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Dwayne Ferguson

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Summary: Accomplished AI Strategist with over a decade of experience in leveraging digital design solutions to drive business innovation, efficiency, and competitive edge. Expert in utilising AI for web design and SEO, identifying AI opportunities, and developing strategies that align with business goals. Experience: Chief AI Strategist at Transform AI Ltd - Spearheaded the company's AI strategy, aligning it with overall business objectives. - Partnered with key stakeholders to foster an understanding of AI capabilities and integrate AI solutions into various business functions. Digital Director at Digital360.mobi - Introduced AI-enhanced practices and procedures to inform overall business strategy and investment, positioning the company as a leader in AI web design innovation. - Designed and implemented a company-wide AI literacy program, enhancing employee engagement with AI tools and concepts. Skills: - AI Strategy Development - AI-assisted web design course creator and tutor - Cross-functional Team Leadership - Change Management - Communication and Public Speaking Languages: - English (Fluent) Interests: - Exploring emerging AI technologies and methodologies. - Mentoring start-ups and entrepreneurs in leveraging AI for business growth. - Communicating AI technologies to new audiences ---

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20
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305

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Dwayne Ferguson's Best Posts (last 30 days)

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Should we be worried about the singularity? DeepMind (Google’s AI arm) thinks so — and that’s reason enough for all of us to pay attention. In a white paper (see below), DeepMind outlines the very real risks that come with the relentless advancement of artificial intelligence. The singularity — the point where AI becomes more intelligent than us and begins to evolve independently — is no longer a sci-fi fantasy. It has always been a strategic goal. But for me, this is the real pain point: the very companies raising the alarm are also the ones racing to get there first. Google, OpenAI, Meta etc — they’re all locked in a high-stakes game to be the first to build AGI, no matter the consequences. I believe the burden of managing these risks lies squarely with those building the tech. But instead of slowing down, they’re pouring billions into accelerating its development. They’re playing both sides — sounding the warning while pressing the accelerator. Where do you stand on this? Is the singularity a threat, a breakthrough, or both? #AISafety #SingularityDebate #TechResponsibility #AGIRisks #FutureOfAI

Profile picture of Evolving AI

Evolving AI


🚨 Human-like AI by 2030 could threaten humanity, says Google Google DeepMind 145-page paper predicts AGI will match human skills by 2030 — and warns of existential threats that could ‘permanently destroy humanity’ They believe human-level AI could arrive before 2030 and they’re not downplaying the risk. They say it could cause “severe harm” or even “permanently destroy humanity” if we’re not prepared. The paper outlines 4 main risks: – Misuse (bad actors using AI) – Misalignment (AI goes rogue) – Mistakes (complex systems failing) – Structural risks (incentives, race dynamics) DeepMind’s strategy focuses on misuse prevention and training AI to oversee AI if it gets smarter than us. They also throw subtle shade at OpenAI and Anthropic — saying safety isn’t just about automation or vibes, but hard security work. 145-page paper: https://lnkd.in/geJZUA4g Want to keep up with AI? 🤖 Follow Evolving AI to stay ahead of your competition (trusted by +2 million followers online) ✉️ Join 50,000+ newsletter readers and stay updated on the latest AI insights: https://lnkd.in/em9B--mb


    15

    ⚡️ You don’t need a team. You need a system. AI is flipping the script on how solo founders and consultants build and grow. Forget the hustle culture. The new game is about doing less with better tools—and building businesses that run with intelligence, not burnout. In today's blog, we break down: Why AI is perfect for professionals or experts working solo and look at how I help founders build bespoke, lean AI systems. A real story of how I built a client management portal for a luxury recruitment firm that transformed how they work with their highest-value global clients 💡 It’s not the tools—it’s how you use them. I don’t throw tech at problems. I build systems that free you up to do your best work and grow without friction. 👇 If you’ve ever dreamed of building a high-impact, low-overhead business, you’ll want to read this. 🔗 https://lnkd.in/eiF4b2Eg #SolopreneurSuccess #AIForConsultants #DigitalEfficiency #OnePersonBusiness #TransformWithAI


