Khizer Abbas

Superhuman

Helping grow the world's biggest AI newsletter through Paid Ads.

Head of Paid Acquisition

I help brands to Scale🚀 profitably Using Paid Ads & proven funnel Strategies 

I Help brands with:
- Facebook Ads
- High converting performance creatives
- Google Ads
- Email Marketing & SMS
- CRO

If you're a brand owner looking to grow quickly, or an Agency owner who wants extra pair of hands 
DM me 📨

Media Buyer

RepStack

➤Managing the execution of always-on, digitally integrated 360-degree marketing campaigns for both b2b and b2c channels including online advertising, landing page optimization, content marketing, social media marketing, direct mail, and print marketing.

➤Alongside Marketing Director, developing marketing strategies used to drive yearly integrated marketing plans based on benchmarking, market segmentation, market research, user behavior analysis, and web analytics.

➤Ensuring marketing initiatives strategies and goals align with positive user experience while driving ROI to contribute to year-over-year sales growth.

➤Managing the marketing team to ensure the strategy, goals, and deliverables of each initiative are executed and sustainable.

➤Communicate upcoming marketing initiatives with internal and external sales and business development teams to ensure cross-functional departments are informed of campaign goals and strategies.

➤Reporting campaign performance and ROI as well as submitting key learnings and future recommendations to senior stakeholders.

Marketing Team Lead

➤ Developed and administered digital pay-per-click advertising programs using Google Adwords, Facebook & Youtube. Increased engagement rates by 700%, uplifted Lead generation from an average of 25 per month to an average of 100+ per month (85% closing rate), with ROAS of 317%.

➤ Built Google Adwords advertising campaigns including keywords research and landing page designs which increased conversion by 200%.

➤ Designed landing pages with high conversion rates, with 30-40% opt-in rates, while satisfying stringent ad network quality scores.

➤ Effectively coordinated, captured, synthesized and analyzed customer, industry and competitive insights from various channels including team-generated research, as well as qualitative and quantitative secondary research.

➤Streamlined monthly content calendar, conducted Podcasts and Webinars for better content generation and syndication, which increased efficiency of planning stage by 45%.

➤ Tools:  Facebook Ads Manager- Google Ads-Ahrefs-SEMrush-Google Tag Manager-Google Keyword Planner-WordPress-Elementor-Google Analytics-Clickup- Adoble Illustrator-Adobe Photoshop

Media Buyer & Marketing Strategist at RepStack

Pyde Pyper Marketing

Fiverr

➤ Serviced more than 500 businesses on more than 700 graphic design projects with a 98% client satisfaction rate and a 97% completion rate.

➤ Designed, developed and produced marketing materials on multiple media platforms including print design, web design, and digital informational graphics for clients that increased brand awareness on digital media up to 3x.

➤ Collaborated with small business owners to develop and distribute marketing materials to enhance and effectively communicate the ideas of the company in an effort to generate business that has increased client transactions by an average of 18%.

Graphic Designer

Simper Baby

➤ Designed and produced marketing materials including flyers, e-mail blasts, invitations, & announcements which uplifted engagement rates to 150%.

➤ Created designs, concepts, and sample layouts based on knowledge of layout principles and design concepts.

➤ Designed posters, pamphlets, and flyers for projects and events for marketing and advertising purposes.

➤ Interacted daily with graphic designers and marketers to maximize campaign goals.

➤ Headed social media and marketing campaigns for a digital platform.

Senior Graphic Designer & Social Media Manager

For brand collabs: khizer@joinsuperhuman.io

Hi, I’m Khizer.

TL;DR:
I help you stay ahead of AI and show you how to actually use it at work.
I’m Head of Marketing at Superhuman AI, the world’s biggest AI newsletter, where I took the newsletter from 150k to 1M+ readers.
On LinkedIn, I share AI tools, tutorials, and real-world use cases to help you work smarter.

Longer version (for the curious ones):
I’m the Head of Marketing at Superhuman AI, the largest AI newsletter on the internet. When I joined, we had 150,000 readers, now we’re at over 1 million and still growing.

My mission is simple: help you stay ahead in AI.

