Freddie Chatt's Linkedin Analytics

SEO = years of grinding, right? Not always. This brand ranked for 8,000+ search volume keywords in weeks. Last year, I started working with a celebrity fitness brand that was pouring money into marketing but completely ignoring SEO. They had content but no real optimisation strategy. We applied just the basics: ✅ Proper meta titles ✅ Short descriptions ✅ Collection page optimisation And within weeks, they ranked for high-traffic keywords. Why did it work so fast? They already had massive authority from press mentions and backlinks but it wasn’t being leveraged. That potential was just sitting there untapped. If they stay consistent for the next 12 months, they’ll own their category in search. A perfect example of how established brands can dominate SEO, without complex strategies or years of grinding. The takeaway? If you’ve been building your brand for years, you might already have low-hanging SEO wins waiting for you. Not sure if you’re sitting on untapped SEO potential? 📩 Send me a DM, I’ll take a quick look.

Quick Shopify SEO tip Stop just naming your collection pages something generic like ‘necklaces’ - you aren't Tiffany - you aren't going to rank. → What is your USP? → Why are you different? → What is your audience searching for? If you sell waterproof jewelry… → Make sure ‘waterproof’ is in the H1 → Make sure ‘waterproof’ is in the page title → Make sure you mention ‘waterproof’ in the description It’s a quick win. A ​Bootcamp student​ recently added hundreds of new visitors to their site with this small change on their 14 collection pages.

Ecom brands: Stop spending thousands on ad platforms to recapture your own branded traffic! Why are you paying to win traffic you have already earned? 𝗔 𝗯𝗿𝗮𝗻𝗱 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 𝗰𝗼𝗱𝗲 𝗽𝗮𝗴𝗲 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗾𝘂𝗶𝗰𝗸𝗲𝘀𝘁 𝗦𝗘𝗢 𝘄𝗶𝗻 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄. 𝐂𝐥𝐚𝐢𝐦 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝𝐞𝐝 𝐬𝐞𝐚𝐫𝐜𝐡 𝐭𝐫𝐚𝐟𝐟𝐢𝐜. People will inevitably search for "[your brand] discount code" whether you offer them or not. Right now, voucher code sites are capturing this traffic and claiming affiliate commissions on sales you would have gotten anyway. I recently worked with a brand whose "[brand] discount code" search got 500 visits monthly. After creating a dedicated page, it drove 40,000 visitors and £200,000 in attributed revenue over 12 months. 𝐂𝐨𝐧𝐯𝐞𝐫𝐭 𝐯𝐢𝐬𝐢𝐭𝐨𝐫𝐬 𝐢𝐧𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞𝐫𝐬. ✅ Instead of sending this traffic to voucher sites, use it to grow your email list. The same client captured 18,000 new email subscribers through their discount code page. 💡 Even if visitors are "discount hunters," they're still potential customers that YOU should own, not a third-party affiliate. 𝐈𝐭'𝐬 𝐫𝐢𝐝𝐢𝐜𝐮𝐥𝐨𝐮𝐬𝐥𝐲 𝐬𝐢𝐦𝐩𝐥𝐞 𝐭𝐨 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭. You don't need a complex page. 1️⃣ Create a dedicated URL at /discount-code with: "Brand Discount Code" as the page title 2️⃣ Add a brief description mentioning discount codes 3️⃣ Include an email signup form offering your standard welcome discount. Even brands that don't regularly offer discount codes still need this page to capture traffic and own the conversation. 🏏 For my small cricket bat brand, this simple page brings in multiple orders monthly with almost zero effort. It's the most efficient SEO tactic I've ever implemented. 🚀Follow me – Freddie – for no-BS e-commerce SEO strategies that drive real revenue (without burning cash on ads).

Here's how I secure high-authority links from publication gift guides 👇 ✅ Step 1: Identify publications that wrote gift guides for relevant occasions last year (Mother's Day, Father's Day, Valentine's Day, Christmas). ✅ Step 2: Find the specific journalists and writers who created these gift guides. ✅ Step 3: Reach out to them well before the next holiday season. ✅ Step 4: Offer to send them a sample of your product to consider for inclusion. "Hi [Name], I noticed you wrote [Publication]'s gift guide for [Holiday] last year. Are you planning to update it or write a new one for this year? We'd love to send you a sample of our [Product] for you to check out and consider including." It takes about 15 minutes to research and personalize each outreach. This approach has helped me secure links from publications like GQ, Vogue, and House Beautiful for brands of all sizes. If you have a quality product that's giftable, don't hesitate to reach out to relevant publications. I wish I did this more consistently when I first started growing brands with SEO. 🚀 Follow me – Freddie Chatt – for no-BS e-commerce SEO strategies that drive real revenue (without burning cash on ads).

