CHL Growth

Professional Ghostwriting for tech Founders and CEOs to establish their brands and utilize the power of effective writing.

Founder & CEO

Legacy Builder

Writer

Snappt

Revenue Operations Manager

storyarb

Freelance Copywriter

Live Data Technologies

Built a RevOps function from the ground up and optimized for a fast growing startup.

Director of RevOps

Convex

In this role, I operated as a key strategic partner to Marketing, Sales, and Customer Success leadership, developing and delivering reports and dashboards. I mapped out the tech stack infrastructure, ensuring that data was flowing correctly throughout various systems and departments. I also evaluated and audited tech stack strategies and led implementations and testing of new technologies. Here, I was able to work with technologies like Outreach, Gong, Zoominfo, LeanData, and more, as well as managing vendor relationships with each of these companies.

Revenue Operations Associate

Brinks Home

In this role I was exposed to Salesforce Development, working heavily in the backend of Salesforce building flows in order to support different Sales channels and meet different requirements for each. I was able to learn and execute flows, reporting, and dashboards while working here, and grew immensely in my knowledge of Salesforce and technical prowess.

Sales Operations Analyst

Good Paper (USA)

In this role, I spearhead account management for the company's largest account, a nation-wide grocery chain generating 40% of business. I curate weekly sales reports, evaluating multiple data sets to identify areas in need of improvement.
• Innovated new systems to optimize internal efficiency by 30%.

Sales Operations Associate

Truth Matters Ministries

This role was a passion project of mine, in which I was approached by the founder of the website to be a staff writer. This role helped me discover a love for researching and writing, and was soon given the opportunity to become the Managing Editor, managing a team of writers and an editor.

Managing Editor

Better.com

Here, I conducted in-depth analysis of data points to prevent potential issues and mitigate risks, while mastering clear communication methods to work cross-functionally with other teams to ensure successful transactions
• Consistently met and exceeded daily KPIs, ensuring business goals were achieved.

Operations Associate

I help startup founder, execs, and coaches share their stories and build their social presence. The time commitment? Under 30 min per week. 

A former RevOps professional for 6+ years, I know the startup world. That's mixed with a background in content strategy and a keen understanding of personal branding. That gets you: ​

​- LinkedIn Thought Leadership Posts
​- Long-form Articles & Blogs
​- Personal Brand Storytelling
​- Executive Bios & Professional Profiles​

My clients have seen awesome results, including up to 112k followers, quicker sales cycles, and enhanced brand trust.​

If you're looking to establish a strong online presence in under 30 min per week, DM me. I'm here to help you share your story.

Stand-up comedians would absolutely crush on LinkedIn. 

Not just because they're funny, but because they understand something most founders don't. 

The importance of repetition. 

The famous stand-up comedians didn't tell a joke 1 time and get a Netflix special. Most of them start with small open mics. That's the testing ground.  

They'll test a joke's delivery, tweak seemingly inconsequential words, and experiment with the pauses. 

For *every* joke. 

The ones that get the best reactions make it into the specials. That's how they know that every joke in the special will hit. 

The big stage isn't for experimenting. It's the end result. 

But when it comes to founders and coaches building an audience on LinkedIn?

They try to reinvent the wheel with every post. They assume they're boring if they repeat themselves. They chase viral moments over the consistent testing and refining. 

And when those viral moments don't hit as expected? They burn out and stop posting. 

Learn from the great stand-ups. 

Build trust through repetition and iteration. 

Stop treating every post like a special. Use your timeline as the open mic. That’s where the real growth happens.

----

What’s one idea you can keep repeating to build your brand?
 
If you're not sure, I can help you find it. DM me "IDEA" for more info.

Caleb Lee

Strategic Content Writer for Founders & Coaches | I'll help you grow 1000+ followers per month, attracting qualified prospects, top talent, and investors.

I used to envy every founder and creator with huge LinkedIn followings.

Then I asked a simple question that got me moving. 

"Why not me?"

Sounds simple, and it is. But asking it causes 2 things to happen.

1 - You get over the analysis paralysis

In the beginning, the battle is in the mind. I've heard so many people talk themselves out of posting because they think 

"I don't have anything to say" 
"I don't have a cool founder story"
"I'm not interesting/funny/smart enough"

But all of those negative thoughts come from a desire to be average. To not stand out. It's self-preservation in a sense. But if you want a following, it's not going to come from staying in the dark. It comes from being out in the open, practicing your message, and nailing down your positioning over time. 

2 - You start to get a sense of how long it'll take

Once you post your first post and get 0 likes, you're hit with the realization that this is going to take a lot of work. 

The people that you're envious of, the ones that have tens of thousands of followers, they were in the exact same place you are now. Everyone starts off a beginner, and everyone who wins figures it out in the end. 

