Cause Fokus

Cause Fokus is a new type of digital agency that leverages innovation and human behavior to connect with digital audiences on a deeper level. The company was founded by Brynne Krispin due to the lack of marketing agencies focused on building authentic communities – a crucial element we know to be a part of every successful digital strategy. We specialize in social media strategy and execution for not for profit and government organizations.

Founder & CEO

Paragonn Web Development

Paragonn is a digital agency based in Washington, D.C. that I'm proud to partner with. Working with their incredible team of web developers and designers allows me to offer clients full digital experiences when needed. Paragonn provides web development, web design, SalesForce, SEO, and digital marketing services across the globe. We work with a diverse group of clients throughout the United States, Europe, Israel, the Near East, and Australia to create beautiful web experiences and applications that further the mission of those we serve.

Director of Marketing and Business Development

Self-Employed

Consulting with nonprofits and small businesses to develop content marketing strategies that build valuable relationships and loyal advocates. I specialize in social media and influencer marketing strategy, advising, and implementation. Past clients include nonprofits such as Compassion, International Justice Mission, Three Roots International, and DCTV, small businesses such as Thrive Impact, and influencers such as MLB and NFL players, music artists, and various Members of Congress.

Social Media Consultant

International Justice Mission

Oversaw paid and organic content development, strategy and community engagement for a social audience of 650,000 followers
Created and implemented cross-platform strategies for global campaigns
Secured cause-driven placement and assisted in developing influencer partnerships
Developed brand and campaign-specific best practice guides for content distribution
Served as creative producer for social copy, design and video content
Set and maintained paid CTR average 50% above industry standard
Percent increases: +165% followers, +30% engagement, +70% impressions

Social Media Marketing Manager

Family Research Council

Managed the accounts for FRC’s 501(c)(3), 501(c)(4), Super PAC, and CEO on Facebook, Twitter, and Instagram with an audience of 430,000 followers
Engaged and increased followers through content creation and social advertising
Developed and implemented digital marketing campaigns
Oversaw social media training programs for the organization
Increased engagement across all social media platforms by 360%

Social Media Manager

Trinity International University

Recruited students by assisting them through the admissions process
Evaluated college transcripts and facilitated student visa procedures 
Oversaw social media initiatives & assisted with content writing for the undergrad. enrollment team
Increased transfer & international student enrollment by 33% in 2014

Transfer & International Advisor

ANN INC (Ann Taylor | LOFT | Lou & Grey)

Sales Lead

Designed materials to increase university enrollment 
Collaborated with others to produce documents for university publications

Marketing & Design Intern

Managed admissions counselors’ social media pages
Communicated with prospective students via phone, email, & text message

Admissions Office Assistant

Operation Mobilization

Assisted immigrants/refugees by producing materials to help them gain citizenship
Wrote and designed brochures, newsletters, and articles for humanitarian efforts 
Designed lesson plans & taught TESOL to Arab refugees

Communications Intern

After nearly a decade working on hundreds of digital campaigns, I've seen the way social media can activate the right people at the right time to take the right action in order to make meaningful change. 

And yet the majority of organizations are only reaching a tiny portion of their target audience online.        

That's why I recently founded Cause Fokus – a new type of digital agency that leverages innovation and human behavior to connect with digital audiences on a deeper level. Because personalization + connection = loyalty.

I specialize in social media and thought leadership marketing strategy and have been honored to develop campaigns for U.S. policymakers, government agencies, international NGOs, small businesses, professional athletes, music artists, and various members of Congress.  

As a part of my commitment to lifelong learning (👋 Enneagram 5) , I've added certifications in AI for Marketing (UVA Darden School of Business), Thought Leadership for LinkedIn (LinkedIn Learning), and The Science of Well-Being (Yale).

p.s. I'm very proud of my Swedish ancestry, which is why I chose to bring Scandinavian elements into my business – from the daily routine of afternoon coffee to the name “fokus” being spelled in Swedish. ;)

Glad you're here! Let's connect: brynne@causefokus.com

Shallow relationships AREN’T good enough in real life, so why do we think they're good enough in marketing?

