HUEMOR®

At Huemor we build memorable websites for brands like yours that earn more customers, outshine competitors, and help recruit top talent.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

📞𝙉𝙚𝙚𝙙 𝙤𝙪𝙧 𝙝𝙚𝙡𝙥? 🗓
If you need help improving your current website, building a new one, or generating more organic traffic, we'd love to talk about it.

Get in touch by either...
Messaging me here on LinkedIn
Booking a free strategy session: https://bit.ly/4cHNIGc

Growth Strategist

Nerdy Joe

Domain Management:
-Acquire and configure domains through reputable registrars, with a focus on GoDaddy.
-Monitor domain registrations, renewals, and DNS configurations. Implement DNS changes for email deliverability (TXT, MX, SPF, DKIM, DMARC).

Email Infrastructure Setup:
-Deploy Google Workspace, Microsoft 365, or a designated host for efficient email communication.
-Collaborate with sales to customize inboxes according to each client (signature, photo, name, etc.).

Campaign Setup and Management:
-Add inboxes to cold email software (Instantly, Lemlist).
-Configure SMTP, IMAP, and related settings for functionality and spam prevention.
-Set up signatures, names, warm-up, and campaign options.
-Monitor inbox performance, troubleshoot issues.

Troubleshooting and Support:
-Provide technical support for domain transfers and email setup.
-Collaborate with outsourced providers to troubleshoot service issues.

Collaboration with Campaign Manager:
-Support Campaign Manager in inbox allocation, warming, and campaign readiness.
-Assist with minor changes in sequences, campaign options, and inbox management.
-Optimize email infrastructure for better deliverability.
-Provide support on list generation and tracking using platforms like Apollo or Google Spreadsheets.

Operations Assistant

Content Crew

→ Crafted compelling cold email sequences, orchestrating and overseeing numerous successful cold email campaigns.

→ Edited video podcasts featuring marketing leaders using Descript.

→ Designed engaging social media posts in Figma and crafted memes and carousels in Canva.

→ Managed and curated content across social media platforms, including LinkedIn, Twitter, and YouTube.

→ Established and maintained info-product databases, utilizing Notion for efficient project management.

→ Produced SEO-optimized blogs using AI writing tools and handled end-to-end tasks like creating thumbnails and uploading content on the Webflow website for coldemail.studio.

Growth Marketing Manager

Growth Marketing Consultant

LexiConn Content

LexiConn is a content agency that specializes in serving growing startups and Fortune 500 companies to create content at scale.

As a Growth Marketing Manager at LexiConn, I manage digital assets, including websites, blogs, and social media, and work to retain clients through effective email marketing strategies. 

Generate leads through multiple channels, including personalized cold email outreach, LinkedIn direct messages, event marketing, and more. 

In addition to leading marketing efforts, I collaborate closely with cross-functional teams, including content writers, editors, designers, marketers, and client servicing, to ensure seamless execution and achieve desired results.

I also collaborate with content teams on specific client projects (SEO, Emailers, etc)

Media.net

- Support the creation of campaign assets, documentation and quality control to ensure all products are execution-ready.

- Liaise with business teams to provide operational support and communicate the status of campaigns, technical issues, launch delays, delivery issues, etc.

- Conducting competitive industry research periodically and will identify
opportunities to improve product efficiency and drive business growth.

- Develop and implement best-practice operations standards

- Facilitate the upload and maintenance of our suite of apps and coordinate with cross-functional teams to ensure the process is smooth, efficient and error-free.

- Go to person for operations, process implementation and troubleshooting queries.

- Communicate & coordinate between teams to address day-to-day issues and
questions, and enable all stakeholders to deliver effectively.

- In-house operations expert charged with managing and troubleshooting operational issues.

• Developing platform strategy, ensuring optimization procedures are conducted on time and conducting quality checks to ensure the compliance of our products.

