Panoramata

The best way to track your ecommerce competitors.

Finally monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Go beyond their social networks to track your competitors: newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo. 

If you subscribe to everything, you won't stay of top of anything. You won't even get your own strategic work done. Let us spy for you so you can invest directly your time finding out what you should do, rather on checking what your competitors are doing.

▶ No need to subscribe to 100s of newsletters you'll never read (what?)
▶ No need to read some of these newsletters, only to lose them later in your inbox (been there, done that)
▶ No need to go screenshot this competitor website every week (🥲)
▶ No need to remember to go to these ads libraries every 2 weeks (yeah, you've got something else to do)
▶ No need to try to find examples of Black Friday/NYE/Mothers day/Christmas newsletters the week before (yeah it hurts)

Panoramata is the ultimate intelligence ecommerce platform, for brands and agencies of all size. Improve your performances by monitoring your competitors and the best brands. 

▶ Stop wasting your time checking what others are doing ▶ invest your time to find out what you should do.

Founder

hutte

Two things we promise: 1/ A clear and results-oriented growth strategy 2/ A work you'll be able to take over

Nide.co

Nidé.co •  Cosmetic brand, only co-creating products with consumers. Each product starts from a user idea, first voted by 2000+ people, then co-developed with 5000 future consumers.

 Co-producer - Marketing & Growth 

Productions La Poursuite du Bleu

Producer

Octoly

Octoly raised 9M€ in Serie A funding in 2017 (Havas, Otium Venture, Twins Partners). 

- Acquisition - Led the influencers acquisition efforts starting Jun. 16 - up to a community of 14k signup  influencers on Instagram and YouTube in five countries, vetted according strict processes.
- Marketing - Designed and implemented the marketing & content strategy for our 5 operating countries. Responsible for inbound share within the New Business MRR.
- Retention - Designed and improved users onboarding and reactivation processes to increase activity rate and perceived value of the platform (both for influencers and brands).
- Operations - Built and supervised a growth team up to 5 people and led the launch of marketing operations in Spain (July. 17), Germany and Italy (Sept. 18).

Head of Growth

Octoly helps brands build their social selling strategy into one single platform. In 3 years, we built a marketplace connecting  more than 300 brands with 14k influencers in 5 countries (France, United States, Spain, Germany and Italy). On the brand side, we were selling Saas subscriptions to beauty, fashion and lifestyle brands. Octoly raised 1,2M€ early stage in 2015 (Otium Venture). 

- Preparation and launch of the marketplace in September 2015 and kept weekly reporting of marketplace KPIs                                                                                                                               
- Business Development: supported sales team efforts for our first go-to-market into beauty french companies
- Inbound Marketing (up to 20% of New Business MRR) and led Demand Generation organization                   
- Account Management: up to 50 beauty clients (Beauty Top Accounts & SMBs / Clarins, L'Oréal, Coty, etc.) in portfolio
- Implementation of Zoho, then Salesforce CRM for sales enablement (and workflows creation)
- Logistics handle: up to 3,000 shipments per month

Business Developer

Junior ESSEC Conseil

Junior ESSEC Conseil is the leading student consulting firm in Europe. Our year, we got a turnover of 1.6M€, with a team of 14 associates. 

- 42 studies and 280 000 euros of turnover generated personally in one year,
- Main clients:  Luxury – L’Oréal, Rémy Cointrau, Métaux Précieux France / Tech – Nokia, EDF, Orange, SFR / Others – RELAY, Paris Musées, Spie, Valeo, Amundi, Oliver Wyman.
- Development of a new CRM/ERP and of IT security operations
- Management and training of the Junior Associates Team
- Annual audit of our financial accounts

Associate

Capital Consulting

- Business Plans
- GPEC and management of job descriptions
- Organisation of the 8th International Diversity Summit
- Work on legal, economic and social situation for people with disabilities

Junior Consultant, Knowledge Department

BdBuzz

- Étude du marché de la bande dessinée en ligne,
- Élaboration d’une stratégie de développement.

Junior Consultant

Sharing ecommerce marketing best practices | I help you track your competitors without thinking about it 🧿 it's chaos, be kind 💛

hey hi 👋

I'm Mehdi. 

Glad to help - send me a note if I don't know you. 

Right now, I'm working on https://www.panoramata.co/, the ultimate ecommerce benchmarking platform. Email, Ads, Flows, Landing Pages - track the best players and your competitors and get what's working for them.

🕳️😶‍🌫️ Don’t bury your CTA

CTAs get people to take action, preferably right away. 

They’re what shows your landing page visitors what to do next and it takes only a split second for a visitor to decide to stay or leave your landing page.

▶ Therefore, it doesn’t make sense to place your main CTA below the fold or the header, another scroll or two away.
▶ Make sure your call to action is crystal clear. It should stand out on the page whether through contrast, color, or illustrations.
▶ Aside from visual clarity, make sure the messaging is obvious (what are you asking them to do?).

We came across these landing pages that are great examples of how to do the CTA right. Take a look!

▶ air up
• The CTA button contrasts with the purple background.
• The copy “Try air up now” doesn’t create too much pressure but has urgency.
• The brand places the CTA right below their list of benefits and above their star ratings for added oomph.

▶ Guud
• The CTA ties in well with their main value proposition (healthy glowing skin).
• The use of pink for the button makes the page look cohesive while still drawing attention to the CTA.

▶ Paravel
• Wastes no time by encouraging the reader to choose a luggage set from the get go.
• Reduces buyer’s hesitations by mentioning free shipping and returns, among other benefits, below the CTA.

You can find even more landing page examples in our weekly swipe file. We post new examples of ecommerce landing pages, emails, and ads every week.

Are there examples you want to see more of? Comment below!

Every week, I post the latest examples of landing pages, emails, and ads to inform your next campaign.

If you liked this, subscribe to our newsletter to get the latest ecommerce news and trends and early access to swipe files and marketing playbooks. (link on my profile)

Mehdi BOUFOUS

⭐️ Trust me:

Building trust is paramount when creating landing pages.

People buy more from brands they know, like, and trust. Of those three actions, trust is the hardest to gain.

How then can a landing page gain your target audience’s trust?

The three brands below are great examples! Why are these pages effective?

▶ Goli Nutrition reduces a potential buyer’s hesitation by mentioning their money-back guarantee and “100% hassle-free refund”, instilling confidence that should the product not meet expectations, the shopper is covered.

▶ Numan gives a hefty promise on its landing page: a full refund if the customer’s results fall within the normal blood range for their blood test subscription kit. They explain the reason for this, which is that “it takes guts to explore your health. And courage should be rewarded.”--a nice touch.

▶ Terra Kaffe instills trust by humanizing their brand through a section dedicated to the brand’s story. Though the snippet is short, the picture that accompanies emphasizes that the brand is backed by people who care for their customers.

This week, we also came across 10 additional landing pages that are worth a look, all from different industries, to give you swipe file-worthy inspiration. Every week, I post examples like this so stay tuned!

If you liked this roundup, subscribe to our newsletter (sent out every two weeks) where we send the latest ecommerce updates and give you early access to swipe files and marketing playbooks (link on my profile)

💡 New hack: there's always a better way!

A powerful social media hook is to educate your audience about a hack, something new, or a solution that can help them avoid what they don’t want or solve their problems.

Here, Pai Skincare starts with “Do you know there’s a right way to…”, continues with "This is the important bit" and then shows the tip/hack in action.

You’ll be more credible and position yourself as a go-to source for advice and knowledge.

Give this tactic a try and see how it works out for you. It might be more powerful than you think! 💪

Taplio

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Taplio

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