Table of Contents
- Benefits of LinkedIn for Graphic Designers
- 7 Steps to Stand Out on LinkedIn as a Graphic Designer
- 1. Revisit Your Profile
- 2. Post About Your Graphic Design Life
- 3. Post Consistently
- 4. Engage With Other Graphic Designers
- 5. Build Relationships Using Direct Messages
- 6. Leverage Multimedia Content
- 7. Generate Leads on LinkedIn
- 10 Graphic Designers You Should Be Following on LinkedIn
- 1. Davar Azarbeygui
- 2. Jessica Walsh
- 3. Twisha Patel
- 4. James Victore
- 5. Zhenya Rynzhuk
- 6. Saira Shakeel
- 7. Debbie Millman
- 8. Shafi Ahamed Sainudeen
- 9. Abhinav Sharma
- 10. Ujjwala Bassi
- Optimize Your LinkedIn Account With Taplio
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Boost your graphic design career with LinkedIn. Discover some of the most effective strategies to attract clients and enhance your professional brand.
Meta Title
LinkedIn for Graphic Designers: 7 Strategies to Showcase Your Creativity and Expertise
While LinkedIn is often viewed as a typical corporate space, it caters to professionals specializing in design as well. More and more companies recognize the value of outstanding visuals in their products and content, increasing the market that graphic designers like you can penetrate.
Taking the time to optimize LinkedIn for graphic designers is key to growing your career, bringing in more clients, and building a good reputation.
In this guide, we’ll teach you how to create a standout profile, along with some tips to share better content and more strategies to grow as a graphic designer on LinkedIn.
Boost your graphic design career on LinkedIn with Taplio. Effortlessly connect, brand, and expand your reach. Try Taplio today.
Benefits of LinkedIn for Graphic Designers
LinkedIn isn’t just about using it as your digital resume. When used properly, it also helps you in the following aspects:
- You discover the market’s latest needs in design, as well as insights from the top graphic designers.
- LinkedIn allows you to reach and build relationships with other professionals in your field.
- It allows you to demonstrate your capabilities, projects, and design masterpieces.
- You grow with your peers by participating and engaging in discussions with the LinkedIn community.
- It opens you to a wide network of potential clients, either for freelance work or recruitment.
7 Steps to Stand Out on LinkedIn as a Graphic Designer
To grow on LinkedIn, graphic designers built an impeccable personal brand. Here are seven tips that you can use to kickstart your own.
1. Revisit Your Profile
Uniqueness and attention to detail are two of the best qualities that you, as a graphic designer, can offer. Demonstrate them by creating a standout profile with complete and accurate information about your services and marketing intentions.
Revisit your profile and ensure the following:
- You’re using a professional headshot that showcases your brand. As a graphic designer, it doesn’t need to be too formal, but it has to be put together.
- You have a well-designed profile banner. This can be a sneak peek at your design style.
- Your design specialities are well-written on your LinkedIn headline. For example, put “UI/UX designer” instead of just “graphic designer.” Taplio’s headline generator can help you with that.
- Your summary section is concise but describes exactly what you do. Write about your services, skills, and work values. Don’t forget to add a clear call to action, too.
- Past clients’ endorsements are shown. Endorsements and recommendations directly affirm your skills and expertise in graphic design. Ask your past and current clients for LinkedIn endorsements.
2. Post About Your Graphic Design Life
Posts are discussion-starters and pull in engagement from your target audience. However, you can’t just post about random things. Instead, follow a strategized set of topics about graphic design, such as:
- Your latest projects, including logos, websites, illustrations, and other creative pieces
- Design processes and tips that you follow
- Analyses of famous designs and how you can draw inspiration from them for your projects
- Events and collaborations that you take part in
- Graphic design tutorials about the latest tools and design trends
3. Post Consistently
With more than 950 million members currently on LinkedIn, posting once or twice without a regular schedule would be like a drop in the ocean. Other graphic designers also only post updates when starting new projects or employment.
You don’t need to follow suit. Posting consistently improves your visibility on LinkedIn. When people find that your content is useful, you might even garner followers. The problem is that creating everyday posts can be tiring.
