Fotando Global

Founder & CEO

ReBroker.ai

Rebroker.ai is SaaS platform with thoughtfully-designed tools that help real estate companies grow their business by easily engaging with their external sales collaborators. Offering people-friendly inbuilt agreements, AI description creator, flexible commission sharing, white label of collaborators properties, QR code visit registrations, turning digital interactions into human connection. Our goal is to make real estate sales partnerships easy and profitable. Launching in 2023 Rebroker.ai aims to generate more than 500 million Euros in sales between its users by 2026.

Co-founder & CTO

eWorks

Developing Rebroker.ai - Real Estate Sales Partnership facilitator app at Esade´s Accelerator program eWorks, a selective program that aims to identify and support high-growth ideas and help entrepreneurial projects develop efficiently. At eWorks we receive inspiration, support and help to accelerate projects in different ways, with the aim to create outstanding businesses that can have a positive impact in our society. eWorks operates inside the Esade Entrepreneurship Insitute: a research institute dedicated to academic excellence in the field of entrepreneurship and related disciplines through research, teaching, new venture creation and outreach activities.Developing Rebroker.ai - Real Estate Sales Partnership facilitator app at Esade´s Accelerator program eWorks, a selective program that aims to identify and support high-growth ideas and help entrepreneurial projects develop efficiently. At eWorks we receive inspiration, support and help to accelerate projects in different ways, with the aim to create outstanding businesses that can have a positive impact in our society. eWorks operates inside the Esade Entrepreneurship Insitute: a research institute dedicated to academic excellence in the field of entrepreneurship and related disciplines through research, teaching, new venture creation and outreach activities.

In-house entrepreneur - Esade eWorks Accelerator Program 

Mailtrap

Senior Product Manager

CloudCall

As a Product manager at Cloudcall i was responsible for Salesforce integration and customer self service portal.

Key responsibilities:

- Aligning key stakeholders
- User research / Customer Feedback
- Competitive analysis
- Contribution to Product Strategy and OKRs
- Quarterly Roadmap planning
- Collecting and monitoring key product metrics
- UI/UX prototyping
- Product backlog management and refinement
- Support Salesforce ISV partnership
- Cooperation with marketing department

Tools: Mixpanel, Segment.io, Prodpad.com, Google Data Studio, Figma

Product Manager

As a Development team lead  at Cloudcall i was responsible for leading and growing the development team

2 Fronted developers, 2 Salesforce developers, 2 QA engineers. 

Collaboration with Product Owners to clarify business needs. Code review. Release management. Architecture planning and refactoring.

Tools: JavaScript, Node.js, React.js, Angular.js, Mongo DB, webpack, ES6, CSS3, HTML5, Jira, AWS.

Scrum process facilitation and improvement. 
CI/CD Implementation.
Driving team KPIs growth.
1-on-1s with team members and manage personal goals.

Development Team Lead

As a Senior Software Engineer at Cloudcall i was responsible for development and delivery Telephony and IM/SMS integration for Salesforce. Jenkins scripts. Environment: JavaScript, Node.js, Angular.js, Mongo DB, webpack, ES6, CSS3, HTML5, Jira, AWS.

Senior Software Engineer

Altoros

As a Senior Software Engineer at Altoros i was responsible for webapps development, coordination of project activities and ensure that all project phases are followed and documented properly. Developed single page applications using Angular 2.0, Ionic, Typescript, HTML5, CSS3, and Bootstrap. Had  daily communication with remote development team.

IT-SNAMI

As a Development team lead i was responsible for hiring, engineering team management. Was responsible for design and development of web sites, web applications and applications for mobile devices. 
Took part in the development of technical specifications, UX/UI prototypes of the interface and requirements for technical architecture. Implementing a client and server application. 

