Ishita Bhandari's Linkedin Analytics

In 2016, I started my career with an MNC, but life took a turn in 2018 after my daughter was born. That’s when I discovered digital marketing and joined an SEO company as a BDE. I quickly got promoted to Business Development and Client Account Manager. Over time, I noticed our organization struggled with customer retention, which led me to dig deeper and find the root cause. I talked with 100s of leads and prospects about their businesses, goals, actions, vision, and missions, and one thing I felt was really missing was STRATEGY. As the head of client accounts, I had been walking clients through their data analytics for 6 years, but this missing piece sparked a passion for understanding the strategies behind successful marketing management. I focused on optimizing website performance because I knew that more revenue and profits for the businesses we partner with meant higher retention for us. This passion pushed me to dive deep into e-commerce campaigns and user strategy. Through hands-on learning and implementation, I became proficient in data tools like Google Analytics, Google Tag Manager, Google Search Console, SEMRush, Screaming Frog and Looker Studio. Now, I help businesses manage their content across platforms, improve product experience, and turn campaign insights into real, actionable strategies that drive growth and retention. I’d love to hear about your eCommerce journey. Let’s connect and discuss how to build on it with data insights!"