Nate Morse

APEX Conversion

I'm Nate Morse, founder of the APEX Conversion System. I've been helping revolutionary business leaders use LinkedIn to enjoy greater success with clients for over seven years. I have principles and methodologies that have been tested and found to work, and I also do data research so you know what the opportunities are. With my help, you can move from guesswork to predictable success.

Founder

As a LinkedIn Strategy Consultant, I specialize in helping organizations maximize their visibility and presence on the platform. My strategies involve creating an engaging profile, setting up campaigns to reach target audiences, and promoting brand awareness through effective content creation. Additionally, I provide guidance on how to use analytics to measure success. My expertise also enables me to identify trends in the industry that could benefit from specific strategies or changes in approach. 



With my help, businesses can get the most out of their time on LinkedIn and use it to effectively reach their target market while also building brand awareness. I strive to provide effective solutions that will drive results by increasing website traffic, boosting leads, and generating more sales.

Linkedin Strategy Consultant

Leverage knowledge of A/B testing and optimization techniques, as well as web analytics, to ensure maximum effectiveness of our online marketing campaigns and proprietary growth methodology.

Conversion Specialist

Take advantage of our cutting-edge A/B testing and optimization skills, combined with web analytics expertise to guarantee the highest performance of all our online marketing strategies and exclusive growth processes.

Conversion Engineer

InteractRV

Head of Growth

RVingPlanet

While other RV websites may have lots of RVs for sale, RVingPlanet has literally EVERY RV available from every manufacturer!

As you research for the perfect RV and find it, then shop RVs for sale from trusted RVingPlanet approved dealerships.

The RV model and dealership reviews come from people just like you. No gimmicks no false advertising. Just the real deal.

Compare RVs, add to favorites, download FREE RV lifestyle checklists and guides, and much more!

Director

Redemption Threads

Sales and Marketing

incuba8LABS

Intern

Victory Laps

Midland Ford Lincoln

New & Used Sales, Leasing

AT&T

Sells all products and services offered by the Company. Meet all sales objectives. Handle all administrative aspects of the sale including: completing customer contracts and warranties, pulling products from inventory, accepting customer payments and filing the completed orders. Maintain strong knowledge of all Company products, accessories, pricing plans, promotions, and service features. Maintain knowledge of competitive offers and provide critical market feedback to the Store Manager regarding local competition and product/service needs. Handle service inquiries from customers. Provides efficient, courteous customer service and assistance in all aspects of product offerings and services.

Assistant Manager

A few results I've delivered to my clients:

1. Added $100K+ to their revenue
2. Initiated 100+ qualified convos/month
3. Added $40k revenue in the 30 days
4. Added $25k revenue in 90 days
5. Delivered 600+ qualified conversations over 6 months

I have also helped others craft and test new offers, market research, discover new markets, and create GTM (Go To Market) Strategies that drive bottom line results.

Everyone knows LinkedIn is the best way to grow your business right now.

But it has it its challenges...

My outreach services make this easier.

Click my featured link to learn more.

The skill that helps me most in high-pressure business situations wasn't developed in any office. 

It was built in moments of complete chaos, where staying calm meant everything.

Two weeks ago at my paintball tournament, I found myself in a critical moment.

Paint flying at 200+ mph around me, opponents closing in from multiple angles.

Pure chaos.

Instead of panicking, I was calculating angles, assessing risk-reward scenarios, and making split-second strategic decisions with complete clarity.

This got me thinking about neural pathways... 

How our brains form connections that transfer across completely different areas of our lives.

When I moved from Michigan to Tennessee four years ago, I knew every street name in my hometown. 

Last week I visited and realized I'm starting to forget them one by one.

But I could still navigate perfectly. 

Because while I've forgotten the specifics, the neural pathways for navigation remain intact.

Our brains don't remember the exact roads. 

They remember the way of thinking.

I started reading business books when I was 11 years old. 

Do I remember every concept? 

Not even close. 

But that foundation of thinking patterns surfaces in unexpected ways.

The rapid testing methodology I use with clients was amplified  directly from things like paintball and jiu-jitsu. 

