SMM Expert | Increase ROI 10x | Passionate about Tech Tools, online business, and crafting effective social media strategies.

I turn AI, FinTech & MarTech products into market-leading brands.

Most Founders have a product that can change the market, but they struggle to get the visibility they deserve. The product is solid, but the story is silent.

I bridge that gap.
As the Founder of TweenMind Brandcast Studio, I partner with Founders & CEOs to build authority, scale revenue, and dominate their niche through strategic digital marketing. With 150+ Brand Partnerships delivered, I know exactly how to turn a technical concept into a recognized brand.

WHAT I DO:

🚀 Founder-Led Personal Branding & Ghostwriting
I turn Founders into industry thought leaders. I handle the strategy and writing so you can focus on building. We turn your ideas into influential content that attracts investors and talent.

📢 Influencer Marketing & PR
Driving credibility through smart collaborations. I connect your startup with key voices in the industry to amplify your message beyond your immediate network.

📈 LinkedIn Growth & Content Strategy
Creating and scaling content that converts. We don't just post for "likes"- we build loyal communities that drive revenue and qualified leads.

🎯 Strategic Positioning
Ensuring your AI or FinTech product stands out with a bold, clear digital voice that separates you from the competition.

THE RESULT?
A brand that doesn't just explain features - it leads the market.

READY TO SCALE?
📩 DM to collaborate & grow your brand.
📧 radhika@tweenmindbrandcaststudio.com
📧 radhikajethlia@gmail.com

Most brands shout motivation.
Smart brands change behaviour.

I opened my BeastLife order and found something unexpected.

A fridge magnet.
And a sticker pack.

The magnet doesn’t motivate you.
It interrupts you.

Right when hunger hits.
Right when discipline usually loses.

That’s the moment most “cheat meals” happen.

Not planned. Not intentional. Just convenient.

Instead of another online quote, BeastLife placed the reminder exactly where the decision happens on the fridge.

That’s not marketing.
That’s consumer psychology done right.

The stickers are now on my laptop and desk.
Not ads.
Signals.

Small brand touches that quietly enter daily life and stay there long after checkout.

This is how brand love is built.
Not through louder campaigns, but through smarter placement.

The best marketing doesn’t chase attention.
It lives with you.

BeastLife 

4/365
~ Radhika Jethlia Bhutra

Radhika Jethlia Bhutra

Founder @TweenMind Brandcast Studio | Helping AI, MarTech & FinTech Founders, CEOs and Brands build viral authority | 150+ Global Brand Partnerships

New year. 
New skills. 

Same excuses? Let’s change that.

2026 won’t reward motivation. It will reward skills + execution.

That’s why this is worth your attention 👇

🎓 Coursera Plus Annual Subscription – ₹7,999 only

🗓️ New Year Offer: Valid till 26th Jan

What you unlock:

✔️ 10,000+ courses
✔️ Certificates from Google, Meta, IBM, Microsoft
✔️ AI, Marketing, Data, Business, Tech & Leadership skills
✔️ Learn at your pace. Cancel anytime.

If 2025 taught us anything, it’s this:

Upskilling is no longer optional.
Start 2026 prepared, not panicked.

👉 Grab the offer here: https://lnkd.in/dNRKZ_zu

Save this. 
Share it with someone who’s serious about growth.

~6/365
Radhika Jethlia Bhutra ✨

📌 The most unexpected place to build brand connection?
A coffee break. ☕💍

PALMONAS × Kiosk Kaffee didn’t come together to run a loud campaign.
They came together to create moments.

No billboards.
No pushy messaging.
Just a simple coffee cup… asking a thoughtful question.

📌 What’s happening here 👇

Across 25 Kiosk Kaffee outlets in Pune, Palmonas-branded cups carry witty, reflective questions - turning everyday coffee breaks into pauses for thought, conversation, and curiosity.

The surprise twist? Hidden under 50 select cups lie exclusive QR codes for 50 lucky winners to claim exciting Palmonas × Kiosk gifts - like custom jewelry pieces or coffee perks. A hidden thrill that turns a sip into a potential win!

📌 Why this works:

1) Coffee breaks are already a habit - no behavior change needed.
2) Questions spark reflection, not resistance.
3) Small details create emotional recall.
4) Offline moments naturally move online as conversations.
5) The brand shows up with the moment, not over it.

📌 Big reminder for brands & marketers:

The best campaigns don't shout - they whisper at the right moment.
You need better timing and human insight. 
                                                                             
This collaboration is a reminder that the best branding doesn’t interrupt moments - it becomes part of them.

