Ash Maurya's Linkedin Analytics

You have 8 seconds to grab attention. Here's how to make them count. Malcolm Gladwell talks about snap judgments in "Blink" — marketers know you have under 8 seconds before potential customers scroll past your product. That's it—8 seconds to win or lose. Yet most founders kill their chances by making these three critical UVP mistakes: ❌ Confusing features with outcomes ❌ Promising too little (boring) or too much (unbelievable) ❌ Drowning in headline tactics without strategy Here's my 5-step framework to craft a UVP that demands attention: Step 1: Identify what it's for (the core job, not how you do it) Step 2: Find existing alternatives (transcend your "category") Step 3: Identify what's broken with the status quo Step 4: Craft a difference that's 3- 10x better (not incremental) Step 5: Define who it's for (your early adopters) Watch my full breakdown of this framework (with Tesla case study) here: https://lnkd.in/gq-3cSJz P.S. If you found this helpful, my weekly newsletter shares more systematic strategies for startup founders. Link in my profile.

"But will it scale?" 🤔 This question nearly drove me crazy when I started my entrepreneurial journey. Every investor, advisor, and "expert" asked it about my ideas. Here's the thing: it's the WRONG question to ask early on. My story: → Started blogging with 4 readers (I was one of them!) → Spent 8 hours per post → Friends thought I'd lost my mind → "But will it scale?" they asked I kept writing anyway. 4 readers → 8 → 16 → 32 → 1,000+ in 4 months. 16 months later: ✅ Best-selling book (Running Lean) ✅ Lean Canvas tool launched ✅ Joined Lean Startup movement 10 years later: ✅ Book is still selling strong ✅ Software tool used by 3+ million people ✅ Global business methodology The irony? By NOT focusing on scale early, I built something that scaled massively. The real problem: Most entrepreneurs obsess over scaling risks before validating if they're building something worth scaling. It's like worrying about traffic jams on your rocket to Mars when you haven't built an engine that works. Better approach: → Start with just 10 people (not 100 or 1,000) → Focus on learning, not scaling → Ask: "What's the smallest version I can test?" → Pack more iterations per unit of time Better questions to ask: • Is this worth pursuing at all? • What assumptions must be true? • How can I test the riskiest parts quickly? The best startups don't start with scaling. Continuous learning + Continuous value delivery = Continuous Innovation. Full video here: https://lnkd.in/guPij5Zr

The biggest cheat code in entrepreneurship is: Learning how to talk to customers. Problems well understood are half solved - (Charles Kettering) 👇 How to uncover what customers want: https://lnkd.in/gWt49WZF

Most founders think growth means working on dozens of things at once. I used to think the same way. Then our activation rate dropped from 80% to 35% over 4 weeks, meaning 65% of new users never came back. We had been "busy" working on different initiatives: → I was focused on driving new signups → Developers were building new features   → Designer was split across multiple projects But we were missing the forest for the trees. That painful moment led to a breakthrough: At any point in time, there's always ONE constraint holding your entire business back. Once we identified it was activation (not acquisition or features), we implemented a radical new way of working: **80% of our attention on breaking the key constraint** **20% on everything else** The result? We solved the activation problem in 2 weeks with a simple video guide. This experience became our 5-step framework, which has helped our 3-person team build products now used by millions. The framework works because it forces you to: ✓ Identify the real bottleneck (not just symptoms) ✓ Align your entire team around one priority   ✓ Test ideas based on evidence, not opinions ✓ Make small bets with quick feedback loops Most startups fail not because they don't work hard enough, but because they work on the wrong things. What constraint is holding your startup back right now? Watch the full breakdown of our 5-step constraint-breaking framework: