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Bassel Hallak

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Have you ever felt frustrated by the noise and confusion of online branding? Are you tired of seeing companies make costly mistakes in their brand identity and development? I was too. That's why I'm on a mission to help businesses build powerful brands that stand out in today's crowded marketplace. But my journey wasn't easy - it was filled with challenges, risks, and tough decisions. Let me take you on a hero's journey through my story, and how I overcame these obstacles to become a successful branding strategist and designer. I am a branding strategist and designer, driven by the existence of problems in the way companies are created and developed, along with major mistakes in building their brands and identities in a time of massive noise from brands online. I have experienced firsthand the conflict between what the company owner or establishment needs and the things they seek to implement, leading to a conflict in goals, direction, and vision. With visible elements of brands executed in a somewhat primitive manner, I saw the need to step up and make a difference. The road to success is never easy, and I have faced my fair share of difficulties and challenges. Most business owners are focused on making profits today, without addressing strategic matters that benefit in the long term. They want advertising campaigns for them, not strategic plans. This is where I come in. I have been able to overcome these challenges by creating tangible plans with results on both the short and long-term axes. My approach allows business owners to see financial results quickly while improving their brand's visual appearance, leading to long-term success. One of my success stories is Zuhur Al-Shifa, a restaurant specializing in grilling and Iraqi cuisine located in Amman, the capital city. When I first started working with them, it was just an ordinary restaurant belonging to the popular category. But with our team's help, we were able to make a big difference in the way the service was provided, the staff, and the restaurant's special designs. We created a unique identity for the brand and prepared customers to be fully ready to go to the restaurant through targeted advertising campaigns. Today, Zuhur Al-Shifa has its own unique identity and is an echo of the brand name in the markets. My diverse experiences in many sectors, including design, marketing, training, and branding, make my work unique. My expertise has been gained through working in many important key areas for the success of any business.

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