Caleb Lee's Linkedin Analytics

Posting content is usually the last thing on a founder’s mind. But that’s a mistake. Here's why: I get it. There are a thousand things on your plate: - Product isn’t where you want it. - Sales is shaky. - You’re hiring… or trying to. - Fundraising is looming. - You still have a life (kind of). So... content? It feels like a nice-to-have. A “when we have time” thing. But here’s what I’ve seen again and again: 🚫 The founder who delays content? Ends up cold messaging investors, chasing talent, and working their pipeline dry. ✅ The founder who shows up consistently? Attracts warm intros, inbound interest, and team members who already believe. This is more than “building a brand.” It’s building trust at scale. Because you’re too busy to do it one conversation at a time.

I didn’t plan on becoming a ghostwriter. I was working in tech. RevOps. Fast pace. Enviable startup pay. But like a lot of people in the space, I got laid off. Twice. The second time hurt more. Not because I loved the job, but because I realized I had no story of my own. Just titles. LinkedIn bullets. Someone else’s roadmap. So I took a breath. Looked at what I actually wanted: 📘 To work with great people 📕 To write, since I’ve always loved writing 📗 To stay close to strategy, not surface-level fluff That’s when it clicked: What if I helped founders tell their stories, the way I had been too afraid to tell mine? Because I know what it's like to build in silence. To be so deep in ops that you forget the vision. To think, “I’ll post later, once my to-do list is checked off.” So now, I work with early-stage founders to pull out the beliefs, battle scars, and contrarian takes that would otherwise go untold. Not as a content machine. As a strategic partner. Someone who embeds. Listens. And writes from the inside. And the best part? I still get to build. Just through your story instead of someone else's backlog. --- PS. I help founders and execs build powerful brands on LinkedIn. If you want highly targeted content that brings in consistent leads and growth (Completely done for you): DM me “STORY” for more info.

Reputation without reach means nothing. You can build the best product. You can lead the best team. You can win your customers over one by one. But if no one knows who you are? If no one sees your story being told over and over again? You’ll stay a best-kept secret, and someone else will take the market. Reach matters because it’s how your reputation compounds. Every post, every perspective, and every story is more than just content. It’s distribution for the credibility you’ve earned. Founders who wait for the right moment to build their reach? They’re the ones stuck cold-emailing investors, chasing hires, begging for partnerships. Founders who build their reach consistently and intentionally are the ones who get inbound interest. They become the market leaders. Your reputation is a magnet, but only if people can see it. --- If you’re ready to build trust that scales not just with your product, but with your voice, my DMs are open. I help founders build content that extends their reach without losing their edge.

Most founders I know are great at building products. But telling the story behind the product? Another story (pun intended) entirely. Too many founders try to explain every feature, every data point, and every nuance in order to convince people to try the product. But the end result is just plain confusing. Even the people who want to support you can’t figure out why it matters. If you want investors to return your calls, customers to become evangelists, or A+ talent to get excited about working for you, you need a good story. And you have that story already. You just need to tell it well. That's where I come in. Your job is to be the visionary. Mine is to take your raw insights and turn them into a story people can actually follow. One that builds trust with the right audience and positions you as a founder worth betting on. --- If your story feels too complicated, I help founders turn complexity into clarity, and clarity into traction. DM me the word, "STORY" and let’s make sure people get it.

The only piece of advice you need to grow on LinkedIn: Keep posting. You could mull on different strategies for years. Gather hooks like your life depended on it. Study the best-performing formats. But if you don't post, you won't get real-time feedback on what's working/not working. Consistency compounds. If you want a concrete example of why it works, consider my profile. No posts for over a year. What was I doing during that year? "Studying." Collecting hooks. Reworking my posting strategy. Studying viral formats. But when I started posting consistently again? All of that studying proved to be about as useful as Thor in Avengers Infinity War. You learn the most when you're actually in the arena. Keep posting. Make mistakes. Post again. --- PS. I help founders show up consistently to the right audience. If you want to get started, DM me "POST" for more info.

Your startup isn’t failing because of funding. It's because nobody knows who you are. The truth you've been ignoring: Visibility is the single most important aspect of building a company. More than your pitch deck. More than your latest feature launch. More than your perfectly crafted product roadmap. I’ve seen brilliant startups fail simply because the founder was invisible. They built amazing products that nobody used because nobody trusted the faceless team behind it. One of my recent clients faced exactly this issue: Amazing product, strong team, zero traction. Potential customers weren't paying attention. They weren't willing to part with their cash for a company they had no relationship with. We came in and made one simple but needed shift. We got personal. We put the founder’s story front and center. Posted only things that were authentic to the founder. And the results speak for themselves. 🔷 Follower count grew to 28k 🔷 Sales cycles shortened by weeks 🔷 Posts were being used as conversation starters Your startup doesn't have a funding problem. It has a visibility problem. And it's time to fix it. If you’re a founder ready to step out of the shadows and build a personal brand that fuels growth, my DM me "GHOST" for more info.

