Arpit Singh

HUEMOR®

At Huemor we build memorable websites for brands like yours that earn more customers, outshine competitors, and help recruit top talent.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

📞𝙉𝙚𝙚𝙙 𝙤𝙪𝙧 𝙝𝙚𝙡𝙥? 🗓
If you need help improving your current website, building a new one, or generating more organic traffic, we'd love to talk about it.

Get in touch by either...
Messaging me here on LinkedIn
Booking a free strategy session: https://bit.ly/4cHNIGc

Growth Strategist

Clay

Clay Creator

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. I'm active on their Slack channels regarding marketing and supporting fellow San Francisco / Bay Area GTM leaders.

Member

Nerdy Joe

Domain Management:
-Acquire and configure domains through reputable registrars, with a focus on GoDaddy.
-Monitor domain registrations, renewals, and DNS configurations. Implement DNS changes for email deliverability (TXT, MX, SPF, DKIM, DMARC).

Email Infrastructure Setup:
-Deploy Google Workspace, Microsoft 365, or a designated host for efficient email communication.
-Collaborate with sales to customize inboxes according to each client (signature, photo, name, etc.).

Campaign Setup and Management:
-Add inboxes to cold email software (Instantly, Lemlist).
-Configure SMTP, IMAP, and related settings for functionality and spam prevention.
-Set up signatures, names, warm-up, and campaign options.
-Monitor inbox performance, troubleshoot issues.

Troubleshooting and Support:
-Provide technical support for domain transfers and email setup.
-Collaborate with outsourced providers to troubleshoot service issues.

Collaboration with Campaign Manager:
-Support Campaign Manager in inbox allocation, warming, and campaign readiness.
-Assist with minor changes in sequences, campaign options, and inbox management.
-Optimize email infrastructure for better deliverability.
-Provide support on list generation and tracking using platforms like Apollo or Google Spreadsheets.

Operations Assistant

Content Crew

→ Crafted compelling cold email sequences, orchestrating and overseeing numerous successful cold email campaigns.

→ Edited video podcasts featuring marketing leaders using Descript.

→ Designed engaging social media posts in Figma and crafted memes and carousels in Canva.

→ Managed and curated content across social media platforms, including LinkedIn, Twitter, and YouTube.

→ Established and maintained info-product databases, utilizing Notion for efficient project management.

→ Produced SEO-optimized blogs using AI writing tools and handled end-to-end tasks like creating thumbnails and uploading content on the Webflow website for coldemail.studio.

Growth Marketing Manager

Growth Marketing Consultant

LexiConn Content

LexiConn is a content agency that specializes in serving growing startups and Fortune 500 companies to create content at scale.

As a Growth Marketing Manager at LexiConn, I manage digital assets, including websites, blogs, and social media, and work to retain clients through effective email marketing strategies. 

Generate leads through multiple channels, including personalized cold email outreach, LinkedIn direct messages, event marketing, and more. 

In addition to leading marketing efforts, I collaborate closely with cross-functional teams, including content writers, editors, designers, marketers, and client servicing, to ensure seamless execution and achieve desired results.

I also collaborate with content teams on specific client projects (SEO, Emailers, etc)

Media.net

- Support the creation of campaign assets, documentation and quality control to ensure all products are execution-ready.

- Liaise with business teams to provide operational support and communicate the status of campaigns, technical issues, launch delays, delivery issues, etc.

- Conducting competitive industry research periodically and will identify
opportunities to improve product efficiency and drive business growth.

- Develop and implement best-practice operations standards

- Facilitate the upload and maintenance of our suite of apps and coordinate with cross-functional teams to ensure the process is smooth, efficient and error-free.

- Go to person for operations, process implementation and troubleshooting queries.

- Communicate & coordinate between teams to address day-to-day issues and
questions, and enable all stakeholders to deliver effectively.

- In-house operations expert charged with managing and troubleshooting operational issues.

• Developing platform strategy, ensuring optimization procedures are conducted on time and conducting quality checks to ensure the compliance of our products.

Business Operations Associate (Ad-tech)

LexiConn Content Services

- Build, Prioritize, and Run Experiments to Drive relevant/qualified Traffic, Generate Leads, that contribute to Revenue.

- Oversee content planning and generation for social media channels, website, and below-the-line platforms, such as but not limited to the newsletter, campaign, whitepapers, case studies and Internal blogs.

- Provide SEO analysis and recommendations in coordination with elements and structure of websites to attain SEO goals – general and keyword specific (Using tools like SEMrush, Ahrefs, Google Analytics, Google Search Console).