In marketing, it's critical to form deeper connections with your audience - here’s how:

1. Take time to nurture and build a good relationship.
2. Get to know them as an individual.
3. Don’t be pushy or self-serving.
4. Be authentic in your efforts.

These are the core principles you need to be *really* good with people.

Once you’ve built this foundation, you can reach your audience effectively.

Never underestimate the power of relationships!

#RelationshipMarketing #RelationshipBuilding #SocialMedia

Brynne Krispin

Social media strategist for NGOs, nonprofits, federal agencies, and anyone who likes to think. 🧠 CEO & Founder at Cause Fokus

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I just completed my 10k training in the dead of winter 😬

Training alone and in the cold weather was no easy feat, but it taught me the importance of perseverance and determination.

If you're looking for a challenge to test your resilience, I recommend taking on a solo winter training challenge like this one.

You might surprise yourself with just how much you're capable of! 🏃‍♀️

#resilience #wintertraining #10ktraining #selfimprovement

NGOs: You shouldn't be telling survivors' stories without bringing them into the conversation.

A victim-first approach to marketing is critical and powerful. Here's how to do this well. ⤵

1. Tell stories of people who have experienced injustice and social issues.

→ Acknowledge their pain and suffering (show empathy).
→ Ask them to speak into the campaign process.
→ Only share photos or videos with their permission & protect their identity if requested.

2. Be mindful of those impacted by these experiences.

→ Be sensitive to their experience.
→ NEVER blame or judge the victims.
→ Provide resources and support.

Remember, you’re telling their story. NOT the other way around.

Put the focus where it belongs: On the survivors.

#NonProfit

Excited to officially become a member of the Frederick County Chamber of Commerce alongside 800+ 😮 small business owners! Thank you for the warm welcome Jennifer Gerlock, Debbie Streeton, and Kimberley Levine.

View company: Frederick County Chamber of Commerce

New Member Orientation aka “Chamber 101” is where new members learn everything they can take advantage of through their Chamber membership. 

Over thirty members attended yesterdays orientation! It was great to have so many smiling faces in the office.

Have you started a new business recently?

Here are 3 lessons you don’t want to learn the hard way:

1. Coasting isn’t an option.

When you make excuses for not working hard, you’ll start losing money. Start living your life more intentionally.

2. You MUST create new habits.

Training your brain and making new habits can be life-changing (personally and professionally).

When you’re more intentional with your time, you’ll get more done and use your time more effectively.

3. Plan for the faraway future.

Planning so far ahead can feel intimidating (it was to me). But, now I feel a lot more mindful and focused about building the life I want.

Life is a battle and a challenge every single day. It’s about learning to be brave and weather the storm. 🌩

What advice would you give to new entrepreneurs? 💭

Did you have to learn it the hard way?

#Entrepreneur

If you’re debating whether or not to go to that conference or take the in-person lunch meeting… do it!

I had such an incredible time at the Amazon Web Services (AWS) Nonprofit conference last week learning about innovative ways organizations can leverage tech for good.

Meeting the amazing Dr. Evisha Ford for lunch was a highlight. She’s championing leaders in education through trauma-informed approaches and prioritizing cultural wellness. Follow her for inspiring content and check out her new book — “Benches in the Bathroom” — hitting bookshelves next month!

#education #tech #awsnonprofit #leaders #techforgood

Shoutout to one of the incredible minds at Cause Fokus.

Meet Mikayla, our Marketing Research Consultant. 👋

For the last 10 years, Mikayla has:

→ Worked with small businesses, non-profits and entrepreneurs.
→ Worked on branding, content, and social media strategy.
→ Helped drive revenue through effective, authentic and connection-based marketing.

Plus, she’s a PhD candidate at Western University - studying empathy, social influence, and social identity.

Her research allows us to take an innovative approach to every digital strategy we create for you...

👉 Keeping your audience and their behaviors at the very core of everything we do.

(Which is why Mikayla is such an asset to Cause Fokus!)

#Team #Intro #MarketResearch

When is the best time to delegate your workload?

