LinkedIn headlines (or “bios”) are historically boring. “CEO @ Corp”, “Sales Representative @ ABC”, “Freelancing Web Designer”.
Those headlines don’t really say who you are, what you do, or how you’re different from all the others.
This is why we recommend you make use of what makes you unique in your LinkedIn bio. Think about what problem your company helps solve, who you’re solving that problem for, and the type of content you like to share on LinkedIn.
Are you a salesperson for a CRM tool?
⮕Try sharing actionable tips about building relationships with clients with automation.
Are you a web designer with mostly small companies as clients?
⮕Consider highlighting your expertise in building high-converting websites for local business owners.
Do you run a newsletter in the real estate sector?
⮕Share your weekly real estate investment tips with 20,000+ people.