Adding images to your LinkedIn posts is a great way to catch your audience’s attention and boost engagement rates. See how image posts compare to other formats in our LinkedIn Benchmark.

But this only works if your visuals are clear, on-brand, and the right size. 

In this article, we’ll share the best sizes for your posts to make your content stand out on your followers’ feeds. 

We’ll also discuss the ideal dimensions for your LinkedIn banner, profile picture, and more to help you create a memorable profile.

The Best Image Size for LinkedIn Posts

Avoid cropped or distorted images to create visually appealing LinkedIn posts.

So, what’s the best LinkedIn image size for your content?

The recommended image size for a LinkedIn post is 1080 x 1080 pixels (square) or 1920 x 1080 pixels (portrait). 

You can upload PNG or JPEG formats, and your image shouldn’t exceed 8MB to ensure quick loading.

Tips: 

Use high-quality images. Make sure your posts look sharp across devices by uploading high-resolution images. 

Optimize for mobile.  Design your images to look mobile devices, as more than 60% of LinkedIn’s traffic comes from its mobile app. 

Use your business graphic elements. Make your brand easy to recognize by using your brand colors, fonts, and logo across your posts.

LinkedIn Profile Picture Size

You don’t want your profile picture awkwardly cropped, cutting off parts of your face or other key elements. 

LInkedIn profile picture recommendations:

To ensure your image looks its best, stick with the recommended size of 400 x 400 pixels. You can upload PNG or JPEG files with a maximum size of 8 MB.

Keep in mind that LinkedIn will crop your image to a circle, so pick a photo where your face is centered. 

According to LinkedIn, they might remove your profile picture if it constantly solely of: 

• Your company logo
• Emojis
• Animals
• Landscapes
• Text
• Flags
• Childhood or baby photos
• Stock images
• Celebrity pictures
• Fictional characters. 

If you want your picture to stand out, check our guide on taking the best LinkedIn profile picture.

LinkedIn Banners Image Size

Your LinkedIn banner is one of the best ways to promote your product or service, highlight a unique selling point, or display client testimonials. 

LinkedIn banners recommendations

The recommended size is 1584 x 396 pixels, and the file size is a maximum of 8 MB. Similarly to profile pictures, you can upload PNG or JPEG files. 

When designing your banner, place the information away from the bottom left corner so your profile picture doesn’t cover it. 

LinkedIn Banners Size for Companies

When managing a LinkedIn business page, you should know that the banner size differs from personal profiles. 

For the best visual impact on your business page, your banner should be 1400 x 425 pixels.

Company Logo Size

Make your brand easy to recognize by adding your company logo. The minimum size is 268 x 268 pixels, but for best results, you should upload a 400 x 400 pixels image. 

For company logos, LinkedIn supports PNG and JPEG files with a maximum size of 3MB. 

LinkedIn Ads

Improve your ads’ visibility and click-through rate with a well-sized image. 

When running ads, the recommended size for your image is 1200 x 627 pixels. 

For sponsored InMails, the recommended size for banners is 300 x 250 pixels, and you can upload PNGs, JPEGs, and GIFs. 

However, keep GIFs short as the maximum file size is 40KB. 

When it comes to video ads, horizontal videos with an aspect ratio of 16:9 are recommended. The ideal sizes are 1920 x 1080 pixels or 1200 x 675 pixels.

Wrapping It Up!

Ensure your content and profile look professional by following these image size recommendations. 

If you want to avoid any formatting errors, use a LinkedIn scheduling tool that allows you to preview your posts. 

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