- Provide high-quality client service experience by responding to telephone, correspondences, emails and web inquiries from shareholders, dealers, internal and prospective clients.

- Identify areas for progress and client service improvements on an ongoing basis and in line with business, market and product developments.

Growth Marketing Associate

Identify, Build & Manage Prospects pipelines for content requirements.

- Manage and action upon inbound leads (from email, chatbots, call, website forms)

- Regularly interacting with clients through telephone calls, emails, or face-to-face meetings. Offering advice to clients on services. 

- Developing quotes, proposals, agreements and creating a positive onboarding experience for new clients.

- Thinking and creating strategies for client brands that deliver on the client brief.

- Maintain and update records in CRM & related Sales tools. 

- Cultivating solid relationships with clients through the provision of exceptional after-sales service.

Client Servicing Executive (Account Management)

PixelTrack ™

- Developing and running digital marketing campaigns such as SEO/SEM, email, and social media for the website.

- Working on driving website traffic and acquiring the leads.

- Working on providing creative ideas for content marketing and marketing automation using tools like mailchimp, zapier, etc.

- Working on gaining insight into online marketing trends and keeping the strategies up-to-date

Digital Marketing Internship

Parth Antibiotics Pvt Ltd

- Developing social media content plans that are consistent with the company’s brand identity.

- Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.

- Communicating with social media followers, including responding to queries in a timely manner.

- Preparing monthly reports on social media marketing efforts.

- Suggesting recommendations to adjust the social media marketing strategy for optimal results.

- Staying up to date on best practices and emerging trends in social media.

Social Media Marketing

Growth Marketing | Adding $10K MRR to B2B SaaS & Service Businesses with Content Marketing & Cold Email Outreach | Part-time (Content Creator & Info-product Builder) | Open to collab 🤝

Hi, I'm Arpit, a T-shaped Growth Marketer.

Jack of all trades and mastering content marketing and cold email outreach.

Here are the skills, platforms, and tools I use to achieve marketing excellence:

💼 Sales Enablement: Instantly.ai, Clay.io, Apollo.io, and Hunter.io

📊 CRM: Zoho CRM and HubSpot

📧 Email Marketing: Zoho Campaigns, MailChimp, and Convertkit

🌐 Web Development: Elementor Pro, WordPress, WooCommerce and Webflow

🔎 SEO & Web Analytics: Google Analytics, Google Search Console, Ahrefs, Hotjar, and Microsoft Clarity

✍️ Content & Social Media: Jasper.ai, LinkedIn, Twitter, Figma and Canva Pro

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Career Highlights:

- 5+ years of experience in b2b growth marketing, account management and operations.
- Managed 55+ clients across SaaS, E-commerce, BFSI, NBFC, Fintech, and IT.
- Acquired 50+ certifications from Google, YouTube, HubSpot, Drift, SEMrush, GrowthSchool, Product-led, and LinkedIn.
- Specialized in content marketing, web design, and cold email outreach.

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Personal Interests:

- Building side projects for upskilling

- Stay fit with regular workouts and cricket.

- Share experiences through networking calls and local meetups

Explaining SEO to a 5-year-old
(or the average CEO)

People fall into two buckets with SEO
1] They're intimidated by it
2] They think it's simply posting content

Despite what SEO strategists tell you, it's not rocket science.

But it is more involved than just publishing an article, sitting back, and watching the money roll in.

Here's how I like to think about it...
– Strategy is your destination
– Technical SEO is the vehicles' frame
– Content is the engine
– Backlinks are the fuel
– Formatting is the exterior
– CRO are your upgrades
– Analytics is your navigation

When it all comes together, it creates a sweet ride to success.

-------------------------------

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#seo #website #marketing

Growth Strategist @ HUEMOR ⟡ B2B websites that outsell the competition ⟡ 93% more website leads & ZERO extra AD spend ↴ [DM me so HUE can learn MOR]

24 B2B Marketing Tactics for 2024
(And how to pick the right ones for you)

2024 has blessed us with tons of tactics.

However, most B2Bs will be facing:
– Limited resources
– Limited time
– High demands for pipeline

With so many options and little room to make a wrong decision...

How do you choose the right mix for your business?

Here's how we approach it:

1. Interview Your Best Customers

This is THE shortcut for understanding what works, and what doesn't for your business.

Ask questions like:
– How do you discover new vendors?
– What type of content do you prefer to consume?
– Are you receptive to cold email?
– Are you receptive to cold calls?
– What are your 3 biggest considerations when sizing up a new vendor?

This will immediately give you a short list of what channels to focus on and which to avoid.

