How to Write Your LinkedIn Headline

Most people mess up their LinkedIn headline. Here’s why.

They don’t know what story they’re telling.

So instead of something clear and focused, their headline ends up cluttered. It’s just a mix of past jobs, vague skills, and missed chances.

That matters – because your headline is one of the first things people see. It shows up in search results, connection requests, and comments.

In this guide, you’ll get a simple way to write a LinkedIn headline that tells your story, sparks interest, and brings new opportunities your way.

Think of your bio as a “mini sales pitch” to your readers.

• “This is who I am”
• “This is what I do”
• “And this is what you can expect to hear about from me”

Here’s a simple formula to help you build a headline that tells your story in one line.

Copy this and paste it wherever you write:
[Current Role] | [Key Skills] | [What You Bring] | [Achievement] | [Passion or Goal]

Let’s break it down:

1. Start with your current job
Use the title you hold now. If your job title isn’t 100% aligned with your next move, tweak it a bit. Just don’t stretch the truth.

Examples:
Senior Product Manager | Software Engineer | Freelance UX Designer

2. Add your top skills
Highlight the skills that matter for the jobs you want. Check job posts to see what comes up often.

Examples:
SEO & Content Strategy | Python & Data Science | B2B Sales & Lead Generation

3.Show what makes you different
What do you do better than most people in your space? What’s the thing you’re known for?

Examples:
Growth-Focused Marketer | Efficiency-First Project Manager | Storytelling Content Creator

4. Include a clear result (if you have one)
Numbers grab attention. If you can back up your work with results, do it.

Examples:
Increased Revenue by $1.5M | Cut Delivery Time by 25% | 200% Traffic Growth

5. End with a passion or goal (optional)
This is where you make it personal. What drives you? Where are you headed?

Examples:
Focused on Ethical AI | Passionate About Digital Learning | Building Inclusive Teams Quick

Want a fully optimized LinkedIn headline? Give the tool below a try.

Paste your LinkedIn profile URL, review and complete your details, then pick a headline from the options we’ve created for you.