Aazar Ali Shad

Shad Venture UG

Providing growth marketing consultancy and advisory services with:

- Paid Social
- Paid Search
- Content Marketing & SEO
- Conversion Rate Optimization

Invested in: Maven, Gumroad, Vuvei Ventures, Synthesis, Userpilot, Breshna and more.

Current clients: Prequel, Doyobi, and more.

Growth Marketing Consultant

Growth Marketing Stories

Growth Marketing Stories is a podcast for marketers & founders who are in the messy middle. 

It's raw. It's actionable. It's honest.

Growth Marketing Stories Podcast will:
- Inspire you to become better version 
- Share mental models and frameworks to apply
- Discuss Lessons & mistakes so you improve
- Go deep more than just tips and tactics
- Focus on strategy, flywheels and mindset

Some of our guests were: April Dunford, Amanda Natividad, Rand Fishkin, Peep Laja, Andrew Capland, Harry Dry and more.

Some of the brands these marketers are from: CXL, Buffer, Google, Groove, Obvi, Wistia, Postscript, Careem, Panda Doc, Animalz, Airtable, Truebill and more.

Proudly sponsored by: Growth Mentor and Ahrefs

Podcast Host

Synthesis

Weekly, 1-hour simulations that fuel innovative thinking and challenge kids to collaborate in complex environments.
‍
Join our community to get early access:
https://www.synthesis.is/

Growth Marketing Lead

Userpilot

Growth Advisor

Userpilot helps product teams deliver personalized in-app experiences to increase growth metrics at every stage of the user journey.

Head of Growth

VITALS

Vitals is a single lightweight shopify app that generates sales and replaces 40+ commonly used apps.

The app will help you with:
- Increase conversions
- Boost revenue
- Build more trust
- Improve stores' user experience

ECOMPLY.io

ECOMPLY.io offers a SaaS privacy management system in compliance with the GDPR.

We provide a GDPR solution for the Records of Processing Activities, DPIA, Vendor Risk Management, Data Subject Rights, and the GDPR Audit. 

Get in touch with us at contact@ecomply.io

Cofounder & CMO

Accredible

Accredible is a Certificate Management System designed to make the entire certification pipeline easier and cheaper. Issue the most advanced digital certificates in the world, update and revoke live certificates and view analytics on how your recipients use them.

Sales & Growth Manager

Lieferoo UG

Lieferoo is a community of trusted travelers & senders. We facilitate express & normal delivery of items which you are unable to send through traditional courier system. We help you send stuff along with the travelers who are going in the same direction anyway.

We are exploiting existing transportation of people traveling via cars, trains & buses. You can request a traveler to deliver an (awkward) item/s – things like furniture, bikes, Ski or Snowboard equipment etc. for you (Obviously if it aligns with their travel plan)

Co-Founder

matchinguu UG

AdTech Company Providing Programmatic Mobile Push Sales & Marketing Infrastructure.
Helping apps and advertisers to activate, engage, grow and monetize their existing user base and new target groups.

Strategy Business Development Manager

Ufone - Emirates Telecommunication Corporation Group (Etisalat)

I worked as a Telecom Sales Consultant to provide business solutions to various organization. The job descriptions involve being a bridge between organizations and Ufone to fill the need gap for the organizations. Following is my job description:

Acquired new clients on board every month
Achieved portfolio growth objective of  Rupees 75000 every month 
Provided customized sales force solution to 40 portfolio customers
Strategically analyzed the competitor's pricing, products, and other offerings to  provide better solution to the customers
Upgraded the corporate packages and offers based on market intelligence
Achieved growth of 300% in the last quarter of 2013
Generated ideas for Value Added Services(VAS) for key accounts
Managed website contents on the B2B portfolio for corporate customers
Managed BTL activities for high profile customers

Key Account Manager

Grown several tech companies from 0 to 8 figures I Paid Social Growth Marketer I I deconstruct paid marketing so you can level up.

After 5 years in Sales, I moved to marketing.

Frankly, I love it. I learned marketing by starting 2 startups and side hustles. 

Then, I found my Ikagai: Growth Marketing. I became Head of Growth at Userpilot (Grew it to 7-figures and beyond). And then, I moved to become an advisor.

Now, I have grown several tech/SaaS companies from 0 to 8 figures. Currently, I lead paid social and growth initiatives at 3 different D2C tech companies. 


