Effon call

Lead marketing and business development efforts focused on generating qualified leads and closing new business deals.
Implement and analyze telemarketing and digital marketing campaigns for different clients, track KPIs, and optimize strategies for maximum ROI.
Proactively build a strong sales pipeline, foster client relationships, and drive revenue growth for the agency.

Director of Marketing And Business Development

Luxottica

Managing the two retail chains to achieve sales, profit and brands equities objectives.
Facilitated the integration between the former owner of Spectacle Hut and Luxottica through the harmonization of cultures, procedures and customer experience.

Managing Director at Spectacle Hut & Ray-Ban

Bata Group

Ensured achievement of sales, margin and cash flow targets for Singapore, full P&L responsibility.
Continuous development and execution of the local sales and brand strategies while providing strong strategic and operational leadership across all functions.

Managing Director

Led the retail division to achieve sales targets, margin and brand image.
Management of the stores in terms of organization, image and customer service. 
Ensured the proper marketing campaigns and shoe collections based on the customer profile.
Executed the expansion of the network according to the strategic plan

Retail Director

OVS S.p.A.

Ensured the best performances in terms of sales and costs of the stores under my responsibility, proper management of the stores in terms of organization, and provided support on image and customer service.

Monitored and implemented company’s policies, evaluated new stores location and their layout of merchandise and analyzed potential revenue while providing people management and labour union relations.

Area Manager

Main responsibilities were sales achievement and management of the store in terms of training of the staff, organisation, image, customer service and implementation of company policies.

Store Manager

For about 16 months I attended “the store manager program” and I worked as a store manager trainee, in three different stores, shadowing and deputing the Store Manager during his absences.

Store Manager Trainee

Marina Militare Italiana

My duties were operative aboard ships and helicopters. I also had others assignments. My last position included the management and responsibility of an operations office.

Helicopter specialist - Flight Operator

As a retail veteran and company owner, I leverage my 30+ years of management experience in the retail space and business development to create and execute strategies that drive growth and transformation. I have a proven track record of managing and revitalising retail chains, such as Spectacle Hut, Ray-Ban, and Bata Group, where I achieved sales, profit, and brand equity objectives while leading high-performance, multi-cultural teams.

I am passionate about delivering value-added services to internal and external customers, developing strong business relationships, and advancing key initiatives. I specialise in people development, change management, digital and content marketing, and P&L management. I also hold multiple certifications in these fields from reputable institutions, such as the University of California, Davis, University of Illinois at Urbana-Champaign, and Google. I am a detail-oriented, focused, resilient professional who thrives in challenging and dynamic environments.

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