The Ultimate Guide to LinkedIn Sales Navigator: Pricing and Perks

Did you know that with LinkedIn Sales Navigator, marketers can build better sales pipelines and increase sales?

Well, if you didn’t, get ready to understand how the LinkedIn Sales Navigator can help you!

First thing first: what is Sales Navigator?

Sales Navigator is a paid LinkedIn product that allows you to target the right audience, personalize your outreach, and analyze key insights. It is a tool with many advanced features that allows you to find high-quality leads.

At its core, LinkedIn Sales Navigator was designed to help you build high-quality pipelines.

LinkedIn Sales Navigator allows marketers to sort through accounts and leads, look for similar contacts for prospecting, and monitor the activities of their prospects. This is an easy-to-use tool that can help you connect to your ideal buyers, understand their needs, and connect with them to build meaningful relationships.

Pricing and Plans for LinkedIn Sales Navigator

If you already have a profile on LinkedIn, you’ll be able to sign up for LinkedIn Sales Navigator and start using it immediately. LinkedIn provides a one-month free trial so you can explore its features. There are three types of sub-plans to choose from:

1. Core: $99.99 per month per user.
2. Advanced: $159.99 per month per user.
3. Advanced Plus: Based on the needs and size of your company. You can request a demo for Advanced Plus.

Discounts are available if you sign up for annual billing instead of monthly. Plans can be canceled at any time.

Sales Navigator is available in three different versions

• Professional
• Team
• Enterprise

The Professional version is suitable for small businesses.

For teams with over five members, Team accounts are the ideal choice.

The Enterprise plan is suitable for organizations with multiple teams. It also allows you to harness the full potential of Sales Navigator and its powerful features. Some of the features included in this plan are advanced CRM sync, Teamlink extend, and real-time contact updates.

LinkedIn Premium Vs. Sales Navigator

LinkedIn Premium is a step up from the free LinkedIn account. It provides users additional features like InMail credits, the ability to see who viewed your profile, and connecting with those outside your network. With Sales Navigator, you’ll get all the features of Premium plus many other features.

Choosing between Premium and Sales Navigator will depend on how you plan to use the platform.

If you are interested in using the platform for networking and finding connections, the Premium account will be enough.

If you want to use LinkedIn for lead generation, Sales Navigator offers good value for money. Compared to Premium, it has greater capabilities and tools to help decision-makers develop networks and increase sales.

When used with the powerful features of Taplio, Sales Navigator can help you take your lead generation to the next level.

How to Use Sales Navigator to Generate Leads

Once you sign up for Sales Navigator, take some time to explore the tools and features it offers. Get familiar with the search filters and experiment. Sales Navigator can help you find high-quality leads and increase conversions in many ways. Explore some of the tips below to get the most out of Sales Navigator:

Use Search Filters

LinkedIn Sales Navigator has advanced search features which makes it a great tool for lead generation. The search filters will allow you to target specifics in your market and generate a client list. Use the Boolean search feature to narrow down your prospect list through quoted searches. Use AND, NOT, and OR parameters to control which terms will be excluded or included in the results.

Use InMail Messages to Connect

Once you have a list of potential target clients, the next step is to reach out to them. With InMails, you can reach out to those leads without sending connection requests.

Taplio allows you to send customized messages through InMails to your identified leads.

To cut through the noise and ensure that your messages are being read, it is essential to create messages that stand apart. Use a creative subject line and personalize the greeting. The message should be short, and captivating and must include relevant information.

Follow-Up With Prospects

With Sales Navigator, you’ll have the ability to track the activity of leads on LinkedIn. Set up alerts so you can get updates about when a prospect shares or publishes a post, when they change jobs, and more. This insight can be valuable for creating personalized messages. You’ll be able to connect with your prospects by liking and commenting on their posts.

Generate Reports and Monitor Progress

Monitor the progress of your efforts through usage reports. LinkedIn Sales Navigator provides you with data and metrics so you can measure the effectiveness of your efforts. You can access details like the number of InMails sent, acceptance rates of InMails, number of connections, profile views, searches performed, number of leads saved, and more.

Leverage Sales Navigator’s reports to assess your approach and adjust your strategy.

Analytics is one of the best ways to identify areas of improvement so you can make the most of your investment.

Export Leads to a CSV File

LinkedIn does not have an export feature, but it is still possible to export leads to a CSV file through browser extensions and third-party software.

With Taplio, you can integrate with your CRM so all your leads will be managed efficiently.

You will be able to export relevant information such as name, profile URL, company information, location, and job title when you export your leads.

The Verdict – Is Sales Navigator Worth the Investment?

LinkedIn Sales Navigator is a powerful lead generation and prospecting tool that might just be the key to success on LinkedIn. It is worth the investment for lead generation, but you will need to have an effective strategy in place to build engagement.

Sales Navigator will open the doors so you can find prospects and reach out. You will, however, need other tools and build engagement and improve the experience of your prospects.