Nemesis

Nemesis helps ambitious businesses clarify what they stand for, so they stand out with consistency as brands.			

Founded in 2020 in Brussels, Nemesis is a branding firm whose purpose is to transform businesses into brands (with clients both in B2C and B2B). 

We believe branding is best done when really understanding how to align business, humans and experience.
From transformative discussions and radical immersion, we find what makes our clients unique and articulate their purpose in an actionable brand strategy. 
We then build a visual identity that they will be proud to champion.

Visit nemesis.studio for more

Managing Director

Board of Innovation

Board of Innovation is a global innovation agency that works with the world’s most ambitious businesses to imagine tomorrow’s products, services and businesses - and make them today. 
With offices in Antwerp, New York, Amsterdam, Singapore & São Paulo, they serve clients across the globe including Roche, Nestlé, Levi Strauss, World Economic Forum, Danone, GE and more.   

At Board of Innovation I was responsible for the EMEA Regional Commercial activities and Marketing efforts including revenue targets and helped them grow the EMEA business from 4,6M in 2020 to 8M in 2022.  

Some of my activities and responsibilities included: 
- Building and managing a strong team including hiring/firing/performance management/development 
- Delivering on the Amazing People strategy
 - Lead by example and build a team culture that is in line with the core values 
- Own the region’s key clients by implementing strategic account management to build longer and more impactful partnerships with global brands 
- Lead and support the new business development teams in crafting winning proposals to helps the world’s most ambitious businesses make what life needs next.  
- Coach account leads in building out their accounts and winning projects.
 - Contribute significantly to the creation and implementation of the regional strategy as part of the regional leadership team, being an ambassador of the global strategy 
- Developing new offerings for our main verticals (Healthcare, CPG & Industrials)

Growth Director EMEA

WEKT Logistics

WEKT Logistics helps companies find solutions to their daily logistical challenges so that they can grow hastle-free and focus on their core business.

Powered by technology, perfected by humans.
WEKT Logstics offers daily pickups, on-time deliveries as well as warehousing, order-picking & dropshipping services in a sustainable way. 

We aim to work with clients who care about a sustainable future, and share our vision in how to get there. 
We combine AI and advanced planning software to optimize costs and minimize the impact on the climate, with intensive eco-driving training programs for our drivers. 

100% of our 30+ vehicle fleet runs on either Bio-diesel or are fully electric vehicles.

Co-Founder

EasyPost Belgium

EasyPost processes national and international mail, registered letters and packages at competitive prices in the market keeping focus on the client’s best interest at all time. 

During my time at EasyPost I was able to contribute to 
1) a revenue increase from 7,6 mil € in 2015, to 55 mil € in 2020.
2) as a client increase from 242 clients in 2015 to 2160 clients in 2020. 

As Commercial Director I was responsible for the sales department that ensured the rapid growth of EasyPost which involves the development of a sustainable sales strategy as well as the creation of tools to find new business opportunities for the company. I overviewed the Marketing strategy of the company working closely with and directly reporting to the CEO. This included:

- Embody company culture and maintain high employee engagement.
- Setting activity and revenue targets for members of the sales team.
- Continual training and development of all members of the sales department.
- Track sales metrics and report data to leadership on a regular basis.
- Developing sales strategies and tools to optimise the prospecting & sales process.
- Managing the Tender Team, that handles all government contracts.

- Managing the Marketing Department applying Growth Marketing strategies
- Ensure consistent lead generation & development of a marketing automation system.
- Creating an outbound sales team and setting up cold email automation software

- Managing the recruitment process.
- Identifying and implementing new software to optimise business processes
- Development of innovating new products for the Belgian postal market.
- Operational & Strategic decision making for the company as a whole.
- Defining and implementing a CSR strategy.