Overlooked specialist → recognised expert Or... how to get 10x more done through better communication. If you’re tired of just executing tasks assigned by others, it's time to change the narrative. Here's how: 👉 Speak their language: Communicate clearly with stakeholders, senior management, and marketing teams in a way they respect and understand. 👉 Lead your discipline: Move from taking orders to making strategic decisions in your area. 👉 Earn recognition: Become the expert everyone turns to when important decisions need to be made. Ready to be the decision-maker - not just the doer? You need Amanda King's brand new course: Building a Business Brain Get the recognition you deserve.

"It's like an inspiration encyclopedia of marketing for home & garden industry" That's how I'd describe it anyway. I'm incredibly honoured to have been a (very tiny) part of Genie Goals first book! If you're a brand in the home & garden space, then you need this You'll find: → Inspiring stories from top marketing leaders transforming the Home & Garden space → Actionable insights linking marketing fundamentals to real customer experiences → A unique opportunity to learn from like-minded brands and individuals → Groundbreaking examples that drive top-of-the-funnel success → Creative strategies for elevating your digital campaigns Kudos to the team at Genie Goals for pulling together so many amazing examples across the industry. Check the comments for how you can get your own copy

Building a community is hard (← understatement) Building an impactful one is even harder. The one and only Areej AbuAli has just made it a lot easier for you I've been so inspired by Areej's journey with Women in Tech SEO over the last few years that she was always going to be the person to create something as incredible as this book. I'm only halfway through, and I'm already blown away 🤯 If you're building a community, this is now your #1 must read book.

The underrated way to build backlinks without writing a single guest post. Most brands overlook Unsplash while desperately chasing expensive links. Here's how to turn photos into backlinks: 1. 𝐓𝐚𝐤𝐞 𝐡𝐢𝐠𝐡-𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐢𝐦𝐚𝐠𝐞𝐬 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭. ↳ Think editorial, not e-commerce. ↳ Shoot in real-life settings that bloggers or journalists could naturally include in their articles. ↳ Make your pictures impossible to scroll past. Quality matters. Sharp, well-composed photos are what rise above the noise. 2. 𝐔𝐩𝐥𝐨𝐚𝐝 𝐭𝐡𝐞𝐦 𝐭𝐨 𝐔𝐧𝐬𝐩𝐥𝐚𝐬𝐡. ↳ Start with your 10 best (new accounts have limits). ↳ Add keyword-rich descriptions + a link to your site in your profile. 3. 𝐔𝐩𝐥𝐨𝐚𝐝 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐢𝐦𝐚𝐠𝐞𝐬 𝐭𝐨 𝐏𝐢𝐱𝐬𝐲 𝐚𝐧𝐝 𝐭𝐫𝐚𝐜𝐤 𝐮𝐬𝐚𝐠𝐞. ↳ It scans the internet for your images. ↳ You'll get alerts when someone uses them. 4. 𝐑𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐚𝐧𝐝 𝐫𝐞𝐪𝐮𝐞𝐬𝐭 𝐚 𝐛𝐚𝐜𝐤𝐥𝐢𝐧𝐤. ↳ When your image is used, ask for a link to the product, category, or blog page. ↳ Keep it casual, helpful, and not demanding. 5. 𝐑𝐞𝐩𝐞𝐚𝐭 𝐚𝐬 𝐝𝐨𝐰𝐧𝐥𝐨𝐚𝐝𝐬 𝐠𝐫𝐨𝐰 ↳ More visibility = more backlink opportunities ↳ It compounds over time. I'm currently getting around a 30% success rate with this tactic. My latest batch of 26 outreach emails secured 8 quality links. And it all started with photos we were already creating. You don't need more content. You need to use your existing assets smarter. Would you try this tactic? 📸 Repost to share with your content or SEO team. 🚀 Follow me – Freddie Chatt – for no-BS e-commerce SEO strategies that drive real revenue (without burning cash on ads).