Quality doesn't trump quantity. At least, not in the beginning. When I first started writing online, I obsessed over making every post perfect. I studied what made viral posts go viral. What formats worked the best. What hooks worked and why. But no one saw them. Because I was posting once every few weeks. Waiting until I had something "worthy" to say. It wasn’t until I committed to quantity, committing to experiment and willing to look dumb, that I started to grow. Was every post great? Definitely not. That's the point. But the reps made me better, and the consistency made me visible. Quality emerges from quantity. You learn your voice by using it. Often. It might just be the obsessiveness for quality that's holding you back. Worry about quality later. For now, put in as many intentional reps as possible.

The most underrated (yet highest-leverage) growth strategy for founders in 2025? Ghostwritten content. ❌ Not ads. ❌ Not funnels. ❌ Not hiring more SDRs. ↳Just clear, consistent storytelling. Done for you. Here’s why it works: Founders DON'T have time to post daily. But they DO have stories worth sharing. Stories that build trust, attract talent, and open doors. The problem is, those stories stay trapped in meetings, Slack threads, and your head. No one hears them. So it's easy forget your company even exists. That’s a visibility problem. And it’s holding you back. Now imagine this: Your ideas, product beliefs, and founder stories ↳Showing up on social every week ↳Written in your voice, with your tone While you stay focused on building the business That’s what ghostwritten content solves. You don't have to sound smart. But you do have to be seen. Attention is everything. Content is the leverage most founders are still sleeping on. --- If you’re ready to show up consistently without spending hours writing, DM me "CONTENT" for more details.

Some of the most brilliant founders I’ve worked with are also the quietest. They’re building real companies and solving meaningful problems, but when I Google their name? It'd be a struggle to find the right person. No posts, no thoughts or perspectives, and no insight into why they do what they do. Just another invisible founder, quietly working on massive problems that people actually care about. But that’s a problem. Because no matter how good your product is, if people don’t know you, they won’t trust you. And they don't trust you, they won’t buy from you, back you, or join you. That’s where I come in. I help quiet, brilliant founders pull their stories out of their heads and into the feed. I don’t manufacture a voice or story. I just take their brains, organize their thoughts and stories, and write them down in an engaging format. One of my favorite client wins? A sharp founder who was invisible 5 months ago. - A few hundred followers, nothing but reposts from his company page, and barely any inbound interest. But 5 months of consistent posting led to: 🔷 13,000+ followers 🔷 Inbound leads from customers and strategic hires 🔷 Growing reputation as a trusted voice in their space You don't need to have the loudest voice. Ya just gotta put yourself in front of the right people and tell them why they should care. It makes a massive difference. --- PS: If you're a founder with a clear vision but no time (or desire) to write your own content, my DMs are open. I’ll help you build a brand that speaks for you.

There's a secret you should know about me. I wanted to start posting on LinkedIn 5 years ago. But I only started posting consistently again a month ago. I was trapped in research mode (AKA "I'm too scared of posting so I'm going to do research and act like it's getting me closer to my goals"). I have a swipe file of thousands of LinkedIn hooks, formats, and themes to write about. If you've ever done a giveaway, I've probably asked for it. But I never actually hit post. Never put the ideas to paper (or keyboard). I had a library of content ideas and a PhD-level understanding of LinkedIn strategy but no posts to show for it. But something I've noticed since starting to post consistently is that You can't research your way into being ready. You become ready by DOING. And since then I've had: 🔷 Real conversations with amazing people 🔷 More confidence that I know what I'm doing 🔷 A style and voice that feels like it's authentic to me If you're still waiting, stuck in the research phase, this is your sign. Stop researching and start sharing. Your story matters. And that perfect moment you're waiting for? It won't come. So just start. "The best time to plant a tree was 20 years ago. The second best time is right now." --- PS: If you’re a founder who’s tired of waiting for the "perfect" time and ready to build your personal brand without getting overwhelmed DM me "GHOST" for more info.

