Olympus | Marketing & Branding

We strive to be pioneers in the marketing realm, harnessing the power of the Metaverse and AI to craft transformative experiences that captivate and resonate with audiences. In collaboration with forward-thinking brands, we utilize the wisdom of traditional marketing while pushing the boundaries of creativity and exploring uncharted territories, fueling the evolution of marketing and elevating the industry to new heights.

Founder & CEO

Prism Workshops

Prism workshops is a 3D studio aiming to change the perception of reality.
Our goal is to digitize the human experience and reimagine the limits of technology.

We strive to create new magnificent worlds, change the way users interact within the virtual world, and establish an emotional response to brands as fitting to the new era of virtual life.

Using our own unique pipeline, Prism encompasses a full solution for brands trying to build, or migrate to, digital life.

Co Founder and CEO

Healing Waves

Healing Waves is the understanding that we are all one big family, we all suffer and we all overcome suffering, and we can do it the hard way, each soul on its own, or we can do it the easy way, as one big family, one big community helping each outer on the journey of life.

Fiverr

Worked with over 40K YouTube channels to max their potential and growth.

Top-Rated Seller

I boost execs' growth with smart, data-driven marketing solutions | Building a revolutionary marketing ecosystem

Every entrepreneur faces a choice:

1. Step into the market unprepared.
2. Learn how to market themselves with high-leverage.

Most choose the first, getting lost in the competition.

But the experienced ones choose high-leverage.

It's simple:

Knowing how to get MORE from every marketing/sales action = Generating more money.

The formula is clear:

Bad Headline = No conversation.
Good Headline = Low conversation.
Great Headline = High conversation.

Now imagine, how to leverage not only your headlines but every step of your marketing and sales funnels.

Same Funnel = More money.

I know it sounds stupidly easy, and it is, once you have the right knowledge and tools.

My goal is to give them to you.

So you can move from running after leads to having a shockingly abundance business.
--------------------------

Hey, 

I'm Sefy Tofan.

2018 - I started as a freelancer on Fiverr (My first $1 Online).

2019 - I Built a wellness brand (10% active & 6 Figures in revenue).

2020 - I started my digital marketing agency (while consulting 2657 YouTube channels that year).

2021 - I scaled this agency to 82 employees and 7 figures in revenue.

2022 - I consulted over 32 Brands in launching their businesses (10 reached 6 figures, 1 reached 7 figures).

2023-2024 - I want to help entrepreneurs grow their businesses.

Slide into my DMs, and let’s Scale your business together.

You think AI video is one click.

You have been completely lied to.

The "all in one" tools are selling a dream.
The reality is a nightmare of inconsistent garbage.

Characters change mid scene.
Voices sound robotic.
Backgrounds shift for no reason.

Consistent AI video isn't magic.
It's an engineered workflow.

Here’s the truth about how it's made:

1. The Anchor
You don't start with video. You start with 1 perfect image.

This is your character blueprint.
Your single source of truth.

I learned this scaling my content agency.
15 writers, 15 different voices. Total chaos.

I made 1 simple script template.
Suddenly, 15 writers sounded like 1 mind.

Structure guarantees consistency. Start there.

2. The Right Tool for the Job
Stop trying to find 1 tool that does it all.
It doesn’t exist.

True power is orchestrating specialized tools:
→ 1 tool for the character image (Whisk).
→ 1 tool for the video clips (Flow).
→ 1 tool for the voice (ElevenLabs).

Use the best tool for each step. Simple.

3. The Human Check
This is non negotiable.
Blind automation is suicide.

I learned this the hard way.

I built a "perfect" automation to assign tasks to my team.
In 2 weeks, quality died.

Video editors got writing tasks.
Writers got design tasks.

The system was working perfectly.
While destroying the business.

Raw AI generation without a human review is the exact same trap.

Stop hoping for consistency.
Start building systems that guarantee it.

This AI video workflow is a prime example of how a disciplined system can tame chaotic tools. I send out 1 proven system just like this every week.

Want 1 proven system every week?
No fluff. No “insight.”
Just operational frameworks you can use today.

Join 12,000+ founders here → sefytofan.com/newsletter

Sefy Tofan

olympus-assets

prism-workshops

healingwaves

Talks about #branding, #marketing, #b2cmarketing, #growthmarketing, and #contentmarketing

Co-Founder & CTO of “Vibey” The 1-Click Marketing Platform

Here’s the truth after teaching 12,000+ founders automation.




Everyone is asking if OpenAI's new Agent Kit will kill n8n.
Wrong question.

It’s like asking if a hammer is better than a screwdriver.
They’re for different jobs.

Here’s how to pick the right one.