34 steps to scaling SEO for your e-Com brand I've scaled a brand from £0 to £10M+ ARR with SEO. Just last month, a client crossed £2M in organic revenue alone If I had to start from scratch, here’s EXACTLY how I’d build an SEO strategy that drives real revenue: Step 1: Find high-intent keywords that actually drive sales 1. Research competitors → What keywords are making them money? 2. Use Ahrefs/Semrush “Keyword Gaps” → Find buyer-intent keywords they missed 3. Skip broad keywords → Ranking for “dining room ideas” won’t convert 4. Instead, go after "revenue-driving searches" → “farmhouse dining tables” 5. Look at Google’s People Also Ask & Autocomplete → See what real customers ask 6. Find quick-win branded search queries → “[brand] reviews” Step 2: Optimise product & category pages for search (and conversions) 1. Have a focus keyword → Add it to the key areas (page title, H1, description) 2. Stop using manufacturer descriptions → Google hates duplicate content 3. Add structured data (schema markup) → Helps rank in rich snippets 4. Optimize images → Compress + add keyword-rich alt text 5. Link from high-ranking blog posts → Pass authority to revenue-driving pages 6. Use AI-powered heatmaps (like Hotjar) → Find where users drop off & fix weak points 7. Add scarcity & urgency signals → "Only 3 left in stock" boosts conversion rates 8. Test discount code pop-ups → Exit-intent pop-ups can recover up to 15% of lost sales Step 3: Create content that ranks & converts 1. Find 20-50 high-intent KWs → Comparisons, alternatives, buying guides 2. Study the top 3 ranking pages → Reverse-engineer what’s working 3. Make your content better → More in-depth, clearer, faster, more actionable 4. Use FAQs & structured data → Helps grab featured snippets 5. Internally link blog posts → Guide traffic to product & category pages Step 4: Fix technical SEO issues that silently kill rankings 1. Find crawl errors & broken links → Use Google Search Console & Screaming Frog 2. Fix slow-loading pages → 1-second delay = 7% drop in conversions 3. Ensure mobile-friendliness → 70%+ of e-commerce traffic is mobile 4. Eliminate duplicate content issues → Canonical tags prevent SEO cannibalization 5. Use lazy loading for images → Improves page speed without killing UX 6. Remove unnecessary Shopify apps → Each extra script slows your site 7. Fix Shopify’s product URL issue → biggest and quickest win Step 5: Build links that actually move the needle 1. Supplier & manufacturer links → Ask brands you work with to link back 2. Digital PR → Get featured in niche publications 3. Get featured in gift guides → easiest win to get links to products 4. Leverage your images → add your images to distribution sites (like Unsplash) 5. Stop buying spammy guest posts → 99% of them are useless Step 6: FAQs / Featured Snippets 1. Find customer questions → Use Google’s PAA 2. Answer in 40-60 words → Short, clear, direct 3. Add FAQs to product & category pages → Helps rank + increase conversions

We're live! 🎉 The new Village Cricket Co. site is now live. Fully migrated over from Woo to Shopify. So much more I want to do with the site, but so happy it is live and ready for the new season. Already had some sales this morning 🤯 Replatformed, with new branding and new products - and I even remembered the redirects.

This is the SEO AI Agent I wished I built The problem with most AI keyword research → They straight up hallucinate → They make up numbers out of thin air → They operate in a silo (no integrations) But now you CAN use AI to assist with your keyword research. AND get the genuine keyword data you would get from your favourite tools. Writesonic’s SEO AI Agent is the tool. Google Search Console, Ahrefs & Keywords Everywhere are the integrations (plus more). I've been playing around with the tool for a few weeks, supporting the relaunch of my cricket brand with new keyword opportunities. Check out the video below how it found some great long tail opportunities that even I hadn't found before - with keyword data straight for the relevant tools. Since I've decided to partner with Writesonic, my connections and followers can now get 20% off on subscribing to the SEO AI Agent, with the code FC20 ;)

Hey, I’m Freddie 👋 I’ve been living and breathing e-commerce SEO for over 13 years. Worked across multiple platforms, industries, and business sizes (startups to 8-figure brands). I’ve seen what works (and what’s a complete waste of time). Some highlights from the journey: 🔍 Took an e-commerce site from zero to £10M in annual SEO revenue 🌍 Led international SEO expansion across the US, Australia, France, and Germany 🏏 Scaled my own cricket e-commerce brand to 6-figures, powered mostly by SEO 💰 Generated £250K+ in attributed revenue from a single SEO tactic 📈 Helped brands escape the paid-traffic treadmill with sustainable organic growth Why am I different? ⚫ I own an e-commerce brand myself. I'm not just an SEO who theorizes about e-commerce. ⚫ When I recommend a strategy, it's because I've tested it with my own money first. ⚫ Most SEOs optimize for clicks. I optimize for revenue. ⚫ I speak business, not just SEO jargon, so you'll always understand the "why" behind the strategy. ⚫ I don't work with everyone. I work with brands serious about turning Google into their most profitable sales channel. ⚫ I've done over 100 video audits. (One client doubled their traffic off the back of my recommendations). I'm genuinely interested in connecting with more e-commerce founders here on LinkedIn. So I'll give 1 audit away for free to a founder who introduces themselves in the comments below. Follow me – Freddie – for no-BS eCommerce SEO strategies that drive real revenue (without burning cash on ads).