Business Operations Associate (Ad-tech)

LexiConn Content Services

- Build, Prioritize, and Run Experiments to Drive relevant/qualified Traffic, Generate Leads, that contribute to Revenue.

- Oversee content planning and generation for social media channels, website, and below-the-line platforms, such as but not limited to the newsletter, campaign, whitepapers, case studies and Internal blogs.

- Provide SEO analysis and recommendations in coordination with elements and structure of websites to attain SEO goals – general and keyword specific (Using tools like SEMrush, Ahrefs, Google Analytics, Google Search Console).

- Provide high-quality client service experience by responding to telephone, correspondences, emails and web inquiries from shareholders, dealers, internal and prospective clients.

- Identify areas for progress and client service improvements on an ongoing basis and in line with business, market and product developments.

Growth Marketing Associate

Identify, Build & Manage Prospects pipelines for content requirements.

- Manage and action upon inbound leads (from email, chatbots, call, website forms)

- Regularly interacting with clients through telephone calls, emails, or face-to-face meetings. Offering advice to clients on services. 

- Developing quotes, proposals, agreements and creating a positive onboarding experience for new clients.

- Thinking and creating strategies for client brands that deliver on the client brief.

- Maintain and update records in CRM & related Sales tools. 

- Cultivating solid relationships with clients through the provision of exceptional after-sales service.

Client Servicing Executive (Account Management)

PixelTrack ™

- Developing and running digital marketing campaigns such as SEO/SEM, email, and social media for the website.

- Working on driving website traffic and acquiring the leads.

- Working on providing creative ideas for content marketing and marketing automation using tools like mailchimp, zapier, etc.

- Working on gaining insight into online marketing trends and keeping the strategies up-to-date

Digital Marketing Internship

Parth Antibiotics Pvt Ltd

- Developing social media content plans that are consistent with the company’s brand identity.

- Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.

- Communicating with social media followers, including responding to queries in a timely manner.

- Preparing monthly reports on social media marketing efforts.

- Suggesting recommendations to adjust the social media marketing strategy for optimal results.

- Staying up to date on best practices and emerging trends in social media.

Social Media Marketing

Intention Infoservice

- Implement, edit and architect front-end interactive web features, flash banners, and other consumer-facing content.

- Create front-end code that meets design specifications. Write HTML & CSS suitable for dynamic web sites, working in and around developer code. Work with, and occasionally code in, jQuery/JavaScript.

- Coordinates with account teams to interpret client needs in a coherent and constructive format for the creative development of the project.

- Work directly with client during all stages of the web design process; from initial design consult to final launch procedures

Freelance Web Designer

Growth Marketing | Adding $10K MRR to B2B SaaS & Service Businesses with Content Marketing & Cold Email Outreach | Part-time (Content Creator & Info-product Builder) | Open to collab 🤝

Hi, I'm Arpit, a T-shaped Growth Marketer.

Jack of all trades and trying to master (content marketing and cold email outreach)

Here are some of the skills, platforms, and tools that I utilize to achieve marketing excellence:

💼 Sales Enablement: I have hands-on experience with tools like Instantly.ai, Apollo.io, Reply.io, Lemlist and Hunter.io, enabling effective sales strategies.

📊 CRM: I am proficient in Zoho CRM and HubSpot, utilizing these platforms to optimize customer relationship management.

📧 Email Marketing: I have expertise in Zoho Campaigns, MailChimp, and Convertkit, crafting impactful email marketing campaigns.

🌐 Website Development: With proficiency in Elementor Pro, WordPress, and Woocommerce, I create stunning websites that drive conversions.

🔎 SEO & Web Analytics: I utilize Google Analytics, Google Search Console, Ahrefs, Hotjar, and Microsoft Clarity to analyze website performance, optimize SEO strategies, and track key metrics.

✍️ Content & Social Media: I am well-versed in platforms like Jasper.ai, LinkedIn, Twitter, and Canva, creating compelling content and executing effective social media campaigns.


