SuperOrdinary

Leading the comprehensive global strategy & GTM approach for creator acquisition at an $800M company with a workforce of 650+ employees, driving innovative growth through a rapidly-expanding creator network.

Global Head of Creators

Led the newly-acquired FanFix/SuperOrdinary to an unprecedented 2,500%+ revenue growth in 9 months after structuring the company's GTM strategy, international expansion, and partnerships and success teams.

• Drove 2,500%+ revenue growth in an unprecedented 9-month time span through strategic implementation of sales funnels, cross-functional teams, and bespoke creator sales / success methods.

• Generated 30% revenue growth through market expansion to international territories (Dubai, South East Asia), propelling the company into numerous international territories and executing strategic hires.

• Propelled ARR well into the 8-figures through a ten person high-performing, ROI+ team, fostering a culture of excellence and driving collective success through strategic guidance and mentorship.

• Partnered with leading agencies to launch countless 'celebrity-tier' creators in minimum-guarantee deals that were 100% ROI positive for the company, and elevated the company's brand. 

• Directed a transformative revenue surge that set new company benchmarks, all while preserving an exceptionally-high ROI.

• Architected an internal 'Creator Partnerships Philosophy + Ideal Personas' that led my team to achieving 270% of the 2023 annual goal, and rapid brand-recognition within the creator community.

Vice President of Creator Partnerships 

Patreon

• Oversee the growth and strategy of 3,000+ mid-market creator accounts.
• Conduct strategy calls with top creators on growth, revenue, and expansion.
• Implemented a multi-pronged program to successfully grow hundreds of mid-market accounts.

Head of Mid-Market Accounts

Jellysmack

• Managed the accounts of top clients, such as 'PewDiePie' and 'How Ridiculous'.
• Strategized with clients on growing revenue and expanding to new platforms.
• Analyzed data in order to lead content strategy recommendations.
• Communicated with clients and internal teams to provide timely solutions.

Strategic Partner Manager

Seismic

• Closed over $2M in influencer campaigns for brands.
• Top clients include Ludwig, Mizkif, Internet Historian, Dylan Is In Trouble.
• Managed complex negotiations with the biggest prospects. 
• Maintained creator and agency relationships.

Creator Partnerships

"The Fight Against Brain Cancer" Facebook page.

•	Post articles, stories and discussions multiple times a week since starting the page at age 12.
•	Organically grown to 11,000 likes.
•	Cultivated a strong community to help unite victims, family members of victims, and anyone with a loved one who is/has been afflicted with Brain Cancer.

Founder

Experienced and driven creator economy specialist. Known for exceptional capabilities in creator partnerships, growth, management, cross-platform expansion, and monetization strategies. Focused on helping startups, platforms, and creators thrive through data and industry insights.

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