Most Ecom brands are doing keyword research wrong! Are you? I've seen this firsthand with 7-figure clients who burn money chasing high-volume keywords that don't convert. Search volume is vanity. Purchase intent is sanity / profit 😉 One small brand I work with added hundreds of new visitors simply by changing "necklaces" to "waterproof necklaces" in their page titles. That's the power of targeted keyword research. Want to stop leaving money on the table? I've collected next-level keyword research tactics that actually drive revenue: 🔎 How to extract purchase-intent queries from Search Console 🧐 Finding the low-competition keywords your competitors are missing 💡 Why Reddit and forums reveal what your customers actually want ⚡ How branded searches can generate £250k+ in revenue (with examples) With actionable advice from some of the sharpest minds in ecommerce SEO: SAI DESHMUKH Ryan Jones Andy Chadwick Carl Hendy Francesco Baldini Katie Mishner Corina Burri Sara Taher If you’re relying on the same old keyword research strategies, you’re leaving money on the table. Let’s fix that. Swipe through the carousel for a full breakdown. ⬇️ And if you want more no-BS SEO insights, hit follow for weekly strategies. 🚀

Your eCommerce traffic is suffocating. And Google’s algorithm is tightening the noose. If your technical SEO is broken, Google won’t send you traffic because it doesn’t trust your site. And when Google doesn’t trust you, it doesn’t just lower your rankings, it makes you invisible. 🚨 Pages that should rank aren’t even getting indexed. 🚨 Googlebot is hitting dead ends and dropping off. 🚨 Your crawl budget is being wasted on useless pages. The result? Your competitors outrank you. Your ad costs skyrocket because organic traffic isn’t pulling its weight. You’re losing revenue without even realizing it. 💡 Technical SEO isn’t just for “SEO people” - it’s for anyone who wants more free traffic and higher conversions. That’s why I put together this carousel with game-changing technical SEO fixes from some of the smartest people in the industry: 🔥 Leonie Mann on handling out-of-stock products without wrecking your rankings 🔥 Andy Frobisher on why relying on JavaScript can make Google ignore your pages 🔥 Sonia Beroud on stopping Shopify’s auto-generated pages from diluting your SEO 🔥 Stevy Liakopoulou on reducing duplicate product pages that waste your crawl budget 🔥 Simone De Palma on self-hosting vs. embedding videos—the real SEO impact 🔥 Nikki Halliwell on fixing site architecture for better navigation and indexing 🔥 Emilia Gjorgjevska 🪄 on using schema markup to dominate search results 🔥 Liraz Postan on automating SEO audits to catch ranking killers before they cost you sales 👉 If your site isn’t getting indexed properly, your products might as well not exist. The fixes are simple. The impact? Massive. 💬 Which of these technical SEO mistakes have you seen (or made) before? Drop your answer in the comments!

I knew every SEO tactic in the book. Then I put £4,000 of my own money on the line and realized I knew nothing about what actually matters. The gap between SEO theory and profit reality isn't just wide, it's a completely different game when it's your bank account draining while waiting for keywords to rank. What I knew intellectually about e-commerce SEO as an expert: 🟢 Collection pages drive more revenue than blog posts 🟢 Commercial intent keywords convert better than informational 🟢 Technical SEO creates the foundation for success 🟢 Bottom-funnel content deserves priority What owning Village Cricket Co with my own £4,000 made me feel differently about: 💠 Unit economics hit differently when it's your bank account - seeing organic traffic worth 2-3x more than paid traffic in real profit 💠 Time constraints force brutal prioritization - the ROI gap between your best - SEO activities and everything else is massive 💠 Branded search opportunities become non-negotiable - creating discount code pages that competitors let affiliates steal 💠 The weight of implementation speed vs. perfection becomes crystal clear 💠 The true value of evergreen SEO vs. temporary paid traffic reveals itself in month-to-month cash flow I knew these principles working in-house growing a brand to £10M/year. But knowing and feeling are entirely different experiences. When it's your own money at stake, theoretical knowledge transforms into visceral understanding. The shift wasn't in SEO tactics - it was in perspective: ✅ Client success becomes less about comprehensive strategies and more about identifying the 20% of actions that drive 80% of profit ✅ The patience for top-of-funnel content diminishes when you can see exactly what bottom-funnel optimization does to your bank account ✅ Reporting shifts from "here's what we did" to "here's what made money" Village Cricket Co hit six figures primarily through SEO while competitors poured money into Meta ads. Not because I suddenly learned new SEO tactics. But because having skin in the game forced me to apply what I already knew with ruthless prioritization. The best SEO isn't about knowing everything – it's about executing the right things in the right order with relentless focus on profit. 🚀 Follow me – Freddie – for no-BS e-commerce SEO strategies that drive real revenue (without burning cash on ads).