AVB Marketing

- Directed the creation of a business intelligence data warehouse of 54 billion rows of data extracted from 15 data sources using Fivetran, DBT, and Google Cloud leading to a 95% diffusion rate of data among clients and employees.
- Guided the Business Intelligence team in designing a scalable client dashboard template which eliminated the 196 hour barrier for changes to our clients’ dashboards and allowed us to remain agile to changing, reporting needs.
- Coached employees to an avg employee performance score of 3.89 by providing growth opportunities resulting in 6 employee of the year & 2 employee of the month awards given to team members.
- Created a client benchmarking report for approx. 800 digital and website clients using python to run a k-means analysis for grouping which led to a 12.5% increase in digital marketing YoY.
- Facilitated the scaled implementation of Google Analytics 4 across 1200 websites using python & selenium hitting our transition timeline 6 months before deadline, increasing event trackability by 300% and leading us to be in the top 1% of Google Partner Agencies.
- Oversaw the creation of a PPC search term dashboard for our agency’s ~2,500 search ads using our data warehouse and looker studio which allowed us to optimize campaign strategy resulting in 40% increase in available budget.
- Coordinated the creation of a real-time pacing dashboard for Ad Ops team’s 3200 active search & social ads using BigQuery & Looker Studio resulting in annual savings of ~$300,000 in credits from overspend.
- Forecasted consumer search trends across 20k high-value industry search terms with Pytrends leading to improved budget spend for digital search ads by 17%
- Provided key platform search data to development team decreasing zero search results by 30% resulting in 28% more product clicks across websites on our platform

Director of Business Intelligence & SEO

- Built an SEO team from 0 to 10 employees leading to $2 Million ARR with over $6 Million in total sales and a 50% profitability margin
- Grew SEO clients by 106% YoY with an 75% retention rate resulting in an avg ARR of $1.3M after 4 years of business
- Developed an improved redirect process for onboarding new clients allowing us to redirect 40x the # of URLs while decreasing time spent by 200% which results in an average increase of 30% growth in organic traffic for new sites.
- Lead a coalition of SEOs & Developers to decrease indexing failure rate of 20% to <1% by moving from prerendering to server-side rendering resulting in a 400% increase in impressions and 200% increase in users across 1100 websites.
- Streamlined the writing process of 130 two-thousand word blogs monthly which lead to an annual savings over $150k a year and increasing profitability by 7.5%
- Cut time spent on 120 monthly tasks by 50% via leveraging AI ultimately saving the team 1140 work hours to date.

SEO Manager

Saatchi & Saatchi (We Are Saatchi)

As a Junior Market Insight Analyst for Saatchi & Saatchi, I have had the opportunity to step up and fill the void of a Senior Market Insight Analysts role while the department was searching for a new senior analyst. These duties include:

- Explore and develop a strategic guide for the basis of all Toyota campaigns with a senior member of the strategy department's leadership team.
- Dive into the mindset of a non-Toyota considerer to find and inform the client of communications gaps that are occurring for these individuals and help develop a strategy to successfully advertise to them.
- Strategically position a vehicle within the Toyota fleet and overall automotive market so the client would receive more funding and priority for their vehicle.

Junior Market Insight Analyst

During my internship, I was able to step up and fill the void that my supervisor left when she found a new position midway through my internship. This gave me the awesome opportunity fill some more senior duties like:
-Develop targeting profiles for five different vehicle advertising campaigns for Toyota using NVCS database in mTab.
-Analyze campaign targets' media habits to help create a media strategy brief for our media planning team.
-Conduct a Toyota portfolio analysis for top leaders in the Strategy department which included: a gap analysis, sales index for each vehicle and segment, and cross consideration within the Toyota family.

In addition to the duties I filled during my team's search to fill my supervisors position, I participated in the normal internship duties such as:
-Strategically position and maintain both mass comms and digital advertising campaigns for new Toyota vehicles.
-Collaborate with a team to develop, design, and execute a campaign for the launch of a new Toyota vehicle.

