Rachel Stephan, DES, EWD ❄️'s Linkedin Analytics

Hi there! I'm Rachel. Since 2001, I've been on an exciting journey in the event industry, starting with advertising and moving into the heart of event marketing. There, I mastered all the ways to create a buzz and get the right people to events. Before starting Snöball, I ran my own event marketing agency Sensov/. We helped organizers promote their events globally using a mix of marketing strategies. Then it hit me – we're always marketing to the same audience again and again. Marketing an event needed a chorus, not just an echo. That’s when the 'aha' moment happened – to amplify events, extend the reach, attract the right people, and increase our attendance goals, we needed to tap into our own audience’s trust and connections. Enter Snöball. It's my brainchild, a solution that helps event marketers grow their conferences and tradeshows by mobilizing their attendees, speakers and partners to do the talking. Snöball helps scale and track word-of-mouth to drive more registrations. It's about making each participant a promoter. With Snöball, their stories become our megaphone. My vision for Snöball? It’s pretty clear – to make 'Snöball' the go-to solution for people-led marketing that grows events organically. I built Snöball on the belief that great experiences and great content – need to be shared and ‘Snöballed’. Ready to Snöball your event? Happy to chat. It’s only 17-min. PS: don’t ask me about EWD, I won't/can’t tell :-)