2. Balance Short & Long Term Tactics

The best B2B marketing strategy should have a mix of tactics.

Short-term tactics can help fill the pipeline immediately.
Long-term tactics can help fill the pipeline for years to come.

Focusing on both ensures you can reach today's and tomorrow's goals.

Examples of long + short-term tactics that tend to sync well would be...

Short Term: Google Search Ads
Long Term: SEO

Short Term: Cold LinkedIn Connections
Long Term: LinkedIn Organic Content Strategy

3. Volume of Strategies

Let's be honest, there will be limitations to what you can do.
– Maybe it's your team
– Maybe it's your budget
– Maybe it's your industry

But you won't be able to do everything.

Based on what you've learned in steps 1 and 2, and where your resources are at, pick what best aligns with your ideal buyer.

Generally speaking, executing fewer tactics but going deeper with the ones you pursue will yield better results.

Wrapping Up
– Start by understanding what resonates with current customers
– Have a mix of long and short-term strategies
– Be realistic with your limitations

–––

Notes on the graph:
– It's a relative ranking, not an absolute ranking
– Fast results can also bring long-term results
– Items are positioned based on my analyses
– Investment includes marketing budget and team

-----------------------------------------

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#b2b #marketing
#b2bmarketing 
#growthmarketing

Myth: Once a website is built, it's "done".
Reality: A website is never truly "done".

Building a website is just the beginning of an ongoing process. 

Here are a few reasons why:

1. Regular Updates and Maintenance:

→ Content Updates: To keep your audience engaged and informed.

→ Software Updates: Ensuring all plugins, themes, and core systems are up-to-date to prevent security vulnerabilities.

→ Design Tweaks: Refreshing the look and feel to stay current with design trends.


2. SEO Optimization:

→ Continuous Improvement: Regularly updating content and optimizing for search engines to improve or maintain rankings.

→ Keyword Trends: Adapting to changing search trends and user behaviours.


3. User Experience (UX) Enhancements:

→ Feedback Incorporation: Making changes based on user feedback to improve navigation, load times, and overall user satisfaction.

→ A/B Testing: Continuously testing different elements to see what works best for conversions and user engagement.


4. Security:

→ Ongoing Protection: Constant vigilance against new security threats and regular updates to security protocols.

→ Backups: Ensuring regular backups are taken to prevent data loss.


5. Performance Optimization:

→ Speed Improvements: Regularly optimizing images, code, and server configurations to keep the website running smoothly.

→ Mobile Optimization: Ensuring the website is responsive and works well on all devices.


Remember: "A website is never truly done."

It’s a living project.

Keep it fresh, secure, and relevant.

Your website visitors will thank you.

--

That's why at HUEMOR®, we offer website support along with website design services.

We make memorable websites that sell, giving you 93% more website leads with zero extra ad spend.

[DM me so HUE can learn MOR]

--

#website #webdesign #marketing

Myth: Once a website is built, it's "done".

What do the top 1% of websites have in common? 🤔

It’s not just about fancy designs.

Or huge budgets.


Here’s what sets them apart:

1. 𝐂𝐥𝐞𝐚𝐫 𝐕𝐚𝐥𝐮𝐞 𝐏𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧

→ They communicate their value in seconds.
→ Visitors instantly know what’s in it for them.

2. 𝐔𝐬𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 (𝐔𝐗)

→ Fast load times.
→ Simple navigation.
→ Easy to find information.

3. 𝐓𝐫𝐮𝐬𝐭 𝐒𝐢𝐠𝐧𝐚𝐥𝐬

→ Testimonials.
→ Case studies.
→ G2, Trustpilot bages

Is your website in the top 1%? 

__

Want a FREE website analysis? 

Comment below your website URL.

_______________________________

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#website #analysis #marketing

What do the top 1% of websites have in common? 🤔



"I don't think it's the best fit.  

How about I suggest something else?"


Salespeople should say this more often.


Imagine this: You’re in a sales call.  

The customer’s needs are crystal clear.  

You know your product won’t solve it.  

What do you do? Push it anyway?


Don’t.


Don’t push a solution that won’t work.  

Be genuinely helpful, even if it’s tough.  

Your integrity matters more than one sale.


Take a breath. Listen to their needs.  

Say, "I don’t think this fits."  

Follow up with, "How about this option?"


Help first, sell second.


Your honesty builds trust and loyalty.  

They’ll remember you for being authentic.  

And you’ll feel good about it too.


So, next time, be brave.  

Put the customer's needs first.  

Your business will thrive in the long run.

#sales #marketing #prospecting

"I don't think it's the best fit.  

