Attention Digital

Effective marketing solutions for service-based businesses looking to: 
✅ Establish their business online
✅ Position themselves ahead of their competition 
✅ Keep their sales teams busy 
✅ Automate their marketing and lead generation
✅ Predictably grow

As an agency, we deliver the above through the following services: 
💻 Website design & development 
📈 Funnel Creation & Lead Management 
🚀 PPC & Meta Ads 
📲 Social Media Management

Co Director

Digital Marketing | Web Design | Entrepreneurial Insight

Here’s a video of me trying to shake off my video nerves 👀

As you can see, not a natural…

Talking to a camera terrifies me

But, it’s no secret that video is on the rise

And it’s craaazy powerful

So powerful that we cut lead costs for a client by 25% last week just by introducing video to their campaigns

That’s 4x the amount of leads for the same cost, using the same offer & audiences!

Why?

Well, put simply, there’s no better way to connect with your audience online

I just hope I can get this nailed so I leave the right impression next time…

Kieran Wallworth

Turning Your Clicks Into Customers | Websites & Marketing That Deliver Confidence & Conversions | Award-Winning Digital Partner | Webflow, Meta & PPC Nerd 🤓

“What’s the minimum I can spend on paid advertising?” is a common question I get asked

I get it, as a business owner you want to mitigate the risk

But to mitigate risk you don’t simply spend less…

We’ve spent as little as £300 in a client's first month
And just over £20,000 for another

The formula for success is not how much you spend, it’s ensuring you have:
👉 A proven product or service
👉 A solid understanding of your customer
👉 A great offer or USP

Once the above is in place, it’s about building a solid strategy and testing rigorously

This is exactly what we did for the two clients mentioned above, the results?

👉 £300 into £3,699 of LTV
👉 £20,000 into £127,000 of direct sales

With results like this, the question soon shifts to “How do we scale this to spend more”

But that’s a topic for another time…

Need help understanding if you’re business is ready to implement a paid strategy?

Drop me a DM and let’s find out

Stop seeing competitors as villains ❌ 
Instead, befriend them

I know tons of agency owners and contractors dubbed as "competition" 
But I see community, not rivalry

Entrepreneurship can feel isolating 
When no one relates, it's frustrating

Here's the truth: your "competitors" get it...

They face the same uphill battles
And likely share similar goals

The market's vast enough for all of us 

Choose collaboration & community over competition every time

------------------------

Photo w/ Kallum Nicholson - someone who understands the power of bringing the right people together & creating a community 🙌 

Our average website build cost has increased by nearly 100% in the past 6 months

Since increasing our prices, the unexpected has happened…

✅ The sales process has become notably smoother
✅ Clients are more engaged and committed
✅ Referrals and inbound inquiries are at an all-time high

It’s clear that our clients see the value - they want to invest in their business

And we provide them with the confidence to know their money will be well-invested

If you're wondering "how expensive" it's not as steep as you'd think 

We even have a package for smaller/early businesses with tighter budgets

Our prices are likely to increase again soon as I strongly believe we are still undercharging - a few clients have told me this too, crazy right? 

But, when you show true care for your clients they share it back

Cost is never my key driver but as we work more closely and solve bigger problems this has to be reflected

And from my experience so far, the lower paying clients bring you the highest amount of problems...

What's your main consideration when engaging with an agency or contractor? 

Facebook Media buying is no longer about interests, targeting & audiences

The key to finding your audience is to go broad

👉 I repeat go broad! 👈 

Sounds a little unnerving right?

I was hesitant at first too, casting a broad net generally isn’t a great tactic

But… we’re going to use the perfect bait 🎣 

That bait is targeted creative & copy

Need an example? I got you...

"Are you a busy entrepreneur, struggling to cook healthy meals?”

Guess who is going to pay attention to this ad? Time-poor, entrepreneurs that want to eat healthy! 🤯 

As your audience engages the algorithm builds an understanding that goes way beyond the traditional targeting options

Optimising your ads to be delivered to exactly the right people ✅ 

Pair this with a strong offer your ideal audience will buy into and you're set up for success

So remember, if you want to make Meta work for your business... 
1) Go broad with your campaign targeting 
2) Call out your audience in your creative 
3) Have a strong offer 

And as always, keep on testing!

👉 Need a helping hand, we offer power hours, consultancy & full management to ensure your ads are set up to maximise success

Late last year I co-founded a wellness group, and it didn’t go how I expected… 

Here are 3 lessons that I’ve learned so far 👇

1️⃣⁠ ⁠You’ve got to make time.

Taking time for yourself is just as, if not more important, than working on your business. You can’t work 24/7 with no breaks, you’re gonna burn out.

2️⃣⁠ ⁠Taking action is better than sitting still

Cliche I know, but we very nearly didn’t start this group because we assumed no one would be interested. Yesterday we had 39 people show up and the most common question I was asked was, “When and where is the next one?”

3️⃣ ⁠Ask for feedback (and listen to it)

There’s no point guessing what people want, go straight to the source. What you want or think your audience wants, might not be the right path. As things are building this is our focus. 

👉 From expecting nobody to show, to overfilling this event we can’t ignore the momentum. 

For now, Wellness Within is just a bit of fun to bring people together, break away from the screens and connect with nature. 

The future? A few ideas are definitely underway…

If your website isn’t generating leads, this is why…

Your users don’t feel at home.

A converting website MUST have these three things: 

👉 Clear messaging
👉 Clear navigation
👉 Clear call to actions

Guide your users to the content they visited your website for.

Remember, it’s not their responsibility to go on the hunt.

It’s YOUR responsibility to remove the friction and guide them. 

I need to post more on LinkedIn so help me out people... 

Where Do You Go to Vet Businesses? 🕵️‍♀️

Trustpilot, Google, or LinkedIn? 

I want to build a robust review system for our agency - but need your help!

Where do you typically go to check a company's credibility and reputation before engaging with them?

I've always leaned towards TrustPilot but maybe times have changed...

Vote below & drop a comment with your preference 👇 

When vetting agencies, consultants or contractors, which review platform do you rely on the most?

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