~ PALMONAS

Founder @TweenMind Brandcast Studio | Scaling B2B Startups | AI, MarTech & FinTech Growth | 160+ Brand Partnerships | Focused on Business & Entrepreneurship.

“Can we make a Lollapalooza trending post?”

Is something that every brand manager must have texted their agencies. 

And as other brands scramble last minute, this Shaadi.com has been travelling all over social media due to its contextual nature and perfect placement. 

Who would’ve thought a matchmaking brand could talk about phone theft at concerts and make it feel this relatable?

Most email marketing problems aren’t about copywriting.
They’re about email deliverability.

If your emails aren’t landing in the primary inbox, nothing else matters.

I’ve been using usemailora.com to test email inbox placement across Gmail, Outlook, Yahoo, and other providers - and it’s helped me catch spam and deliverability issues before scaling campaigns.

What stood out 👇
- Fast setup
- Clear inbox placement insights
- Actionable fixes to improve email deliverability

They’re currently offering a 30-day free trial, so if email marketing is part of your growth strategy, this tool is worth adding to your workflow.

👉 usemailora.com

Mailora, LLC

~ 8/365

Most healthcare leaders still talk about AI like it’s a future bet.  

The numbers say something very different.

- 63% of healthcare organizations are already using AI in their operations.  

- 81% of firms that adopted it are seeing revenue growth.  

- Nearly half recover their AI investment in about 12 months.

At this point, AI isn’t a “moonshot project” in healthcare.  

It’s the new operating system for revenue, margins, and patient flow.

If your team is still stuck in:  
“Let’s run a small AI pilot and see what happens…” you’re competing against organizations that are already:

- Automating high‑leakage workflows in revenue cycles
- Predicting demand and capacity instead of firefighting.
-	Freeing clinicians from admin work to focus on higher‑value care.

Subscribe here : https://lnkd.in/d7ki7KPj

2/365
~ Radhika Jethlia Bhutra ✨

By Ashish Shah, Salesforce & AI strategic consultant | Cambridge University | Design & implement digital AI initiatives for businesses | GTM strategy

Women founders don’t get soft days.
Only long ones.

Meetings back-to-back.
Events that run late.
Bright lights. 
Real conversations.

Confidence matters - but heavy makeup and constant touch-ups don’t.

I choose makeup that works with my day.

- Light on the skin.
- Professional. 

Still fresh after hours of building, pitching, and leading.

Because when you’re a woman building in AI, MarTech, or FinTech, showing up confident isn’t vanity - it’s part of leadership.

Beauty Berry Cosmetics - effortless makeup for women who lead. ✨

~ 9/365

Most people chase visibility.
I chased trust.

Thank you, Marketing Doodle & Pratibha Jain for this spotlight ❤️

It didn’t happen overnight.
It came from consistency, restraint, and choosing depth over noise.

It happened through consistency, restraint, and choosing depth over noise.

Grateful to every national and international brand that trusted the process - whether I handled campaigns directly or  led them through partner agencies or big influencer creators.

Thank you everyone for your constant support 😊 

Quiet work compounds. ✨

~ 7/365

✨ Spotlight on Radhika Jethlia Bhutra ✨
(Founder, TweenMind Brandcast Studio- Influencer Marketing Partner)

In a digital ecosystem often driven by short-lived visibility and surface-level engagement, Radhika Jethlia Bhutra stands out for her disciplined, credibility-first approach to personal branding and founder-led storytelling.

With 15,000+ followers on LinkedIn, Radhika has steadily built a reputation rooted in consistency, clarity, and intent. Her content is not shaped by trends, but by thought. Each post reflects a deep understanding of what founders, leaders, and decision-makers genuinely seek. Insight over noise. Value over volume. Trust over tactics.

As the Founder of TweenMind Brandcast Studio, Radhika has translated her personal discipline into scalable systems for brands and founders. Her work focuses on building authority through personal branding, LinkedIn growth strategy, influencer marketing, and strategic positioning, all anchored in the belief that when founders become trusted voices, brands naturally follow.

Under her leadership, TweenMind Brandcast Studio has collaborated with a strong portfolio of National brands including Aditya Birla Capital, Zerodha, Adani Group, Honasa Consumer Ltd., Razorpay, CARS24, Angel One, CashKaro.com, boAt Lifestyle, Kotak Mahindra Bank, The Times Of India, JioHotstar, Vodafone Idea Limited, Shaadi.com, Learnbay, IIM Mumbai : Business Management Program for Defence Officers, Masai School Support, PALMONAS, Zouk, BeastLife, Soulflower Co Ltd and others.

