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In 2016, I started my career with an MNC, but life took a turn in 2018 after my daughter was born. That’s when I discovered digital marketing and joined an SEO company as a BDE. I quickly got promoted to Business Development and Client Account Manager. Over time, I noticed our organization struggled with customer retention, which led me to dig deeper and find the root cause. My focus was on optimizing clients’ strategy and website performance because I knew that more revenue and profits for the businesses we partner with meant higher retention for us. Meanwhile, I talked with 100s of leads and prospects about their businesses, goals, actions, vision, and missions, and one thing I felt was really missing was STRATEGY. As the head of client accounts, I have been walking clients through their data analytics for 6 years, but this missing piece made me curious about understanding the strategies behind successful marketing techniques that winning brands utilized. This passion pushed me to dive deep into analyzing e-commerce campaigns and user behavior strategy. Through hands-on learning and implementation, I became proficient in data tools like Google Analytics, Google Tag Manager, Google Search Console, Microsoft Clarity, SEMRush, Screaming Frog and Looker Studio. Now, I help businesses analyze their content’s effectiveness across platforms, improve CRO, product experience, and turn campaign insights into real, actionable strategies that drive growth and retention. Is your online store struggling to convert traffic into revenue and profits? Let’s connect and eliminate guesswork together. Time to dig into your data!
Check out Ishita Bhandari's verified LinkedIn stats (last 30 days)
Content Inspiration, AI, scheduling, automation, analytics, CRM.
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