Sending a LinkedIn InMail message is basically doing cold outreach, so you want to be mindful of a few things to improve your response rate:
A direct, informative subject line helps capture the attention of the recipient.
In the body of the InMail, avoid lengthy job descriptions or URLs.
Leverage the InMail message as a conversation starter.
Adopt a conversational, enthusiastic tone.
Use clear wording and get to the point.
On average, simpler and more direct InMail messages tend to produce a better response rate.
So, don’t overcomplicate your messages.
Are you a recruiter?
Candidates are more likely to respond to shorter messages.
As your InMail gets longer, the character counter will change color and encourage you to keep your message concise.
It’s important to note that InMail messages have a character limit of 200 characters in the required subject line and up to 1900 characters in the body.
In the process of writing your InMail message, a dynamic character counter shows in the bottom right section of the widget to display how many characters you've entered.
Part 2: InMail Prices
InMail prices are tied to your LinkedIn Premium account. LinkedIn has four plans and each of them focuses on a different audience:
The price ranges from $29.99 to $59.99 per month for job seekers. Sales professionals pay $79.99 per month and recruiters are priced at $119.95 per month. Choosing to pay annually comes with a slight discount.
The various Premium subscriptions are:
Career: This helps you get hired and get ahead in your professional life
Business: This helps to get detailed business insights and expand your business.
Recruiter Lite: This helps you find and hire quality talent.
Type of subscription
Price per month
It’s good to know that you can try LinkedIn Premium for free for one month, to explore its features and make a better decision if LinkedIn Premium is worth it.
Part 3: Execution
The majority of LinkedIn would agree with the following statement:
“Most InMail messages are too spammy and generic.”
They typically lack personalization and are often not relevant to the person receiving the message. As a result, LinkedIn users – and potential candidates – ignore most of the InMail messages they receive.
Good news for those who do a better job at sending appropriate LinkedIn InMail messages.
LinkedIn InMails for Recruiters
For recruiters, in particular, LinkedIn InMails are essential for doing a good job.
In their search for the perfect candidates for many job openings, they scout and sift through countless LinkedIn profiles. It wouldn’t make sense for recruiters to have to connect with possible candidates first before they can initiate a conversation.
Yet, it isn’t a wise decision to send out thousands of messages and hopes for the best.
Here are a few things you can do as a recruiter to increase your chances to hire the right candidate for the job:
Don’t copy and paste the job description or URL to the job post.
Start a dialog about their career path and goals.
Give them a reason to reply by asking them for advice, opinions, and referrals.
Leverage the candidate’s slide-in profile to reference relevant experience easily.
Focus on finding out their availability and interest in a job or networking opportunity.
A good recruiter has read their profile upfront, so they already know if the candidate is qualified. Sending the right InMail message then becomes a piece of cake.
Using InMails messages within Taplio
As aforementioned, LinkedIn will only allow you to send direct messages to your 1st-degree connections.
Yet, using the InMail messages, you’re able to reach out to 2nd and 3rd-degree connections in Taplio as well. head to the tab ‘Engage’ and click "Use Premium InMails" to craft your message.
The process is identical to crafting a direct message.
Even 20 years after its origin, LinkedIn has proven to be the best platform to connect with professionals, colleagues, and other experts in your niche. With LinkedIn InMails messages, you unlock the enormous potential LinkedIn has to offer.
Being able to message anyone or search for anyone will help you maximize your outreach efforts, no matter your situation.
You never know when a new networking connection leads to high-value opportunities down the road.
With Taplio, you can create your own list and start engaging with them.