Market. Raise. Repeat.

Founder

Long Hair Copy LLC

Conversion Copywriter

Want to build a list of accredited investors so you can scale?

You're in the right place. 

My copywriting has helped fund managers convert leads into investors with emails and webinars. 

And as a guest speaker to private masterminds like GoBundance and Avestor, I've been trusted to share my experience with dozens of capital raisers. 

If you have…

- Deals that are ready to go

- Funds that can help investors

- Projects that need an extra push of financing

But you’re struggling to raise capital because…

- You’re not a marketer

- You don’t understand your target audience

- You don’t know how to build a marketing funnel

I can help you build a private database of investors by…

- Guiding your marketing strategy 

- Defining your perfect investor

- Creating marketing assets like ebooks and webinars 

Here’s what past clients have to say:

“I had the problem where I was trying to figure out how do I position my investment fund and emotionally pull in my target customer…Kent took the time to really sit down and understand my customer needs, who they are, and what they do…he really helped position me as an expert.” 

                  - Pascal Wagner, Grow Your Cashflow Capital 

Don’t waste another minute with DIY marketing…

…email kent@marketraiserepeat.com to book a consultation today!

Kent Sariano

Another project completed. 

Another happy real estate client!

Kent Sariano

I Help Capital Raisers Take Leads From Interested To Invested with Direct-Response Copywriting | Financial Copywriter | Marketing Consultant | Real Estate | Alternative Assets

graphical user interface, text, application

Last night I made cheesesteaks for my family. 

And a funny thought occurred to me…

Cheesesteaks are about the easiest food to cook in the world. 

And if you’ve ever been to Philly, they have it mastered. 

The steaks are amazing. 

Juicy, cheesy, salty…

…everything you’d want. 

But guess what? 

If you try to get steaks like outside of Philly, it’s almost impossible! 

No. One. Can. Get. Them. Right. 

The reason why? 

⇒ Everyone overcomplicates it!

A good cheesesteak just needs shaved beef, cheese, onions and an Italian roll.  

(Plus salt & pepper)

But people do all kinds of “creative” crap to make their cheesesteak their own. 

They add avocados. Parmesan cheese. Brioche rolls. 

And it always disappoints. 

The chef is the only person who enjoys them. 

→ It’s kind of like marketing your business. 

There are only 3 simple ingredients you need. 


1. Your message (what you say)

2. Your market (who you say it to)

3. Your media (where you say it)


Yet so many people go overboard. 

They add extra frills. 

Spend way too much on branding and “creative.” 

Throw AI into the mix wherever they can. 


→ You don’t need all that. 


Just like a good cheesesteak, marketing doesn’t have to be overcomplicated. 

Keep it simple. 

And enjoy the fruits of your labor (and save more time & money).

I Help Capital Raisers Get Investor Leads On LinkedIn | Ghostwriter | Marketing Consultant | Real Estate | Alternative Assets

“Our posts aren’t performing. What should we do?”

I got this question the other day…

The answer: it depends. 


→ How often are you posting? 

If you’re not posting consistently, your content won’t get much traction. 


→ What are you saying? 

Your posts should speak to your ideal customer. 

If they don't address their needs/desires, they won’t go far. 


→ How is it written? 

We’re a nation of skimmers. 

People prefer short, skimmable posts they can read and comment on fast. 


Beyond that, your content is most important. 

And there are persuasive “styles” of posts that perform well. 

You may not know it...

...but top copywriters use secret writing tactics to make you feel connected with people in your feed

Subtle, almost imperceptible ticks...

...that make you more likely to invest or buy.  

Want to learn what they are?

Check out my free guide. 

It reveals 5 compelling post styles every real estate investor should use…

…and why they work. 

Comment ‘THEMES’ below and I’ll send you the link.

Sick of facing the blank page?

Here's how to beat it. 

Most people approach writing LinkedIn content like this: 

“What should I post today?” 

But if you're not feeling creative, you'll struggle.

>>> You need a system to write content regularly. 

I use the “marketing funnel.” 

It’s broken into 3 stages: 

1. Top-of-funnel
2. Middle-of-funnel
3. Bottom-of-funnel

⇒ Top-of-funnel content answers questions

“What are the 3 best investments for tax breaks?” 