Testing approaches quickly, gathering data on what works, and refining in real time.

When we're helping clients develop their positioning, I'm using pattern recognition skills developed through experiences like I have on the field and on the mat.

You never just build one skill in isolation. 

You're building interconnected neural networks that strengthen everything else you do.

That's why our approach focuses so heavily on learning rather than just immediate results. 

When you understand WHY something works rather than just THAT it works, you're building neural pathways that will serve you long after you've forgotten the specific techniques.

So next time you're learning something difficult and wondering "when will I ever use this?" 

It's not about the specific knowledge... 

It's about the neural pathways you're creating.

The roads you're learning today will take you places you haven't even decided to visit yet.

The #1 Way to Land Clients on LinkedIn is Authoritative Outreach (without needing to go viral or have a huge audience). 3,000+ Targeted leads generated for my clients. Click my featured link to learn more ↓

No alternative text description for this image

Nicolai von Schneider and I have been running War Table Mastermind for over a year now.

Every week, we meet coaches and consultants who tell us the same thing...

"When prospects compare me to competitors, I can't explain what makes me different."

Followed by...

"We're experienced." 

"We get results."

So does everyone else.

The businesses that win aren't necessarily better.

They're just clearer about what makes them the obvious choice in a way that makes them truly differentiated(not just different).

I'm thinking about turning our best market positioning exercises into a 3-day challenge. 

Under $100. 

Complete it and we'll personally audit your positioning.

Comment "interested" if you want in.

You don’t have a visibility problem.  
You have a traction problem.  

Your profile might look sharp.  
Your posts might get a few likes.  
Your outreach might even get polite replies.  

But at the end of the week… no pipeline.  
No high-intent conversations.  
No real movement toward revenue.  

That’s not a content issue.  
It’s not an algorithm issue.  
It’s a strategic alignment issue.

Here’s what I’ve seen after working with 100+ founders, consultants, and marketers:

They’re doing a lot of activity.  
But almost none of it is designed to convert.

Most LinkedIn activity falls into one of two traps:  
1. They’re building awareness with no direction  
2. They’re doing “outreach” that feels cold and disconnected  

Neither works.  
Because neither is engineered for outcomes.

If you’re serious about building a pipeline from LinkedIn, here’s what needs to happen:

1. Positioning that cuts through noise and makes your value obvious  
2. Connection systems that get in front of the right people consistently  
3. Messaging that drives action—not just attention  
4. Follow-up workflows built for conversion, not just conversation  

It’s not “growth hacking.”  
It’s business engineering—with the platform working for you instead of just adding to your to-do list.

If you’re building momentum on LinkedIn but not seeing the leads, the consults, the cash…  
You're likely missing one of these pieces.

Want the actual system for converting LinkedIn connections to cash? Click the link in my featured section.

“Why aren’t we getting responses?”

I hear this all the time from business owners who’ve tried every outreach approach under the sun.

They spend hours writing messages.  
They send 50+ a day.  
They even hire VAs to do the heavy lifting.

Still?  
Crickets.

Here’s why:

Most outreach isn’t actually designed to start a conversation.  
It’s designed to feel like they’re doing something productive.

The problem isn’t the effort—it’s the intent.

If your outreach reads like a pitch, people will treat it like spam.  
If your outreach feels automated, it will get ignored.  
If your outreach doesn’t connect to a core business driver, it won’t trigger interest.

And yet—when we build actual, conversion-focused outreach systems for clients,  
They start seeing replies like:

“This is the first message I’ve responded to all month.”  
“Appreciate the approach—yes, let’s talk.”  
“Finally, someone who gets what we’re actually dealing with.”

That doesn’t come from clever wording.  
It comes from understanding what to say, who to say it to, and how to say it with intention.

Outreach only works when it feels human, relevant, and driven by clarity—not desperation.

If your inbox is filled with silence, it’s not because your market isn’t interested.

It’s because nobody’s made them care yet.

Want to learn how to create outreach that feels human, and works? Click the link in my featured section.

Your leads aren’t the problem.  
Your traffic isn’t the problem.  
Your offer might not even be the problem.  

It’s what happens after someone shows interest.  