      15

      Build Web Apps for Less Without Compromising Quality Traditional web development can be slow and expensive. Transform AI streamlines the process using cutting-edge AI, reducing development time and costs while maintaining high quality. ✅ 40% faster development ✅ Custom-built AI-driven web applications ✅ Lower costs, higher performance Read The Case Study here 🔗 https://lnkd.in/ewC7nVmH AI Ready Business is an AI learning platform for SMEs, launching in April 2025. The platform includes: - A free AI Assessment tool - A course booking engine - Blogs that introduce themselves! #AIStartupTools #ScalableSolutions #MVPDevelopment #AIForEntrepreneurs #ProductLaunchFast


        14

        🏒 "Skate to where the puck is going, not where it’s been." – Wayne Gretzky That quote isn’t just about ice hockey—it’s a mindset shift every consultant, coach and business owner needs to make. AI isn't just a trend. It's the direction of travel. If you're still stuck reacting to changes, trying to catch up with the competition, or using generic AI tools without a strategy—you're chasing the puck. The smart move? Skate ahead. That’s where I come in. At Transform AI, I help professionals build: ✅ AI tools that fit your workflows ✅ Smart client portals that impress and streamline ✅ Lean web applications that feel like you’ve hired a dream team (without the payroll) I don’t just give you tech. I help you skate to where the opportunity is. Because in 2025, the winners aren’t the ones with the most tools. They’re the ones who saw what was coming—and built for it. Let’s talk if you’re ready to stop chasing and start leading. How often do you consider what the future direction of your business looks like? #AIBusiness #FutureReady #DigitalStrategy #ConsultantLife #TransformWithAI


        13

        “Clients won’t ask for a smoother experience—but they’ll remember when they get one.” In 2025, great service isn’t enough. Your clients expect seamless digital touchpoints—secure access, proactive updates, and a process that feels effortless. They won’t tell you this. But they will notice when it’s missing. In my blog, I break down the 5 digital touchpoints your clients expect (but won’t ask for)—and how a bespoke client portal delivers them without adding to your workload. 👇 Read it here if you're ready to upgrade your client experience: 🔗 https://lnkd.in/ex3qyt3e #ClientExperience #DigitalFirstBusiness #SmartSystems #TransformWithAI #ConsultingSuccess


        12

        Transform Your Professional Service into a Passive Income Stream One of my best and longest-serving customers recently had to perform a huge pivot in her business, why? President Trump withdrew International aid across the globe in a single action. This got me thinking about a secondary revenue stream in such instances when your primary source suddenly dries up for whatever reason. Our latest blog "Money While You Sleep" explores how converting your expertise into a SaaS solution could create the financial security you've been seeking. Discover how forward-thinking professionals are breaking free from billable hour limitations by packaging their knowledge into subscription-based software. Learn how this approach provides protection against market fluctuations and opens doors to international markets without the usual complexities. From DocuSign to Xero, we look at how successful businesses began as solutions to professional service challenges before becoming multi-million-pound enterprises. We outline practical steps to identify which aspects of your service could become your own SaaS success story. If you're ready to build a business that generates revenue even when you're not working? You can read the full article to begin your journey toward earning money while you sleep. 🔗 https://lnkd.in/ekyFXs8z #PassiveIncome #SaaS #ProfessionalServices #BusinessTransformation #RecurringRevenue


        11

        Some days, we have all felt like this. That is the exact moment when you know you need to take a step back and remember what's important. Do not allow yourself to be overwhelmed.

        Profile picture of Stu Rogers💡

        Stu Rogers💡


        Another day engaging with machines that are designed to keep us in motion. Do you feel like you're in control of your attention? Credit to Kris Theorin for this incredible animation.


