AVB Marketing

-Ranked in the top 1% of Google Agency Partners for Google Analytics 4 implementation for our website platform
-Managed the scoping, implementation, and creation of 1200 Google Analytics 4 properties for website clients with BI & Development teams.
-Increase event trackibility in GA4 of the ALTA platform by 300% compared to Universal Analytics implementation.
-Scaled team from 0 employees to 10 generating $0 - $2.11MM ARR 
-Manage the team that oversees the 3.5 trillion row data warehouse piping in daily data from Google Analytics, Google Ads, Facebook Ads, MailChimp, Magento, POS data, Pinterest, Google Search Console, and Google Business Profile to populate more than 1200 client reports and dozens of internal reports
-Improved client website traffic by 940% (2022 vs 2018)
-Sustained an average monthly growth rate of 3.65%, 2.5x higher than industry average
-Lead improvement efforts for JavaScript indexing of the ALTA platform (Prerender to Sever-Side Rendering) leading to a 200% increase in users and 180% increase in Sessions for all websites on platform.
-Improved reporting process to decrease time to make changes to 1200 dashboards by 196hrs per change.
-Streamlined custom blog writing process that saved company over $150k annually 
-Facilitated and managed the development of local shopping feeds which enabled 120 local retailers to run Google Shopping Ads
-Streamlined onboarding redirect practices to increase # of urls redirected by 40× while reducing time it takes by 200%
-Developed forecast reports using pytrends python library and industry related consumer behavior to predict current search landscape.  
-Help guide and create the reporting process for AVB Marketing
-Define digital marketing programs related to Search Engine Optimization
-Provide guidance to a team of analysts to provide overall performance and ROI for clients
-Coordinate with front end developers to ensure technical SEO is up to industry best standards

Director of SEO & Analytics

-Optimized custom JavaScript (SPA) web platform to overcome indexing issues associated with single-page applications and improve visibility for search engines by working with PHP and React Developers.
-Owner and responsible for all aspects of SEO of 1100 websites currently on the ALTA web platform.
-Developed a fully SEO offering for clients that added over $90k monthly, recurring revenue for the agency.
-Manage a team of SEO specialists in charge of executing all SEO related tasks for the agency and all businesses on the agency's web platform.
-Improved clients' Local SEO, driving a 1000%+ more in traffic on average to their websites.
-Owner of SEO strategy for Technical, Local, Off-page, and On-page SEO. 
-Constantly researching and strategizing content marketing efforts to improve clients' rank on SERPs and customer aquisition.

SEO Manager

Saatchi & Saatchi (We Are Saatchi)

As a Junior Market Insight Analyst for Saatchi & Saatchi, I have had the opportunity to step up and fill the void of a Senior Market Insight Analysts role while the department was searching for a new senior analyst. These duties include:

- Explore and develop a strategic guide for the basis of all Toyota campaigns with a senior member of the strategy department's leadership team.
- Dive into the mindset of a non-Toyota considerer to find and inform the client of communications gaps that are occurring for these individuals and help develop a strategy to successfully advertise to them.
- Strategically position a vehicle within the Toyota fleet and overall automotive market so the client would receive more funding and priority for their vehicle.

Junior Market Insight Analyst

During my internship, I was able to step up and fill the void that my supervisor left when she found a new position midway through my internship. This gave me the awesome opportunity fill some more senior duties like:
-Develop targeting profiles for five different vehicle advertising campaigns for Toyota using NVCS database in mTab.
-Analyze campaign targets' media habits to help create a media strategy brief for our media planning team.
-Conduct a Toyota portfolio analysis for top leaders in the Strategy department which included: a gap analysis, sales index for each vehicle and segment, and cross consideration within the Toyota family.

In addition to the duties I filled during my team's search to fill my supervisors position, I participated in the normal internship duties such as:
-Strategically position and maintain both mass comms and digital advertising campaigns for new Toyota vehicles.
-Collaborate with a team to develop, design, and execute a campaign for the launch of a new Toyota vehicle.

