Fenja Vespermann

mimikry.ai

Crafting AI workflows for creative content production.

CEO & Co-Founder

AI/ Technology Lead

The Marmalade

Digital Creative Director

Stealth Startup

Founder, Managing Director 

Obby & Jappari GbR

Creative Studio OBBY & JAPPARI is based in Frankfurt and Berlin. We are collaborating globally with numerous cultural and commercial clients and focus on art direction and design, producing visual spaces and individual narratives for brand communication.

Studio Lead

hooray studio 

hooray is a global new media creative studio with a pioneering innovator in the creative field. The studio brings together abstract, elemental, and contemporary artists with a futuristic approach, creating excellence in areas such as animation, house mapping, Gaming & AR/VR applications.

Founder, Digital Lead

heycar

Heycar is a fast growing start up that’s based in Berlin, London and Barcelona, and it's going  to change the way customers find and buy their next car. From carefully selected dealers, and a market-leading online experience that helps make the process of buying a car feel great.

Together with my team, we’re Lauchned a completely new redesign of the international employer branding website for Heycar, which was built for France, Spain, UK and the German market.

Creative Lead & 3D

heiland.com (Heiland GmbH)

heiland.com is Europe's leading platform for veterinary supplies. heiland.com aggregates the catalogs of all veterinary suppliers across Europe, resulting in the largest veterinary catalog with more than 50,000 articles. For the first time ever, veterinarians and their staff can search one unified catalog and advance their practice of veterinary medicine.

Creative Lead

NORDPOL+

Nordpol+ is a german award-winning interdisciplinary agency with focus on video and interactive content.

Post Production Editor

Weder und Noch GmbH & Co. KG

Weder und Noch GmbH is a design and social media studio especially for german and austria.

Art Director

Founder / 3D Designer + Creative Director @hooraystudio / passionate about interactive fashion design, new technologies and web3

I am an Executive Creative Director and technology leader passionate about emerging media and innovation. 
With expertise in digital, production, and brand, I have transformed digital content experiences. 
Collaborating with brands like BMW, Lego, and Adidas, I’ve redefined creativity on a global scale. 
My mission is to merge storytelling, technology, and community to foster sustainable innovation and elevate human imagination.


If you want to see more what I am currently building, check here: www.mimikry.ai

Founder, Digital Designer

hooray is a global new media creative studio with a pioneering innovator in the creative field. The studio brings together abstract, elemental, and contemporary artists with a futuristic approach, creating excellence in areas such as animation, house mapping, and AR/VR applications. Together they create a place where art and technology finally find a home. 


In April 2025, we started as a completely bootstrapped team. N͟o͟ investors, no safety net – just an idea, courage, and the determination to make it happen.

Just 5 months later, we’re at 25 MRR and working on big deals with enterprise customers. It might not sound huge, but for me it is. 

I am beyond proud but even more grateful, and it shows me that you can start without VC, Business Angels and tons of backup. 

At the beginning, it's all about the idea, consistency, and people who believe in you - and of course, still a bit of luck. 

The idea to end slow, fragmented workflows is now a reality, entering a new era of controllable, accessible, and tailored AI integrations.

After years of finding my focus, it finally feels like everything fits together.
I’m grateful to everyone who shares their knowledge, gives advice, listens, and believes in us.

Even as a small team, we make a real impact. Enterprise customers choose
smaller startups on purpose – they value agility, fast integration, and direct collaboration.

AI isn’t just a buzzword anymore. 

Companies are looking for real solutions, and we get to help: improving processes, supporting teams, and creating real value.

Ich möchte kurz über die aktuelle Taylor-Swift-Debatte sprechen – denn sie vereint gleich mehrere Themen und zeigt perfekt, welche Herausforderungen die Integration von KI in kreative Produktionsprozesse mit sich bringt.

Was viele in der Diskussion übersehen: Schon heute besteht ein Großteil moderner Videoproduktionen aus digital oder synthetisch erzeugtem Material. In 3D- und VFX-Workflows sind digitale Doubles, simulierte Umgebungen, KI-gestütztes Rotoscoping, Motion-Capture-Clean-ups oder Face Replacements längst Alltag.

Wenn also ein paar 10Sek. mithilfe von KI entstanden sind, ist das nichts anderes als ein moderner Produktionsprozess, wenn auch leider nicht perfekt umgesetzt.

Wir sprechen hier von paar Videos mit unter anderem Klamotten auf Bügeln. 
Da von Kunstklau zu sprechen, verstehe ich nicht, denn wir sprechen nicht von einem Musikstück, spezifischen Künstlerstyle oder Kunstwerk.

Menschen waren sicherlich on mass beteiligt: 
Egal ob Schnitt, VFX,  bei der Farbkorrektur, bei der Postproduktion. 
KI macht solche Prozesse nicht unbedingt immer billiger, sondern vor allem schneller – und das ist in Hollywood ein entscheidender Faktor und ist langfristig ein größerer Gewinn(Und auch Geld). 

Auch diese VFX Artists müssen sich weiterentwickeln und da ist alles so massiv unter Druck. 

Erst recht darf man das Ganze nicht mit Taylors klarer Haltung gegen Deepfakes für politische Probaganda oder P*rn vergleichen. Das ist so meilenweit davon entfernt und zeigt, wie groß die Wissenslücke im Umgang mit "neuen" Technologien bereits ist und wie schnell sie weiter wächst.

Durch die rasante Entwicklung haben wir alle eine Verantwortung, diese Technologien zu verstehen und ethische Integrationen möglich zu machen.

Was wir wirklich brauchen, ist kein weiterer Aufschrei, sondern ein Bildungssystem, das digitale Kompetenz vermittelt und solche Missverständnisse gar nicht erst entstehen lässt.

Quellen in den Comments :) Was sagt ihr zu der Debatte und findet ihr die Kritik gerechtfertigt? 
Was würdet ihr euch Wünschen?

OpenAI launched Sora 2 and I have mixed feelings.

On one hand, it’s impressive:
AI video with sound, scene consistency, cameo features, and even a social app.
It shows how far generative video has come in such a short time.

BUT, people seem to forget how many generations still don't work in the daily business.

On the other hand, I can’t help but wonder how usable this really is right now.
The app is invite-only in the US/Canada, the outputs still feel hit-or-miss, and there’s always the risk of flooding the internet with low-value AI clips.

For me, the exciting part isn’t the demos—it’s the potential once tools like this become reliable and actually help creators, educators, or businesses tell stories better.

It still would be great to receive a more ethical approach here.

Until then, I’ll stay curious but cautious.

What are your expectations and wishes for Sora 2?

Stop implementing AI just because it makes your company appear forward-thinking.

Gartner reports that more than 60% of AI projects fail to scale - not because the technology is flawed, but because they don’t align with genuine user or business needs. 
This is really bad. 

AI in B2C isn’t about automation for its own sake. It’s about enabling better decisions, sharper insights, and more meaningful interactions.

When it works, AI can anticipate customer needs, improve conversion rates by up to 30%, and give teams the space to focus on creative and strategic work.

But without a clear purpose, it becomes yet another pilot project that fades away, this is shit. 

Getting it right starts with being human-centered.

It should simplify workflows, not add new layers of complexity.
It should solve real problems, not just look impressive in a presentation.
It should evolve with your brand and your customers, learning continuously from both.

The goal isn’t to have AI in your stack.

The goal is to make your organization, and your people, better at what they already do.

What would an AI solution need to do for you to say: “This genuinely improves how we work and connect with our customers.” ?

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