But the key? 

Sticking with it. 

Something like 90% of people can't stick with a new habit for more than a week.  And the longer the time horizon, the higher the percentage of people who quit. So a lot of the battle is actually just outlasting others. 

And when you run into a roadblock and you're tempted to quit, it helps to come back to the question. 

Why not me? 

These other founders and coaches found success on here, why can't I? 

---

P.S if you're a founder or coach and all this sounds good but you don't have time to build an audience, DM me "WHY NOT" and let's have a conversation. 

I'll help you build your founder presence in under 30 minutes per week.

Helping founders & coaches build predictable pipeline using LinkedIn. In less than 20 minutes a week.

Before I got laid off, I thought it would be the worst thing that could ever happen to me. 

But after it happened, I realized how freeing it was. 

Not because I got a crazy good severance package, or because I had another job prospect in sight (I had neither of those things lol). 

But because I realized at that moment that I didn't have to follow the traditional path. 

I started my career at a fork in the road. On one side was the "safety" of startup life. I had just started a Sales Ops job at a small startup and it was the launchpad into the world of tech. On the other was the seemingly more "unsafe" path of freelance copywriting, which was appealing, but unknown. 

The word "freelance" brought with it connotations of struggling for every gig, unstable income, and uncertainty. 

So I chose the former. I chose "safety". And I was content with that choice, until 6 years passed and I was laid off for the first time. 

I don't regret that choice. Working in startups taught me how to have a good attitude when stuff absolutely sucked, as it often did when you're in hyper-growth mode. It taught me how to deal with managers that may not have been ideal. It taught me how to set healthy boundaries between work and life. 

Now that I'm off the traditional path, I can see how stifling it is. That's not to say that the work that I'm doing now is easy by any means. Sometimes I long for the stability that comes with getting a predictable paycheck. 

But I'm in full control of how my life goes. 

And that's pretty cool.

Look, I'm not saying I know the secret to going viral. 

I don't have super high numbers. I'm fine admitting that. 

My highest performing post over the past 90 days had 13,500 impressions. 

But what I am saying is that if I didn't post consistently my posts wouldn't have generated 187,000 impressions. 

If I had stopped posting because a few of my posts had 50 impressions and 2 likes (true story, and one of those likes was me), then I wouldn't be here. 

Consistency compounds. 

So even if you're at the place where you're generating measly views and likes, just keep at it. One day you'll look back and realize that you're actually doing better than you think.

"LinkedIn is so cringe."

If you aren't posting because of that statement, I've got bad news for you. 

You're missing out on tons of money. 

LinkedIn is still one of the most underutilized platforms, despite how some of the gurus make it seem. 

A billion users and something like 4% post frequently. That's an insane gap in the market. 

(Side note: If 50% of LinkedIn's users were posting consistently, do you really think the algo would be feeding us posts that are 3 weeks old? I don't.)

Not to mention that LI has the most decision makers of any platform. 
CEO of a massive company? Likely has a LinkedIn profile. 
Founder of the next big unicorn? They're a connection request away. 
A top-tier investor that could be the answer to your next funding round? Scouring their feed to find the next big thing. 

So if you're not posting because you're afraid of being "cringe", 2 pieces of advice for you. 

1 - Stop caring what other people think
2 - Recognize that you're missing out on loads of money by not posting

The opportunity cost of not posting is too high. 

---

P.S If you're a founder or coach that wants to build a LinkedIn presence but doesn't know where to start, DM me "CRINGE". 

I'll help you build an audience in under 30 minutes per week.

When you run a business and you're healthy, you have hundreds of problems/worries. 

When you run a business and you're sick, you have just one problem. 

There's a lesson in there somewhere.

But I'm gonna focus on getting better before I learn it. 

Take care of yourselves folks.

I'm starting to think of content as compound interest. 

In the short term, it seems like content doesn't really accomplish much. 

Outbound seems like it's the way to go, since you see results right away. 

But content is a long-term play for founders and coaches. Because you might not think it makes a difference, but your audience is keeping tabs on you. The more they read your stuff, the more they relate to you and your mission. The more time they spend on your content, the deeper the trust. 

So while content may not seem like a needle-mover in the beginning when you're getting 1 like per post, it can be the thing that takes your company to the next level. You just have to be willing to embrace the suck for longer than you expect. 

As Paul Graham famously said, 

"Do things that don't scale."

Except content does scale. It's just the classic J curve on steroids. 

---

P.S Are you a founder or coach that wants to get started but doesn't want to deal with the suck in the beginning stages? 

DM me "START" for more info. 

I'll help you start your content journey in under 30 minutes per week.

The funny thing about being "qualified" to do something is that qualifications are almost always made up. 

(The only exceptions I can think of is doctors lawyers and engineers. Pls get applicable degrees if you're pursuing those.)