Taplio’s AI-powered content creation feature can solve that exact problem. It creates posts from scratch based on your profile and specialty in just a few clicks. Pair that with the LinkedIn post scheduler by Taplio to plan and queue your posts weeks, or even months, ahead.
So, is it really that challenging?
4. Engage With Other Graphic Designers
Building relationships with other graphic designers on LinkedIn expands your network and enhances your visibility. And it’s actually quite simple to start: like, share, and reply to other people’s posts regularly.
One particular LinkedIn feature that you can leverage is the comment section. Post insightful comments there. If people find your thoughts great, they might hit the Follow button for you.
If you don’t have a huge amount of time to sit and browse LinkedIn posts, you can shorten the process to as little as ten to fifteen minutes per day. You’ll find Taplio’s LinkedIn engagement builder useful in this regard.
5. Build Relationships Using Direct Messages
If you’re ready to take professional relationships a notch further, direct messages would be your friend. You can automate this process with Taplio’s auto DMs, which automatically create personalized messages for your prospects.
You can use this feature to send direct messages to your leads—either potential clients or other graphic designers who want to collaborate with you.
6. Leverage Multimedia Content
As a graphic designer, this should be your main content. It’s actually one of your advantages, given that people engage more with image and video content than with plain text. Here are some ways that you can use your work on LinkedIn:
- Show your design process using videos
- Post high-quality renders of the recent designs you created
- Use LinkedIn carousels for your design insights
- Post short-form video content explaining your recent collaborations
7. Generate Leads on LinkedIn
Ultimately, you’re here to optimize your LinkedIn account to generate leads—potential clients, more opportunities, and a better business. In addition to the previous tips that we’ve discussed, you can also try the following to maximize your lead generation strategy:
- Offer free resources, such as eBooks and carousel guides, for topics like “best graphic design tools” and “how to create your personal style.”
- Try using LinkedIn ads.
- Publish long-form content about graphic design using LinkedIn articles.
10 Graphic Designers You Should Be Following on LinkedIn
Learn from the best graphic designers on LinkedIn. Here are the top 10 designers you should definitely follow:
1. Davar Azarbeygui
Davar Azarbeygui is a design director specializing in simple branding solutions. He’s an adjunct professor at the University of Cincinnati.
2. Jessica Walsh
Jessica Walsh is the founder, CEO, and creative director at &Walsh. She is also a design instructor at NYC-based The School of Visual Arts.
3. Twisha Patel
Twisha Patel is a freelance graphic designer specializing in UI/UX. She works with as many as eighteen brands, including Luna Ray and Larvel.
4. James Victore
James Victore is an outstanding artist and author who wrote the book “Feck Perfuction.” He’s also the founder of Your Work is a Gift.
5. Zhenya Rynzhuk
Zhenya Rynzhuk is the founder and art director at Synchronized Studio. She has won multiple awards and worked with big brands like Apple, Google, and GoDaddy.
6. Saira Shakeel
Featured on LinkedIn as a top graphic designer, Saira Shakeel specializes in web design. She is also a WordPress expert and an SEO specialist.
7. Debbie Millman
Debbie Millman is the host of “Design Matters,” a Webby Award-winning podcast. She co-founded the world’s first graduate program in branding, offered at The School of Visual Arts.
8. Shafi Ahamed Sainudeen
Shafi Ahamed Sainudeen is a UI/UX graphic designer and web developer. He is also the founder of Szamee, an agency specializing in digital marketing, web development, and advertising.
9. Abhinav Sharma
Abhinav Sharma is a graphic designer specializing in UI/UX. He’s also the founder and CEO of Mad Brains Technologies LLP, which offers web development and design services.
10. Ujjwala Bassi
Ujjwala Bassi has dabbled in graphic design for documents, brand posts, and newsletters. She’s also a creative illustrator specializing in children’s books.
Optimize Your LinkedIn Account With Taplio
Growing on LinkedIn as a graphic designer can sound complicated, but with Taplio, it becomes easier. Graphic designers use Taplio’s tools to find and connect with the right people, build a compelling brand, and expand their reach. Elevate your LinkedIn game with Taplio today!