Every week, I share:
→ Practical AI tools & how to use them
→ AI tutorials & workflow breakdowns
→ Real use cases for professionals
→ Tips on automating tasks & making better decisions with AI

Beyond Superhuman, I’ve scaled multiple newsletters across different niches, from personal growth to SaaS, with subscriber bases ranging from 500K to over 2M.

I’ve spent $10M+ running paid ads (mostly Meta) across media, eCommerce, and lead gen, and I specialize in newsletter growth.

If you’re building a newsletter, or want to work smarter with AI, not just read about it, you’ll like what I share.

And if you’re a brand looking to get in front of thousands of people actively exploring AI, I also collaborate. Hit me up.

Microsoft dropped a FREE 18-episode series on Generative AI.
 
 Ideal for people who are new to AI & wanna start learning.
 
 Here are 5 episodes that stood out 
 
 𝗜𝘁 𝘄𝗶𝗹𝗹 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟭.𝟱 𝗵𝗼𝘂𝗿𝘀 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵 𝗮𝗹𝗹 𝘁𝗵𝗲𝘀𝗲: 
 
 👉 Introduction to Generative AI and LLMs
 https://lnkd.in/dxds5CXY

 
 👉 Exploring and Comparing Different LLMs
 https://lnkd.in/dnu5sP68

 
 👉 Understanding Prompt Engineering Fundamentals
 https://lnkd.in/d8t56acG

 👉 Building Low-Code AI Applications
 https://lnkd.in/dKVXmdeK

 
 👉 AI Agents – Introduces AI Agents, where LLMs can take actions via tools or frameworks.
https://lnkd.in/d8VKw7Ve

More resources are in the comments.

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Growing newsletter with Paid Ads | 2M+ subs driven | Follow to learn about AI

If I had to start from zero and build an AI agent in 48 hours… ⁠

This is the exact blueprint I’d follow.

STEP 1: Identify High-ROI Use Case
Repetitive tasks, data wrangling, reporting, content, support

STEP 2: Choose AI Model/Tool
GPT (text/image), Claude (reasoning/code), Gemini (multi-modal), Claude 3.5 (advanced logic)

STEP 3: Map Agent Logic
Define inputs, user roles, triggers, conditions, and decision branches

STEP 4: Connect Data & APIs
Plug into CRMs, webhooks, spreadsheets, platforms

STEP 5: Deploy & Optimize
Test flows, track KPIs, collect feedback, refine prompts/models

➣Top AI Use Cases + Tools
Content Writing – Jasper, Copy . ai, Claude
Data Analysis – GPT-4 Code Interpreter, Julius AI
Support Agents – Retell AI, Voiceflow, HelpScout AI
Lead Generation – Clay, Phantombuster, Apollo AI
Document Automation – ChatGPT, Grok, Docsumo
Email Outreach – Instantly, Saleshandy, Lemlist AI
Social Media Posts – Taplio, Buffer AI, Hypefury

➣Core Skills to Learn
- Prompt Design (context, tone, output control)
- API Integration (Zapier, Make, Webhooks)
- No-Code Tools (Bubble, Glide)
- AI Stack & Frameworks (LangChain, LlamaIndex)
- Vector DBs (Pinecone, Weaviate)
- Agent Architecture + RAG systems

Learn via YouTube, Udemy, Buildspace, Coursera

➣Best Tools to Build with:
ChatGPT – Text, image, reasoning
Claude – Long docs, coding, analysis
n8n – Workflow automation
Zapier – App & task automation
Voiceflow – Chatbot builder
Apify – Web scraping bots
LangChain – Custom AI agents (Python)
Activepieces - Build AI Automation & Agents

➣Creators to Follow
Andrew Ng – Deep Learning Leader
Paweł Huryn – AI Product Mgmt
Jafar Najafov – Practical AI + Product Thinking
Shivani Virdi – LLMs + Engineering
Khizer Abbas – Automation & Workflows
Hamna Aslam Kahn – AI for Business & Ops
Om Nalinde - AI Agents Maestro