        4

        Helping Small Business Owners Make Sense of AI – What Matters Most to You? I'm pleased to announce a forthcoming one-day, non-technical course created specifically for small business owners who want to understand the fundamentals of artificial intelligence – without needing a technical background. If you've ever wondered how AI could help you save time, streamline your processes, or grow your business, this course will give you the clarity and confidence to begin. As I finalise the content, I’d greatly value your input. Your response will help me shape the course to address the most relevant concerns and deliver maximum value to business owners like yourself. This course is designed to be practical, accessible, and focused on real-world outcomes – no hype, no complexity, just clear guidance on how to get started. Thank you for your time – I look forward to hearing your thoughts. If you have other ideas on what you would like to know, please add them to the comments below. #AIForBusiness #SmallBusinessSupport #DigitalTools #AIReadyBusiness #FutureOfWork 👉 Please take a moment to respond to the poll below:


        12

        🚀 AI Coding Tools: The New Heroes of Business Innovation What if turning a great idea into a working prototype didn’t require a dev team, six meetings, and three weeks of back-and-forth? AI coding platforms are making that possible — giving businesses the power to build, test, and tweak faster than ever before. Whether you’re a startup founder, a non-technical team member, or a seasoned developer tired of boilerplate code, these tools are changing the game. In our blog today, we unpack how AI coding tools like Lovable and others are transforming the way we approach innovation — with fewer roadblocks, more experimentation, and a lot less jargon. ✨ Plus, there's a bit of humour. Because code without laughter is just... error messages. 👉 Read the full blog here: https://lnkd.in/enQa5NeV #AIAutomation #BusinessInnovation #DigitalTransformation #FutureOfWork #NoCodeRevolution


        12

        🔧 Your business isn’t a template. So why run it on one? Templates are fine—until they slow you down. Until you’re bending your workflow to fit someone else’s idea of how you should work. At Transform AI, I don’t build templates. I build tailored tools that fit your actual business, not someone else’s funnel. In today's blog, I explain why this matters more than ever in 2025—and how I help coaches, consultants, and agencies escape the template trap for good. 👇 Read the post if you’re ready to build a system that works like you do. 🔗 https://lnkd.in/eA8QKaDC If you would like to understand the benefits of a tailored business portal, DM me to discuss. What are your thoughts on this? #TailoredTech #TransformWithAI #NoCodeBusiness #AIForConsultants #SmartSystems


          14

          Yesterday's events on the world stage confirmed to me what an unpredictable world we live in. Small business owners are being pulled in every direction — rising costs, staff shortages, changing customer habits… and let’s not even start on the tech. But here’s the truth: ignoring technology is no longer an option. From simple automation tools that save you hours each week to cost-cutting systems that keep your business lean, the right tech can mean the difference between just staying afloat and truly thriving. I’ve written a blog post breaking down why now is the time to lean in, get curious, and take small but smart steps to future-proof your business. If you’ve ever felt overwhelmed by the pace of change or unsure where to start, this one’s for you. Here is an excerpt; "Survival of the Smartest But this goes deeper than gadgets and apps. The big shift is mindset. We’re moving into an age where digital fluency will be as important as financial literacy. Those who get to grips with the basics of automation, data, and online tools will not just survive the turbulence — they’ll grow, adapt and compete in ways that seemed impossible a decade ago." 🧠 A touch of humour 🔧 No jargon or AI waffle 💡 Just practical advice for real businesses 📖 Read it here 🔗 https://lnkd.in/ePpGZmWk #FutureProofBusiness #SmallBusinessStrategy #DigitalTransformation #TimeSavingTech #SmartBusinessMoves


