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Koen Stam's Linkedin Analytics
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Koen Stam
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Over the past 12 years in SaaS, I’ve seen firsthand where most Founders and Revenue leaders fail: - No structured Go-To-Market strategy → Running multiple GTM motions at once. Growth stalls, especially beyond the home market. - No consistent sales process → Relying on individual performance instead of repeatable systems. No scalable growth engine. - No clear revenue insights → Looking at blended metrics instead of pinpointing what drives conversions. Low rep productivity, declining ARR per FTE. I get it. Day-to-day operations take over, and revenue inefficiencies stack up. The bad news? You’re responsible for fixing it. The good news? I can help you and your SaaS business. How I help B2B SaaS teams ($5M-$25M ARR) scale faster: - GTM & Sales Strategy – Structuring inbound, outbound, and partner strategies across SMB, Mid-Market, and Enterprise. - Sales Process Optimization – Improving conversion rates and reducing reliance on top performers. - Playbooks & Execution – Building structured systems, coaching frameworks, and checklists for consistent revenue growth. - High-Performing Teams – Hiring, developing, and structuring commercial teams with clear accountability. Results I’ve helped drive: → Increased sales team efficiency by 2X through scalable sales team structuring and skill development frameworks. → Improved win rates to 25% by implementing structured tactical and operational Go-To-Market tactics. → Built GTM playbooks that accelerated ARR growth for early-stage and scaling SaaS companies to $10M ARR. How we can work together: 1. Coaching & Advisory – Hands-on support to build a scalable sales engine. 2. On-Demand Sessions – Solving your biggest sales execution challenges. 3. GTM Playbooks & Frameworks – Proven templates for predictable growth. Scaling isn’t about luck. It’s about building the right systems. What’s blocking your revenue growth today? Let’s fix it. DM me and let’s chat.
Check out Koen Stam's verified LinkedIn stats (last 30 days)
- Followers
- 29,955
- Posts
- 1
- Engagements
- 302
- Likes
- 230
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Koen Stam's Best Posts (last 30 days)
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After 3 years of building, I'm excited to announce: The pre-launch of GTM OS. The GTM operating system built for SaaS leaders scaling from zero to €10M. Forget the fancy org charts. In 2025, founders don’t need a CRO. They need a GTM Engineer. We’ve entered the era of PAC. Profitable, Efficient Growth. Lean teams. Fewer layers. AI doing the work of ten at 10% of the cost. If you’re under €10M ARR, you don’t need a Head of or VP Sales. You need traction. Fast. But GTM is changing faster than most founders can keep up with. What worked in 2024 won’t get you to your next million in 2025. And no founder has time to study thousands of LinkedIn posts and podcasts to learn the latest tactics while growing a business. That’s why I built GTM OS. A hybrid GTM operating system: • Part AI copilot • Part revenue operator • Built for SaaS leaders Over the last 13 years, I’ve scaled GTM motions across Europe: • From SMB (€1K–€25K ACV) to Mid-Market (€30K–€120K) to Enterprise (€120K–€1M ACV) • From inbound, outbound, partnerships, to community-led and ecosystem-based growth • From €0 to €10M ARR and multiple exits • Aligned marketing, sales, CS, and product to drive consistency and compounding GTM impact • Not just as a leader, but as a builder working directly with founders GTM OS is the product of everything I’ve built, tested, and broken in the field. What you get: 1. Bi-weekly strategy calls with your GTM Engineer to accelerate growth 2. Async coaching for fast decisions between sessions 3. 24/7 access to the GTM OS, a Notion-based system with dynamic GTM playbooks, frameworks, and checklists 4. Instant answers via the GTM OS GPT, ask GTM questions anytime by voice or text, powered by 10,000+ posts and 1,000+ podcasts 5. Continuously updated with field-tested insights so you're always working with what’s proven to work now This isn’t theory. It’s execution. Coaching, strategy, enablement, and implementation. All in one. No fluff. No €150K mis-hires. Just traction. Faster. If you’re a SaaS founder between €0 and €10M ARR and you want to build GTM like it’s 2025, not 2015, let’s talk. DM me if you’re curious or subscribe to my newsletter to stay up-to-date on the launch date.
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