Throughout my career, I have successfully managed 55+ clients across diverse domains, including SaaS, E-commerce, Internet, BFSI, NBFC, Marketing and advertising, Fintech, and Information Technology.

I have further expanded my expertise through 50+ certifications in the growth marketing domain. These certifications are from renowned institutions such as Google, YouTube, HubSpot, Drift, SEMrush, GrowthSchool, Product-led, and LinkedIn. With a strong background in content marketing, web design, and social media marketing, 

Outside of work, I maintain a balanced lifestyle by keeping myself in shape through regular workouts and playing cricket. I also nurture my artistic streak by designing websites that mean business.

Additionally, I enjoy sharing my experiences through networking calls with my connections and continually upskilling myself through engaging side projects.

I am passionate about growth marketing, website design, and more. Feel free to connect with me here on LinkedIn or reach out via email at arpitsingh11111999@gmail.com.

I'm thrilled to join HUEMOR® as a Growth Strategist.

This role provides a great balance of my love for 
- websites
- marketing
- sales

I enjoy roles that deliver results.

In 2019, I started with a 5-day workweek.
Now, in 2024, I'm transitioning to a 4-day workweek.

With an extra day off, more time for hobbies and relaxation. Bliss! 😌

Thankful for the flexible schedule, productive work environment, and awesome colleagues.

Thanks to Alex McCabe and Jeff Gapinski for the smooth hiring process.

Looking forward to achieving great results and having a blast!


#newrole #newjob #growth #marketing #growthmarketing

Arpit Singh

T-shaped Growth Marketer | Adding $1.2M ARR to B2B SaaS & Service Businesses with Content Marketing & Cold Email Outreach | Part-time (Creator & Info-product Builder) | Open to collab 🤝

10 landing page mistakes B2B marketers make

Mistakes that...

- Damage trust
- Confuse buyers
- Kill conversions

Here's how to fix them 👇

-----------------------------------------

Like the post?
Repost ♻️ to help others
Follow Arpit Singh, tap the 🔔
Stay updated on my upcoming posts.

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#webdesign #b2b #website #landingpage

10 Landing Page Mistakes That Kill Conversions

Want to double your leads in 2024?

Consider this.

Many of you out there are investing tons in digital ads.

You're sweating:
- Ad copy
- Ad creative
- Ad targeting

And you're entirely overlooking your biggest lever.

Your website.

Here are my 3 quick tips to help you 2 or 3x your results with your website. 👇

#webdesign #marketing 
#landingpage #leadgeneration
#growthmarketing #growth #website

My 3 Keys For Increasing Website Leads

In 15 years, we've worked on 400+ websites.

This landing page formula has generated >100M in sales.

For brands like 
– 23andMe
– Boston Dynamics
– Live Nation

Today, I'm breaking down this exact strategy so you can use it for yourself or your clients. 

Let's get into it 👇


1. Impact

Make it clear what you do, who you serve, and how you make lives better. Have a visual that continues the message and brings in attention.

Headline Formula: 
[What You Do] + [Outcome]

Headline Example: 
Unlimited Copywriting That Converts

Subheadline Formula: 
We help [Audience] + [Value Prop 1], [Value Prop 2], [Value Prop 3], with [What You Do]

Subheadline Example:
We helped B2B SaaS companies lower staff costs, go to market faster, and convert more demos with unlimited copywriting.


2. Trust

Customers need to feel comfortable working with you. You need proof.

Your landing page should include:
– Testimonials
– Case Studies
– Client Logos
– Press Logos
– Data

Use these to your advantage to back up claims. 
Don't leave them isolated to a single section.


3. Empathy

Customers want to feel seen. Make it clear you understand where they are and what they deserve.

Empathy Headline Formula:
[Question] + [Deep Rooted Concern]

Empathy Headline Example:
Do you have an amazing product but struggle to communicate it's true value?

