked: Because culture isn’t what you say, It’s what your team shows. Let your employees lead. Give them a story to tell. And watch your brand grow, organically.

“Another retainer? No thanks.” That was the reaction of a founder I recently spoke with. He had just been pitched a personal branding package—six months, weekly calls, and a hefty price tag. And his response was: “I can’t commit to another long-term contract. I need results, not more meetings.” And he’s not alone. Many agency owners and founders are wary of retainers. They’ve been burned before, locked into contracts with little to show for it. They crave flexibility, efficiency, and tangible outcomes. So, I asked myself: What if there was a better way? A solution that doesn’t require a long-term commitment. A system that delivers visibility and warm leads without endless back-and-forth. A one-time setup that gets you noticed and starts conversations in your DMs within 30 days. After countless conversations and putting myself in your shoes, I realized the traditional model was broken. So, I built something different. It’s designed for founders who want to show up, stand out, and spark meaningful connections without the hassle. No retainers. No prolonged commitments. Just results. If this resonates with you, drop a “👀” below, and I’ll share more. (PS: If you’re an agency owner/ founder - this would be something you have been waiting for.)

It’s crazy how fast “open” in OpenAI is becoming just a memory. This reminded me of something I see all the time in branding. When companies start doing well, they stop explaining. They stop communicating because they assume people will “just get it.” But the truth is the more important you become, the more you owe your audience clarity. Lately, watching AI companies roll out updates feels exactly like that. No release notes. No real evaluations. Just…vibes and promises. As someone who builds founder brands, it’s hard not to see the cracks forming. If your best users i.e., the ones cheering for you start feeling left out, trust quietly erodes. And once trust goes, it doesn’t matter how “smart” your product is anymore. AI started by championing openness. Now it feels like we’re being asked to follow blind. Transparency was the brand moat. It still is. The companies that remember that are going to win way bigger than the ones chasing shiny launches without loyalty.

900% growth. 7+ warm leads. 28 days. No ads. No retainers. Just LinkedIn done right. Here’s the backstory: An agency founder came to us with a common founder struggle: Posting sparsely. Getting a few likes. But no real traction from the right people. We ran them through our Power Engine system. → Authority-led content (zero fluff, just value) → Keyword ranking for “Founder,” “Content Writer,” etc. → And a hiring post that actually converted. Results in 4 weeks: +909% impressions +922% engagement +328% company page growth → And 7 warm leads without spammy outreach. And this was all organic. Because founders don’t need to become content creators. They just need the right system to show up as they are and still win. If you’re curious how we did it DM me “Power Engine” and I’ll send the playbook

You’re playing the traditional game while the real money is somewhere else. This is hiding in plain sight but SEO is no longer your best channel for searches. The real visibility today is being built on LinkedIn. And here’s the real fact: That visibility isn’t just social, it’s becoming searchable. “LinkedIn has become the most trusted platform for B2B buyers - not just for networking, but for learning, vetting, and making purchasing decisions.” - Jason Widup, Former VP of Marketing at Metadata.io Buyers are no longer just searching Google. They’re searching people. They’re following conversations. And they’re trusting posts from founders and operators more than polished website pages. Some quick data: 📈 78% of B2B buyers use LinkedIn to research vendors before making a decision (Gartner) 📈 65% say thought leadership content on LinkedIn has directly changed their perception of a company (LinkedIn + Edelman) ChatGPT and Perplexity are now surfacing real-time LinkedIn posts in answer flows — often before traditional websites This means: If you’re publishing insightful, human, relevant content on LinkedIn - You’re not just building reach. You’re becoming discoverable inside AI tools. So while others chase backlinks and blog posts… You could be building a personal presence that drives: - Inbound leads - Brand trust - AI-powered visibility LinkedIn isn’t just a social platform anymore. It’s the new top of funnel for high-intent B2B buyers. And if you’re not showing up here, you might not be showing up at all.

Most founders kill their own funding chances before they even pitch investors. The worst part - They don’t even realize it. I’ve worked with 50+ founders on personal branding, and I’ve seen this mistake over and over: They focus on pitch decks but ignore their LinkedIn presence. What they don’t realize is that investors and partners aren’t just looking at your pitch. They’re watching you. Because before they invest in your startup, they’re investing in you as a founder. ✅ Alex Lieberman built a personal brand and sold Morning Brew for $75M. ✅ Ryan Breslow leveraged LinkedIn to turn Bolt into a fintech giant. ✅ Katelyn Bourgoin turned LinkedIn into her #1 growth channel. So, if you’re serious about attracting investors, partners, and growth, ask yourself: 👉 Are you positioning yourself as a leader in your space? 👉 Are investors seeing your expertise and vision before you pitch them? 👉 Is your LinkedIn presence opening doors or closing them? Because one thing is clear: The best startup idea won’t matter if no one knows about it. Have you seen LinkedIn play a role in closing big deals?👇

I have 25k+ followers now. Clients across 7 countries. Inbound leads daily. But if I had to start from zero today? This is exactly what I’d do in the first 30 days - no fluff, no noise: 1. Post 15 high-converting pieces using our 3P format → Pain your dream clients are facing right now → Perspective that stops the scroll → Proof from behind-the-scenes they never get to see Because your best clients don’t convert from likes. They convert when you say what they are thinking. 2. Reach out to 200 people Not with a “hey there” DM. But with a mini case study or plug-and-play playbook. No pitch. Just pure relevance. If they see themselves in it, they’ll reply. Always. 3. Launch a simple lead magnet + follow-up engine One page. One hook. Then 3-4 high-trust follow-ups that don’t scream “sales.” I test. I tweak. I double down. That’s it. That’s the same engine I’ve used to build my agency, and now I build it for others. If you’re an agency or founder who’s tired of random content and 0 predictability. DM me “Ready” and I’ll show you how we build your LinkedIn Power Engine from scratch. Takes 30 days. No retainers. No drama. Just leads.

“But how can you write about our AI platform when you're not a data scientist?" I get this objection from technical founders every week. Here's my honest answer: I'm not pretending to know more than you. I'm translating your brilliance for your buyers. There's a critical difference between having technical expertise and communicating technical value. Most technical founders actually sabotage their own content by: ✍️ Explaining HOW it works (when buyers care about WHY it matters) ✍️Using jargon that signals expertise (but alienates decision-makers) ✍️Focusing on features (when buyers purchase outcomes). My process addresses this gap: - Deep interview process with 2-3 subject matter experts - Studying competitors' messaging to identify positioning gaps - Reviewing 5+ customer conversations to extract real pain points. - Developing a standardized "translation framework" for your specific tech. One CTO client put it perfectly: "I'd rather spend 60 minutes teaching you my technology than 10 hours trying to write engaging content about it." When technical founders write, they focus on impressing peers. When we ghostwrite, we focus on converting buyers. That's why every client I've worked with has achieved a 40%+ higher engagement rate compared to their in-house content. So no, I'm not an ML engineer or a cybersecurity expert. I'm the bridge between your expertise and your customer's comprehension. And that bridge is what turns technical brilliance into revenue. Curious how this approach could work for your specific tech niche? DM me with your industry, and I'll share a process breakdown how we can help you. #TechnicalContent #Ghostwriting #B2BSaaS #ContentStrategy

Most founders think their LinkedIn problem is content. Not enough reach. No inbound leads. Too much “posting and praying.” But that’s not the real issue. The real problem is that.. They’ve never actually sat with themselves long enough to ask: “What do I want to be known for?” “Who am I when I’m not selling?” “Am I building visibility or just noise?” I’ve worked with 40+ founders. Across SaaS, AI, finance, consulting. And here’s what I’ve seen: Before we ever write the first post, We’re unpacking mindset loops. → “What if I’m not expert enough to say this?” → “What if people think I’m copying [insert influencer]?” → “What if my co-founder sees this and thinks it’s cringe?” And slowly, post by post. They start showing up differently. Not louder. But clearer. Not trendy. But timeless. So, what changed: They didn’t just get a content calendar. They did the inner work most founders avoid. It transforms how people see you. Here’s the inner work behind great founder brands: → Getting clear on your POV → Owning your lived experiences as content → Learning to be seen without fear → Setting boundaries with your voice—so you attract aligned people, not just attention → And showing up consistently, even when it’s quiet You don’t just become a thought leader by “posting more.” You become one by thinking clearly then sharing it with conviction. That’s what I help founders do. Not just turn content into clients. But turn clarity into authority. If your LinkedIn’s not working, it’s rarely a content problem. It’s a clarity problem. An identity problem. A visibility problem. Fix that and the leads follow. I help founders go from: “Should I say this?” → “Here’s what I stand for.” “Will people judge this?” → “This is why they trust me.” If you’re ready to show up with clarity and conviction, drop me a “ready” below. Or DM me. We’ll build a brand that actually reflects you. #linkedin #founderjourney