Powerful AI Prompts (Ready-to-Use)
➣Lead Research Prompt
Analyze: [company]
Return: Industry, Tech Stack, AI readiness (0–10), Key roles, Ideal pitch angle
Output: JSON format

➣Content Creation Prompt
Write [type] for [audience]
Context: [product/service]
Tone: [funny, expert, bold]
Include: Hook, Value, CTA
Add tokens: {name}, {company}

➣AI Agent Prompt Template
You are an AI agent that solves [task]
Your skills:
[Skill_1]
[Skill_2]
[Skill_3]
Follow: [rules], Avoid: [limits]

➣Process Automation Template
Input: [user intent/data]
Logic: [if/then rules]
Action: [API call/output format]
Failsafe: [fallback behaviour]

Links to more resources in comments.

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Talks about #paidads, #copywriting, #facebookads, #performancemarketing, and #socialmediamarketingtips

Forget expensive degrees.
 
 Here are Top 10 YouTube Channels to Learn AI & Machine Learning in 2025:
 
1.     Andrej Karpathy
Ideal for: Developers interested in building LLMs and understanding neural networks from scratch.
 🔗https://lnkd.in/dWrRGRw8
 
2.     sentdex
Ideal for: Python enthusiasts aiming to apply programming skills in AI, ML, and data analysis.
 🔗https://lnkd.in/ddMx-Xuq
 
3.     Sebastian Raschka
Ideal for: Learners seeking in-depth tutorials on deep learning and PyTorch implementations.
 🔗https://lnkd.in/dnPkGCD5
 
4.     Jeremy Howard
Ideal for: Coders looking for practical deep learning applications and fast.ai course materials.
 🔗https://lnkd.in/dbEZiXHE 
 
5.     MIT OpenCourseWare
Ideal for: Students desiring comprehensive academic courses on AI and machine learning topics.
 🔗 https://lnkd.in/dCikzSHZ
 
6.     Stanford Online
Ideal for: Professionals seeking structured learning from Stanford's AI and ML course offerings.
 🔗https://lnkd.in/dUKAXVNW 

7.     StatQuest with Josh Starmer
Ideal for: Beginners wanting clear and engaging explanations of statistics and machine learning concepts.
 🔗 https://lnkd.in/dyVUTx5c
 
8.     3Blue1Brown
Ideal for: Visual learners interested in mathematical concepts underlying AI and ML algorithms.
 🔗 https://lnkd.in/dhEf95aD
 
9.     Krish Naik
Ideal for: Aspiring data scientists looking for practical insights into AI and ML industry applications.
 🔗 https://lnkd.in/dFAPMyqW
 
10. CampusX
Ideal for: Learners seeking structured tutorials and courses on AI, ML, and data science topics.
 🔗 https://lnkd.in/dTgJqqZ7
 
More resources in the comments.
 
Repost this to help others in your network.

Arthur Grig

Most people are still prompting GPT-5 like it’s GPT-4.

That’s why they’re only getting average answers.

Here's the big shift that happened:

ChatGPT-3.5/4: You could type one vague line and get something decent.
ChatGPT-5: It demands structure and rewards you with smarter, more reliable results.

The 6-Part GPT-5 Prompt Formula by Open AI

➤ Role – Tell it who to be
➤ Task – Define the exact outcome you want
➤ Context – Give background + constraints
➤ Reasoning – Ask it to explain / validate answers
➤ Output Format – Specify tables, bullets, steps, etc.
➤ Stop Conditions – Set when the task is complete


GPT-5 doesn’t just “guess a reply.”
It:
➤ Thinks step-by-step before answering
➤ Uses context much better
➤ Produces cleaner, structured outputs
➤ Saves you from endless back-and-forth edits

4. Example:
Act as a travel guide. 
Find 3 lesser-known hikes within 2 hours of San Francisco. 
Exclude tourist hotspots. 
Cross-check with credible sources. 
Return results in a Markdown table: Hike name | Address | Time | Summary. 
Stop when 3 verified hikes are listed.

If you want average, prompt GPT-5 like GPT-4.
If you want next-level answers, use the 6-part structure.

Check the slide deck below for more detailed explanation.

Check the last slide for the full prompt by Open AI.

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