Empath Subheadline Example:
Every word on your website is an opportunity to connect with your ideal customer.

Finding the right combination of trust, education, and pulsation with your copy is no easy task.

You need the right partner to help guide you to a copy strategy that will resonate with your ideal customer. 


4. Pain

Focus on what frustrates your customers. Reiterate what keeps them up at night and how you can solve that for them.

Common things to focus on:
– Lost money
– Lost time
– Lost opportunity
– Inability to achieve goals


5. Authority

Make it obvious why you're the right choice. Clearly communicate how you've solved these problems for people just like them.

Authority Formula:
We Help [Customer Industry] + [Path Forward]

Authority Example:
We help B2B SaaS companies write copy that clearly communicates their value and prompts action. 

We helped [Client Name] lift their demo requests by [Specific Value] just by re-writing their homepage. Check out the full case study. 


6. Action

Not only should you make it crystal clear what the next step is, make it known what the cost of inaction is.

Action Headline Formula:
[Value] + Starts Now

Action Headline Example:
Your path to better copy starts now

Inaction Examples:
You lose opportunities every time a customer fails to resonate with your copy.
Stop wasting time and ad budget on bad copy.

---

Want a high-resolution PDF version of this lesson? Comment "HELP ME CONVERT"

If you liked this content, ♻️ repost this and follow me 😀


#webdesign #digitalmarketing #marketing #strategy #landingpage

How to create a million dollar landing page.
Website landing page.
Website design

How to take your website from a:

Digital Brochure → Industry Leading Resource

By answering 7 simple questions.

Let's get into it 👇


-----------------------------------------

Like the post?
Repost ♻️ to help others
Follow Arpit Singh, tap the 🔔
Stay updated on my upcoming posts.

-----------------------------------------

#webdesign #marketing #contentstrategy 
#growthmarketing #website #growth

7 Questions To Ask For Content Strategy

Imagine you’re a B2B marketing manager:

→ Your website doesn't generate leads

But then

You decide to redesign your website to:
1. Communicate better with buyers
2. Better visually represent your brand

You hire an agency to accomplish this.

The agency collaborates with you to create a website that:
→ Attracts your core customer
→ Speaks to their needs
→ Positions you as the solution to their problems

Then, you focus on not only having a better positioned site, but having THE BEST website in your industry by:
→ Having a library of valuable resources
→ A design that truly differentiates

Within months, your website leads could:
→ Convert 1% of traffic to leads (not bad)
→ Convert 2% of traffic to leads (pretty rad)
→ Convert 4% of traffic to leads (insane)

Now, you have a 2024 narrative that reads:

Converted 4%+ of traffic into qualified leads.

That’s tremendous sales opportunity.

And it could mean serious $.

(what if it stops layoffs?)

Here's how we started:
0 industry connects
0 cold direct messages
0 cold emails
0 cold calls
$0 on ads

Now, we routinely help brands like:
- Boston Dynamics
- HITT
- Live Nation
- Revitalash Cosmetics
- Shopify
- United Nations

Gain their competitive edge.

You need a memorable website.

→ We can help you build it.

---

👋 I'm Arpit, Growth Strategist at HUEMOR® - A digital agency dedicated to building memorable websites.

#webdesign #marketing #digitalmarketing

Elevating 23andMe's Website (Case Study)

23andMe Therapeutics is a branch of 23andMe focused on cutting-edge drug research and development leveraging their genome database.

The stuff they’re doing is incredible.

With a focus on a more mature identity for the brand, they needed to revamp their website ahead of key conferences in 2024 quickly.

Three key things we focused on were:
- Creating a unique and differentiated identity from their primary brand
- Making technical content easier to understand
- Creating a visual, interactive project pipeline

Want a detailed case study?

[LINK IN THE COMMENTS]

#webdesign #webdevelopment #ui #ux #wordpress #userexperiencedesign #userinterfacedesign

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