            13

            Running a consultancy or coaching business means wearing a lot of hats—coach, strategist, admin, scheduler, and sometimes even personal support. What if you could simplify the way you work with clients and give them a private, secure, and AI-powered space to stay on track between sessions? At Transform AI, we build bespoke client portals designed specifically for consultants and business coaches. These aren’t off-the-shelf tools—they’re tailored to how you work and what your clients need. ✅ Smarter scheduling ✅ Automated resource sharing ✅ Secure communication ✅ Progress tracking It’s all about saving time, reducing admin, and creating a better experience for your clients (and for you). 🔗 Read the full blog to see why a personalised AI-powered portal could be the smartest move you make this year. https://lnkd.in/efpCaMkP Let me know if this resonates and if you would like to discuss the possibilities. #AIForConsultants #ClientExperience #BusinessCoachingTools #SmarterWorkflows #DigitalTransformation


              18

              What Am I Going to Achieve This Month? As a small business owner or SME manager, you probably ask yourself this question every month. It’s that mix of ambition and realism that keeps the business alive, right? We’re wired to chase the big win – the game-changing contract, the viral campaign, the overnight success. But let’s be honest: most of the real progress? It comes from the small wins. Small wins don’t always look exciting on paper. They’re not flashy or Instagrammable. But they’re the reason you’re still in business, still growing, still building. They’re the new process that saves two hours a week. The customer experience tweak that turns one-time buyers into loyal fans. The internal system that stops you pulling your hair out every Friday. This month, instead of chasing the mythical silver bullet, what if you asked a better question: 👉 Where can I improve how we do business – without spending a fortune? That’s where things start to get interesting. Especially when we talk about AI. AI isn’t just for tech giants with five-figure innovation budgets. It’s for you. The local business. The independent consultant. The family-run operation. The lean, mean SME team. You can use it to: ◎ Automatically respond to customer enquiries while you're sleeping Sort and prioritise leads without lifting a finger ◎ Analyse feedback to spot exactly where your service can be improved ◎ Build tailored client portals or dashboards that make you look 10x bigger than you are None of this requires a massive investment. But the return? That can be massive. So this month, have that conversation – with your team, your co-founder, or just over coffee with yourself: What’s not working? What could work better? What would “next level” look like… if it was possible? Because chances are, it is possible now. #SmallBusinessGrowth #AIForBusiness #ProcessImprovement #DigitalTransformation #TheArtOfPossible Let’s talk about it. Message me, or email me at Dwayne@transformai.co.uk, and let’s explore what’s actually possible for your business – this month.


                18

                Turn Your Idea into a Scalable Product. From Concept to Launch—Faster with AI. Do you have an idea for a digital business? Let’s bring it to life. Transform AI helps entrepreneurs and enterprises build scalable web apps using AI technology to reduce time and cost. ✅ MVPs in weeks, not months ✅ Cost-effective custom builds ✅ AI-powered speed and precision I am looking into the potential for a client portal for business coaches, if you would like to contribute to my research to create a white-label product for the coaching community, DM me for a conversation. The future of product development is here. https://transformai.co/ #AIStartupTools #ScalableSolutions #MVPDevelopment #AIForEntrepreneurs #ProductLaunchFast


                  17

                  🫤 Are generic chatbots diluting your brand's identity? Today, we have increasingly automated customer interactions. So, businesses must ensure their AI agents & chatbots develop distinct personalities aligned with their brand values. This isn't just about technology—it's about creating genuine, human-like connections at scale. The danger with mass AI adoption is that everything will eventually sound the same and become overly generic. To counter this we need to start thinking about our brand voice and our brand identity and how to infuse that into the AIs representing our brands, who are at the front door interacting with our customers. This is a potential problem that we need to get a handle on sooner rather than later. Discover how personified AI can redefine your customer relationships and enhance loyalty. Read the full article here: 🔗 https://lnkd.in/e_-7z9XQ As ever, I am interested to hear your comments on this. #AI #CustomerExperience #BrandIdentity #PersonifiedAI #DigitalTransformation


