The Product Group MX

End to end product management consulting for startups helping them establish best practices, frameworks and processes on their team, improve their product and business KPIs and lay the groundwork for PLG.

Product Manager

Biggest Little You

Created and led subscription-based business aimed at first time moms.

CEO & Co-Founder

Kinedu

Worked cross-function with team on improving and creating new products for the app (both iOS and aOS).

Head Of Product Management 

Jr. Product Management

Prepa Tec Santa Catarina

Worked closely with 50+ high school students helping them navigate strong situations both at home and in school.

Counselor

Sigma

Change Management Coordinator

As a product manager, I advise and consult startups on how to build great products that work and achieve product-led growth. I help them establish best practices, frameworks, and processes on their product management team, improve their product and business KPIs, and lay the groundwork for long-term sustainable growth. I have successfully worked with multiple startups across different industries and stages, delivering positive outcomes and value for their customers and stakeholders. 

I am also the CEO and co-founder of Biggest Little You, a subscription-based business aimed at first-time moms. I created and led this venture from ideation to launch, leveraging my skills in business strategy, team management, and customer experience. I am passionate about solving problems that matter and creating products that make a difference in people's lives. I have a bachelor's degree in general psychology from Universidad de Monterrey, which has given me a solid foundation in understanding human behavior and motivation.

𝐆𝐫𝐨𝐰𝐭𝐡 𝐟𝐥𝐚𝐭𝐥𝐢𝐧𝐞𝐬 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐢𝐠𝐧𝐨𝐫𝐞 𝐫𝐞𝐩𝐞𝐚𝐭 𝐮𝐬𝐞𝐫𝐬🚦

Chasing new users is exciting, but retention? That’s the slow-burning candle nobody talks about. 

Here are some common retention traps I see can derail startups:
1. No lifecycle messaging — your users aren’t psychic, so don’t expect them to know what’s next.
2. Zero personalization — a one-size-fits-all approach doesn't cut it anymore.
3. Ignoring churn signals & feedback — silent exits are the loudest warnings you’ll get.

Retention isn’t some secret recipe — it’s all about 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭, 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐧𝐮𝐝𝐠𝐞𝐬 that remind your users why they fell in love with your product in the first place.

Acquiring new users will always be more expensive so stop ghosting your repeat users, double down on retention -  that’s where 𝐫𝐞𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 lives.

#ProductLeadership #GrowthStrategy #RetentionMarketing #Startups #SaaS #Founders #CustomerSuccess

Marianna Davila Garza

Fractional PM | Part strategist, part UX nerd | I help tech companies build products users return to again and again 🚀

𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐢𝐭𝐲: 𝐭𝐡𝐞 𝐭𝐫𝐮𝐞 𝐮𝐧𝐢𝐜𝐨𝐫𝐧 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐜𝐡𝐚𝐬𝐞𝐬  🦄

It’s not about lines of code or story points shipped—it’s deeper.

Here’s what really moves the needle:
1. Flow state matters!! Interruptions hinder productivity.
2. Cognitive load = mental stress. Reduce it, and watch your engineers bloom.
3. Fast, meaningful feedback loops keep teams aligned, structured and motivated.

What about AI? It's accelerating coding, yes—but developers aren’t magically faster yet. It’s offset by broken processes and too much context switching. AI definitely helps, but only if you fix the basics first.

Your team’s secret weapon is consistency in environment, communication, and process—not just speeding things up.

#DeveloperProductivity #EngineeringLeadership #DevExperience #TechLeadership #AI

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