1. The "Easy Button" (OpenAI's Agent Kit)
Fast, visual, and simple.
Perfect for basic chat agents and internal workflows.

But you're building on rented land.

I learned this the hard way.
My 7 figure business died overnight.
I had to fire 82 people.

Why?
A platform changed its algorithm.
We built a castle on someone else's property.

Agent Kit gets you started in minutes.
Just never forget where you're building.

2. The "Full Control" (n8n)
This is for complex automations that run 24/7.
You own the pipes.
You control the data, models, and cost.

I learned this after burning $36k/year on SaaS tools that just glued my business together.

Owning your core systems isn't a luxury.
It's survival.

Still with me? Good.

The tool doesn't matter if you don't have the skills.
AI handles the tactics. You handle the strategy.

The skills that matter now:
→ Deep Problem Diagnosis
→ Smart System Design
→ Platform Risk Assessment
→ Picking the right tool for the job

Focus on these.
Let the AI do the grunt work.

The AI gold rush is happening now.

It's powerful enough to change everything.
But not so common that the advantage is gone.

This window is closing.

Here's the final reality check.
Most founders chase shiny tools. Big mistake.

I once built a dashboard with 50+ metrics.
Looked amazing. Nobody used it.
It was too complex.

I replaced it with 3 ugly numbers:
→ Money in
→ Money out
→ Pipeline

Everyone checked it daily.
They didn't need complexity. They needed clarity.

Stop debating tools.
Start solving a real problem.

The real takeaway isn't about Agent Kit vs. n8n: it's about being tool-agnostic and system-driven.

Want 1 proven system every week?
No fluff. No “insight.” Just operational frameworks you can use today.
Join 12,000+ founders here → sefytofan.com/newsletter

Using AI chatbots gets you a productivity boost.

Architecting them gets you a competitive moat.

7 rare skills you need to build a truly autonomous business:

1. Agentic Thinking

This isn't just automation.
It's a total mindset shift.

You stop being a micromanager and start being an architect.

I learned this the hard way.
My "smart" automation sent writing tasks to designers.
Quality died in 2 weeks.

Blind automation is destruction.
Intelligent agents are freedom.

2. Reasoning at Scale

The ability to make an AI "think" before it talks.
It generates a step by step plan to solve new problems.

These models are always called slow.

Until they're correct.

3. Semantic Memory

Most people's data is a messy garage.

You'll be in the top 1% if you just structure your knowledge for search.
Because irrelevant data isn't noise. It's destructive.

A perfect search on a messy database just finds the wrong answers faster.

4. Contextual Intelligence

Giving AI context isn't just a bigger prompt.
It's giving it the right information at the right time.

Like slipping it the answers before a test.
So it sounds like it had the information all along.

5. Systemic Integration

You'll never have one perfect tool for everything.
So you need a system for connecting them.

My SaaS duct tape bill hit $3k/month.
$36k a year just to glue chaos together.

It forced me to create a protocol for this choice:

→ Quick fix? Creates long term debt.
→ Standardized system? Slower start, scales forever.

6. Efficient Specialization

You don't use a sledgehammer to crack a nut.
Same with AI.

Don't use the whole giant model for every tiny task.
Activate only the experts you need.

I saw this at my 82 person agency.
Each person improved 1 process by 1% weekly.
We doubled efficiency every 10 weeks.

That’s the power of focused experts.

7. Future Proofing

This isn't about buzzwords.
It's about seeing where this is all going.
And making smart business moves before you have to.

The more you practice looking ahead, the faster you get at it.
It's a skill that compounds.

Understanding these concepts is the first step. Applying them is the next.

Want 1 proven system every week?
No fluff. No “insight.” Just operational frameworks you can use today.
Join 12,000+ founders here → sefytofan.com/newsletter

It took a decade to learn this.

Here are 4 harsh lessons:

1. Strategic Focus > Scattered Knowledge

You think learning more tools makes you more valuable.
It’s a trap.

I was the "scattered genius": copy, ads, code, automation.
I launched 4 projects at once.

Result?
A master of chaos. Nothing got finished.

Competence without focus is a curse.
Mastering 1 lane creates more value than dabbling in 10.

2. A Finish Line > Vague Curiosity

You learn new tech "just because" it's popular.
So you start projects with no clear outcome.
And you quit.

My breakthrough wasn't a moonshot project.
It was a tiny automation that saved me 30 minutes a day.

Small. Specific. Real.

Progress beats theory. Every time.

3. Practical Application > Endless Tutorials

You wait until you "feel ready."
Spoiler: You'll never feel ready.

You’re stuck in tutorial hell, debating the "best" tool instead of building.

In 2021, I started using Jasper AI before anyone cared.
While others were debating, I was building.

We cut our script team from 15 people to 2.
Dropped costs by 90%.

