• Provided strategic marketing consultancy to growing businesses and start-ups, focusing on impactful growth strategies.
• Developed and implemented innovative marketing campaigns to increase brand awareness and drive customer engagement.
• Analyzed market trends and competitor strategies to identify opportunities for business growth.
• Collaborated with cross-functional teams to optimize marketing strategies and achieve business objectives.

Marketing and Strategy Consultant

Häme University of Applied Sciences, HAMK

Lecturer Marketing

MibeTec U.S. Inc.

I was selected to navigate business turnaround for a global product rollout and ensure organisational continuity and profitability throughout the COVID period. I led development of their 3 product global brand portfolio, building brand, go-to-market and pricing strategies and international communication campaigns. Key achievements include: 

◼️Strengthened brand awareness by 7% and 5%.
◼️Entered US market in one year, securing listings with 3 top US retailers and generating $
5M revenue in 2023.
◼️Achieved Board consensus to invest €MM in platform technology to optimize productivity and secure an average 9% reduction in COGS across portfolio.
◼️Boosted Amazon channel sales by 108% boost via modernization of marketing content, messaging, photos, keywords, and effective display advertising.
◼️Grew drugstore channel sales by 12%+ through new campaigns and new channel investments.
◼️Secured significant yearly savings and 87% reduction in global SKU complexity.

CEO/Managing Director

AMBOSS

I was hired to develop global brand strategy and positioning, directing diverse communications, and creative, and strategic initiatives closely aligned with corporate objectives. I steered the establishment of multiple valuable brand assets, including brand book and implementation guidelines, and developed creative calendar/brief, and creative/brand workshops.

Global Head of Brand

MioHero AG

I was engaged to expand the corporate footprint through formulation and implementation of creative business, brand, and campaign strategies. I led the first capital investment discussions with investors also designed and developed a minimum viable product (MVP) through external developers.

General Manager ( Contract)

Merck Group

I was promoted to drive the creation of WE100 brand via the development of global marketing, on/offline sales, advertising, HCP, and educational campaigns. Key achievements include:  

◼️ Established digital, insight and innovative/ideation strategies to expand corporate footprint across NGOs, educational institutions, and agencies. 
◼️ Advanced social impact by 9% and brand awareness by 7% through the industrialization of WE100 brand campaigns across UK, DE, and South African markets.
◼️ Generated $150M in potential revenues by developing and winning Board approval for 3 compelling new digital product and service concepts.

Global Brand Director – Purpose & Digital Innovation 

Working in close collaboration with the CMO, I drove operational marketing while supporting the development of world-class marketeers and best-fit marketing tools and processes. Key achievements include:  

◼️ Transformed and built a highly focused team of 200+ global marketeers.
◼️ Facilitated development of international strategies for six global brands (Neurobion, Bion, Nasivin , Seven Seas, Dolo-Neurobion, and Femibion). 
◼️ Defined operational and creative workflows/processes and led regular executive brand review meetings.

Marketing Director – Operational Excellence

Procter & Gamble

Operations Manager / Customer Service Lead

Global Project Manager

Manager - Operations

With a distinguished career spanning 20 years, I offer a wealth of experience in B2C/D2C , in the Consumer Health and in Fast-Moving Consumer Goods (FMCG) sectors. Combining my technical education – MSc. in Global Production Engineering – with a classic MBA and having a deep experience in both, domains to merge strategy and innovation with operational excellence, offering a unique leadership style that fosters comprehensive management capabilities. 

Expert in navigating the complexities of technical and commercial aspects of business, ensuring seamless integration and organic growth globally. Having worked in both large corporations and agile smaller organizations including start-ups, I possess the versatility to adapt and lead in diverse business models. 

My leadership is characterized by a hands-on approach to managing end-to-end operations, from strategic planning to execution, ensuring alignment with organizational goals and market demands

Specialties:

✔️ Strategic Planning 
✔️ Operational Transformation and Operational Excellence
✔️ Full P&L Responsibility 
✔️ Product Portfolio Innovation & Brand Strategy
✔️ Change Management & Complex Project Management
✔️ Digitalization 
✔️ Globalization & New Market Entry 
✔️ Team Building / Talent Management
✔️ Start-Up & Investments Leadership
✔️ Executive Coaching & Mentoring 
✔️ Stakeholder Management

The best leaders I know have no titles — and can’t even speak English.

They’re my three kittens and my seven-year-old.
None of them need authority.

But they all read a room better than most leaders I’ve met.

