LeanConvert

Director of Experimentation and Analytics

CRAP Talks

https://www.meetup.com/London-Conversion-Rate-Optimisation-Analytics-Product/
Slack Join link:  http://bit.ly/crapslack1

This is not a job just a place for a bunch of like minded people to get together and share ideas and thoughts on CRO, Analytics and Product.
Everyone is welcome, no sales pitches are allowed but talking and networking is encouraged. 

I'm always looking for speakers so if you have something to share please do get in touch.

Founder and Community Event Organiser 

CAUSL

CAUSL is a Product Measurement Consultancy. We specialise in helping our clients build and execute a measurement strategy that connects their product initiatives to actual business goals. Our approach ensures that they have all the tools they need to deliver measurable ROI and drive sustainable growth! 
We can help you with: 
- Performing a tracking audit, creating a tracking plan and helping with execution
- Building a measurement strategy that helps you identify key metrics and KPIs
- Supporting with self-serve and reporting capabilities
- Delivering behavioural & causal analysis to help you understand the impact of your efforts
- Creating or enhancing your experimentation programme
- Building a pricing strategy
- Developing and executing an event tracking plan
- Fractional Product leadership
- Identifying future risks and opportunities

Contact me to setup a short call about how we can help your team. 
www.causl.co.uk

Founder / Analytics Strategy

Hopin

Director of Analytics

Head of Product Analytics 

Gousto

Product Analytics & Experimentation Lead

Teletext Holidays

Head of Conversion (Product)

Head of Product Analytics

News UK

Managed 3 teams
-customer analytics
-digital analytics
-reporting and descriptive analytics

Head of Analytics

Ladbrokes

Head of Analytics and Optimisation (redundancy)

PhotoBox

Managing the web analytics and optimisation for the PhotoBox group.
Tasks include:
AB Testing
Conversion optimisation
Harmonisation of all PhotoBox sites
User Journey analysis and recommendations
Ownership of the analytics roadmap
Overseeing the SEO for the group 
Conversion Rate forecasting along with device performance
Ownership of mobile figures including apps

Head of Analytics and Optimisation

Conversion optimisation through landing page and user journey testing (AB-Testing), resulting in reduced bounce rates, increases in new member/customer rate, improved time on site, higher AFO.
•	     Examples include a full acquisition mobile/tablet user journey.
•	     Responsive design landing page testing for mobile and tablet.
•	Core product user journeys across the UK and new markets.

Onsite analytics through Omniture to identify and solve issues. 
•	Running next page analysis and fall out reports.
•	Keyword performance.
•	Geo performance to run targeted PPC campaigns.

PPC account management for the UK/Australia/New Zealand/Moonpig
•	Expert in Google Adwords and Bing Ads.

Third party tracking software, Keyade and Ignition One.
•	Managed the migration from Ignition One to Keyade.
•	Relationship management with both tracking providers to ensure training and business requirements were met as well as a seamless transition to prevent performance disruption.

Building all SEM, Display, SEO, Affiliate and Acquisition reports to allow less time reporting and more time analysing.

Complete Mobile and Tablet customer journey management.
•	Focussing on front end traffic, clicks, bids, ad copy and keyword creation.
•	Site centric testing on responsive pages, m-studio journeys and app downloads.  

New market launches. 
•	Complete launch of PhotoBox Australia and New Zealand to learn fast and adapt quickly whilst driving efficient converting traffic. 

Google Analytics – Moonpig
•	Optimising PPC account through keyword site-centric performance.

Competitor analysis through Hitwise, Google Adwords and SEO performance.

Search Specialist

Product Analytics Leader | Founder at CAUSL - A Product Measurement Consultancy | Community Builder (CRAP Talks) | I Calculate The ROI Of Your Product

I'm an experienced Product Analytics and Experimentation lead with a demonstrated history of working successfully across a number of industries. Skilled in analytics, marketing, conversion optimisation and leadership.
Mark Hamill (Luke Skywalker) liked two of my tweets. I've also been praised on my ability to take the perfect selfies.

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