The fastest way to learn is by doing.
Bank results while others theorize.

4. Continuous Evolution > One Off Projects

You treat learning like a task to check off.
You solve 1 problem, then move on, losing all momentum.

That 30 minute automation wasn't the end.
It was the beginning.

It forced me to find the next inefficiency to kill.

Your career compounds when your learning does.

Stop collecting skills.
Start solving problems.

This is how you turn tech change into your greatest advantage.

If this framework for mastering new tech was helpful, I share a new one every week.

No fluff. No “insight.” Just operational frameworks you can use today.

Join 12,000+ founders here → sefytofan.com/newsletter

Losing a 7-figure business sucks.

Here are the 8 lessons.

1. Speed > Moats.
While others debate new tech, you should be banking with it.
I replaced 15 writers with AI before it was cool.

Costs dropped 90%.
That’s a speed moat.

2. Boring Systems > Flashy Demos.
A cool demo is useless if the product breaks in the real world.
I learned this after 8 of 10 channels failed on launch day.
Build the boring stuff first.

3. Owned Land > Rented Land.
This is the mistake that cost me everything.
One day: 2 million impressions/week on Fiverr.
The next: 5,000.

No warning.
The business was gone.
I laid off 82 people.

Never build your castle on someone else’s property.

4. Being Essential > Being a Vendor.
Stop selling one-off services. Solve the entire problem.
This is how a $1k/mo client became a $300k/year partner.
Make yourself indispensable.

5. Value Pricing > Cheap Pricing.
Being cheap signals incompetence, not value.
I once quoted $500.
The client replied, "I expected $5k. Now I'm worried."

I 10x'd my prices and got better clients.

6. Evolving Products > Perfect Products.
A "perfect" launch is already outdated.
Ship fast and build feedback loops.
A product that learns from its users is impossible to compete with.

7. Automated Assets > Manual Hustle.
Trading time for money is a trap.
I wasted $36k/year on SaaS tools to glue my operations together.

Own your core systems.
Turn your process into a product.

8. Your Story > Your Logo.
When my business died, I started over at 35.
My failures became my biggest asset.
That expensive education became my new brand.

No one can copy your story.
It's the ultimate moat.

Understanding these moats is one thing. Building them requires proven systems you can deploy week after week.

Want 1 proven system every week?
No fluff. No “insight.” Just operational frameworks you can use today.
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I spent 10 years building online.

Then I nearly lost it all.

Not a slow decline.
A public execution.

My 7-figure business, supporting 82 families, was built on Fiverr.
We were getting 2 million impressions a week.

Then one Tuesday, 1 alert on an employee typo.
Impressions dropped to 5,000.

The business was gone.
Overnight.

That failure taught me 3 harsh lessons about building a business that actually lasts.

Especially now, with the internet drowning in AI slop.

1. Rented Land is a Trap.

You don't own your followers.
You don't own your reach.

You're just borrowing an audience from an algorithm that can, and will, change the terms without notice.

I celebrated vanity metrics while a single point of failure held a knife to my throat.

The fix: Build an email list.
It’s the only asset you truly own.

Traffic is a vanity metric.
An email list is a business.

2. AI is a Tool, Not a Brain.

In the race to produce content, people are using AI to pump out soulless garbage.
It's a losing game.

I learned this the hard way.
I once built a "perfect" automation that assigned design tasks to my best writers.

It was destruction at scale.

But I also used AI to reduce a team of 15 scriptwriters to 2, cutting costs by 90% while increasing quality.

The difference?

Use AI for the 80% of grunt work.
You focus on the 20% that matters: strategy, creativity, and your personal story.

AI can be loud.
It can't earn trust.

3. Systems Are Your Only Exit.

I used to trade my time for money.
16-hour days were normal.

Then I hired a VA for $4/hour and spent a weekend creating a 47-step SOP for one task.
I woke up to find the work done perfectly.

In that moment, I realized I hadn't just delegated a task.
I had cloned my brain.

Your personal income will never scale.
Your systems will.

These aren't theories.
They're scars.

You can build a business that survives algorithms and AI noise.

But you must:
→ Own your audience
→ Use tech intelligently
→ Build systems, not a job

AI slop is a system problem. The solution is building better systems.

Want 1 proven system every week?
No fluff. No “insight.” Just operational frameworks you can use today.
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Your brain uses offline rest to learn.

It creates permanent clarity.

Your business can do the same.

But you're probably doing the opposite.
More data. More channels. More grind.

Here are 3 lessons from neuroscience I used to fix my business:

1. Clarity > Complexity

You think tracking 50+ metrics gives you control.
It doesn't. It just creates noise.

I built a beautiful dashboard with 50 metrics.
Nobody looked at it.