I’ve grown founders to 58,000+ followers. They spend just 20 minutes a week on creating content. Sounds too good to be true right? But the most important thing to remember is getting crystal clear on what actually matters to share. Most founders aren’t stuck trying to be influencers. They’re not chasing likes. They’re not running endless threads hoping to hit 10K views. They’re focused on: 🔷 The stories that shaped how they lead 🔷 What they actually believe about their industry 🔷 The lessons they wish someone had told them when they started And then they let me handle the rest. I sit in on their calls. Listen to the words they actually use. Ask questions that dig deeper than any marketing brief. So when it’s time to hit publish, the post already sounds like them, but clearer, sharper, and with a hook that actually lands. If you’re a founder trying to grow your brand without spending your life on LinkedIn: You don’t need more time. You need a system. ↳And someone who gets your voice right. --- If that sounds like something you’re ready for, DM me "10k" for more info.

“I think our marketing team can handle that.” Ooookay. So you're telling me, on top of: - Company announcements - Product launches - Sales enablement - Website copy - Demand gen - Events You're gonna add extracting your insights, sharpening your POV, and ghostwriting content that converts? They don't have that kind of time. And most of the time, neither do you. That's where having a strategic ghostwriter comes in. I don’t replace your marketing team. I complement them by building your voice, your narrative, and your inbound momentum. Interested? DM me "GHOST" for a breakdown.

I was guilty of not practicing what I preach. And for a while, I felt like a fraud. I ghostwrite content for founders. ↳ I've grown accounts from 0 → over 30k! I preach consistency. ↳ I've written 7 posts a week, sometimes for over a year for a few clients. I talk about storytelling and visibility like it’s gospel. ↳I wholeheartedly believe that visibility is the key to winning nowadays. But me? I wasn’t posting. I had all the excuses lined up: → “Client work comes first.” → “Not sure what to say.” → “Don’t want to sound like I’m selling myself.” And honestly… I let them win. Even though I knew the power of content (I’d seen what it did for my clients after all) I couldn’t get over the discomfort of showing up for myself. That changed a few months ago. I started treating my content like I treat theirs. Wrote consistently. Shared personal stories. Posted the imperfect stuff. Started building in public instead of hiding behind “busy.” And what happened? → More DMs from founders who already trust me → Deeper conversations with creators I respect → Content that reflects what I actually believe I’m not “crushing it.” But I’m present. And that’s enough to build momentum. So if you’re a founder who believes in your product but hasn’t told your story, I get it. I’ve been there. I'm still there to a certain respect. But lemme tell ya, you don’t need a full content machine. You just need to start. --- P.S I help founders build trust, attract inbound, and grow their brand through consistent, story-driven content. If you’re a founder sitting on a story worth telling but don’t have the time (or desire) to write it, DM me "GUILTY" for more info.

Most founders overthink content. They think they need: – A perfect hook – A viral thread – A 10-point framework But what they really need is a little truth. Start here: 📘 “The biggest mistake I made building this company…” → Vulnerability builds credibility. People trust what’s real. 📗 “Most people in [your industry] think this. Here's why it's wrong...” → Contrarian POVs help you stand out in a sea of sameness. 📕 “A conversation with a customer that changed how I build…” → Specificity sparks resonance. And resonance builds brand. You just need a story you’re willing to tell. Start small, stay honest, and see what happens. — If you're a founder trying to show up online without the stress of writing for hours, I can help. DM me "GHOST" for more info

For a long time, I thought building a personal brand was for people who loved the spotlight. The experts. The extroverts. The ones who wanted fame. I'm none of those things. I'm the behind-the-scenes guy, both in my RevOps career and my ghostwriting career. The one helping other people look good. I told myself I didn’t need a personal brand, that my work should speak for itself. I thought if I just kept doing good work, the right people would find me. And even though that happens at times, it's not consistent. It’s hard to be found when you’re hiding, and that's exactly what I was doing. Not because I had nothing to say, but because I was afraid to say it publicly. Afraid it wouldn’t land. Afraid I’d look like I was trying too hard. Afraid people who knew me would think, “Who does this guy think he is?” But when I looked back at: 🔷 My past client wins 🔷 The 10,000+ posts I've written 🔷 The increased pipelines and inbound interest 🔷 The tens of thousands of followers I've been able to get for other people I decided to get over myself. I was going to start showing up. And it's made a huge difference already. These days, I help founders do the same. 📘 Build brands rooted in trust, not theatrics. 📕 Turn their lived experiences into leverage. 📗 Share what matters without burning out or selling out. If you’ve been sitting on your story, I get it. But trust me when I say You don’t need to be the most popular or viral. You just need to be visible to the right people. --- PS. I help early-stage founders build strategic content that's written by a human. If you’re ready to build your personal brand through powerful storytelling, DM me “TRUST” and I’ll show you how we do it.

