Nemesis

Nemesis helps ambitious businesses clarify what they stand for, so they stand out with consistency as brands. 

Founded in 2020 in Brussels, Nemesis is a branding firm whose purpose is to transform businesses into brands (with clients both in B2C and B2B). 

We believe branding is best done when really understanding how to align business, humans and experience.
From transformative discussions and radical immersion, we find what makes our clients unique and articulate their purpose in an actionable brand strategy. 
We then build a visual identity that they will be proud to champion.

Visit nemesis.studio for more

CEO & Partner

la base

Our basic apparels are our medium, our reason to speak and to connect. It’s a pretext to go beyond clothing, to inspire everyone to reclaim, embrace, affirm their uniqueness.

Co-founder

Stanley/Stella

Developped the Brand positioning of a new fashion Retail Brand around sustainable core values.

Brand Communication Officer

- Developed a technical environment of Printing for Retail activities (selection of technical alternatives, selection of suppliers and interface for IT aspects);

- Created the Music DNA for Stanley and Stella brand via an actions plan for the business Music.

- Put in place the actions plan related to social networks in line with the communication strategy defined by the Company;

Social Media & Music Communication Officer at Stanley & Stella

Aroe

Aroe was an apparel brand for universities, a music label & a party concept in Louvain-la-neuve !
We launched this company during our studies to learn & experiment !

Founder & CEO

TBWA BELGIUM

Junior Account Executive in Public Relations at PRIDE/TBWA

Junior Account Executive

☖ CEO NEMESIS - Helping brands find clarity.

We’re not your typical branding agency and we never mean to be. We are at the intersection between agency and team members.

We believe in branding done differently. It's about aligning, inspiring, and federating people around a shared vision, not just slapping on a new logo.

We work side-by-side with our clients to unlock the power of their brand. We dig deep to unearth purpose and make it visible.

☗ Hiring strategists, designers, and copywriters, all of whom have one thing in common: designing in a meaningful way. 

✺ Working in radical immersion from our client's habitat

✎ Always eager to connect in a more informal way at sydney@nemesis.studio

Entrepreneurship is team work.

This is my girlfriend, we’ve been together for over 13 years.
We met at university, dreaming big from day one.

She wanted to become a doctor.
I wanted to build a company.

Today, she’s a doctor.
And I’m building Nemesis & Anomaly.

For 13 years, we’ve been dreaming, sparring, listening, challenging each other, growing side by side.

Success doesn’t happen alone.
It happens with someone who believes in your vision, even on the hard days.

#entrepreneurship #partnership #growth

Sydney Funck

Helping brands find clarity as CEO of Nemesis

Shoutout to my friend, my lawyer, my client.

Since the days of INEO at UCLouvain, you’ve been there,
From student dreams to real-life deals.

Grateful for the ride we’re on. Let’s keep building.

#Gratitude #Entrepreneurship

On October 7th, I will not just win the Entrepreneurs inspirants evening.

I will dominate it.
I will conquer it.
I will bring home that trophy like it owes me money.

Because this is more than a contest,
this is a mission.
A mission fueled by passion, grit, and a refusal to settle for anything less than legendary.

So buckle up, world, Sydney Funck is about to make history.

And when I step up to that stage, you’ll know one thing for sure:

This is how greatness is done.

#entrepreneurship #unstoppable #legendinthemaking

A brand strategist at Nemesis is like a Swiss knife.

Not just a communication expert,
but an entrepreneur mindset, a business partner, a problem solver.

Because communication is only 10% of the job.

Our main stakeholder?
CEOs and founders.

We look at the brand from every angle, culture, leadership, product, customer experience, and yes, communication.

Branding isn’t a department.
It’s the compass for how you see the world.

#branding #entrepreneurship #strategy

Building a remote culture isn’t about control.
It’s about trust.

Last week we celebrated the birthday of Jade Stuckie, one of our brilliant designers working from South Africa .
Moments like this remind me what remote culture really means.

It’s not about monitoring screens or counting hours.
It’s about creating a context where people can thrive, bond, and push forward under one vision, no matter where they are.

A culture built on trust doesn’t just keep a team connected.
It builds meaning. By design.

So here’s to Jade, and to the culture we’re building together.
🚀 Happy Birthday, Jade Stuckie 🎉

#culture #trust #branding

Something very special is dropping soon… 
A project full of heart, grit, and hometown pride.
Get ready, Namur. 🏑💥

#HockeyNamur #ComingSoon

Inès left finance to help startups and scale-ups grow.

With her team, she supported Swiss and international ventures, securing funding, accelerating growth, and scaling operations.

But with so many sectors and stories, they needed a unified brand.

We ran workshops in Switzerland to dig deep into their work and clarify their core business.

The result? Karman, a name inspired by the Karman Line, where Earth ends and space begins.
A symbol of momentum, clarity, and elevation.

We shaped a bold new identity and tone of voice to match their impact.
Now, Karman Consulting is ready to scale, just like their clients.

#branding #growth #strategy #startups

Facility management is boring.
At least, that’s what the industry made us believe.
Generic. Functional. Invisible.