⇒ Middle-of-funnel offers deeper education

“The ultimate guide to performing due diligence (for first-time investors)” 

⇒ Bottom-of-funnel makes an offer to drive a sale

“This deal offers 15-20% IRR. Only 3 spaces left. Book an appointment to invest now.” 

To recap: 

If you want to beat the blank page, you need a system. 

I write according to the marketing funnel. 

Answer questions, give deeper education, and make offer to invest with you

This lets you create content without relying on creativity.
…

What’s your approach to content writing?

Let me know in the comments below!

10 reasons why LinkedIn is the best place for investor leads: 

1. It’s free to post
2. 40% of high-net-worth investors use it 
3. Not much writing is required (avg. post is 150-300 words) 
4. Sales navigator makes it easy to connect with leads
5. You create authority by posting
6. Direct messaging makes it simple to start conversations 
7. It’s the “most trusted” social platform 
8. You can build a following quickly 
9. More than 31% of affluent, ultra-affluent, and uber affluent investors use it
10. You can start posting today 

Did I miss anything here?

“How long before you get investor leads from LinkedIn?"

This is a loaded question. Here’s why: 

You can post for YEARS and never see results. 

This happened to me. 

I was on LI for 2-3 years before I got 1 lead. 

But that’s because I was doing it wrong.


→ I didn’t have an audience 

→ I didn’t write content that solved a problem

→ I didn’t have a target market that needed my help


So if you’re a GP and you’re posting without getting leads… 

…you probably just need a little guidance. 

Ask yourself these questions…

---- Am I writing for my ideal investor? Or me? 
---- Do I have a niche? Or will I accept any investor with a pulse? 
---- Do I have a market that really NEEDS my help? 

The truth is anyone can make LinkedIn work. 

But you need to nail the specifics. 

I’m generating 2-3 phone calls per week with my system. 

And it’s not hard to replicate. 

Because if you understand your market, position your investment as a solution, and show up consistently…

…you can do the same. 

Want help making it happen? 

DM to schedule an intro call.

Afraid to post because of what others might think? 

I understand…

But Fear is an anchor. 

It will drag you and your business down to the murkiest depths of the ocean. 

Where you will sit and collect barnacles and algae. 

That's worthless to you. 

You must eradicate Fear from your decision-making process. 

→ Because you cannot run a successful business if you’re worried about what the crowd thinks. 

The crowd does not have your responsibilities. 

They do not have to...

1. Source deals
2. Raise capital
3. Run the entire show (single-handedly)
4. Make a PROFIT 
5. Be home in time for dinner. 

You. Do. 

My advice: 

Fear is just a feeling. It will never go away. 

But if you recognize it, you can control it. 

And the more you publish…the more you put your face out there…

…the thicker your skin will become. 


→ If you can grow your business on LinkedIn but Fear is stopping you from making MONEY…

Pull on your big boy pants and PUT YOUR FEELINGS ASIDE. 

If you can’t, that old W2 is probably your best bet.

Do you ever log onto LinkedIn and think…

Why bother? 


→ “I have too many competitors” 

→ “No one cares about me” 

→ “People don’t actually get results here” 


News flash: we’ve all been there. 

And it’s normal. 

You’re allowed to struggle with it. 

Because here’s the truth: 

Marketing your business is by far one of the most challenging tasks on the planet. 

Somehow, you have to…


1. Stand out from the competition
2. Show up consistently 
3. Be authentic will earning a profit 

The gurus will say it’s easy. 

And yeah, for them, maybe it is. 

But if you don’t understand the fundamentals of marketing…

…then it’s about as easy as solving a Rubix Cube while blindfolded. 


Honestly, it took me 2-3 years of posting before I got results. 

But now…


→ I book 1-2 calls a week 

→ My pipeline is filled with projects 

→ I can escape “feast or famine” mode


If you’re tired of building an empire without any support. 

And you want to accelerate the learning curve…

Don’t be afraid to reach out. 

Send me a DM today.

5 ways busy fund managers can write content

(in 15 minutes or less) 


1. Q&A


Take a common question you get and answer it. 

This is an easy way to make short posts. 

Keep track of customer questions and over time, you’ll have an endless well of inspiration. 