❇️ Paid Growth Marketing Newsletter:
Get smarter about paid growth marketing in 5 minutes. I analyze the best brands on paid social to give you insights to level up your marketing: https://theperformers.beehiiv.com/subscribe

___
❇️ Podcast: Growth Marketing Stories
I deconstruct how companies grow with marketing and share learnings along the way. Folks from Wistia, Postscript, Buffer, Truebill, Airtable, Oribi, Attentive, PandaDoc, Baremetrics, CXL, and many others have joined. Give it a listen here: https://pod.co/growth-marketing-stories/

Thank you for visiting my profile. Feel free to reach out at aazar@aazarshad.com.

Providing growth marketing consultancy and advisory services with:

- Paid Social
- Paid Search
- Content Marketing & SEO
- Conversion Rate Optimization

Invested in: Maven, Gumroad, Vuvei Ventures, Synthesis, Userpilot, Breshna and more.

Current clients: MakerKids and Prequel.

11 performance marketers you should follow when you are looking for growth.

1. Badal Pandey: D2C magician. He runs a specific D2C newsletter that is truly insightful.


2. Carlee Nelson: She's been in media buying for more than 7 years. Most ad accounts she manages spend $60k-$220K per month. Must follow on TikTok. 


3. Mohamed Gamal,: This guy has the best of both worlds. Paid social and Paid Search. Gamal knows Google ads more than they know themselves.


4. Khizer Abbas: Your daily dose of all things Facebook Ads. He is a specialist in the apparel and fashion category.


5. Shaun Lee: This guy literally helped LinkedIn with ads features. My go-to- source for LinkedIn ads.


6. Nick Horton: This guy experiments weekly. He's been a huge value to my community of media buyers.


7. Daphne Tideman: Most companies post-PMF have message-market fit problems. She helps you unlock that. 


8. Radi Huq: Software engineer turned media buyer. He looks at things from a data-nerd perspective.


9. Evgeny Kotelevskiy: The guy who can now tell you how NOT to ever get blocked on Facebook ads


10. George Mack: My go-to source for TikTok Ads and his newsletter. 


11. Magen Allen: The pre-and-post-click media buyer. She'll run your ads and your email marketing to make sure the prospect converts.


If you are looking for a media buyer, these are vetted folks to go after.

Anyway, who else should I add except the usual suspects? 

P.S. Join 6200+ marketers who are leveling by learning from the best ads on the internet: https://lnkd.in/e8JnqKd2

Steal the proven strategy for crafting unforgettable ads: 

P.S. If you like this kind of content, then join 5545+ marketers who are leveling by learning from other brands: https://lnkd.in/e4QS_NsW

Jaw-dropping ads formula

5X Your Facebook Ads Performance in 30 seconds:

P.S. If you are a paid marketer, join 5700+ of us here: https://lnkd.in/e8JnqKd2

7 new Facebook ads tactics

Who is with me? 


P.S. Have you heard about The Perfomers? Join 5500+ marketers here: https://lnkd.in/e4QS_NsW

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Let’s cut the marketing budget in half & hire more sales people.

P.S. If you like this kind of content, then join 5545+ marketers who are leveling by learning from other brands: https://lnkd.in/e4QS_NsW

I’ve spent weeks collecting the best Facebook video & image ads. It's the MEGA Swipe file.

200+ ad examples for every stage of the funnel.

Including brands like:
• Obvi
• Motion
• Whoop
• Imprint
• Finimize
• Dr. Squatch
• The MilkRoad


You can grab your free swipe file here: https://lnkd.in/gTE8E3uU

Had a great session with Charles Tichenor IV

Thanks & shoutout to Aazar Ali Shad and his group "The Performers" for providing this opportunity.

My favorite quote from the session

"If you have to control anything It's a Liability".

#facebookads #facebookmarketing 

I've got a secret to tell you...

You can be in the top 1% of marketers if you do this:

Finding & applying proven marketing research to your business. 


Lord, give me the confidence of a founder who thinks the product will do the marketing for them.

Mindvalley runs 40+ minutes long Facebook ads. 

They spend 8 figures on these ads. 

That's kinda crazy to me.

Many folks at my mastermind group (The Performers) are stealing their ads concepts, hooks, and style. 

So I thought about breaking their ads down in my newsletter today.

Some key lessons I have learned so far:

• Storytelling style long-form ads
• Counterintuitive visual advice
• Using the authority principle
• Selling the transformation
• Exploiting AIDA copy
• Underdog stories
• Thumbnails 
 
If you are a media buyer, don't miss out on this issue and join 5500+of us here: https://lnkd.in/e8JnqKd2

Here's the ugly truth about paid marketing:

You won't have answers to every question.

