Midjourney Mastery for Marketers | Helping You Leverage AI in Your Business | Ai + ROI |

Rory Flynn

Systematiq Ai

Operationalizing common AI tools for businesses and marketing teams. 

By injecting AI into workflows, we have amplified productivity & impact, streamlined finances, and revolutionized client experience and communication. 

Former Ecomm/Email Marketing guy who helped 100+ clients increase their production from email & sms marketing to the tune of $100M+ in sales.

Wtf do we do?:
➡️ Private 1:1 Midjourney Training.
➡️ Corporate Midjourney Training.
➡️ DFY Ai Creative Services.
➡️ Virtual Webinars.
➡️ Public Speaking.

Founder

Studio Grow

Business Development Specialist

Tetra Marketing

Head of Client Acquisition

Esquared Fitness

Manage the full sales life-cycle for international start-up, from the creation of relationships to the closure of deals and ongoing client relationship management. Build relationships with NYC's best and most prestigious fitness studios to integrate Esquared's third-party booking platform into their existing API. Manage a contingent of micro-influencers and deploy according to specific growth and marketing initiatives, while developing content strategies for Esquared's USA launch.

Partnership Development

Matthew Berry's Fantasy Life 

Fully develop and execute digital merchandising strategy across multiple platforms including Amazon, Shopify, and the brand’s website using a content-centric approach to drive traffic. Work intrinsically on the Amazon seller platform to manage inventory, create and implement effectively targeted ad campaigns, and develop visual merchandising assets to increase sales.

Digital Marketing & Brand Strategist 

Corridor Services, Inc.

Manage the full sales life-cycle for NYC start-up, from creation and delivery of client presentations, to closure of deals and ongoing client relationship management. Build relationships with NYC cultural institutions to implement Corridor's subscriber growth strategies, with a primary focus on institutional partnership agreements. Develop Corridor’s organizational tone of voice through oversight of social media platforms, as well as creating SEO rich content campaigns.

Partnership Development 

Bethenny Frankel

• Work directly with CEO to achieve missions and goals of both the Skinnygirl and Bethenny Frankel brands.

• Direct overarching strategy of Skinnygirl brand and proactively pursue new business development opportunities with prospective manufacturers, retailers, and strategic partners.

• Spearhead the entire sales process from conception to completion including prospecting and new lead generation, negotiating deal terms, executing agreements, managing product approvals, overseeing product launches, and evaluating sales performance.

• Led the Skinnygirl brand licensing program to (6) straight quarters of incremental royalty growth

• Developed and maintained key partnerships with first-in-class companies like ConAgra, Arizona, & Smithfield.

• Manage marketing operations, identifying opportunities to increase the visibility and profile of the Skinnygirl brand.

• Guide the social media strategy: manage the Skinnygirl brand and Bethenny’s digital agency and develop editorial calendar with engaging content enabling growth of community. 

• Developed and implemented a growth strategy for Bethenny Frankel's Instagram channel growing her Instagram following over 52% from 900k to 1.4 Million in a year's time.

• Crafted retail-specific and geo-targeted digital marketing campaigns for national retail partners such as Walmart, Jet.com, and Sam’s Club.

• Manage day-to-day operations of public relations and engage with media contacts, negotiate press coverage and placement, and secure publicity for Skinnygirl and Bethenny.

• Actively strategized and executed integrated marketing opportunities for the Skinnygirl brand within Bravo’s Real Housewives of New York, ABC’s Shark Tank, and Bethenny’s press appearances and speaking engagements.  

• Coordinate with Finance team on royalty collection to ensure timely payment from all relevant parties.

Brand Director

The Wildflower Group

• Develop licensing, marketing/branding, and promotional initiatives for major clients such as Girl  
Scouts of the USA,Rodale Publishing (Men’s Health Magazine, Women’s Health Magazine,   Prevention, Runner’s World, Bicycling Magazine), & Campari USA (Campari, Wild Turkey Bourbon,
Cabo Wabo Tequila, Wild Turkey American Honey, Cinzano, Skyy Vodka). 
• Create and deliver sales presentations to attract perspective clients, licensees, and manufacturers. 
• Responsible for designing TWG’s visual assets for external marketing strategies. 
• Oversee the creative direction and strategies of TWG, including website and design. 
• Actively manage TWG’s social integration (social strategy, creative development, execution)

Sales & Marketing Manager

• Created, maintained, and updated the TWG internal communication database
• Assisted in the product development process from inception to completion
• Provided weekly, quarterly, and annual reports for appropriate clients
• Coordinated daily, weekly, and monthly organizational calendar
• Organized daily correspondence between agency and clients by planning and scheduling meetings and responding to both internal and external inquiries

Licensing Coordinator

CBS Sports Network

• Created sales and marketing initiatives to attract cable service providers to launch CBS Sports
  Network
• Collaborated directly with Vice President of Marketing to establish sales goals and detailed strategies
• Created comparative analysis reports on major service providers such as DISH and DirecTV

Distribution Intern

Wicked Cow Entertainment

• Presented marketing and developmental initiatives to organizations such as QVC, Converse, and Nike
• Created business plans and creative marketing schemes to further brand recognition and awareness for clients such as Wiffle Ball, Rucker Park, Muggsy Bogues, and Julius Irving.
• Developed and managed social network sites for Muggsy Bogues.

Brand Managmenent Intern

Midjourney Mastery for Marketers || Operational Ai Training for Creative + Marketing Teams || Helping You Find Practical Usage of Ai in Your Business || AdWorld Pro Speaker

Do less, create more, and increase ROI with AI.