That critical moment where attention becomes decision.  
Where curiosity becomes revenue.  

Here’s the part most businesses miss:  
The front-end is working harder than ever…  
But the middle?  
The stuff between “they noticed me” and “they paid me”?  
It’s leaky. Disconnected. Confusing.  

You don’t need more content.  
Or more cold messages.  
You need a system that turns attention into action.  

A process where:  
– Profiles are positioned with purchase intent in mind  
– Messaging moves people forward, not just around  
– Conversations turn into calls that convert  

Because when you solve that, you unlock growth that doesn’t depend on luck, virality, or volume.

In my experience, most businesses don’t have a visibility problem.  
They have a conversion gap they can’t see.

Want to see how we're helping clients transform their profiles into lead generation machines? Click the link in my featured section.

You don’t need more leads.

You need more of the right people saying yes.

I talk to business owners every week who are spending hours posting, connecting, pitching — and still wondering why their pipeline feels unpredictable.

Here’s what they usually miss:

It’s not the volume of outreach that’s the problem.  
It’s the missing system for turning interest into action.

Your copy gets ignored.  
Your offers fall flat.  
Your inbox fills with “sounds interesting, let me think about it.”

And guess what?

That’s not a traffic issue.  
It’s not a messaging issue.  
It’s a conversion issue.

Before you chase another batch of leads, ask:

→ Is my profile clearly positioned to attract qualified buyers?  
→ Does my outreach build real trust or sound like everyone else?  
→ Do my offers create urgency... or confusion?

The truth is simple: Attention is easy.  
Action is engineered.

In my experience, most people spend 10x more time “getting seen” than making their system convert.

Want to flip that?

Want the actual system for converting LinkedIn connections to cash? Click the link in my featured section.

Your growth problem isn’t effort.  
It’s leverage.

You’ve optimized your offer.  
You’ve tried outbound.  
You’ve dabbled in content.  
And yet you’re still stuck in the cycle of:

Post.  
Engage.  
Message.  
Hope.

Here’s the reality:
Most businesses on LinkedIn are following a lead gen *routine* — not a lead gen *system*.

They’re creating activity, not opportunity.  
Why? Because activity is easy to measure.  
But opportunity requires architecture.

Here’s the shift we help clients make:

1. From visibility to positioning 
Stop chasing impressions. Start building *pre-sales*. Your profile and content should filter people in or out — explicitly.

2. From connections to conversations  
A bigger network doesn’t drive revenue. A better *reason to respond* does. If your outreach reads like a transaction, it won’t spark a relationship.

3. From marketing to momentum 
You don’t need more tactics. You need a strategy that compounds. One that connects what you *know* to what your market *needs to hear.*

What we do isn’t just “optimize LinkedIn.”  
We build the infrastructure your business needs to turn your presence into predictable demand.

Because when the right system clicks into place   
Clients stop scrolling.  
Messaging feels natural.  
And growth becomes inevitable.

Want the actual system for converting LinkedIn connections to cash? Click the link in my featured section.

Your problem isn’t reach.

It’s resonance.

You can have a great offer.  
The right audience.  
Even solid visibility.

But if your message doesn’t click — people scroll.  
Or worse, connect… and never reply.

Most businesses fire off templated scripts and broad value props, hoping the volume covers the cracks.  
It doesn’t.

We’ve seen it a hundred times:

• “Free audit” that sounds like spam  
• “Helping businesses scale” with no clear relevance  
• “Let’s connect” followed by a sales pitch 4 minutes later  

People don’t respond because it doesn’t feel built for them.  
Because it’s not.

Real connection starts long before you hit send.

Here’s how we fix it:

1. We go deeper than the surface-level pain points  
2. We build messaging around actual moments that matter to your buyer  
3. We position you as a solution to something specific they’re already navigating

Messaging isn’t about saying something clever.  
It’s about saying something true — in a way that makes someone pause and say:

“They get it.”

That’s when conversations start.  
And that’s when leads turn into clients.

Want to create outreach that feels human, and works?  
Click the link in my featured section.

Your messaging shouldn’t just sound good.

It should move people.