PHP Yii2 Framework / Node JS / Angular JS / MySQL

Development Team Lead / Co-founder

Sitemania.by

As a Co-founder of Sitemania Agency i participated in hiring and engineering team management. I was responsible for  development of lightweight modular CMS for small and medium business.
Took part in the development of technical specifications, UX/UI prototypes of the interface and requirements for technical architecture. Implementing a client and server application.
PHP Yii2 Framework / MySQL

LWO (Light Well Organization)

As a Software Engineer in LWO i was responsible for web client for ATM development (JavaScript), a web client of the online payment acceptance system on the card, a web client of the internal project management system. Integration with external API.

Took part in development of the client application "The system of selling tickets for vehicles through ATMs" to work on ATM (JavaScript MVC + Java Applet). Communication with an external online payment server and transport schedules.

Software Engineer

Freelance, self-employed

Websites design and development 

Joomla, Wordpress, Prestashop

Founder @ Fotando Global 🌍 | I help business leaders build AI & software solutions| I assist startup founders in progressing from idea to MVP/MLP 🚀 & beyond | Advisor | LEANSTACK Certified Coach

I'm passionate about people, AI, tech, and digital transformation. Always connecting the right minds to create impactful solutions. 

I'm also the brain behind Rebroker.ai 🚀 – a cutting-edge SaaS platform transforming real estate sales partnerships.

I'm here to connect with fellow AI enthusiasts, entrepreneurs, and anyone who shares a zeal for pushing the boundaries of what's possible. If you're as passionate about AI and startups as I am, let's connect and explore the endless possibilities.

Pitching at the Female Founders Meetup Event yesterday was a great experience.

Thank you to everyone who attended, asked questions, and stayed back for conversations afterward.

It’s always good to see the energy founders bring when they’re serious about building :)

After 15+ years in tech, one thing is clear to me: ideas are everywhere.

But the real edge comes from how fast you can test, adapt, and build around them.

Especially when you're building outside your home country and figuring things out as you go.

That’s why I’m excited about what’s coming next.

Helping founders validate faster, move with more clarity, and connect with others who are solving real problems, without wasting time on theory.

It was an honour for me to talk about my founder community - FOCUS.

I genuinely believe this will be a game-changer for founders who want to build alongside other driven founders.

Grateful for the opportunity, and looking forward to building on the momentum.

If we didn’t get a chance to connect yesterday, feel free to reach out here!

Happy to talk about FOCUS or anything in general :)

Shoutout to everyone who attended Tatsiana Kirimava Natalia Shahmetova, 
Lilija Spiglazovaite Aleksandra Klonowska-Szalek, Elizabeth Marchuk HANNA Samarskaya 👑 Anna Lazitskaya, Magdalena Adamczuk
Anastasiia Shabliienko Milana Slobtcova Darya Ksianzova Kiryl Valoshyn Dr. Alexander Maslov 

Apologies if I missed anyone's name!

Uladzimir Ausianikau

CEO @ Fotando Global | Helping B2B SaaS Founders Validate, Build, and Scale Their Startups | Co-founder @ Rebroker.ai⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀

This Thursday, I’ll be at Google for Startups Campus in #Warsaw - at the Female Founders Meetup Event!

There will be an offline pitching session where you can present your idea to investors from Flyer One Ventures, Vesna Capital, Zubr Capital Investment Company, AngelsBand, Mars, APPLEJACK LAB, Tar Heel Capital Pathfinder.

There also will be some incredible speakers at the event:

Tatsiana Kirimava, CEO & Co-Founder | Orangesoft
Natalia Shahmetova, CEO | Woofz
Lilija Spiglazovaite, Client Partner | Meta
Aleksandra Klonowska-Szalek, Co-Founder | Slowhop(dot)com
Elizabeth Marchuk, Co-founder | ReplyPilot
HANNA Samarskaya 👑, Co-Founder | Women in tech
Anna Lazitskaya, Co-founder & CEO | Embraceme
Magdalena Adamczuk, EU Grant Expert for Innovation | GRANTS.CAPITAL

If you're around, come say hi!

BTW - I am proud to say that Fotando Global is partnering with Ū Hub | Startup Community in Poland in bringing this event to life!

Last week, something pretty crazy happened.