Alongside this, the studio has also partnered with International brands such as Feedcoyote, Replit, Dora, Danube Properties, Arsène, Abacus.AI, Querri, Voice Sonic Labs, etc.

What sets Radhika apart is not just the breadth of brands she has worked with, but the quiet discipline behind her journey. Showing up every day. Thinking deeply about narratives. Refining messaging consistently. Building credibility long before chasing scale.

For Radhika, personal branding is not about being visible everywhere. It is about being trusted where it matters. Her journey reflects a long-term approach to influence, one built patiently, intelligently, and with principles firmly at the core.

The quietly consistent founder, the credibility-first strategist, and the thoughtful brand builder, Radhika Jethlia Buthra represents a new generation of leaders who believe that influence is earned, not announced.

#MarketingDoodleSpotlight #MarketingDoodle #PersonalBranding #FounderLedGrowth #LinkedInStrategy #ThoughtLeadership #BrandBuilding

After working with brands & clients I’ve learned this the hard way…

Overwhelm is a signal-not a weakness.

- It’s telling you to prioritize, not panic.
- It’s telling you to simplify, not stack.
- It’s telling you to focus, not rush.

Every big brand you admire went through this phase.

The difference? They chose clarity over chaos.
That decision changes everything.

~ 5/365
Radhika Jethlia Bhutra ✨

🇮🇳 Happy #77th #RepublicDay 🇮🇳

Seventy-seven years ago, India chose something powerful -  #values over shortcuts, #systems over chaos, and #accountability over noise.

That same mindset builds strong businesses today.

The Constitution didn’t just give us freedom; it gave us structure - the kind that allows ideas to turn into innovation, startups into institutions, and effort into long term growth.

As founders, creators, and professionals, we grow when we respect processes, think long term, and execute with discipline.

Grateful for a #nation that empowers #entrepreneurship, #innovation, #leadership, and #sustainablegrowth.

Strong values build strong #companies.
Strong systems build strong #nations.

Jai Hind 🇮🇳

~ Radhika Jethlia Bhutra ✨

I almost ignored it.

My stylist mentioned KT Professional - KT Kids while talking about hair fall.
I nodded. Moved on.

Later that night, I looked it up.

That’s when I paused.

Saw Jacqueline Fernandez associated with the brand.
Didn’t expect that.

So I went deeper.

Turns out KT Professional - KT Kids is built by entrepreneur Dhruv Sayani.
Not a loud brand.
Not chasing attention.

Just showing up where professionals actually work.

Funny how trust spreads quietly.
Through salons.
Through conversations.
Through people, not ads.

📢 This is the biggest news in Hardware AI right now.

Gatik is now the first autonomous trucking company operating fully driverless commercial freight at scale in North America.

No safety driver. No observer. No pilot phase.

This is autonomy as infrastructure.

Every day, Gatik’s autonomous trucks move goods across short-haul and regional middle-mile routes, connecting distribution centers, warehouses, and stores for Fortune 50 retailers.

What scale actually looks like:

 - $200M+ in contracted revenue from daily driverless deliveries
- 100,000+ driverless freight orders completed without incident
- 24/7 operations across Texas, Arizona, Arkansas, and Canada
- $600M+ in total contracted revenue secured

What I really liked is that Gatik didn’t chase headlines. It chased uptime, reliability, and repetition.

It took them almost a decade to do it right. But they have done it before and better than anyone else.

Read more: https://gatik.ai

In an industry stuck in testing and demos, this is what happens when autonomous trucking is built for the real world - not the lab.

The future of logistics isn’t coming. It’s already on the road.

Global interviews don’t fail because of lack of talent.
They fail because of communication friction.

A common interview feedback I hear: “Technically strong. Needs more clarity.”

For Indian founders, engineers, and product leaders, this is a recurring pattern in remote interviews.

Not bias. Not skill. Just extra cognitive effort during conversations.

I tested the Krisp Accent Conversion in live interviews. It converts Indian English to clear American English in real time, without changing intent or confidence.

Why it matters in global hiring: 
- Faster interview flow
- Clearer articulation
- Better perception in leadership discussions
- Works on Zoom & Google Meet
- On-device processing → privacy-safe

Hiring should evaluate thinking, not translation effort.
Tools that remove friction create unfair advantages - in a good way.

