Nicolas GROMER

lemlist

📈 Growth strategy:
- Customer lifecycle optimization: Awareness, activation, retention, expansion.
- Funnel building and optimization: A/B testing, user journey mapping, and conversion rate improvements.
- Paid acquisition: Google Ads, LinkedIn Ads, Facebook Ads, SEM, PPC.
- Customer (& leads) segmentation and personalization for targeted campaigns.
- KPI-driven experimentation to test and scale growth opportunities.

✉️ onboarding & activation
I create behavior-based onboarding flows aligned with key product moments and user intent.
That means:
- Tracking user actions (or inactions)
- Adapting messaging based on enriched data (role, company, signals…)
- Triggering email sequences from specific behaviors
- Syncing usage data to tools like Customer.io or HubSpot
- Running experiments to improve activation and time-to-value

💌 lead gen & cold outreach
I build cold email systems that scale — end-to-end:
- Scraping/sourcing leads across channels
- Enriching and cleaning data (Clay, internal workflows)
- Writing human, high-converting emails
- Managing deliverability (DNS, warm-up, domains)
- Automating flows, replies, CRM updates
- Tracking performance and iterating fast

🔧 Tools & platforms:
- Marketing automation: Customer.io, HubSpot, n8n, Make, Clay.
- Analytics & tracking: GTM, GA4, SQL, BQ, Rudderstack and data visualization tools (e.g., Holistic).
- Proficient: HTML/MJML, JS, and Liquid
- CRM: HubSpot, data integration tools. (Hightouch)
- Cold outreach & email marketing: Deliverability best practices, copywriting, and scalable workflows.

📊 reporting & data
I make growth measurable and actionable.
- Custom SQL dashboards (BigQuery)
- Tracking key metrics: trials, CVR, LTV, churn, etc.
- Attribution modeling
- Deep dives on product and marketing data

ARR: from 14M to 35M in 2 year (bootstrapped)

Growth

lemwarm

Saasboarding

Newsletter Creator

Le b.a.-ba du Growth Marketing

Freelance Growth

Komin.io

Growth Marketer

Verofax

Welii - Get the best deals, faster.

👨‍🔬 Demand Gen:
- Content strategy creation based on the ICP & pain points
- Outbound strategy based on triggers - Ex: ABM
- Inbound strategy through organic social media
- Co-marketing with brands sharing the same ICP 
- Lead Gen strategy (ads, personal branding, etc.)

💡 Launch of an interactive lead gen tool (+580% of incoming leads) for a C-Level ICP.

🧰 Marketing automations: 
- CRM (Hubspot) workflows and lead scoring creation
- DB cleaning and enrichment
- Make
- Outgrow
- Webflow

Nodalview

👨‍🔬  Actions with a high impact on lead collection in quantity and quality:
- Use of the AARRR framework at the strategic and tactical level and in content creation.
- Use the community effect to create leverage on growth, and create more impactful ads.
- New ad concepts adapted to our market.
- Demand Gen / Inbound / Outbound marketing strategies.
- Creation and launch of an innovative referral program.

💡 Facebook/ Instagram Ads, LinkedIn Ads, Apple Search Ads, ASO, Go-to-Market strategy, In-App optimization/tracking.

🧰 Analytic tools: Adjust, Amplitude, GA, GA360, Firebase | Hubspot | Funnel creation.

United Spirits Agency

Digital Advertising Director.

Creation and optimization of advertising strategies.

💡  Facebook/ Instagram Ads, Google Adwords, LinkedIn Ads, Mass mailing.

🧰   Wordpress/Shopify/ Magento | Automations LinkedIn | Analytic tools (GA, GA360,...) | Adobe Creative Cloud | CRM/ Hubspot | Funnel creation.

Digital Advertising Director

Metiseko

Marketing Manager

Growth @lemlist

Growth Marketer with a global mindset and a proven track record of scaling B2B SaaS companies. From lemlist (growing ARR from $14M to $35 in 2 years) to launching international campaigns across Africa, Asia, and Europe, I thrive on building data-driven strategies that combine creativity, experimentation, and automation.

Key strengths:
- Full-funnel growth: Acquisition, activation, retention, and expansion
- Advanced marketing automation, data analytics, and CRM integration
- Expert in cold outreach, lead generation, and lifecycle campaigns
- Proven ability to adapt growth strategies for international markets
- Passion for sharing knowledge through my newsletter, 'Le B.a-ba du Growth' & 'Saasboarding'

Let's connect if you want to talk B2B SaaS growth, international expansion, or creative demand generation.

+57% open rate. 18% click rate. Over 8,000 emails sent.

All from a 3-email lifecycle sequence at lemlist.

With Antoine and Erwan we ran a simple experiment:
→ Could we use real user performance data to send better advice at scale?

The idea was simple (spoiler: the execution… a bit more challenging 😅).

❌ Most lifecycle flows send generic tips. That’s why no one reads them.
✅ We wanted to send actionable insights based on what users were actually doing.

So we built a new flow:
✅ It pulls data from BQ
✅ Processes it with n8n
✅ Sends personalized insights through Customer.io

Each user gets:
– A snapshot of their team’s performance
– What’s working (and what’s not)
– 3 to 5 tactical recommendations to improve results

The result?
→ More replies (a lot of feedback from the reco.)
→ More product usage across that cohort
→ And more trust, because it actually helps

No AI fluff. No guessing.
Just behavior-driven lifecycle emails that feel 1:1.

Want the flow? I’m covering it in the next Saasboarding drop. 
(link in bio)

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