Market Research & Strategy Intern - Master's Degree Internship

Brigham Young University

During my tenure as a research assistant, I was able to assist in academic research for several professors. I spent time using qualitative and quantitative research methods to conduct primary research, in addition to using academic databases for secondary research. Some of the duties I had were:
- Created and conducted survey research using Qualtrics software on online dating habits
- Ran a multivariate linear regression on data to find correlations between independent and dependent variables
- Used CrimsonHexagon and BuzzSumo to scrape data from Facebook and Twitter for a study on hashtag use by Fortune 500 companies
- Helped to write and edit several studies and ready them for scholarly publication
- Conducted focus groups with key stakeholders for an advertising campaign for the School of Communications
- Personally Interviewed 15+ individuals in Times Square in Manhattan for a study on pop culture 
- Collaborated with a partner on an in-depth case study to be submitted to the Arthur W. Page Society's  annual case study competition for the year 2019

Research Assistant

Jive Communications, Inc

While at Jive Communications, I worked on the creative team in the marketing department. In this role, I was responsible for producing key content using the best SEO practices for our content marketing campaigns. My responsibilities included:
- Collaborating with the content marketing team to increase inbound leads
- Researching, writing, and designing content for top, middle, and lower funnel leads
- Assisting in the design of the content marketing team’s overall strategy
- Participating in analyzing and determining our SEO performance and strategy moving forward

Marketing Content Writer

Thrive Life

At Thrive Life, I was originally hired as a copy editor. Quickly after being hired, I was given other responsibilities in addition to copyediting. Some I sought out, others I was given and ran with them. In the end, my duties included:
- Copy editing all marketing materials for both print and web
- Managed a cross-departmental team of 14 individuals to create product labels and update over 100 products
- Assured that all labels complied with FDA and USDA standards for consumable goods.
- Managed our YouTube Channel and optimized each video to maximize reach and improve ROI
- Analyzed video portfolio using YouTube channel data and designed a strategic marketing plan to help increase our reach, subscribers count and view time.

Project Manager/Copy Editor

Innovation Simple

- Used long tail key words to maximize SEO in blog posts
- Managed Facebook and other social media platforms for clients
- Strategized with the marketing team to create strategic marketing plans for clients

Digital Marketing Intern

Big Leap, LLC

Tailored blog posts and web pages for clients to maximizing the SEO quality
Wrote short pieces that are concise and to the point
Implemented metadata for search engine optimization
Wrote static content for clients’ websites

Copywriter Intern

BYU Conferences and Workshops

I help plan different conferences and workshops for Brigham Young University. I am involved with the advertising and marketing of each event, as well as the actual logistics of each event. Some of the events I help with are BYU writing camps, BYU PowWow for Boys Scouts of America, Books for Young Readers Symposium, and the Autism Professional Workshop. We have also helped different divisions in the school with traveling conferences which BYU has won the bid; for example BYU's Risk Management Department hosted the College and University Hazardous Materials Management Conference in 2014 which we were involved in planning and executing.

Student Assistant Planner

CapWestNews

 Produced two articles a week, covering topics discussed on Capitol Hill during the 45 day session
 Covered committee hearings and press releases
 Interviewed legislators about bills they were sponsoring
 Took photos of the protests happening on the Capitol steps and reported on them
 Was syndicated in at least four state papers, as well as published online
 Worked on producing video as well as audio

Journalist

Records Processor

Opened, sorted, and scanned medical records.  Disposed of the paper copies of the records, and processed the electronic counterpart.  This included classification of scanned medical documents, readying them to be delivered to customers while complying with HIPAA laws and regulations.  Also processed outbound medical record request forms.

Mediconnect Global

Led to AVB Marketing being a Top 1% of Agencies Implementing GA4 | Scaled SEO into a 7 figure revenue stream | A guy with a phone who likes networking on LinkedIn

Hi I'm Will, and innovative leader in the business intelligence space. I have 9+ years of experience in marketing & data analytics. 

Top 3 things I've done in my career:

👉🏼Generated +$6 million in SEO services while maintaining over 50% profit margins
👉🏼Developed and lead a business intelligence team that built our data warehouse of over 500 billion rows of data & counting
👉🏼Helped develop and promote other internal leaders by providing coaching and growth opportunities

Send me a DM if you'd like to learn more 🙌🏼

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