But here’s what I see too often:

You’ve got a great offer. Solid results. Real expertise.

And yet—responses are flat. Pipeline’s empty. You’re wondering if LinkedIn just “doesn’t work for your business.”

It’s not your offer that’s the problem.  
It’s how it’s being presented.

Most businesses are broadcasting value in a way that makes sense to them — not to the person on the other side of the screen.

Prospects don’t see what makes you different.  
They don’t feel the ROI.  
They don’t understand why they should trust you now, and not later.

The fix?  
It’s not about “more visibility.”  
It’s about clarity that converts.

Messaging that’s engineered to meet your buyer where they are in the decision process.  
Positioning that filters the right people in — and the wrong ones out.  
Content that quietly builds buying intent before the sales call ever happens.

That’s how you stop chasing leads… and start attracting clients ready to move.

In my world, that’s what real marketing does. It doesn’t just get attention. It builds momentum.

Want to see how we're helping clients transform their profiles into lead generation machines? Click the link in my featured section.

Ever wonder why your messages never get replies, no matter how hard you try?

A lot of agencies think sending more messages is the answer. 

But when the outreach is just noise or busywork, there’s no reason for anyone to respond.

The reality is, most messages come across like pitches or are obviously automated.

People spot it from a mile away and move on.

If you want to finally stand out, shift your focus to real value and relevance.

Start conversations that feel human.

Offer solutions your prospects actually care about.

Stop chasing activity and start building real connections.

gap-marketing-rv

rvingplanet

journey-convert

Talks about #marketing, #growthagency, #demandgeneration, #accountbasedmarketing, and #conversionoptimization

The LinkedIn mistake 99% of agencies still make 

I became really good at reading people because I had to.

I became really good at reading people because I had to. Growing up, I was the translator in my house. My parents spoke completely different languages

Open article: The Skill That Saved My Family Built My Business by Nate Morse • 2 min read

The Skill That Saved My Family Built My Business

If your outreach is getting ignored, the problem isn’t the platform.  
It’s the positioning.

You can follow every tactic.  
Nail the timing. Personalize the message.  
Still end up in the “cool story, bro” category.

Why?

Because most businesses are leading with what they do — not why someone should care.

Here’s the harsh truth:
Nobody owes your offer attention just because it's "good."

Especially on LinkedIn.  
Everyone’s selling something.  
The easiest thing to ignore is another pitch that looks like the last one.

The fix?  
Start obsessing over how your buyer thinks.  
Not what you want to say — but what they need to feel to take a step forward.

Relevance creates resonance.  
Resonance drives response.

When we help clients reposition their messaging, the outreach doesn’t just get better responses.  
It sparks actual curiosity.  
It starts real conversations.  
It earns trust before the sales call even happens.

Messaging isn’t what you type.  
It’s how you trigger the right belief in the right mind at the right time.

Get that right — and the rest of the system clicks.

Want to see how we've cracked the LinkedIn code and consistently get top-shelf clients?  
Click the link in my featured section.

The skill that helps me most in high-pressure business situations wasn't developed in any office.

It was built in moments of complete chaos, where staying calm meant everything.

The skill that helps me most in high-pressure business situations wasn't developed in any office. It was built in moments of complete chaos, where sta

Open article: Why Calm Under Fire Wins in Business by Nate Morse • 2 min read

You don’t need to go viral.

You need to get visible to the right people, consistently — with a message that actually lands.

One of the biggest reasons businesses stall on LinkedIn isn’t lack of effort. It’s wasted effort.

They’re optimizing for impressions, not opportunities.

They post often but say little.

They connect widely but build no trust.

They run outreach but get ignored.

Because the foundation is missing:  
→ No strategy behind their positioning  
→ No system behind their visibility  
→ No clarity behind their outreach

So they end up busy… but not booked.

Here’s the shift I help clients make:

We stop treating LinkedIn like a content channel — and start treating it like a business development platform.

We build a message-market fit for what you actually do.

We position your expertise in a way that makes your ideal clients feel like you're speaking directly to them.

We engineer demand by creating systems that draw the right eyes, open the right conversations, and convert those conversations into revenue.

Consistently. Predictably. Without games.

