Skio

Skio (skio.com) helps brands on Shopify sell subscriptions without ripping their hair out.

Customers (skio.com/testimonials) include Liquid I.V., Bulletproof, SmartyPants Vitamins, Bev, Muddy Bites, Fly By Jing, Geologie, JuneShine, Taika, Immi, MatchaBar, KraveBeauty, Stryx, Doe Lashes, Genki Forest, SIMULATE, Backbone, Magic Mind, Remedy Organics, Siete Foods, Huron, & ZOX.

Our team (skio.com/team) brings experience from Shopify, Recharge, Attentive, Klaviyo, Amazon, Facebook, Pinterest, Robinhood, Groupon, Thumbtack, & Databricks.

Investors (skio.com/investors) include Y Combinator, Adjacent, Jason Wong, Shaan Puri, Julian Shapiro, Geoff Woo, & Sahil Bloom, as well as founders and executives of companies like Italic, Magic Mind, Immi, Bev, Taika, Smile.io, Okendo, Wonderment, Archive, Parker, Thingtesting, HVMN, & MuteSix.

https://techcrunch.com/2021/12/23/skio-raises-3-7m-to-help-brands-sell-subscriptions
https://techcrunch.com/2022/04/05/how-to-choose-a-growth-strategy-startup

Advisor

Tetra Marketing

► What I do? 
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I partner with online businesses to grow, nurture, and monetize their audience systematically.

► Tetra’s clients are people who:
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⇒ are interested in setting up a smart marketing automation system that allows them to connect, engage, and convert their audience at scale;

⇒ want the advantage of leveraging proven systems and strategies to build a more successful business; and

⇒ have a passion for their customers and bringing value to their lives.

Does that sound like you?

► What are you looking to do?
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✔️ Grow your audience of potential customers;
✔️ Engage your audience to build connections;
✔️ Get more new and repeat customers;
✔️ Take your online business to the next level;
✔️ Want to use email marketing automation to get there.


► The Sonar Messaging System
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The Sonar Messaging System is simple, and centers around 3 key pillars:

Acquire - Leverage all of the traffic already coming to your website to grow your audience. Mix in some segmentation so we send the right message, to the right person, at the right time.

Nurture - Connect and engage with your audience throughout the customer lifecycle with proven frameworks, models and resources that have helped clients achieve incredible financial results.

Convert - Our email systems will be a predictable sales channel. Generating new and repeat customers consistently month after month.

► Interested in more information?
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Shoot me a message on LinkedIn.

Founder

RewardOps

RewardOps is an API-based solution that connects reward and recognition programs with a growing marketplace of exciting rewards. Our platform gives rewards programs the cost transparency, real-time data and flexibility they want with one simple integration. RewardOps takes care of the backend operations of rewards vendor sourcing, management and fulfillment. Our technology is flexible. We can work with current partners to integrate into existing reward platforms or build new turnkey programs.

Director of Sales

72Lux

72Lux provides an integrated, white-label e-commerce SaaS platform and product catalog for enterprise publishers. 72Lux enables publishers to leverage their content and pair it with e-commerce to drive sales instantly from within their domain.

Business Development | Brand Relations

BeachMint

BeachMint, a venture backed social commerce company for designer-curated direct to consumer sites offers a continuity shopping model with personalized product recommendations for its members from their respective celebrity and expert.

Developed and implement marketing efforts to drive new member acquisition and sales to complement other BeachMint marketing campaigns to grow the respective vertical's subscriber base.

Acquisitions

Perennial Financial Services

Worked with families and businesses to build and preserve wealth for their future, as well as minimizing their tax burden. Developed wealth management strategies tailored to each client’s particular goals and assisted families in minimizing estate taxes and transfer of wealth.

Vice President

Top 1% Email Marketer | Driven $100+ Million in revenue with Email and SMS. Join 11,000 subscribers to get 29 'Swipe & Send' Email Campaign Ideas ↓

Phil has driven over $200M in sales with email and sms marketing for some of the fastest-growing brands on the interweb.

Tweet me: @thePhilRivers

A/B testing email campaigns is dumb.

Most "test" for the sake of testing, or to give the impression that they're doing 'something'.

But in most cases, nothing productive is being tested.

For example:

Testing subject lines on email campaigns is common.

One subject line will have more opens than the other.

How do you replicate that control (previous winner) on the next campaign?...

 When the nature of the next campaign is different than the one that was tested previously?

You can't.

That's why A/B testing email campaigns is dumb.

Another example of a dumb test: Send times

Do you really think that you can influence when someone opens their Gmail app?

Maybe a Nike or a Kith, a brand with foam-at-the-mouth customers.

Except 99.9999% of us aren't Nike or Kith.

Most of us are hawking commoditized products, info, or services.

On top of that, your list is too small...

and doesn't have enough consistent sending activity to even do send-time testing.

Let me be verrry clear...

I'm not saying A/B testing is bad, or you shouldn't do it.

There is a time and a place.

You just have to know what you're testing and have clear constraints.

Here is a much more straightforward and higher-leverage A/B test:

Your email automations...

For one main reason: they are evergreen, so it's easy to assess whether a test was a success or failure.

Let me show you a prime example:

This is a Welcome Flow for a company that sells art and photography.

There are a few things wrong with this flow as it is, and quite a few things that can be improved to drive more sales with relative ease.

But for this test, we wanted to keep it as simple as possible.

The hypothesis: Do we drive more sales if we simply shorten the delay between emails?

We'll leave other improvements of this flow for another day.

After only 7 days the results were pretty astounding:

>> 50% more clicks 

>> 38% more revenue 

This test won out quickly and the results are clear as day.

And it only took 2 minutes to make the changes.

Do you see how much simpler it is to run a test like this in a controlled environment rather than with campaigns that are different from one to the next?

Easy money opportunities like this are hidden in your business right now.

You just have to know where to look.

Comment with any questions.

Taplio

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