Commercial Director

As a Sales Manager I was responsible for the development of new business opportunities as well as implementing a strategy and developing tools to enhance sales for the company. Which included:

- Maintaining high sales employee engagement
- Developing sales strategies and setting targets for individual reps. 
- Track sales team metrics and report data to leadership on a regular basis
- Involvement in the recruitment process
- Developing tools to optimise the prospecting & sales process
- Managing of tenders and government contracts
- Key Account Management

Sales Manager

- Development of new business opportunities in the Brussels region
- Grow new leads through communicating with C-level executives
- Managing the sales process from start to finish
- Manage existing customers
- Advocate the customers needs internally

Account Executive

Whole Systems

Trade Mission in U.A.E. (Dubai, Abu Dhabi)

- Empathy analysis & user-centric needs analysis of potential clients
- Market Survey, Investigate main requirements, acquire insight into decision-making processes, user-journey mapping
- Identifying and screening of potential partners & mapping the ecosystem

Business Analyst

Self Employed

Managing of numerous students towards better grades by overcoming study
difficulties and explaining courses from a different point of view with a special focus on structure.

- Design and preparation of personalised lesson plans
- Teaching specific courses: Mathematics, Sciences, French, Dutch, English, .. 
- Improving the study method of the student

Tutoring and Study Coach

Helping people and organizations find clarity in order to reach their full potential.

I am all about helping people and organisations find clarity in order to reach their full potential.
Currently trying to give this personal narrative shape with Nemesis, which I co-founded in 2020.

We’re not your typical branding agency and we never mean to be. We are at the intersection between agency and team members.

We believe in branding done differently. It's about aligning, inspiring, and federating people around a shared vision, not just slapping on a new logo.

We work side-by-side with our clients to unlock the power of their brand. We dig deep to unearth purpose and make it visible.

Ordinary moments don’t have to stay ordinary.

That’s the vision behind Luxentra, a facility management company with the ambition to turn everyday workplace moments into exceptional experiences.

When we met the founder Amani, the ambition was clear. The brand wasn’t.

So together, we built Luxentra from the ground up: strategy, positioning, design. The result?
⚡ A clear story that sets a new industry standard
⚡ A brand aligned with commercial goals
⚡ An elegant, people-focused identity built for international growth

This wasn’t just about creating a look. It was about shaping ambition into a brand that elevates how people work and feel.

Here’s a first preview of our work with Luxentra 👇

#branding #strategy #facility

Johan Wouters

Helping brands find clarity - Strategy & Growth

Building a company is fucking hard.

I’m incredibly grateful to have two co-founders who challenge, inspire, and push me (and our whole team) to aim higher every day.

Sydney Funck your relentless positivism, your empathy and ability to help us dream keeps us on course.
Yaël Pinchart your ability to turn ideas into action, your allergy to compromise and delivery capacity makes the impossible feel doable.

Together, we’ve built more than a business, we’ve built a partnership rooted in trust, resilience, and shared ambition.

Whatever milestones we hit next, none of it happens without you both. Here’s to the next chapter. 🚀

#Leadership #vision #Founders

Some clients just get you.

From the very first call, the chemistry is there. They understand what you bring to the table, they’re open, collaborative, and brave enough to try new things.

And that’s when the magic happens. The work feels less like “agency vs. client” and more like a shared mission. You push each other, you build trust fast, and before you know it, you’re creating something that really moves the needle.

Those are the partnerships that turn into real success stories, like the work we did with Composil, not just because of the results, but because of the way you got there together.

Here’s to more of those. 🚀

#Partnerships #Branding #Collaboration #Success

If I was building a marketing team today, I wouldn’t hire 20 people.

I’d hire 3.

Because while most teams spend their days in meetings about meetings, culture is moving at the speed of TikTok — and they’re still planning Q3 campaigns.

Here’s who I’d bring on board:

𝟭. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗩𝗶𝗯𝗲𝘀 𝗢𝗳𝗳𝗶𝗰𝗲𝗿
The person who spots a meme before your competitors even know it exists. They live where culture lives — TikTok, Reddit, Discord — and know how to turn one viral moment into brand equity overnight.

𝟮. 𝗧𝗵𝗲 𝗖𝗹𝗶𝗽𝗽𝗲𝗿
They take a 30-minute podcast and slice it into 20 TikToks, 10 Reels, 5 YouTube Shorts & some Medium blog posts & Reddit entries. One piece of content becomes 100. 
Each native to its platform. Infinite distribution from finite effort.