But you can surround yourself with the best people.

You'll eventually find one.

This is why I started The Performers community.

Thank you, Nick Horton for this. 

graphical user interface, text, application

I moved from B2B to B2C.

If I ever go back to B2B marketing, here’s how I would do marketing differently.

Assuming that I have a product market fit & budget, I’d focus on the following tactics:


-> Webinar that feels like a party: I will run “topic” based webinars to educate the market from the beginning. But webinars will be more like a party we all hang out with but also educates. I will turn those webinars into blogs, social posts, and short-form videos.


-> Creators at cap table: Certain B2B influencers & creators move the market. Their picture on your website, collaterals, and ads drastically stand out. I’ll run the entire funnel based on creators and fund them to follow their curiosity and talk about us naturally.


-> SEO: I will start writing in-depth analysis to compete on the keywords, but I’ll add a resource to charge for it. I’ll collect 25-50+ independent interviews and reviews to give authentic reviews and analysis of those BOFU keywords.


-> Full product without sign-ups: No opt-in demo or sign-up gives the feeling that users know how the software works. So they don’t feel pressured to talk to us.


-> Newsletter: Most B2B newsletters suck. They lack personality and good content. I’ll start with really good content that people charge for but give for free. 


Most people are doing this in some capacity, but I do not see anyone doing all of this well except Triple Whale, Ahrefs or Gong. 

Here's a hack to level up your paid growth marketing skills: 

Stealing ideas from the best paid social campaigns from around the world.

You run 2 experiments/week; The Performers run 100+/week.

This way, you learn and iterate faster.

Magen Allen can tell you more about the group.

If this interests you, link is in the comments. 

I took the best Facebook ads threads from the past 2 years & created a MEGA Facebook Ads Resources Swipe File (FREE).

57 Threads
200+ Resources

Level up your media buying skills FAST & grab a free copy.

Reply "fb" in the comments & I'll share the link. 

Thoughtful marketing doesn’t stop at your ads, landing pages & emails.

Every touchpoint counts.

Even in your direct mails.


Plus, join 5500+ thoughtful marketers who love wow-ing their ads by learning from the best brands: https://lnkd.in/e4QS_NsW

Too many times, I have seen this happening,

This is a masterclass, what not to do with your Google ads.

Scaling up e-commerce from 6 figures to past 8 figures in revenues while sharing my learnings here on LinkedIn

Let my Google Ads mistakes be your learnings 👇


Google Ads Mistakes 

Good morning to everyone except those who are subtly asking their employees to work on Sunday because we are a "startup". 

I spent $450K on influencer marketing, and I failed to grow it profitably.

But my mistakes can be your learning (the 16th was the easiest to fix):

1. Don’t go with the seeding strategy if you have money
2. Having the wrong goal for influencer marketing
3. Not going niche first
4. Not doing prospecting right
5. Not seeing the engagement metrics dictates success
6. Not working with “fewer similar influencers with the same audience”
7. Not further vetting the influencers’ video storytelling skills
8. Not giving them enough guidelines and ideas
9. Not delighting them properly when they got the box
10. Not tracking conversions right
11. Not focusing on influencers who have a big email list
12. Not starting with UGC first
13. Not trying for Mega Influencers
14. Not paying upfront
15. Not testing other channels
16. Sending weaker cold email copy early on

If you want full context on these mistakes, you can read it here (no opt-in required):

A mini-course on influencer marketing. Estimated read time 9 minutes.

Open article: Avoid these 16 influencer marketing mistakes at all cost | The Performers by theperformers.beehiiv.com

Avoid these 16 influencer marketing mistakes at all cost | The Performers

Have you heard about Video Sales Letters for ads?

It is a promotional video that aims to sell a product or service to the audience. It employs the same persuasive techniques as a written sales letter but in a visual format. 

But they do work: 

1. Long-form sales letters and VSLs are effective in direct-response advertising. 

2. VSLs are designed to cater to two significant consumer trends: video and the internet. 

3. Hiring great direct-response copywriters to write a great script that holds attention for a long time with storytelling and psychological concepts is key to successful VSLs. 

But: 
1. VSLs may be too long for viewers to watch. 

2. VSLs may be more expensive than other forms of advertising.

I interviewed Tyler Foo from Mindvalley to share how they run their 8-figure budget ads on paid social

But there is more. 

Catch the key insights from Tyler here(no opt-in required): https://lnkd.in/eZxBZYbW

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