Shawn (Yih-Hsiang) Cheng's Linkedin Analytics

Event Transformation | Event-led Growth Strategy | LinkedIn Profile Optimization Curious Mindset - Strategic Positioning - Effective Storytelling Imagine an event that leaves a lasting impact—a transformative experience where every detail aligns seamlessly, and growth becomes inevitable. As a seasoned Event Strategist, I am passionate about driving such transformations and unlocking the potential of gatherings. With decades of experience, I have a proven track record of strategizing, planning, managing, and executing successful event and marketing programs that exceed expectations. At DAHLIA+, I had the privilege of being part of an elite team that deep-dived into the insights of various high-profile clients. During my tenure at MCI, I successfully planned and managed event and marketing programs of all sizes, from intimate gatherings to large-scale international conferences and tradeshows. My clients and teams praise my proactive attitude and ability to think creatively under pressure. I have built a strong reputation among my peers as a thoughtful, innovative, and strategic leader. In addition to my work experience, I also served on various volunteer boards throughout my career, including as PCMA Canada West's chapter president during the pandemic. The experience has given me a unique perspective on leading an organization and advocating for an industry during challenging times. My professional achievements led to me being named "Planner of the Year" by Smart Meetings Magazine and "40 Under 40" by Connect x BizBash. --- Beyond my expertise in event strategy, I am a passionate Personal Brand Advisor, helping individuals unleash the power of their own stories. Our personal brand is more than just a resume—it's the essence of our professional journey. Focusing on LinkedIn Optimization, I help clients find their authentic voice in the digital realm, and how to communicate that effortlessly. Combining my experience in event transformation, my passion for storytelling, and my expertise in LinkedIn optimization, I offer a holistic approach to helping clients achieve their goals. Collaboration is at the heart of my process - I'm always ready to embark on an exciting journey together, where innovation and empathy converge to shape remarkable outcomes. Are you ready to transform your events, amplify your personal brand, and unleash your LinkedIn presence? Let's connect and start our shared journey toward growth, transformation, and unforgettable experiences.