If your profile looks polished, your posts get some likes, but your calendar is empty —

You don’t need more hacks.

You need a better system.

Want the actual system for converting LinkedIn connections to cash? Click the link in my featured section.

I became really good at reading people because I had to.

Growing up, I was the translator in my house.

My parents spoke completely different languages: Dad's logic, Mom's emotion.

I was this kid desperately trying to get them to actually see each other instead of just talking past each other.

I'd lie awake at night replaying conversations, thinking…

"What if I had started with her feelings first?”

“What if I had used his exact words back to him?”

“What if I had just waited three more seconds?"

I wasn't trying to fix them.

I was trying to save us.

And I got really good at it.

I could read micro-expressions.

I knew when to approach someone and when to wait.

I learned that the same truth delivered differently could either build a bridge or burn it down.

By the time I was 16, this skill had become second nature.

When I walked into my first sales job, I could instantly read the room, adjust my approach mid-sentence, and find exactly the right words to connect with whoever was in front of me.

One time I beat a 20-year company record on my first day of door-to-door sales.

I also hit top 10% in the state at AT&T.

A few years later, I built APEX Conversion, which helps businesses succeed through this process of testing different angles to create the right conversations with the right people.

Everyone thought I was naturally gifted.

Over time I realized I had been practicing my whole life in the most high-stakes environment possible: trying to hold my family together.

The desperate need to understand what makes people feel heard.

The obsession with finding just the right words at just the right moment.

This is the foundation of everything I do now.

Testing different approaches to see what would finally help resolve the conflict.

The right words at the right time can change everything.

But only if they come from a place of genuinely wanting to understand, not just wanting to be heard.

I'm still that kid who wants everyone to feel seen.

I just got better at knowing how to make it happen.

Have you ever felt this way?

Most people think their marketing is broken.

But in reality?

It’s their moment of conversion that’s off.

Here’s what I mean:

You’ve optimized your profile.

You’re showing up with value.

You’ve got a list of ideal prospects.

And still...

Crickets.

No replies.  
No calls booked.  
No clients closed.

So you start second-guessing everything.  
Is it my offer?  
My niche?  
My price?  
My positioning?

Maybe.  
But more often—it’s the handshake that’s missing.

That critical moment when someone goes from lurking to leaning in.

Conversion isn’t about convincing.

It’s about clarity.

Do they know EXACTLY:
— who you help  
— how you help them  
— and why they should care, right now?

Because “kinda clear” gets ignored.  
“Crystal clear” gets clicks, replies, and revenue.

In my experience, the most powerful changes aren't big pivots...

They're small, strategic shifts:
— Rewriting 3 lines in your connection request  
— Refocusing your profile headline to speak to a specific pain  
— Reframing your CTA from “book a call” to “explore a strategy”

Tiny hinges swing big doors.

Conversion is where your marketing earns its ROI.

If it’s not happening, don’t scrap everything.

Refine the moment.

That’s where the real leverage lives.

Want to see how we're helping clients transform their profiles into lead generation machines? Click the link in my featured section.

You’re not invisible because your offer isn’t good.  
You’re invisible because your timing is bad.

Here’s what I mean:

Most businesses treat LinkedIn like a one-shot pitch deck.  
They’ll send a connection request…  
Drop a DM that feels like an unsolicited sales meeting…  
Then disappear when there’s no instant reply.

They think the problem is “bad leads” or “LinkedIn doesn’t work.”  
But 90% of the time?  
They’re just showing up at the wrong stage of the buyer’s process... with a message that doesn’t match.

Clients don’t buy when you’re ready.  
They buy when they’re ready.  
Your job is to architect a system that makes sure you’re the obvious choice before that moment arrives.

That means:
— Building trust before you ask for time  
— Educating before you pitch  
— Staying relevant without being relentless

If your outreach isn’t working, it’s probably not your value.  
It’s that you’re misaligned with where the buyer is — mentally, emotionally, strategically.  

A conversion system that maps to the stages of buyer awareness doesn’t just improve your messaging.  
It turns cold leads into warm relationships.  
It builds demand well before the sales conversation.  
And it creates a buying environment where clients come to you, not the other way around.