Explore here: https://lnkd.in/gwAwBbuj

#FounderInsights #RemoteHiring #IndianTalent #JobInterviews
#VoiceAI #GlobalCareers #KrispAI

Some days don’t start with #motivation.
They start with laundry waiting, emails piling up, and chai getting cold.

In between folding clothes and replying to clients, I caught my reflection - tired skin, rushed energy. No time for a 10-step routine. Just honesty.

I reached for AULI Lifestyle, a clean beauty skincare brand founded by Aishwarya Biswas, known for minimal high-performance skincare.

A few seconds.
One product. That’s it.

Light, calming, no drama-just hydration that works while I work.

By noon, the glow wasn’t loud, but it was real. The kind that comes from choosing better, not more.

That’s what Auli fits into my life as.
Not skincare for weekends.
Skincare for any day.

No denial phase here.

super.money. Wrapped showed Swiggy Kaushal and I immediately knew why.

Some habits are loud. They don't need analysis or explanation.

This one didn't surprise me. It just confirmed what I already suspected.

3/365
~ Radhika Jethlia Bhutra 💫

As #founders, we don’t need ‘nice’ #products. We need #reliable ones.

Back-to-back meetings.
Dry lips.
A quick fix between calls.

That’s how I started using the Coloressence DESI POP Drip gloss Lip Balm - a hydrating lip balm with SPF designed for long workdays.

As a #founder and #marketer, I don’t have time for constant touch-ups or heavy lip products. I need a long-lasting lip balm that works during extended screen time, AC rooms, and nonstop schedules.

What worked for me:
 - SPF 15 lip balm -  essential for daily sun protection
- Shea butter + coconut oil lip balm - deeply nourishing, not sticky
- Helps improve lip pigmentation and lip health over time
- Long-lasting hydration for dry, chapped lips
- The subtle glossy lip balm that looks clean and professional on video calls

The flavours? Mango Masti. Cola Fizz. Toffee Butter. Candy Floss.

#Fun, #familiar - yet balanced.

It’s also a Made in #India lip care brand with 15+ years of trust in cosmetics and #skincare, which makes the choice easier.

Simple product.
No drama.

A daily lip balm for working #professionals and #founders - and that’s saying something.

Love seeing products expand beyond meetings into real-world calls.

Krisp’s mobile call recording just launched on Product Hunt.

Worth a look 👇
👉 https://lnkd.in/dtQ6vc42

#StartupCommunity #ProductHunt

SMALL BUSINESS, BIG IMPACT!

Indian MSMEs are the backbone of our nation. 

Small manufacturers, retailers, and service businesses contribute to ~30% of India’s GDP and 45% of industrial output.
(Sourced from a recent IIT-D report on “Study Of Technology Enabled Intra-City Logistics Services For MSMES”)

Yet, one massive hurdle holds the MSMEs of India back.  
An invisible tax that limits MSME access to transport apps.  

According to GST 2.0 Digital GTAs (Goods Transport Agencies) are now levied to pay 18% tax on all goods movement, which is a huge setback for small businesses. 

- Logistics in India has primarily been extremely unorganised and fragmented. 
- Waiting 40-60 minutes for vehicles.
- Chasing drivers on endless calls.
- Unnecessary haggling with drivers for the right price
- Unpredictable transport timelines disrupt supply chains.

The report by IIT Delhi  highlights a clear shift in recent times. When MSMEs adopts tech-enabled, app-based intra-city logistics services, they win with big and clear margins. 

• 73% reduce transportation costs
• 95% achieve improved on-time transportation performance
• 61% saved critical operational hours otherwise spent coordinating with commercial vehicles

This win is not about MSMEs convenience. But it is about our economies becoming agile, smart and digital first. A perfect case study of how the small businesses ecosystem are the true drives of Bharat. 

While I am aware of many brands using Porter, there are also other companies like UncleDelivery & others that are simplifying last-mile goods logistics movement for MSMEs. 

Food for thought for the policy makers and the rationale is simple. 

Fix logistics, and enable MSMEs of India to be digital first and grow with efficiency and seamlessness.

Pave way for sustainable MSME-Logistics ecosystem, #Budget2026. 

What are your thoughts? 

Don’t forget to read the full IIT-D report here 👇

https://lnkd.in/d3qbfR5Z

https://lnkd.in/dmrsivAW

#30percentofGDP #MSME #UrbanEconomy #IntraCityLogistics #StartupEcosystem #BusinessGrowth #LastMileLogistics #SupplyChainEfficiency

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