A lot of the people we look up to took a permissionless approach to life. At every innovative company's head is someone who was unqualified to build that company. They simply became qualified on the journey to build that company. 

In other words, they became qualified by doing. 

Not by thinking about and studying the thing. 

Even at the start of my journey as a writer I thought I was at a disadvantage because I didn't have a writing-specific degree. It took 6 years of me writing blogs and journaling to realize that I didn't need a degree. Because people just had to see my writing. That's how they would know that I was a writer. 

So if you're doubting whether or not you're qualified to do something, just start doing it. 

That's how you'll get over the obstacle. There's no other way.

(Unless you wanna be a doctor don't just walk into an operating room pls)

"Are you worried about AI taking your job?"

I get some form of that question every time I tell someone what I do for a living.

And my honest answer? 

Not yet. 

Someday, maybe ChatGPT will be able to take your thoughts and turn them into content that sounds exactly like you. It might be able to leave comments and engage with people while you sleep. 

But not yet. 

As someone who's tried to use AI for my own content, I know it takes FOREVER to train it to sound like me. And even after hours of prompting, it doesn't *feel* quite right. 

There's just something to a physical person looking at a blank screen and typing their thoughts out that hits the soul of the reader. 

So no, I'm not afraid of AI taking my job. Yet. 

Founders and coaches still need someone to take their thoughts and put them into words. 

And so far? I can make the content sound like them way faster and better than AI can. 

---

P.S If you're a founder who's tried using AI to post consistently but haven't been happy with the results, reply "GHOST" to this post. 

I'll send you some info on what it's like to get your voice onto the feed in less than 30 minutes per week.

When starting anything new, it's good to remind yourself from time to time. 

It takes longer than you think. 

Writing posts consistently on LinkedIn? 

Getting comfortable sitting down, coming up with an idea, and actually writing
takes longer than you think. 

Building an audience of people who actually care about what you say
takes longer than you think. 

And if you're trying to use LinkedIn to build or scale your business? 
It takes longer than you think. 

But the good news is that it takes longer than anyone thinks. So as long as you're willing to embrace the suck and wait it out, you can get ahead of 99% of people. 

Because 99% of people aren't willing to wait.

The easiest way to never run out of post ideas:

Write down all your unfiltered thoughts in your notes app. 

You always have your phone on you so it's accessible. And you don't have to write down the entire post, just the basis for the idea. 

If you're a founder, this can look like: 

- Notes from a customer call
- A thought that came up during a conversation with your team
- Your perspective on a piece of tech news that you came across

As long as you remember the gist of what you were going to write about, it should lead to an easier time creating content (you won't have to stare at a blank page for hours). 

I can't tell you how many times I've had an amazing idea for a post in my head, but didn't write down the idea because I thought I'd remember. That overconfidence is my downfall. 

The hardest part about writing is coming up with the core idea. Once you have that, the writing comes easily. 

Once you make it a habit to write down all the ideas that flow through your brain throughout the day, you'll be unstoppable.

I used to be a fiction hater. 

Nonfiction all the way. 

Gimme Atomic Habits and The 4-Hour Work Week over Twilight any day. 

But as a writer, even if nonfiction teaches you more about a certain topic, fiction teaches you how to write. More accurately, it teaches you how to write to make people *feel*. 

Take The Bloodsworn Trilogy by John Gwynne (my current obsession)

I finished book 2 last night. 600 pages of action-packed Norse battles. And it ended with the biggest cliffhanger of all time. I won’t spoil it for you. But you can bet your bottom I rushed over to my library 10 minutes before it closed to pick up the 3rd book. 

I’m not letting John Gwynne do me like that. 

That’s what great storytelling does.

It hijacks your brain.
It gets under your skin.
It demands resolution.

That’s exactly how your content should feel!

Not just educational or clever, but emotional. Urgent. Addictive.

Make your audience feel like they need to see what you post next.

Like they HAVE to work with you, because they won’t feel complete until they do.

Why content?

It's not so that you can become an influencer (unless that's your goal, then more power to you).

For founders and coaches, it's to help you scale your message. 

For *free.*

DMing is great. But it's a one-to-one relationship. 
Ads are great. But they're expensive as heck, and sometimes they don't land. 
Cold-calling works too. But it takes a ton of time. 

But content? 

It scales your ideas from a one-to-one message to a one-to-many message. You're able to warm up the inboxes without actually sending a message to any inboxes. 

It's free experimentation. Utilize it to find a message that hits your audience and then choose to pay for ads. 

And once you get into a flow (or you hire a kicka*s ghostwriter cough cough) it barely takes any time at all. So you can focus on actually scaling the other stuff that matters for your business.  

Your message matters. So why are you keeping it hidden? 

