Declan Davey's Linkedin Analytics

🔴 Health-sector founders who fail to do this by 2030 risk losing business (and credibility): As AI content explodes, audiences will be more reluctant to follow faceless, company-led social media accounts and email lists they doubt are run by real humans. Read any marketing report and you'll see the trend - people want authenticity, personality, and trust. This is even more essential in sensitive fields like health and wellbeing. Founders who nurture their personal media platforms won’t regret it. Here's why (and how): People don't follow companies, they follow "tribe leaders." It's wired into our DNA. Just like you lead with your vision and team management, you can lead with your media. 📈 Scale your personal media over the next 3-5 years and you'll have an enormous advantage. 95% of health-sector founders haven't doubled down on this (yet) so it's one of the easiest ways to position yourself as the most helpful, relatable, and trustworthy individual in your niche. The traffic you attract through your personal media will also funnel into your company's growth. Share insights, wins/challenges, opinions, goals, and real-life experiences. This is a more logical long-term play than solely publishing through company accounts. It's also a backup. If your business ever loses traction, you still have a hub of followers interested in whatever you create next. As Kevin Kelly says: build your 1,000 true fans. - Writing e.g. LinkedIn, X, newsletters - Audio or video e.g. YouTube, podcasts Publishing on 2-3 media platforms (without feeling overwhelmed) is ideal. You don't need to grow to Adam Grant or Joe Wicks levels. Even scaling your socials to 5-10k followers and email list to a thousand subscribers can be a game-changer. The only problem: building your personal media platforms is a part-time job. So what are your options? See below. --- How can I help? ✅ Ghostwriting that aligns with your voice, personality, and values ✅ Consulting to help you plan and execute your personal media growth Offers & Testimonials: docs.google.com/document/d/1D1yq77_tl8kkuzBeMp3oM7g3VrYIIaHr-YpDEiJWoks Here are 4 quick things about me: • Health copywriter: hit the #1 Google website ranking in 2020 • Served as a marketing manager for 7 to 8-figure health/wellness brands • Previously worked as a psychologist and ran an Amazon business • Hired as a contractor by startups, mid-sized, and billion $ companies. A mixed bunch! DM or email copywriter@declandavey.com to say hi! Submission form in the featured section👇