We officially launched FOCUS - a new community for founders in Poland.

Not just any community.

A place for expats.

A place for people who want to build something real here, but don’t always feel they belong.

We announced it during an offline event at Google Campus Warsaw.

Plenty of people.

5 minutes on stage.

A lot of excitement... and a lot of chaos behind the scenes too 😅

This wasn’t planned to launch so soon…

I was slowly planning it for the end of the year.

But when the opportunity came, I decided to go all in.
Now it’s real.

And it’s just the beginning.

If you’re building something in Poland - and you want to be part of a real founder community, not just another place to consume posts - get in touch.

I’ll send you the invite (plus the launch discount we promised at the event).

Let’s build it together.

P.S. My inbox is flooded right now... I'll get back to you as soon as I can!

Today is the day - I’m speaking at the Female Founders Meetup Event at Google for Startups Campus Warsaw!

I’m officially launching something I’ve been thinking about for years...

A community for international founders - FOCUS

This is for people like us - those building outside their home countries, navigating local systems, and still aiming to launch, grow, and raise.

Inside the community:

- Systematic validation of assumptions and testing of hypothesis.
- Founder-to-founder mentorship and support.
- Access to proven playbooks and tools.
- Traction Roadmap.
- Workshops.

If you’re building and this sounds like something you’ve been looking for - drop a comment.

I’ll reach out with more details and invite you in 🙂

For now, drop by if you’re at the event.

Looking forward to seeing some familiar (and new) faces :)

Ever since starting my founder community FOCUS - I’ve been thinking about what a ‘community’ actually means.

I used to think it would mostly be about content like frameworks, templates, or recordings founders could learn from.

But after spending the past few months speaking with founders - both on stage and in one-on-one conversations - I realized something very different.

Almost nobody was asking about the material itself.

They were asking:

- How can I join?
- What’s the next step after this?
- How do I stay connected with others who are building too?

The biggest pain point of a community is isolation.

Many early-stage founders are navigating the hardest part of the journey without enough support.

I am positioning FOCUS to be a launchpad where we’ll have:

- Fast, simple onboarding.
- Async guidance to keep people moving.
- A network of early-stage founders supporting each other.

Because at the early stages, people need momentum, clarity, and a clear way forward.

And this is even more critical if you’re an expat building in an unfamiliar environment.

Here’s to building in public  🍻

I’m at Amazon Web Services (AWS) Summit Poland today at the MCK in Katowice.

Looking forward to checking out some great sessions!

A few interesting speakers lined up too - including Magdalena N. from LOT Polish Airlines, Michał Smoliński from Radpoint, and Slavik Dimitrovich from the AWS GenAI team, and Andrzej Horawa - country manager AWS.

If you’re here too, drop by and say hi.

Always up for a chat between sessions 👋

One of the biggest mistakes in early-stage validation is taking surface-level feedback too seriously.

People will give you good vibes and say nice things.

Sometimes they’ll even promise to try it out.

And then… they disappear.

I love to be on calls where I am trying to validate demand :)

When someone starts breathing differently, looks away, or fidgets a little - that’s when I know they’re processing something real.

That’s the kind of moment I look for.

Not a compliment like, “this sounds cool.”

But more like this:

“I’ve been spending so much time on this… but now it looks like I can do it differently.”

That’s the signal.

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What if the SaaS product you’ve been looking for… is already inside your business?

I was having a conversation with someone recently, and this one question led to an “Aha!” moment:

“What if I told you - you could start a SaaS company from within your existing business?”

The response was, “I have never thought about it that way.”

If you’re already running a service company and using AI to improve your internal process…

That might already be a product.

- You’ve tested it.
- You’ve seen it work.
- You know the problem it solves.

… you just haven’t wrapped it up yet.

And I believe people who aren’t technical founders are often in a better position to do this.

They’re closer to the actual workflow, the problems, the clients.

So instead of chasing something new, maybe you just need to look at what’s already working inside your company.

The product might already be there.