2. Write a list 


Like this one. 

Use something you know like the back of your hand. 

For example: 7 signs you’ll face a capital call in the next 90 days…” 



3. Tell a story about your day 


Take a minor event in your day and talk about it. 

You can make mundane events interesting with some thought. 

“Sitting in traffic is just like retirement: most people are inching toward some place they already want to be. 


4. Talk about current events 


Current events are gold because they’re already on people's minds. 

“Everyone’s geared up for Trump vs. Biden on Thursday night. 

But if you want to preserve your wealth, here’s the match up you should be watching: Debt Funds vs. The Stock Market.”


 5. Share a personal philosophy 


People love hearing new personal philosophies.

Yours could be related to investing, life, or relationships. 

For instance, here's one of mine:


“If you think you’re not talented enough, I have good news. 

You don’t have to be. 

The truth is there are MILLIONS of exceptionally talented people…

…but many of them waste their gifts. 

Even if you have average ability, by showing up every day, you’ll go farther than most people. 


Did you find this post helpful?

Let me know in the comments below!

Need content ideas for next week? 

Here are 5 you can use right now: 

1. Tell your origin story (why you got into real estate) 
2. Show how your investment solves a tax or passive income problem
3. Offer “free” advice in exchange for an email address 
4. Showcase results from past deals 
5. Get vulnerable with your struggles as an entrepreneur 

I’ve been using these posts to build my email list this year. 

And I have a PDF explaining how you can apply them to your business. 

It’s yours free, if you’re willing to join my mailing list. 

Think that’s fair? 

Comment THEMES below and I’ll send you the link.

Every marketing channel has it’s pros and cons

(an honest break down) 


→ Facebook ads 

PROS: Fast results, easy to test

CONS: Lead quality can be low, you need a strong marketing/sales system/offer to convert cold traffic.


→ SEO

PROS: People trust the top search results in Google 

CONS: Can take 6 months before seeing results. And AI has thrown SEO’s future into question. 


→ Podcasts

PROS: Build trust over time and generate higher-quality leads

CONS: Takes time to build a following, you have to be consistent, you have to rely on people finding your show


Of all these marketing channels, I still prefer LinkedIn. 

Because it’s where my ideal customers live. 

And I can interact with them directly. 

Yes, you have to publish consistently. 

And comment. 

But it only takes 30 minutes a day. 

And if you stick with it for 3 months, you’ll start seeing results. 

It’s perfect if you…


→ Don’t want to hire an expensive ads agency 

→ Don’t want to wait 6 months on SEO that might work

→ Don’t have the time to create a podcast


And it doesn't require technical mastery of Facebook ads, SEO tactics, or recording & editing audio files. 

Just comment and post. 

What could be easier?

Happy 4th of July. 

Still the best damn country on the planet.

Your capital raising coaches all say the same thing: 

Get on LinkedIn. 

Easier said than done. 


→ Especially if your brain’s wired to analyze deals. 

→ Or you’re always searching for new deals. 

→ And it takes you 3 hours to write a post. 


It’s just too time consuming. 

And you need time to enjoy life, too. 

But your coaches are RIGHT. 

You need a LinkedIn presence. 


There are 2 ways I can help: 


1. Done-for-You Content Writing + Strategy 

I’ll use your expertise to create monthly content. 

Plus, I’ll give you my best strategies for winning on LinkedIn. 

Ideal for busy professionals who want to completely outsource their marketing.


2. LinkedIn Coaching + Content Strategy 

For GPs who want control over their marketing. 

In just 3 months, I’ll teach you how to attract your ideal investor on LinkedIn. 

You’ll learn how to write content and also benefit from me writing your content as well. 



You could be having conversations with accredited investors today. 

Why wait another week? 

Send me a DM to schedule an intro call.

Everyone’s sharing the same “don’t follow the herd” advice lately…


…seems sort of herdish, no?

The LinkedIn herd will also say…


- Never, EVER sell on LinkedIn 

- Give free value. Constantly. Until you’re out of blood.

- There are enough customers for everyone.


Need permission to buck all three? 

Here it is: 

You do not need to follow the “rules” of LinkedIn. 

Because most people aren’t winning on this platform. 

They’re simply showing up and pretending.  