→ BEFORE you’re overwhelmed.
→ BEFORE you reach burnout.

It can be hard to let go of the reins, but here are 5 benefits of delegating I'm learning:

1. You can focus on your goals, the bigger picture, and the direction of your business.
2. You have more opportunities to manage and lead your team.
3. You will reduce stress and increase your focus.
4. You create a more loyal and engaged team by trusting them to do the work (this also increases their self-esteem).
5. You can track the progress of projects and your teams' performance.

As a leader, your job is to make sure the ship is sailing smoothly in the right direction.

But, you can’t do that if you’re on the brink of burnout.

Remember: Delegation is there to help you (and your team) thrive.

#Burnout #Delegation

NGOs: Should you be on TikTok? Or is it a waste of your valuable resources?

You shouldn’t be on TikTok IF…

1. You don't have time to research trends.

Compassion International jumped on the ‘It’s Corn’ trend for an educational video and nailed it.

2. You’re not able to create educational content in snackable form.

American Red Cross is creating short and accessible safety tips (one gained 950K+ views!).

3. You’re not sharing inspiring stories.

GivingTuesday expresses raw emotion by sharing random acts of kindness (gaining over 50K followers).

4. You’re not sharing BTS sneak peeks.

United Way of East Central Iowa show the personal side of their organization, making the audience feel like part of the team.

5. You’re not jumping on viral challenges.

UNICEF put a creative spin on the “he’s a 10 but” trend, attracting much higher views than their other content (at the time).

The best part? You can implement these into your strategy, too! Link in the comments to see how.

Remember: The more ability you have to apply trends and experiment with your content, the more you’ll stand out.

#NonProfit #SocialMedia


I asked myself 7 key questions about my website before I announced its launch.

To optimize my site for conversions, I wanted to answer "yes" to each of the following:

☐ Does the header immediately address the visitor’s problem?

☐ Does each section have a button with a clear CTA?

☐ Is the copy emotive? Does it speak to prospective clients’ pain points?

☐ Are we demonstrating social proof? (Tip: Showcase who you work with.)

☐ What would happen if the visitor doesn’t convert (i.e. book a call)? Has this been highlighted?

☐ Is there plenty of data and tracking to back up our claims?

☐ Are the services clearly displayed - indicating what we do and who we do it for?

P.S. Didn’t see the launch? Take a peek 👉 https://causefokus.com/

#WebDesign #NonProfit #MarketingStrategy

Open article: Home - Causefokus by causefokus.com

92% of Americans want to see brands practice empathy.*

How can YOU do this? Use an empathetic marketing structure. Here are 3 methods you can steal ⤵

1. Speak the same language as your audience (put yourself in their shoes).
→ This shows you understand what they value and makes them feel more connected.

2. Use video and imagery to show emotion (look at the camera).
→ This creates 1:1 eye contact with the audience, forming a stronger connection (the less scripted and polished, the better).

3. Personalize what you can (use their name).
→ This personal customer experience makes them feel special, leading to a deeper connection.

The key? Show that you know your audience in a way that resonates with them.

P.S. Do you need a hand in creating a marketing strategy centered around empathy? Drop me a message, I’d love to help.

*Source: Method, 2021

#Empathy #ContentCreation #SocialMedia

Is thought leadership content harming your reputation?

Here are 5 signs it’s doing more damage than good ⤵

1. You’re influencing an audience that isn’t of value to you, i.e. they aren’t your ideal clients.

2. You’re not moving the needle forward or creating traction in your industry.

3. You’re discrediting yourself with generic content that isn’t up to industry standards.

4. The ideas you're sharing create more confusion than clarity.

5. You’re losing donors/customers and support by not cautiously introducing these new concepts.

If this sounds like you, here’s my advice:

👉 Reassess your strategy and how to reach your target audience.

👉 Research successful content in your industry and evaluate how you can replicate it (without copying).

👉 Work on creating credibility and becoming respected, then introduce these new ideas.

#ThoughtLeadership #ContentCreation

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Thought leadership content

"What is the ONE thing that would help you achieve your social media goals?"