They notice what we, adults, miss: tension, tone, the weight of silence.
They adjust before they act.
They sense when someone needs space or comfort.

Meanwhile, I’ve watched senior leaders stride into meetings, blind to the energy.

People disengaged.
Tension thick in the air.
Yet somehow they still think they’re “the smartest person in the room.”

Real leadership looks more like what I see at home:
Quiet observation.
Genuine curiosity.
True attunement.

Kids and kittens get it instinctively.
We just forget it as we grow titles.

So here’s the real test:
What would your next meeting look like if you walked in with the awareness of a child instead of the authority of your title?

Eylem Samland

🎁 I love wrapping gifts!

There’s something special about it 🌟

You slow down for a moment.
You think about the person you’re giving to.
You imagine how they’ll feel when they open it.

It’s a small act of care — of paying attention.

And that’s also what great leadership looks like.

Great leaders prepare opportunities for others.
They make space for people to grow.
They give time, support, and guidance with care.

This week, our team has been packing presents for something even bigger —
the participants of Cohort 2025 | November Employer Brand Manager (EBM) Certification Course.

Each box represents someone investing in their potential.
Each one reminds us why generosity is such a powerful part of leadership.

Here’s to leading with generosity — and to the next generation of EBM leaders we can’t wait to see shine.

👇 COMMENT “EBM Academy” and I’ll DM you our one-pager.

Myth: Employer Branding is Marketing

After joining DEBA, I saw the sustainable impact of employer branding on organisations and how it can turn companies into powerful communities. 

It works when it runs like a system: EVP → governance → rollout → KPIs.
Which is why manager enablement beats poster campaigns every time.

DEBA Deutsche Employer Branding Akademie GmbH, in collaboration with WU Executive Academy und HHL Leipzig Graduate School of Management, offers a university-certified program to build a complete EB operating model you can defend in the boardroom.
Hands-on, faculty-led, with templates you’ll actually use.

Limited seats for the DACH November 2025 cohort. First come, first served 
Next intake starts 13 November 2025. Fully online via Zoom.

Secure your seat→https://lnkd.in/dvw-Cq44

Interested in an English cohort? Comment ENGLISH.

Open article: DEBA Deutsche Employer Branding Akademie | Zertifikatskurs Employer Brand Manager:in by employerbranding.org

DEBA Deutsche Employer Branding Akademie | Zertifikatskurs Employer Brand Manager:in

Myth #2: Employer Branding is HR’s job.

It’s not.
It’s everyone’s job — but it has to start with leadership.

Since joining DEBA Deutsche Employer Branding Akademie GmbH, I’ve noticed a pattern: HR teams are expected to “fix” culture while being excluded from the conversations that actually shape it.

You can’t outsource credibility.
If leadership doesn’t live the values, no campaign will save you.

The most effective employer brands aren’t “HR” or “Communication” projects.
They’re operating systems that align business goals, people strategy, and purpose.
That’s where the real ROI hides — in the consistency between what’s promised and what’s practiced.

Next week, I’ll unpack Myth #3 — the one that quietly kills trust before your first interview even starts.

👉 Comment “More” if you want to learn how DEBA helps organisations build strong and impactful employer brands.

Year 2012...

“Employer branding” was just emerging as a strategic discipline.

That’s when DEBA Deutsche Employer Branding Akademie GmbH launched the first-ever "Employer Brand Manager-EBM Course"

The response was clear — companies finally had a structured way to build strong, credible employer brands.

Fast forward 12 years: we’ve trained hundreds of professionals across Europe.
 
And one question keeps coming up in every cohort:
“How do we activate our employees as authentic brand ambassadors — without making them sound like marketing tools?”

That’s the question we’re answering next.

🎓 The Corporate Influencing Manager Course | Launching in 8 weeks!

Why this matters:
💡 15% of employees avoid advocacy programs because they fear becoming “company robots.”
 But when done right, 86% say it positively impacts their careers.

The gap? Execution.

What most companies still do:
 ❌ Distribute pre-written posts
 ❌ Track shares like KPIs
 ❌ Treat employees as marketing channels

What real corporate influencing looks like:
 ✅ Empowering subject-matter experts to build their own brands
 ✅ Creating strategic thought-leadership programs
 ✅ Aligning employee growth with business impact

After more than a decade of training employer brand professionals, we saw the same pattern:
Companies want their employer brand to live through their people — but many lack the framework and tools to make it happen.

That’s exactly what our new course solves.

From Employer Branding to Corporate Influencing: 
DEBA Deutsche Employer Branding Akademie GmbH is expanding its wings — helping organisations create lasting impact through their most credible voices: their employees.