Market Research & Strategy Intern - Master's Degree Internship

Brigham Young University

During my tenure as a research assistant, I was able to assist in academic research for several professors. I spent time using qualitative and quantitative research methods to conduct primary research, in addition to using academic databases for secondary research. Some of the duties I had were:
- Created and conducted survey research using Qualtrics software on online dating habits
- Ran a multivariate linear regression on data to find correlations between independent and dependent variables
- Used CrimsonHexagon and BuzzSumo to scrape data from Facebook and Twitter for a study on hashtag use by Fortune 500 companies
- Helped to write and edit several studies and ready them for scholarly publication
- Conducted focus groups with key stakeholders for an advertising campaign for the School of Communications
- Personally Interviewed 15+ individuals in Times Square in Manhattan for a study on pop culture 
- Collaborated with a partner on an in-depth case study to be submitted to the Arthur W. Page Society's  annual case study competition for the year 2019

Research Assistant

Jive Communications, Inc

While at Jive Communications, I worked on the creative team in the marketing department. In this role, I was responsible for producing key content using the best SEO practices for our content marketing campaigns. My responsibilities included:
- Collaborating with the content marketing team to increase inbound leads
- Researching, writing, and designing content for top, middle, and lower funnel leads
- Assisting in the design of the content marketing team’s overall strategy
- Participating in analyzing and determining our SEO performance and strategy moving forward

Marketing Content Writer

Thrive Life

At Thrive Life, I was originally hired as a copy editor. Quickly after being hired, I was given other responsibilities in addition to copyediting. Some I sought out, others I was given and ran with them. In the end, my duties included:
- Copy editing all marketing materials for both print and web
- Managed a cross-departmental team of 14 individuals to create product labels and update over 100 products
- Assured that all labels complied with FDA and USDA standards for consumable goods.
- Managed our YouTube Channel and optimized each video to maximize reach and improve ROI
- Analyzed video portfolio using YouTube channel data and designed a strategic marketing plan to help increase our reach, subscribers count and view time.

Project Manager/Copy Editor

Innovation Simple

- Used long tail key words to maximize SEO in blog posts
- Managed Facebook and other social media platforms for clients
- Strategized with the marketing team to create strategic marketing plans for clients

Digital Marketing Intern

Big Leap, LLC

Tailored blog posts and web pages for clients to maximizing the SEO quality
Wrote short pieces that are concise and to the point
Implemented metadata for search engine optimization
Wrote static content for clients’ websites

Copywriter Intern

BYU Conferences and Workshops

I help plan different conferences and workshops for Brigham Young University. I am involved with the advertising and marketing of each event, as well as the actual logistics of each event. Some of the events I help with are BYU writing camps, BYU PowWow for Boys Scouts of America, Books for Young Readers Symposium, and the Autism Professional Workshop. We have also helped different divisions in the school with traveling conferences which BYU has won the bid; for example BYU's Risk Management Department hosted the College and University Hazardous Materials Management Conference in 2014 which we were involved in planning and executing.

Student Assistant Planner

CapWestNews

 Produced two articles a week, covering topics discussed on Capitol Hill during the 45 day session
 Covered committee hearings and press releases
 Interviewed legislators about bills they were sponsoring
 Took photos of the protests happening on the Capitol steps and reported on them
 Was syndicated in at least four state papers, as well as published online
 Worked on producing video as well as audio

Journalist

Records Processor

Opened, sorted, and scanned medical records.  Disposed of the paper copies of the records, and processed the electronic counterpart.  This included classification of scanned medical documents, readying them to be delivered to customers while complying with HIPAA laws and regulations.  Also processed outbound medical record request forms.

Mediconnect Global

Led to AVB Marketing being a Top 1% of Agencies Implementing GA4 | Scaled SEO into a 7 figure revenue stream | A guy with a phone who likes networking on LinkedIn

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