That's what I ask every (small) digital team I work with. And I almost always get the same 2 answers:

→ More support in creating content
→ Clearly defined strategy & goals.

For nonprofits, managing multiple social platforms can feel impossible. Trying to keep all those plates spinning with limited resources (and budget)? I've been there.

But 3 things can make your life easier:

Planning - Create a social media calendar to plan and organize your content in advance. This will save you time and ensure your content is timely and relevant.

Automation - Use tools like Sprout Social or Buffer to schedule your posts in advance. This will allow you to post consistently while saving time and reducing the risk of burnout.

Analytics - Use social media analytics tools to track and measure the impact of your social media efforts. This will help you identify what's working and what's not, allowing you to adjust your strategy accordingly.

Using these three simple solutions, you can achieve your social media goals without burning out or breaking the bank.

#nonprofit #socialmedia #digitalmarketing

Women bring unique experiences and perspectives to peace negotiations. Listen to this story from one of our clients...

After the fall of the Taliban twenty years ago, Parliamentary Intelligence-Security Forum Task Force member Fawzia Koofi was at the forefront of Afghan leadership, ensuring that the peace process focused on protecting women’s rights and ensuring their participation in government, civil society, and education. 

With the Taliban takeover in 2021, MP Koofi fled Afghanistan for her life and the Taliban returned her home country to some of the world’s most severe gender-based discriminatory policies, including banning women from holding almost any jobs and shutting down secondary education for girls. 

Then, at the United Nations Human Rights Council meeting on March 1, 2023, several countries echoed analysis Ms. Koofi has offered from exile in Western Europe, expressing concerns over restrictions on Afghan females and suggesting that these decrees have affected the country’s economy and delivery of humanitarian support. 

Ukrainian MP Mariia Ionova, Kosovo MP Vasfije Krasniqi Goodman, Uyghur advocate Rushan Abbas, Hon. Tayna Gould, and many other survivors are leading now from lived experience so that the next generation of girls can see a brighter future for themselves.

Currently, the single greatest predictor of a person’s safety or success in much of the world is their gender. This must end.

#internationalwomensday 

Parliamentary Intelligence-Security Forum

View company: Parliamentary Intelligence-Security Forum

According to the United Nations (UN), last year 84 million people were forcibly displaced because of war, violence and human rights abuses. Women and girls often experience the worst of the conflict, being seen not as human beings, but as weapons of war. The inclusion of women in the pursuit of global peace and security is critical.

Millions of women all over the world live in conditions of abuse and slavery, exploited for their labor and their bodies, deprived of their freedom and dignity. Over 70% of human trafficking victims are women and girls. 

When more women are in positions of leadership, everyone benefits – especially during times of crises. Women’s economic participation and empowerment are an essential component to good defense policies, conflict resolution and restoration efforts. Legislative solutions have a better chance of implementation when women have a seat at the peace table.

Today we applaud the many brave women in leadership, especially those who are survivors of human trafficking and abuse, who often lead at the risk of harm to themselves and their families. They are working to end the cycle of gender discrimination, violence and modern slavery.

Read the full statement by the Parliamentary Task Force on Human Trafficking for International Women’s Day: https://lnkd.in/gytqa-Gy

#IWD2023

Why Women Must Have a Seat at Every Table in Governments

Nonprofits: Stop pushing social media to the sidelines. ✋

By investing in your social strategy, you'll also be:

1. Raising awareness

Marketing spreads the word about your organization and its overall cause.

2. Raising funds

The more people know about your organization, the more potential funding you can bring in.

3. Driving donor memberships and recurring donations

Recurring donations help you raise more money, more efficiently. Nonprofits raise $496 more (annually) through monthly donations, compared to one-off gifts.*

4. Recruiting volunteers

Every nonprofit benefits from an extra pair of hands. Plus, volunteers are twice as likely to donate than non-volunteers.

5. Promoting your services

The more people who know about your organization, the more you can help your cause.

P.S. Not sure where to start? I’d love to help, drop me a message!

*Source: NonProfit Source, 2023

#NonProfit #NonProfitMarketing #MarketingStrategy

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