Alex McCann's Linkedin Analytics

I spent my early twenties collecting careers like stamps. Architecture degree, music production, entrepreneurship—each pivot made perfect sense at the time, but from the outside it looked like I couldn't commit to anything. The truth was simpler: I had no idea who I was, so how could I know what to do? I discovered this wasn't just my problem. Almost everyone I knew—smart, capable people with good degrees—felt completely lost about their careers. We'd been taught how to get jobs, but nobody taught us how to figure out what work would actually fulfil us. That realisation changed everything. I saw that the real problem wasn't a lack of opportunities or skills. It was that most career advice starts at step 10 when people like us were still stuck at step 1: understanding ourselves. Now I'm building tools and communities to fix this: TrueNorth: An AI-powered career coach that starts with self-discovery, not job listings MidWeek: London events bringing together people navigating career uncertainty Still Wandering: A newsletter documenting the messy reality of finding meaningful work I work with people in their 20s and 30s who know they want something more from work but can't articulate what that is. People who've tried following conventional career paths but felt like they were wearing someone else's clothes. My approach is simple: you can't build a meaningful career until you understand what meaning means to you. Everything else—the skills, the networking, the applications—comes after that. If you're tired of career advice that assumes you already know what you want, let's talk.