𝟯. 𝗧𝗵𝗲 𝗔𝗜 𝗛𝗮𝗰𝗸𝗲𝗿
They automate everything that shouldn’t require a human. From customer responses to lead scoring, they build systems that scale output without scaling headcount.

With these 3, you get:
⚡ Cultural speed
⚡ Infinite content
⚡ Exponential scale

Traditional marketing departments were built for a world that doesn’t exist anymore.

The next decade belongs to brands built for speed, not size.

#marketing #growth #strategy

Some news 👇

This October, I’ll be on stage at AI for Marketeers near Antwerp — and trust me, you don’t want to miss this one.

We’ll dive into how AI is transforming marketing, sales, and the way founders build companies. Real insights, practical takeaways, no fluff.

⚡ Only a handful of tickets left — once they’re gone, they’re gone.
(Link in post/comments)

Can’t wait to see you there and talk about what’s NEXT.

#AI #Marketing #Sales #Growth #AIForMarketeers

Our client Littlehood is making big moves. 🚀

Right now, they’re running a huge OOH campaign across the UAE. 
It’s incredible to see the brand we shaped come to life on such a scale.

From strategy sessions to bold creative, it’s always special when the work leaves the walls of a deck and takes over the streets.

This is what brand visibility looks like. And Littlehood is only just getting started.

#Branding #OOH #UAE #Growth #Littlehood

Everyone wants results. Few are willing to put in the consistency.

As a brand, it’s not the one-off campaign, the flashy launch, or the viral post that builds real momentum. It’s the daily consistency, in how you show up, in how you communicate, in how you deliver on your promise.

Do it once and people notice.
Do it consistently and people remember.
Do it relentlessly and people trust.

Results follow consistency. Always.

#Branding #Strategy #Growth

Culture isn’t a mystery.

It’s not the ping-pong table, the Friday drinks, or the words written on the wall.

Culture = Values + Behaviour.

What you say you stand for (values) means nothing without what you show every day (behaviour). When the two align, culture becomes strong. When they don’t, culture becomes noise.

Simple equation. Hard to live by. Worth getting right.

#Leadership #Culture #Values

Changing how you look is not the same as redefining what you are about

If a new visual identity doesn’t resonate with your target audience, and doesn’t act as an interface to your strategy… it’s not a rebranding at all. It’s just a failed design exercise.

Rebranding without strategy is decoration.
Rebranding with strategy is transformation.

That’s why strategy isn’t a “nice to have” in branding work. It’s the very foundation. 
Without it, you're left with a subjective design choice.
With it, you’re changing perception, positioning, and business outcomes.

Branding is never about what looks pretty. It’s about what works.

#Branding #Strategy #Rebranding

🎙️ Episode 2 is live.

This time I sat down with Michael Darchambeau, co-founder of Urbantz — one of Europe’s most exciting last-mile delivery platforms.

We talked about scaling a tech company in a hyper-competitive market, staying true to your vision, and what it really takes to build something from the ground up.

If you’re into entrepreneurship, leadership, or just curious about the future of logistics — this one’s worth a listen.

#Podcast #Entrepreneurship #Leadership #Urbantz

🚀 Exciting news!

We’re hosting the AI Implementation in Marketing & Growth Efforts Event – a 3-day experience dedicated to exploring how AI is transforming the way we attract, engage, and retain customers.

📅 3 days of insights, case studies, and hands-on workshops
🎯 Focused on practical AI applications in marketing & growth
🤝 Designed for entrepreneurs, marketing leaders, growth strategists, and innovators who want to grow their business

If you’re ready to harness AI to scale your impact and accelerate growth, this is the event you won’t want to miss.

👉 Stay tuned for the agenda and registration details!

View event: AI Implementation in Marketing & Growth Efforts Event

AI Implementation in Marketing & Growth Efforts Event

Tue, Oct 7, 11:00 AM - Thu, Oct 9, 6:00 PM CEST

Behind every rebrand, there’s more than just a new logo.

With SENT. it was about reconnecting the company to its core principles. Over several weeks, we worked inside their offices and logistics hub, listening to employees, clients, and partners.

We helped build their sales department from scratch, turned vision into strategy, and designed a brand their team could truly champion.