Luxentra is here to kill that narrative.

Because ordinary shouldn’t be the standard.
Everyday workplace moments can, and should, be exceptional.

When we met founder Amani Dailal, the ambition was unapologetic: build a facility management company that redefines the experience, not just maintains it.
The brand just needed to carry the same fire.

So we tore it down and rebuilt it:
⚡ Strategy with clarity.
⚡ A position with edge.
⚡ A design that elevates people, not just places.

This isn’t about keeping up appearances.
It’s about setting a new standard and taking it global.

Here’s a first look at Luxentra’s new identity 👇

#branding #clarity

S/O to the team that worked on this project : 
Giuseppe Alizzi,
Sandra Sobral, 
Johan Wouters, 
Yaël Pinchart,
Jade Stuckie,
Massen Ghame,
Pedro Arcipretti, 
Fernando Farfán, 
Elsa Wouters, 
Carol Menezes.

Culture and employer branding are two sides of the same coin.

Culture is what happens inside.
How you lead.
How you support your team.
How clear things feel on a daily basis.

Employer branding is what the world sees.
The promise you project.
The vision you share.
The story that makes people want to join.

One is lived.
The other is told.

Strong brands align both.

#culture #employerbranding #leadership #people

🎙️ New Podcast Episode Out Now!

This week, we dive deep with Michael Darchambeau, Founder of Urbantz.

Insights on entrepreneurship, growth, and building a game-changing tech company.

Tune in and get inspired!

#Podcast #Entrepreneurship

We partnered with Enky | Furniture Solutions’s founders to help them go global.

Their goal?
Move from leaders in furniture-as-a-service to leaders in circular furniture.

A bold pivot.
A clearer story.
A brand built for international reach.

Because when your vision evolves, your brand should evolve with it.

#branding #circulareconomy #growth #strategy

Being a brand is like renting a flat,
but in the brain of your audience.

You want a space that feels familiar,
welcoming, and impossible to forget.

Make it cosy. Make it clear.
And make sure they want to stay.

#branding #marketing #brandstrategy

Anomaly makes content production effortless.
Video, podcast, editing, publishing, all in one seamless solution.

With strong market fit, their next step was scale.

We helped refine their positioning and turn the offer into a plug-and-play subscription model, simple, clear, repeatable.

Then we shaped a visual identity that reflects what Anomaly delivers: reliable, professional, built for growth.

Because when the product works, the brand should work just as hard.

#branding #contentcreation #growth #strategy

What’s your problem with doing things without intention?
Why do you accept mediocrity and play it low profile?

Why don’t you go all in?
Why don’t you dare to stand out
and stand for something that truly moves you?

If you don’t know what you stand for,
how can anyone else?

#boldness #purpose #leadership

In a noisy world, being unique isn’t optional, it’s essential.

Your audience has choices.
They scroll fast.
They forget even faster.

To stand out, you need to cut through the noise, in the market, and in their minds.

It starts from within.
Be clear on what you stand for.
Then, make it unforgettable for the ones you’re trying to reach.

#branding #positioning #clarity #differentiation

How you do anything is how you do everything.

⚪️ A negative mindset finds problems in every step.
⚫️ A positive one finds progress, even in problems.

It’s not about pretending everything’s perfect.
It’s about training your mind to stay clear, committed, and curious, even when it’s hard.

Because how you do the small things shapes how you’ll do the big ones.

#MindsetMatters #Leadership #ClarityIsPower

The best companies don’t start with a vision.

They start with frustration.

A founder looks at the world and says:
❌ “This is broken.”
❌ “This is not good enough.”
❌ “This should be done differently.”

And instead of waiting, they say:
Fine. I’ll do it myself.

That frustration becomes responsibility.
Responsibility becomes clarity.
And clarity becomes the kind of brand that actually makes a dent in the universe.

The vision? It comes later.
But the fire, the one that keeps founders awake at night, always starts with frustration.

🚀 What pissed you off enough to start your company?

#vision #frustration #branding

Stravos came to us with a clear challenge:
Refocus on growth.
Expand internationally.

The goal?
Move from nearshore provider to go-to tech partner for Web3, Blockchain, and NFT solutions.

We helped sharpen the positioning, clarify the story, and build a brand ready to scale across borders and ecosystems.

Because growth starts with focus, and the right positioning unlocks it.

#branding #web3 #strategy #growth

The biggest clarity killer?
Trying to say everything at once.

In our work with clients, we’ve seen it time and time again:
Great ideas, strong value props, but no clear hierarchy.

What comes first?
What’s the one idea you want people to remember?
How do you build the story around it?

Clarity starts there.

Because how you frame the problem will shape how you solve it.
And that changes everything.

#branding #storytelling #clarity #positioning #strategy

So goes the leader,
so goes the culture.

So goes the culture,
so goes the company.

Steve Jobs said it best:
Fix the top line, and the bottom line will follow.

Leadership shapes culture.
Culture drives results.

If you want change, start at the top.

#leadership #culture #businessresults

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