This is exactly what we engineer at APEX Conversion.

Right message.  
Right sequence.  
Right time.

Want to see how we've cracked the LinkedIn code and consistently get top-shelf clients?  
Click the link in my featured section.

You don't need more noise. You need more trust.

A few weeks ago, I spoke with a founder who’s been in business for 7+ years. Brilliant offer. Smart thinker. Real expertise.

But their calendar? Quiet.

Not because they weren’t showing up.

They had posts going out. They’d hired a VA to run cold outreach. The team was tweaking the website weekly.

They were doing the work — but still stuck in neutral.

Here’s what I told them:

If your messaging doesn’t create clarity, your audience won’t create momentum.

That’s the root problem I see with 90% of the businesses that come to me.

They aren’t bad at what they do.

They’re just unclear to the people who need them most.

So their best-fit buyers keep scrolling. Keep ignoring. Keep ghosting.

That’s not a content issue. That’s a conversion issue.

Because content that doesn’t drive clarity will never drive demand.

So we rebuilt their positioning.

We restructured their outreach to feel less like a pitch and more like a reflection of their actual craft.

We helped them communicate what they already knew — just in a way that the right people paid attention to.

Fast forward 30 days:

- 3 inbound leads from the right-fit industries
- 2 booked consults from outreach that felt more like a natural conversation than a sales script
- A calendar that no longer feels like a question mark

The fix wasn’t more effort.

It was better alignment.

If you're doing “all the right things” but still not getting consistent clients — it’s time to rethink the system, not the hustle.

Want to see how we're helping clients transform their profiles into lead generation machines? Click the link in my featured section.

You’re not being ignored because your offer is bad.

You’re being ignored because your message isn’t built for the moment your buyer is in.

That’s the mistake most businesses make:
They talk in outcomes, when their buyer is still stuck in problems.
They talk in solutions, when their buyer hasn’t felt the cost of not solving yet.
They write with confidence, when their buyer is still skeptical.

The result? Silence.

If your messaging doesn’t meet someone where they are, it doesn’t matter how smart or valuable your offer is.

You will not get the reply.

I’ve seen this over and over again—smart founders, consultants, and marketers with real skill get no traction.

Not because they’re doing it wrong.

But because no one ever taught them to sequence their messaging to actually match the buying journey.

This is what we fix inside APEX Conversion Systems.

We study how people buy, not just how to write clever copy.
We build out entire messaging engines and outreach flows based on the stages of awareness and decision-making.
So when someone sees your message or profile—it clicks.

Because it’s relevant. Immediate. And built to convert.

If you want to move from “ignored and invisible” to “understood and in demand”—you don’t need louder messaging.

You need smarter sequencing.

Want to see how we're helping clients transform their profiles into lead generation machines? Click the link in my featured section.

A few months ago, I spoke with a founder who was convinced his offer was the problem.

“No one’s buying. Maybe it’s the pricing? Maybe the deliverables aren’t clear?”

So I asked him to walk me through his messaging.

Here’s what I heard:
– A vague LinkedIn headline
– Outreach messages filled with jargon
– No clear differentiation from anyone else in his space

It wasn’t the offer.

It was the translation of the offer.

Here’s the issue: 
Most businesses tweak their product or service when sales stall.
But in reality, the product isn’t broken.

It’s the connection between what you do and how your ideal clients see it.

If your positioning is generic…
If your messaging reads like a cold brochure…
If your prospecting process feels like a pitch instead of a conversation…

Then the best offer in the world will still land flat.

We got to work.
– Clarified his buyer journey
– Rebuilt his LinkedIn profile to position rather than just “describe”
– Designed outreach that created dialogue, not pressure

And within 30 days, he booked more consults than the previous 4 months combined.

Not from more effort.
Not from more volume.
But from clearer translation.

Most businesses don’t need a new offer.
They need a system that makes their value obvious.

Want to see how we're helping clients transform their profiles into lead generation machines? Click the link in my featured section.

Taplio

Nate Morse's Linkedin Analytics

What is Nate talking about?

Who is engaging with Nate

's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?