So they parrot advice that doesn’t work for likes and comments (not leads)


But guess what? 


- The guy who doesn’t SELL has skinny kids and can’t pay his mortgage 

- Giving away your expertise for 100% free devalues your hard work 

- Your competition has no problem taking a $50,000 check from an investor you didn’t sell 


If you’re looking for true “don’t follow the herd” advice, this is it:

--> Promote your capital raising business. 

--> Make a sale. 

--> BEAT the competition

(or did you just want a participation trophy?)

Monday wake up call over ✌️

You don’t have to be smart, funny or creative to be a good writer…


→ You just need your own perspective. 

I was watching the RNC last week. 

There were a lot of rah-rah speeches from politicians. 

Most of them failed to energize the crowd and fell flat. 


>>>Then Tucker Carlson came on stage. 


And the crowd lit up. 

But it wasn’t because he wrote some amazing speech. 

Or even because he’s famous in that world. 


→ It’s because he spoke from the heart. 


He brought his own perspective to people with energy and enthusiasm. 

And it was rewarded. 


→ You can do the same thing. 


You have a unique perspective that’s been forged through your experiences. 

So the next time you’re tempted to copy someone else’s writing…

…take a moment to look inward. 

And show us what the world looks like through YOUR eyes.

Struggling to generate investor leads on LinkedIn?

Try this…

Pick a niche.

This will amplify your results more than anything else. 

→ Because it’s easier to write content for one specific audience. 

Imagine you’re a handyman. 

You can fix just about anything: 


→ Backed-up toilets

→ Busted cupboards

→ Frozen garage doors


Your message to the world? 

“I’ll fix anything and everything!” 

A broad message that won’t resonate with anyone. 

The real estate equivalent: 

“Invest with me for tax breaks, passive income, and diversification.” 


But if you pick a niche, your message becomes…

1. Specific
2. Relevant
3. Easily repeatable


For example: 

“Are you a high-earning sales pro? 

Is the thought of paying another 5-figure tax bill making you sick? 

Want to keep more of your hard-earned money? 

Our real estate syndications are the perfect tax haven…” 


Just like a Corvette show will attract Chevy freaks from across the country…

…a niche-specific message will draw your ideal investors to your firm. 


Are you using niche marketing in your business? 

If not, why?

One lesson I plan to teach my son before I die



Be your own North Star. 

The world is a complicated place. 

There are a lot of good people. 

A lot of bad people. 

And a lot of misinformed people trying to do good deeds. 

You will encounter all of them. 

They will all give you different advice, because they think they’ve mastered life. 

And they want to share their secrets with you. 

This makes for a lot of NOISE. 


⇒ I’ve had bosses say I lack common sense

⇒ Friends say my aspirations were pipe dreams 

⇒ Teachers give classroom advice for real world situations 


You’ll have to filter other people’s opinions, dogmas, hard-fought beliefs. 

And find what’s worth keeping, what must be tossed. 

Some of what they say may even cause DOUBT. 


In that case, your job is still the same: 

Be your own True North. 

Find your own way, back onto your own path. 

Don't rely on others to solve your problems. 

I’m convinced it’s the only way to survive.

The 10 Commandments of Entrepreneurship 


1. Believe in yourself 
2. Be market-driven, not product-driven 
3. Fail often. Fail fast. 
4. Master Direct Marketing 
5. Solve one problem for one customer 
6. Master sales 
7. Prioritize your physical and mental health 
8. Guard your productive time with your life 
9. Outsource $10 an hour tasks 
10. Show up every day. 

Anything else you'd add?

Don’t want to spend all day writing posts? 

Save time on content by using my 5 themes. 

I’ve relied on these 5 themes to write content over the last few months. 

And they’ve helped me generate 1-2 calls per week. 

They’re not hard to imitate. 

Anyone can use them. Even if you’re not a good writer.

They’re NOT templates (people can spot those from a mile away). 

You actually have to write. 

But they will give you direction so you can...

- Write content that sounds like you 
- Build trust with your audience 
- Show up authentically on LinkedIn

And if you download them now, you could get next week’s content done in an hour or less. 

So you can actually enjoy your weekend. 

Grab them here:

Open article: essential linkedin posts by marketraiserepeat.com

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