How about I suggest something else?"

The best products don’t always win customers.

Yes, you read that right.

Who gets the nod?

The marketers who make their product 𝘢𝘱𝘱𝘦𝘢𝘳 valuable.


Here’s the truth:

𝑷𝒆𝒓𝒄𝒆𝒑𝒕𝒊𝒐𝒏 𝒊𝒔 𝒓𝒆𝒂𝒍𝒊𝒕𝒚.


Unfortunately...

Most businesses don’t convey their product's value well.

→ They don't provide clear, relevant benefits.
→ Their emails push for sales, not adding value.
→ Their websites focus on flashy graphics and jargon.
→ Their marketing talks about features, not solving problems.
→ Their product descriptions are technical, not customer-friendly.


Moral of the story?

You could have the best product.

But if customers can’t see its value?

You’ll lose to someone who makes it easy.

This is where great web design comes into play. 


A well-designed website can:

→ Simplify the user experience.
→ Clearly communicate your value.
→ Showcase the product effectively.
→ Highlight testimonials and success stories.

Great web design builds the perception of value.

Make it easy for customers to see why your product is the best choice.

-

Do you know a website that showcases its value very well?

If yes, drop the name in the comments below.

______________________________

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#product #website #marketing

The best products don’t always win customers.

The marketers who make their product appear valuable.

Because Perception is reality.



Most B2B website redesigns suck
(Yours won't if you follow this approach)

Most B2Bs...
- Forget to speak with customers
- Copy competitors' sites with no context
- Add new features without a clear roadmap
- Try a new CRO hack, abandon, try another one

In other words...
The plan is no plan.

The result?
- Wasted time
- Wasted money
- No results

𝗚𝗼𝗼𝗱 𝗡𝗲𝘄𝘀: there is a clear roadmap to set up a website for success.

Here's what you do 👇


1] 𝗜𝗻𝘃𝗲𝘀𝘁 𝗜𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

So many brands skip this and go straight to number 2, or even worse, number 3. 

It's such a mistake.

Invest time interviewing customers and key individuals within your organization. 

Turn those insights into well-defined customer avatars and then map their journey. 

This will immediately add valuable context for all of the decisions that follow.


2] 𝗕𝘂𝗶𝗹𝗱 𝗧𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻
Before trying to create polished designs, it's important to think 'structure first'. 

You need to plot out the structure of your website in detail for it to be successful from day one and adaptable into the future.

Next, carry this out to the pages. 

Make sure that at a high level, they can capture all of the messaging necessary for the customer avatars you've defined.


3] 𝗙𝗼𝗰𝘂𝘀 𝗢𝗻 𝗗𝗶𝗳𝗳𝗲𝗿𝗻𝘁𝗶𝗮𝘁𝗶𝗼𝗻

Now that our strategy and foundation are in place, it's time to focus on what makes your brand unique.

This should start with the offer and then split out into other things. 

You need to define a unique tone of voice and visual identity. 

Layering movement on top can also help make your site stand out amongst a sea of competition.

TL:DR
Strategy → Structure → Differentiation
That's how you win.

-----------------------------------------

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#b2b #website #webdesign

51 Landing Page Tips for 2024 by Jeff Gapinski

(based on 13+ years of experience)

These are the same points we use to assess any website analysis at HUEMOR®

Now, you can steal them for yourself.

Want a higher-quality version of this checklist?

Drop "landing page" in the comments below 👇

______________________________

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#landingpage #landingpages
#website #marketing

Growth Marketer → Adding $1.2M ARR to B2B companies with Content Marketing & Cold Email Outreach | Part-time (Creator & Info-product Builder) | Open to collab 🤝

22 Years of Netflix (In 60 Seconds)

Here are my 3 biggest takeaways from Netflix's homepage over the last 22 years:


1. 𝐒𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐒𝐭𝐚𝐫𝐭𝐞𝐝 𝐋𝐚𝐭𝐞

→ Netflix began streaming in 2010, 8 years after launching.

2. 𝐄𝐚𝐫𝐥𝐲 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞

→ From 2002 to 2015, Netflix emphasized family and lifestyle.

3. 𝐒𝐡𝐢𝐟𝐭 𝐭𝐨 𝐌𝐞𝐝𝐢𝐚 𝐋𝐢𝐛𝐫𝐚𝐫𝐲

→ In 2016, Netflix highlighted its expanding media library.


Netflix often seems like an overnight success.

But it took 10 years of survival and high-speed internet to really soar.

Sometimes, just staying in the game is key.

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#netflix #webdesign #marketing

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