                    17

                    “I Don’t Get AI…” — Let’s Fix That. If you’ve ever smiled and nodded through an AI conversation thinking, “I have no clue what they're talking about,” you’re not alone. The world of AI is moving fast — and being left out of the loop isn’t just frustrating… it can leave you behind. That’s exactly why I created a fun AI Fundamentals for Business People course – a hands-on, jargon-free course designed to help you finally understand what AI is, how it works, and what it could mean for your role, your industry, and your future. 💡 No coding. 📊 No hype. 🎯 Just the clarity and confidence to speak about AI with ease. You’ll walk away with the language, concepts, and real-world examples you need to contribute to AI discussions (without feeling like you’re blagging it). This isn’t tech for tech’s sake. It’s business-first. People-first. And yes… even fun. 😎 If you're ready to get it, this course is for you. 👇 Tap the link, reserve your spot, and start feeling confident in the AI age. https://lnkd.in/eEwE5wXs Comment below if you have any questions. #AIForBusiness #DigitalConfidence #AITraining #FutureReady #BusinessGrowth


                      17

                      🧠 You’re not selling services. You’re selling experience. That moment when a client signs the contract isn’t the end—it’s the beginning of how they’ll remember working with you. But if your onboarding still lives in email chains and Google Docs… that premium service you’re offering? It starts to feel very DIY. That’s why I build bespoke client portals at Transform AI. Not templates. Not hacks. Proper, scalable systems that make you look like the pro you are—while saving you time and admin stress. In todays blog, I dive into: 🔹 Why process is brand 🔹 How a client portal can elevate your experience overnight 🔹 A real-world example from Transform AI's own client portal 👇 Read it now and let’s make your client journey feel as good as your results. 🔗 https://lnkd.in/ds729Uvb If you would like a live demonstration on a working client portal, just DM me and I will arrange a time and date that works for you. #ClientExperience #AIForConsultants #SmartSystems #TransformWithAI #ServiceDesign


                        16

                        🌟 Grateful for My LinkedIn Journey! 🌟 I've been reflecting lately on the incredible connections I've made right here on LinkedIn. I have learned that virtual networking isn't just about likes and shares—it's about real people, real relationships, and real opportunities. Posting daily on LinkedIn has genuinely changed my professional journey. It's introduced me to some amazing individuals and opened doors to collaborations and friendships that would simply never have been possible otherwise. Every comment, message, and interaction here really matters. So a genuine thank you to everyone who has engaged, supported, and contributed to my LinkedIn journey—you've made all the difference! 🙌🏾 Let's keep sharing, connecting, and growing together. How has virtual networking on LinkedIn shaped your professional life? I'd love to hear your stories! #Networking #Gratitude #LinkedInCommunity #DailyPosting #BusinessConnections


                          27

                          ☀️ AI image creation just got a whole lot better ☀️ As an AI creator, there were always two main issues when creating images, which were true on various platforms, one was the correct rendering of human fingers and the other was the correct rendering of text. This week, Chat GPT has launched an update to Sora that seems to address those two pain points. The implications of this iteration are huge, especially for content marketing, social media, product design, packaging, not to mention brochure design and websites. I created this image to test the text rendering capabilities and so far I am very impressed, I could even change the font and specify which font to use. How do you think you could use this in your own workflows? 🔗 https://lnkd.in/e72fi_8H #aiimages #aicreatives #chatgptimages #aimarketing


                            20

                            🚀 Got a game-changing idea for a web app? Let’s build it—fast. At Transform AI, we help founders, business coaches, entrepreneurs and innovators go from concept to working prototype or MVP (minimal viable product) in just 30 days. Then, when you're ready, we build the production-ready version—designed to scale, fully tested, and launched in your environment or ours. The best part? You own 100% of the code and IP. No lock-ins. No black-box platforms. Just your product—built right, built fast, and built for growth. 👉 If speed, ownership, and quality matter to you, this is the way to launch. 🔗 Read the full blog to see how we do it: https://lnkd.in/eRjuasRJ #StartupGrowth #MVPDevelopment #WebAppBuilder #AIforBusiness #DigitalProductLaunch


                              20

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