🌟 Limited spots available.
 Be part of the first-ever CIM cohort!

 🔗 Link in comments.

We are #hiring! Know anyone who might be interested?

Join our great consulting team , and a great leader Lena Engelhardt, helping us shaping the future of employer branding! Our customer pipeline is amazing and many on the way to join the big DEBA Deutsche Employer Branding Akademie GmbH Community.

LinkedIn Login, Sign in | LinkedIn

JSESSIONID

li_at

Talks about #digitization, #brandbuilding, #femaleempowerment, #strategydevelopment, and #leadershipdevelopment

Lead Consulting & Senior Consultant Employer Branding

DEBA Deutsche Employer Branding Akademie GmbH

DEBA macht Emploer Branding messbar, menschlich, machbar! 

Du liebst Digitalmarketing, denkst Data-first und vernetzt Daten fließend. Gestalte mit uns die Zukunft von DEBA.

employerbranding.org

DEBA Deutsche Employer Branding Akademie | Werde Digital Growth Marketer bei DEBA!

DEBA is shaping the future of employer branding und du kannst dabei sein :)

Wir verstärken unser Beratungsteam und suchen einen passionierten Projektmanager (/w/m/d) für unseren Standort in Berlin oder remote. Meldet euch einfach bei mir, wenn ihr Fragen habt. Viel Erfolg!

DEBA Deutsche Employer Branding Akademie | Werden Sie unser:e neue:r Projektmanager:in / Projektassistent:in AT

Myth #3: Your careers page is your employer brand.

It’s not.
It’s your proof of it.

Candidates form their first impression long before visiting your site — in how your people talk about work, share ideas, or stay silent. Silence is a signal too.

By the time they land on your careers page, they’re looking for confirmation, not persuasion.

Employer branding isn’t built in the design of your website.
It’s built in the credibility of your people.

Across hundreds of audits at DEBA Deutsche Employer Branding Akademie GmbH, we’ve seen the same pattern: 
When your employees’ stories and your company’s story line up, candidates believe you.
That alignment — inside and out — is what turns attraction into trust.

And that’s exactly what we’re teaching next:
how to activate employees as authentic brand ambassadors without turning them into marketing robots.

🎓 The Corporate Influencer Manager Course launches next month— helping companies turn credibility into real advocacy

🌟 Limited spots available. Be part of the first-ever CIM cohort! 
🔗 Link in comments.

👉 Comment “More” to learn how DEBA builds employer brands that live through their people.

Open article: DEBA Deutsche Employer Branding Akademie | Werde Digital Growth Marketer bei DEBA! by employerbranding.org

Recruiting skilled team members can be challenging and the reasons behind it varies, as nicely put by Anja Grote
We are keen to know your opinion and challenges. 

🌟 One click and done :)

👉 Last spots available for our Nov EBM Course! Register today

Brand Executive | Business Growth, Growth Marketing, Brand Enthusiast

👉 Welche Herausforderung beschäftigt euch aktuell am meisten in der Fachkräftegewinnung?

In vielen Gesprächen mit HR-Verantwortlichen aus dem Mittelstand höre ich aktuell dieselben Themen: der Druck steigt, passende Fachkräfte zu gewinnen und zu binden – und gleichzeitig fehlen intern Zeit, Ressourcen und ein klares System.

Mich interessiert: Welcher dieser Pain Points trifft bei euch gerade am stärksten zu?
1️⃣ Hoher Streuverlust im Recruiting (die falschen Bewerber:innen)
2️⃣ Fehlende praxisnahe Lösungen ohne Großprojekt-Overhead
3️⃣ Zeitdruck – Ergebnisse müssen in Wochen, nicht Monaten kommen
4️⃣ Unklare Arbeitgeberstory / kein roter Faden in der Candidate Journey
Ich freue mich über eure Einschätzungen und Erfahrungen!

👉 Wer wissen möchte, wie Mittelständler diese Themen systematisch angehen, findet hier mehr zu dem mit über 200 mittelständischen Unternehmen entwickelten 6-wöchigen Zertifikatskurs „Employer Brand Manager:in“ bei der DEBA – Deutschen Employer Branding Akademie:
 🔗 https://lnkd.in/enX7PdUW

#EmployerBranding #Recruiting #Fachkräftemangel #HR #Arbeitgebermarke #DEBA #TalentAcquisition #Mittelstand #rightplacetowork

Welche Herausforderung beschäftigt Euch aktuell am meisten bei der Fachkräftegewinnung?

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