AI is here...it’s evolving…and it’s not slowing down...BUT 

You don’t have the time to learn.
You don’t know how to harness it’s power.
And you don’t know how to leverage it in YOUR business.

That’s where WE come in.

We teach you...

How to use Ai in your business.

So you can... 

Do less...create more...and increase ROI with AI.

Wtf do we do?:
➡️ Private 1:1 Midjourney Training.
➡️ Corporate Midjourney Training.
➡️ Virtual Webinars.
➡️ Public Speaking.
➡️ Done-For-You Creative Services.

How We Work:
➡️ First we chat...so we can identify how you're using AI and where it can be leveraged.

➡️ Then, we'll build a custom plan tailored to your team and needs.

➡️ Then, we put everything into motion.

Let's chat.

RUNWAY + MINIMAX + KLING → EPIC.

Each video tool has its strengths.

RUNWAY → Control + Clarity
MINIMAX → Creativity + Motion
KLING → Motion Brush + Multiple Subjects

In total, I’ve generated… 
+ 4000 Videos on Runway
+ 1000 Videos on Minimax
+ 100 Videos on Kling

(My Advice: Use/try them all)

Below I tested a generic Midjourney prompt
With varying visual outcomes 
To test all the tools capabilities.

MIDJOURNEY PROMPT 1:
wide angle documentary photography, once in a lifetime photo, the human and animal co-dependence, exotic locations, vibrant award winning photography, epic scenery, photojournalism --ar 5:3 --q 2 --p --stylize 125 --v 6.1

MJ PROMPT 2:
documentary photography captured by an unassuming bystander, of {the human condition, humans in dire circumstances}, vibrant award winning photography, epic scenery, photojournalism --ar 5:3 --q 2 --personalize bl2taec --stylize 200 --v 6.1

(2 of my favorite prompts btw)

HERE’S THE STRENGTHS ↓

RUNWAY STRENGTHS:
+ Keyframe generations
+ Multi-directional camera control
+ Additive scene consistency
+ Drone/Aerial shots
+ Text Generation
+ Slow fluid motion
+ Fast generations

MINIMAX STRENGTHS:
+ Natural/advanced character Motion
+ Strong camera motion
+ Expressive character emotion
+ Creativity with outputs
+ Additive scene consistency 
+ Fast/explosive motion
+ More complex cinematography

KLING STRENGTHS:
+ Motion brush generations
+ Maneuvering multiple characters
+ Prompt coherence
+ Fine detail preservation
+ Negative prompting

QUICK THOUGHTS:
+ I’ve tested Kling the least 
+ But I’m enjoying more and more
+ (Working on some Kling specific stuff)
+ It does not have to be “one” tool loyalty
+ Use different tools for different shots/uses
+ That doesn’t help with keeping costs low
+ But KREA offers access to all (inc. Luma)
+ If you want to test each
+ I left Luma off the list
+ The quality has fallen off (Just my opinion)

Have fun.

PS: Runway Cheatsheet in comments (tokens are good for all tools)

#runwayml #minimax #kling #midjourney #ai #innovation

Rory  Flynn

Midjourney Mastery for Marketers || Ai Training for Creative + Marketing Teams || Helping You Find Practical Usage of Ai in Your Business || AdWorld Pro Speaker

Controversial Take… 

Image Curation > Prompting…in Runway.

This is not talked about enough.
Using the wrong images = headaches.
Using the right images = saved credits.

Here’s a few tips ↓

01. FOR STARTERS

+ Reference Image = Huge output influence
+ Poor image selection = Poor vid generation.
+ Static Image motion = Better vid motion
+ Higher Res = Sharper definition 


02. DO’S & DON’TS

→ Use images with motion baked in
→ This gives runway a starting point
→ Instead of imagining “new” motion
→ Give it 50% of the motion.
→ So RW can pick it up and run with it.

MJ Static Prompt:

Ex. Car with spinning wheels vs static wheels

RW Prompt: the camera follows a car driving to the left


03. WALKING EXAMPLE

IMG 1: 
+ The feet are in motion
+ And It leads to a smooth transition

IMG 2: 
+ The feet are static
+ And it has a hard time starting the motion

Good MJ Prompt: 
editorial photo, front view closeup, orange hiking boots [WALKING TOWARDS US] on a dirt path in the alpine forrest, [BOKEH MOTION], late November setting, wet leaves and bare trees, high contrast photography, contrasting colors, 35mm high precision photo --ar 16:9 —q 2 —p

Bad MJ Prompt: 
editorial photo, front view closeup, orange hiking boots on a dirt path in the alpine forrest, late November setting, wet leaves and bare trees, high contrast photography, contrasting colors, 35mm high precision photo --ar 16:9 —q 2 —p

RW Prompt: 
slow motion shot of orange boots walking towards us on a hiking trail in an alpine forest, dynamic natural motion 35mm style


04. PROMPTING FOR MOTION + EXPRESSION

Focus on:
+ Character/scenery motion
+ Character expression. 

MJ Prompt: 
[BOKEH MOTION], medium closeup of a womans face [LOSING HERSELF IN THE MUSIC], tulum jungle rave atmosphere, [SUBTLE NEON LIGHT STREAKS] painting her face, 16mm, asymmetrical composition, moon light, silhouettes, techno --ar 16:9 —q 2 —p

RW Prompt: 
hand held slow motion shot of a woman cheering in a tulum jungle rave, silhouette lighting, 35mm style

Hope this helps.

Have Fun.
 
PS: If you liked this…There’s a Runway Cheat Sheet (LINK IN COMMENTS)

PPS: Testing this new “video carousel” format…no idea if it’s useful or not. (LMK)

#runwayml #minimax #midjourney #ai #innovation

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