Prequel

Leading all marketing and growth efforts for Prequel.

We often underestimate what kids can do, but at Prequel, we not only empower them – we are setting a new standard.

At Prequel, we help 9-18 year olds accomplish what their parents think is impossible.

Head of Growth & Marketing

Prequel is a group of EdTech brands that aims to help the world's most ambitious kids learn 21st century skills that prepares them for the new global economy. Our brands include: AlphaX, Beta Camp, and Apollo School.

Head of Marketing

Samantha Leal • Growth & Marketing Advisor

I help early-stage startups with acquisition, retention, and monetization strategies to scale to 8-figures.

If you're a founder of tech company here are some of the areas that I can help you with:
• Growth Loops
• Acquisition Strategy
• Paid Social
• Lifecycle / Email Marketing
• Customer Research / JTBD development
• Content Marketing
• Conversion Rate Optimization
• Engagement & Retention
• Monetization
• Team building / Hiring

Growth Advisor

Synthesis

Scaling the best ideas from Ad Astra, the school our cofounder started with Elon Musk at SpaceX. Synthesis teaches kids 8 to 14 collaboration, critical thinking, and decision-making skills by challenging them to wrestle with complex simulations of real-world problems.

As the Director of Marketing I was responsible for setting the strategy and overseeing marketing functions including user acquisition, customer LTV through communication strategies, lifecycle engagement campaigns, conversion efforts, and product marketing.

Within 8 months, as a team of 3, managed to spearhead their growth from $3M to $24M ARR.

Director of Marketing

YSpace, York University

YSpace is York University’s entrepreneurship hub creating positive change by fostering a community of innovators, entrepreneurs, and changemakers. 

As a Growth Consultant, I provided strategic and tactical guidance to specifically assigned ventures on their user and revenue development goals.

Two of the companies I mentored, ended as the top 5 finalists on YSpace Tech Accelerator Demo Day.

• Huex Labs - developed AIDA, a voice-enabled conversational AI to enable food chains and brands to better serve their customers in live business environments.

• Mely AI - an enterprise AI-powered solution, with a proprietary technology to extract key information from complex documents and specialized in Supply Chain and Logistics.

Growth Consultant

Kinedu

Kinedu's mission is to unleash early childhood development at scale by fostering quality learning experiences at home, school, and everywhere in between. 

Trusted by more than 8MM parents worldwide, Kinedu's iOS and Android app is available in 3 languages (English, Spanish, and Portuguese) and provides personalized, engaging video-based developmental activities for children under the age of 4.

Joined Kinedu in early 2014 as the 1st marketing hire and employee #4.

Responsible for all consumer growth-related functions including user acquisition, customer LTV through communication strategies, lifecycle engagement campaigns, conversion efforts, product marketing, partnerships, and pricing.

VP of Growth Marketing

Joined Kinedu in early 2014 as the 1st marketing hire and employee #4.

- Define marketing objectives and strategies to support the company’s goals.
- Plan and execute marketing, email, and social media, and user acquisition campaigns
- Design, build and maintain social media presence and community management
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Analyze user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
- Identify trends to optimize spend and performance
- Design and implement new growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with Product and Design teams to optimize user experience and increase conversion rates
- Customer insights, and feedback loops

Content

Hey, I’m Sam 👋

A little about me:
📈 Helped startups grow from 0 to 8 figures
🌎 Scaled products to +8MM users 
🎨 Expertise in Growth Marketing. Driving growth across the entire funnel — from acquisition to retention to monetization
🎓 Wore many hats — I’ve been an IC, Director and VP, so know what’s like to be the first mkt hire with very limited resources and also how to build high-performing teams
👩‍💻Almost a decade working in tech startups 
🫶 Been described as a “marketing leader who acts like a founder”

If you're a founder who reached $1M ARR and now wants to scale, let's chat!

👉 https://samanthaleal.io

Thrilled to share an exciting milestone for Leadsales, a company I'm advising.

Leadsales has been recognized by Forbes México in their list of 30 standout businesses shaping the Mexican market.

Huge congratulations to the visionary ✳️ Roberto Peñacastro Ortega and the entire amazing team (David Villa, 🏴‍☠️ Andres Medina Samano, Samara Salas +) for their relentless drive, hard work and dedication.

Our goal is to support the growth of small and medium-sized businesses in Latin America by leveraging WhatsApp.

Currently, we empower over 2,000 businesses across 20 countries.

With more than 60 million SMEs in Latin America poised to use WhatsApp,

We're aiming to reach 10,000 this year.

Here's to continuing our journey and achieving more milestones. 🚀

 #Entrepreneurship #ForbesMéxico #Leadsales

Samantha Leal

Head of Marketing & Growth | SaaS Growth Advisor | Helping startups build their growth engines to scale | PLG

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