I've been thinking about this... Is it a good time to bring back ideas you gave up on - since AI has lowered the cost of building and testing?

I say it depends.

AI promises a lot and yes, it can help you test and build faster.

But people are still making bad decisions.

They still waste money.

They still give up.

A bad idea is still a bad idea - even with AI :)

And to be fair, I don’t even like the word “idea.”

Most people say they have a startup idea.

But really what they have is a solution they’re excited about.

There’s no connection to an actual problem, no real market, no proof that someone wants it.

AI or no AI - the basics remain the same.

Test, validate, and talk to real people.

I think mentors and coaches can be valuable.

But only if you understand their incentives.

When I was in acceleration programs, I spoke to mentors during and after.

And let me tell you - the difference was huge.

These people speak to hundreds of founders a year.

Every founder comes in with passion, big ideas, dreams.

And for the mentor? It’s just another cycle :)

They’ll give advice, be supportive, and might even sound invested.

But what you must understand is that they don’t win or lose based on your outcome.

They get paid either way.

By the program, the startup, or by the next cohort coming in six months later.

It’s not malicious - just the model.

They’re not bad people… they’re just not in it with you.

They don’t share the same urgency.

The same risk.

The same fear of running out of time, money, or belief.

It's crazy how many founders spend months - even years - building full products without talking to a single real customer.

There are 2 reasons why this happens:

1. Building feels safe because when you're writing code or polishing features, you're in control.

2. Talking to customers feels risky because you have to face reality.

But the longer you stay inside your own head, the bigger the risk gets.

- You’re not validating.
- You’re not learning.
- You're just hoping.

And hope isn't a strategy :)

Before you build anything serious, you need to hear it straight from the people you're trying to help.

1. What they actually struggle with.
2. What they would actually pay for.

Otherwise, you're just building a beautiful product... for no one.

A solution is not a product. 

It can be a Google Sheet. 

It can be free. 

If you’re speaking with founders, you shouldn’t care about their “solution” at first.

You want to know:

1. What are they paying for today to solve this problem?

2. What’s the most annoying, regular task that’s wasting their time?

3. And why is that time-wasting harmful for the business? 

You’re not validating ideas but dissecting the sequence of jobs-to-be-done to trace how a specific problem shows up in the business.

If there’s no clear link to revenue or risk, it’s not a must-solve problem.

Validate that first. 

Then you can figure out if the best “solution” is a platform, a process, or a piece of duct tape wrapped around a spreadsheet.

Founders hear this a lot: “Act fast. But also… act slow.”

No wonder it’s confusing.

The truth is, you need both.

But they serve different purposes.

See, you have two monkeys in your startup:

One is smart, but weak.

She can think clearly, spot the problem, and map the path.

The other is strong, but doesn’t think much - she just runs fast and gets stuff done.

1. You act slow when you’re figuring out where to go.

That’s strategy.

That’s where the “smart monkey” comes in.

2. You act fast when it’s time to move.

That’s execution.

That’s where the “strong monkey” takes over.

If you send the strong monkey off in the wrong direction, she’ll get you nowhere - just faster.

So let the smart one figure out where to go.

Then pass it to the strong one to execute - fast, hard, and with momentum.

Founders gather all the information in the world yet still throw random prompts at LLMs with no structure.

It's not a knowledge problem.

You already have the knowledge but it's just scattered.

And because it’s scattered, you don’t know how to apply it when you actually need it.

That’s something I’ve been trying to fix for myself.

Right now, I’m uploading everything - my PDFs, course notes, video content - into NotebookLM.

I want to create one single chunk of context that I can actually work with.

So instead of starting from scratch every time, I can say,

“This is the phase I’m in, this is the problem I’m facing - what should I do based on the playbooks I’ve already collected?”

And I want to share this with all founders out there.

I just want to say, “This is how we do it inside our company. Here’s the link. Feel free to copy it.”

That’s what I’d actually want someone to send me.

Not a three-line PDF that asks for my email and gives me nothing useful.

A real system.

Built once, used every time.

Taplio

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