Neil Mathew's Linkedin Analytics

I've been a freelancer in the marketing world for a decade now, and I don't think the landscape has ever been as bleak as what I'm seeing now. AI? Recession fears? I don't know. But I've worked through both those things before. This seems different. #marketing #copywriting #ghostwriting #freelancecopywriter #marketingstrategy #brandstrategy

Time flies 🤦🏾‍♂️

#freelancecopywriter #ghostwriter #brandstrategy

Love this infographic about the rise of dopamine culture (even though it’s kind of depressing 😬)

Don't sleep on past customers/clients. A recent client was a manufacturing company in the Midwest who wasn't pleased with what their paid ads were doing. I came up with a couple of emails centered around tariff uncertainty/some other angles and they sent it out. No expectations. It led to a past client touring the facility and putting in a $20K order that week. Insane ROI (charged them less than $500 if I recall correctly). You never know. #emailmarketing #b2bmarketing #marketingstrategy

Did not expect to see this headline today… #ai #tech #deepfake

He has a point 😂😂😂 #recruiting #remotework #staffing

Always a great sign for the economy when - checks notes - Mcdonald's sales are down? Yikes 😬

🎯 Modern Marketing: A Case Study in Targeting Ourselves Into Irrelevance Apparently, marketing today is a simple two-step process: Blast 5 billion ads across 47 platforms every week. Wonder why nobody cares. At Variety’s recent Entertainment Marketing Summit, industry execs had a collective therapy session about the existential crisis we're all feeling: We're "targeting our way to oblivion." (Actual quote, not satire.) -Zoomers and Millennials are allergic to feeling "sold to" — even while binge-watching 12 hours of branded content. -Authenticity™️ is the word of the year (again), but it’s still mostly treated like a costume we put on, not a core strategy. Meanwhile, brands are personalizing ads down to microscopic levels — "your fridge is in this scene, BUY THIS FRIDGE" — while somehow alienating everyone who isn't already obsessed with their product. The Catch-22? You have to niche down and go mass market at the same time. You have to think global and act like you're besties with someone's local soccer team. You have to be authentic and move 50,000 pieces of ad creative every month without sounding like a corporate bot. ✨ The TL;DR: -Marketing without soul = noise. -Authenticity without mass reach = irrelevance. -Precision targeting without big-picture thinking = death spiral. If you’re ready to build marketing that actually connects and scales in 2025 (without needing 5 billion impressions just to move the needle), let’s talk. 🚀 #marketingstrategy #freelancecopywriter #ghostwriter #brandstrategy https://lnkd.in/gX8BV5bt

“Digital dignity.” Interesting concept. (Add nonstop spam calls to the list, too.)

“The bottom 60%” to avoid saying “the majority”…

Shot: I need a full marketing team. Chaser: For $350. When people say that freelance marketers need to “niche down,” or “embrace AI,” I need them to understand that these are the expectations freelancers are dealing with. (And it’s not limited to Upwork, either.) It’s easy to think freelancers are just “complaining,” but like I said a couple days ago - this is the worst I’ve ever seen it. Telling freelancers they need to “adapt” is somewhat like telling a bar they need to “pivot” during Prohibition. There’s no “adapting” to business leaders who want a full marketing team for a couple hundred dollars, sorry. #freelance #marketingstrategy #contentstrategy #ai #brandstrategy #copywriting #ghostwriting

Since it’s Wednesday, here’s a random cool toucan lamp designed in the ‘80s: #copywriting #ghostwriting #brandstrategy

Apparently, The Declaration Of Independence was written by AI. Things are getting weirder... #freelancecopywriter #ghostwriter #marketingstrategist #brandstrategist #ai

🤷🏾‍♂️🤷🏾‍♂️🤷🏾‍♂️ #freelancecopywriter #ghostwriter #copywriterforhire

Charlie Munger:

Thoughts? #freelancecopywriter #copywriting #ghostwriter #ghostwriting

On my deathbed, I won’t be thinking about my family. Or friends. Or love. Or that one international trip where I got arrested but bribed my way out of it. I want my potential clients to know… I’ll be thinking: “We should’ve A/B tested that CTA.” And then I’ll fade away… Like Clubhouse did post-pandemic. Seriously though, I’m a freelance copywriter/ghostwriter. If anyone still relies on humans to do that – I’m here. #marketingstrategy #contentstrategy #brandstrategy #copywriterforhire #ghostwriterforhire

Happened on X but still one of the most LinkedIn things I’ve ever seen (not a compliment): #marketingstrategy #brandmarketing #copywriting #freelancecopywriter