"Why would I post content? I'm not trying to be an influencer." Here's the thing. You don't post on LinkedIn to chase likes or become the next viral sensation (though if it helps your company, why not?). The main goals of posting consistently are: 📘 Building trust with your ideal potential buyers 📕 Giving an inside look into your journey 📗 Connecting with the right people Authentic storytelling about your startup's challenges and successes can resonate deeply, fostering a community around your brand. Not to mention regularly posting can position you as a thought leader in your industry, opening doors to opportunities you hadn't anticipated. You don't have to be an influencer to be influential. So, if you're a founder wondering whether to be vulnerable and share your story, DO IT! It might be the thing your business needs to unlock new opportunities. --- PS. I help founders and execs build powerful story-driven brands on LinkedIn. If you want highly targeted content that brings in consistent leads and growth (Completely done for you): DM me “STORY” for more info.

Running an agency is hard. There are days when the pressure hits. When the pipeline feels too dry. When the client load feels too heavy. When you wonder if it’d be easier to just go back to a job. But yesterday I was reminded why I started this in the first place. When I was working in tech, I felt like I had to always be on. Slack messages. Zoom calls. Project update meetings that could have been emails. In a weird way, working from home made it worse. Because I was physically home, but mentally always plugged in. And when you're a people pleaser with blurry work boundaries, it’s easy to justify staying online “just a little longer.” Until one day, it hit me: I could easily live the next 15 years like this. Logging in at 9. Logging out at 6. My boys would be home. But I wouldn't be spending time with them. I’d be in the next room, untangling some Salesforce issue. I could picture myself thinking: “I’ll spend time with them after this one last thing.” That’s not the life I wanted. That’s not the dad I want to be. That’s not the example I want to set. So I started this agency. Not to get rich. But to be able to play catch with my boys whenever they asked. To experience the everyday moments of joy and laughter with them. To be present in their lives. This business isn’t perfect. Far from it. Because I'm not perfect in any sense. But I wouldn’t trade it for a corner office and a muted Slack thread.

Founders: You can’t afford to ignore your personal brand. Here's why: One of my clients started their LinkedIn journey at just 67 followers. At first, their posts looked like typical startup content: - Once-in-a-blue moon product updates - Formal announcements - Zero personality They weren't growing, and nobody really paid attention. Then we made a shift away from generic posts and toward authentic founder storytelling: 🔷 We highlighted real experiences from their entrepreneurial journey. 🔷 We posted consistently, strategically, and with intentional specificity. 🔷 We leaned into vulnerability, sharing lessons from both wins and mistakes. The impact was clear and immediate: 📘 67 followers → 11,000+ followers 📕 Inbound leads increased dramatically 📗 Sales cycles got shorter, prospects brought up the posts during discovery Personal brands are more than attempts at fame or popularity. Use them as growth engines. ESPECIALLY if you're at an early stage. You could have a great product. But if no one knows you exist, how are they going to buy from you? In today's market, being visible, trusted, and memorable is the only real competitive advantage. You literally can’t afford to ignore it. --- PS: If you’re a founder ready to grow your brand without spending hours writing your own posts, DM me "POST" for more info.

Most startup content fails because it’s written like traditional marketing. You don't need more posts that say: → “Excited to announce our latest feature!” → “We’re hiring 🚀 Come join our amazing team!” → “Just closed our seed round, big things coming!” You need more: → Posts that clarify your beliefs → Stories that humanize your company → Insights that build emotional trust LinkedIn is quickly becoming saturated with AI slop. And the only content that cuts through is the kind that feels like you. The founder who’s actually in the trenches. The one making hard decisions, leading humans, shipping imperfect products. That’s the story your investors want to see. That’s what your future hires will remember. That’s what your customers will buy into, long before your demo. The world doesn't need more announcements. It needs more stories. --- PS. I help early-stage founders build strategic content that's written by a human. Not a headline generator. If you’re ready to build your personal brand through powerful storytelling, DM me “TRUST” and I’ll show you how we do it.

The best LinkedIn advice known to man came from a little green frog creature in space. "Do or do not. There is no try." -Yoda Most founders and entrepreneurs *try* to show up online. They *try* to post consistently. They *try* to share their story. But trying doesn’t build trust. Trying doesn’t attract hires, customers, or investors. Trying doesn’t shape your narrative. It just leaves you stuck on repeat. The people who win on LinkedIn DO. They DO invest in their story. They DO publish insights, stories, and lessons. Even when it feels uncomfortable. LinkedIn growth doesn’t just happen. You make it happen. So stop *trying* to build your brand. Build it. Every day you’re silent is a day someone else shapes your story. --- Ready to build your brand instead of trying? I help founders turn their insights into consistent, high-leverage content in less than 30 minutes a week. DM me "DO" and let’s make it happen.