Posting consistently could mean the difference between a thriving company and a surviving one. 

May as well give it a shot.

Helping founders & coaches create a magnetic LinkedIn presence that drives deal flow without them spending more than 20 minutes a week.

The part no one tells you about being successful on LinkedIn is how much you have to repeat yourself. 

I think of it like Moon Bounce shoes. 

Cool idea, flashy commercial, but what really made it stick in my brain? 

The fact that every 5 minutes in between Saturday morning cartoons, the ad would play. 

I've probably watched that ad 147 times to date. 

But that's exactly why the term "Moon Bounce" holds relevance in my brain to this day! 

Lots of founders and coaches think they're being annoying if they repeat their core message too many times. That's a common theme shared by most of the clients that I've worked with. 

But that's what leads to success. 

Plus, even if you were to say the same thing 500 times, it doesn't mean that the same people are going to see your content 500 times. 

TBH the algo might only show it to people once, if you're lucky (jk LinkedIn overlords pls don't nerf my reach).

If nothing else, Alex Hormozi's latest book launch taught me one thing:

If you figure out what you want in life
Spend your days learning the skills to get there
Keep pushing even when people around you are telling you to chill

You can get what you want out of life. 

And that's pretty flippin inspiring.

I caught myself chasing the wrong scoreboard. 

The dreaded impressions obsession. It happened slowly at first. 

I used to get excited about 500 impressions on a post. But as that number grew, I started getting more obsessed. 

How could I optimize my posts? 
How were my hooks? 
What funny stories could I pull up from my past to get attention? 

But while I was basking in the glory of my numbers, a reminder hit lit up my phone. 

"Your mortgage payment has been withdrawn" 

There's really nothing more humbling than looking at your bank account after looking at your impressions. Because you realize that impressions don't mean anything in the long run. 

Leads do. 

And that’s exactly why I work with founders and coaches the way I do. Not to chase likes or virality.

But to build a system that brings in qualified leads.

Don’t get stuck chasing the wrong metric.
Optimize for conversations.
Optimize for credibility.
Optimize for lead flow.

Because when the dopamine wears off, what matters is what you’ve actually built.

If there's one lesson taken from all the copywriting and marketing books I've read, it's this:


Perception is reality. 

How your consumer/client sees your product or service is what they'll believe about it.

Been seeing some crazy cold outreach "strategies" on here lately. 

From random calendar invites to fake podcast interviews, it's clear that people don't really take the trust factor seriously. 

It's literally SO easy to break someone's trust. And once that happens, you're basically guaranteed to get blacklisted from ever working with them. 

Do those things even work? Has anyone ever said yes to a deal that came from that kind of cold outreach? 

I can't imagine the success rate is very high. If at all above 0.

You're smart enough to build a company. 

But still afraid of writing a LinkedIn post? 

I've met plenty of founders who have broken past their imposter syndrome when it comes to building companies, leading teams, and raising money. 

But when it comes to writing online, it feels like an insurmountable wall. 

And I totally get it. Because it's not just your business anymore. It's you. 

Writing is, in itself, a very vulnerable act. When building a company, you can hide behind the curtain of corporate responsibility. You can justify all the choices by saying it's "for the good of the company." 

But writing and sharing your thoughts means that you're taking a stance. You're not playing office politics anymore and trying to please everyone. 

So it can be scary. 

But honestly, most people aren't going to read your content that closely. And the people who are actually interested in your content are likely the only people you want to be reading it anyway! 

Because sharing online is your ticket to building trust online at scale. 

You're going to the next level. From business to brand. 

So what are you waiting for? 

---

P.S. If you’re a founder who’s finally ready to start showing up without sounding cringe, I can help.

 DM me “SMART” and let’s talk.

If LinkedIn isn't a priority, don't expect results. 

Sounds obvious, but it's the #1 reason most people stay stuck. 

Most people treat the platform like a side project. A "nice-to-have." Something to get to when you "have the time" (spoiler: you'll never have time).

But you get what you give on this platform. 

You can't post once a week and expect leads to flood your pipeline. 
You can't disappear and expect people to DM you asking you where you went. 
And you can't just post and ghost. 

You have to give. Show up. Comment. Start conversations. 

There are no shortcuts. Either you pull up your sleeves and do it yourself, or you hire a kickass ghostwriter *cough cough* to do it for you. 

The founders and coaches I've worked with know the value of LinkedIn. And they made the decision to make it a priority. They decided to make content a core function of their business. 

And that's when it really starts to compound. 

But it starts with that decision. You can't sit around and wait for it to happen. 

---

P.S if you're a founder and you want to start investing in this platform but don't have the time, DM me "PRIORITY" and I'll help you start building a magnetic LinkedIn presence in less than 20 minutes a week.

Taplio

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