Nobody talks about this enough.. Managing a team when they’re NOT full-time is a whole different ballgame. Majority of my team: - They’re part-time marketers. - Freelancers juggling clients. - Students battling exam season. - One’s prepping for an internship, another’s deep into a course. And guess what: They’re all allowed to have a life. Yeah, radical concept for some agencies, I know. But here’s the thing: Most agencies treat people like they’ve bought their time, energy, and soul. I don’t vibe with that. In my agency: → We don’t do “9 to 5 guilt” → We do “clear expectations and respect” → We don’t need micromanaging → We need backups + boundaries Because here’s what I’ve learned 🥁 It’s not about how many hours someone is available. It’s about how clearly we communicate: • Need a leave? Cool, just give us a heads-up. • Got exams? We’ll plan around it. • Want to take a learning break? Go for it. • Traveling for a week? Say less, we got backups. We don’t need constant availability We need mutual accountability. And that’s how you build trust—especially in a growing agency where not everyone’s full-time (yet). ⸻ Managing flexible teams is a skill. One most agency founders ignore till it bites them back during crunch time. So here’s my cheat code: • Set expectations early • Respect the human behind the role • Always have a plan B • Make ownership the culture, not control ⸻ If you’re building your first agency team— This is your reminder: You don’t need to do it the “corporate” way to do it right. Your team doesn’t owe you their weekends. They owe you honesty, reliability, and a Slack message when they’re heading offline. ⸻ Building a kind agency culture >>> burning out your team. Let’s talk more about it. Who else is building with part-time teams?

Most LinkedIn content feels like throwing spaghetti at the wall — and hoping something sticks. We’re flipping that with Power Engine. Because here’s the truth: Most founders don’t have time to “figure out” LinkedIn. They want a system that turns their profile into a growth engine without retainers and awkward DMs. That’s exactly what we built. Here’s how it works: → Quick onboarding form → We optimize your profile + strategy → 15 high-converting posts/month (done-for-you) → We install a proven DM system to turn lurkers into leads → You get inbound leads (without lifting a finger) We’ve already helped founders land investor intros, client calls, and speaking invites — directly from LinkedIn. Only 2 spots left before we raise the price. This isn’t a “social media management” service. It’s a plug-and-play system to turn your LinkedIn into a 24/7 lead magnet. Book a demo call [Link Below] ⬇️

I thought I was being efficient. But I was just babysitting. Clear to-dos. Regular check-ins. Time tracking. It looked like structure but it was just control. When I first built my team, I thought I was doing it right: → Assigning tasks → Following up regularly → Asking for updates (too often) → Checking in on “how long things are taking” Spoiler: it wasn’t leadership. It was micro-management with a fancy title. And slowly, things started to break. They couldn’t move without me. Small delays became big ones. And I became the bottleneck I was trying to avoid. So I made a quiet shift. → Clear goals, not daily tasks → Ownership over their schedule → One weekly update, not five Slack messages And guess what? Last week, I was in Thailand. Worked ~3 hours a day. A couple update calls, that’s it. No one panicked. Nothing fell through. Everything moved, because they owned it. Turns out, the best way to build a team isn’t about being “efficient.” It’s about building trust and systems. Because if you want them to be accountable, you have to stop hovering. And actually give them space to be accountable. P.S. If you’re still giving daily tasks, ask yourself - are you building a team or running a daycare?

Confession time: A lot of my posts are AI-generated. And no, I’m not sorry about it. I’ve used everything from ChatGPT to Claude to Perplexity. I even encourage my writer to use Claude. Because we don’t fight trends, we ride them. I work with founders, creators, and agencies who actively use LLMs to scale their content and systems. And honestly, the results speak for themselves. But here’s the truth no one tells you: Just because a post is AI-generated doesn’t mean it has to sound robotic. You can use AI without losing your voice. Here are a few tips I’ve learned along the way: → Remove those unnecessary dashes and long colons. You’re not writing a legal doc. You’re telling a story. → Fix the flow. AI often writes in loops. You need to rework it so the post builds on itself—not just repeats the same idea 4 different ways. → Check the tone. Your tone is your fingerprint. No tool can copy it perfectly. But you can get 90% there—and edit the last 10% manually. Spend that 10-15 mins before hitting publish. That’s where the magic happens. Because the best content today: Isn’t human vs AI. It’s human x AI. Collaboration > Competition. Would you like a breakdown of my Ai + Human writing process? Next.

The algorithm loves swimsuits. The internet hates when women wear them. Wanted to post about my first snorkeling experience. How it made me confront fear, surrender control, and actually enjoy the unknown. But I know what the comments would say: “She’s only getting likes because of what she’s wearing.” Not fishing for attention. Just trying to find a photo that tells the story without giving the internet a reason to miss the point. Being a female creator online is navigating: Post what you want, but don’t show too much. Share your journey, but not that way. Tell me you’re a female creator without telling me you’re one or tag someone who might relate to this. Let’s go. 🏄🏻‍♀️