The result? 
Tangible impact. Reflected not only in their numbers (see below 👇) but also in the energy and confidence of the people driving the business forward.

Because when a brand aligns with its culture and ambition, growth follows naturally.

#Branding #Strategy #Rebranding

Bold dreams deserve bold brands.

With Luxentra, the ambition was clear: to redefine facility management by turning everyday workplace moments into exceptional experiences.

Our work was to translate that vision into a brand built from the ground up. Not just a polished look, but a narrative that unifies commercial goals, impeccable service, and a rich suite of offerings under one aspirational vision.

Through co-creation and refinement, we shaped a strategy and identity that are warm, elegant, and future-proof. All into a brand architecture ready to scale and one that elevates how people work and feel.

Here’s a first look at Luxentra’s new chapter 👇

#branding #facility

Lobster used to be prison food.

It was so abundant in New England that it was called the cockroach of the sea. Cheap. Undesirable. Cruel to serve too often.

Today? Lobster is the €60 centrepiece of fine dining.

The product didn’t change. The perception did.

Chefs elevated it. Restaurants styled it. Scarcity was designed. Demand followed.

That’s branding.

And lobster isn’t the only case.
Diamonds aren’t rare. Champagne isn’t magical. Sneakers aren’t revolutionary. Coffee is just beans.

What makes them valuable isn’t the product. It’s the story, the status, the rituals, the culture.

Branding doesn’t change what something is. It changes what it means.

So if you think your product or service isn’t premium, exciting, or different enough… maybe the product isn’t the problem.

Maybe it’s the branding.

#positioning #branding #rebranding

What Lobsters Teach Us About Branding

⚡ AI for Marketers Day 2025 is coming up fast—less than 2 months out.

🎤 I’ll be on stage myself, alongside an incredible lineup of AI thought leaders and professionals: real practitioners, no fluff, just strategies and hands-on sessions you can put to work.

🚨 Over two-thirds of tickets are already gone—only ~60 left. If you’ve been waiting, this is the moment.

Check the comments to participate 👇 

#branding #ai #marketeers

AI has leveled the playing field.

What used to take weeks of design work can now be done in hours. Clean, professional branding? Everyone has access to it.

But if everyone can look good fast… looking good isn’t enough anymore.

The question becomes: how do you stand out when the tools are the same for everyone?

The answer isn’t in the polish. It’s in the perspective. Strategy. Story. 

The courage to be different when everyone else is hitting “generate.”

#ai #branding #strategy

What does it take to lead a fast-scaling tech company in one of the most competitive industries in Europe?

We sat down with Michael Darchambeau, co-founder of Urbantz, to find out.

From redefining last-mile delivery to scaling with purpose, Michael shares candid insights on leadership, growth, and the future of logistics.

This is just a teaser — the full episode is coming soon. 🎙️
Stay tuned.

#meaningfulbydesign #podcast #leadership

Most companies are using AI as an efficiency play.

Cut costs. Speed up processes. Do more with less.

Well, if all you do is save money, you’re missing the point.

The real opportunity is in reallocation. 
Taking the time, budget, and headspace AI frees up, and doubling down where your value proposition and differentiation are strongest.

That’s how you actually create distance from your competitors.

AI shouldn’t just make you cheaper. It should make you better.

Leaders set the tone. Not in what they say once in a while, but in what they do every day.

 • If a leader values curiosity, the culture experiments.
 • If a leader values trust, the culture collaborates.
 • If a leader values only results, the culture may burn out chasing them.

Culture doesn’t live in posters on the wall. It lives in the micro-moments people experience with leadership. And that culture, in turn, shapes the trajectory of the entire company.

Strong leadership → healthy culture → thriving company.

It’s that simple, and that complex.

#Leadership #Culture #Growth #Strategy

This beautiful European summer has been one filled with Padel. And Blue Athletics has been right at the heart of it.

From sunlit courts to late-evening matches, the sport’s spirit has been everywhere… even in what we wear.

That’s why Blue Athletics teamed up with American Vintage to create a clothing line that blends the ease of street style with the movement Padel demands. Designed for the court, perfect for life beyond it.

Because Padel isn’t just a game this summer. It’s a lifestyle. 🎾

#padel #branding #collab

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