So I made an ugly one with 3 numbers:
→ Money in
→ Money out
→ Pipeline value

Everyone checked it daily.

Find your 3 signals.
Ignore the rest of the noise.

2. Simplicity > Scale

You think more channels = more communication.
Wrong. It creates chaos.

My 82 person agency had 150+ Slack channels.
Nobody knew where to look.

I archived all but 5.
Communication improved overnight.

Your goal isn't more talk.
It's better understanding.

Kill the channels that create noise.

3. Recovery > Hustle

Grinding 100 hour weeks isn't a badge of honor.
It's a broken system.

I worked until my body physically shut down.
I was forced to rest for a week.

In that time, I had the 3 ideas that doubled our revenue.

Your biggest breakthroughs don't happen at 2 AM in a spreadsheet.
They happen when you step away.

Rest isn't the reward for the work.

Rest IS the work.

The brain has a system for turning daily chaos into lasting knowledge. Your business needs one too.

Want 1 proven system every week? No fluff. No “insight.” Just operational frameworks you can use today.

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The only human intelligence left.

Is caring that you exist.

A math genius who coached the US Math Olympiad team said that.

I saw what he meant back in 2021.
I replaced a 15 person writing team with 1 AI and 1 editor.

Our output exploded.
Costs dropped 90%.

The "what" we produced became worthless overnight.
Our "why" became everything.

Most founders are building on quicksand.

You compete on features, speed, and price.
But an AI will always be faster and cheaper.

So what's left for you?

Your judgment.
Your mission.
Your empathy.

The parts a machine can't copy.

Here's where it gets dangerous.

I once built a "perfectly fair" automation system for my 82 person team.
It assigned tasks randomly.

Mathematically, it was brilliant.
In reality, it was a disaster.

It gave video editing tasks to writers.
Design work to customer service reps.

Quality crashed overnight.

Why?

My perfect system had zero empathy for human strengths.

Automation without intelligence is just destruction at scale.

Most people sell their product.
The great ones sell a mission.

Apple never sold computers.
They sold "thinking differently."

When people buy your features, they'll leave for a cheaper tool.

When people buy your mission, they become partners for life.

Stop selling what you do.
Start selling why you do it.

In an AI-driven world, the one thing you can't automate is human connection and shared intelligence. That's where we come in.

⚡ Still duct-taping tools and burning out?

Join 12,100+ founders already mastering AI & automation daily.
Comment “COMMUNITY” and I’ll drop the free invite straight to you.

Most new AI businesses fail.

They don't create real value.

It’s not the tech. It’s the model.

Everyone is chasing the "next big thing" instead of solving a real problem.

Here’s a simple framework to actually make money with AI.

First, understand the 5 business models that actually work.

Stop trying to invent a new category.
Pick one:

→ AI Powered Service: Use AI for insane customer support.
→ Personal Media Company: Let AI create content, you build the audience.
→ AI Consulting: Help others build what you already know.
→ AI Enhanced Sales: Scale your lead qualification and outreach.
→ AI Agent Integrations: White label agents for specific industries.

Pick one.
Master it.
Scale it.

This isn't theory.

In 2021, I used a clunky AI to replace a 15 person scriptwriting team with just 2 people.

Slashed costs by 90%.

Today's tools make this even easier.

Second, focus on the skills AI can't replace.

AI handles the tasks.
You handle the thinking.

The skills that matter now:

→ Prompting & Iteration
→ Context Curation
→ Defining Guard Rails
→ Strategic Oversight

You focus on strategy. Let AI do the grunt work.

But be careful.

Automation without intelligence is destruction.
I learned this the hard way.

I once built an automation to "fairly" assign tasks.
It worked perfectly.

And it almost destroyed our quality with mathematical precision.

It was efficient destruction.

Your brain is the most important part of the system.

Third, understand the opportunity window.

AI is now good enough to build real businesses.
But it's not so common that you've missed the boat.

This window is closing.
Fast.

The time to build is now.

Finally, the reality check.

Most founders try to automate everything at once.
This is a fatal mistake.

Start simple:

→ Pick ONE problem (leads vs. support?).
→ Use clean data, not just more data.
→ Use a tight context (vector store) for sharp results.

Winners solve real problems people pay to make disappear.

The AI gold rush is happening.
But this time, it rewards builders, not talkers.

Stop waiting for the perfect tool.
Start building with what’s here.

If you want more proven systems like the ones you can build with these new AI tools, you'll want to see this.

Want 1 proven system every week?

No fluff. No “insight.” Just operational frameworks you can use today.

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Building a 7-figure company has harsh lessons.

Here are 8 of them.

1. Real Problems > "Sexy" Industries
Stop chasing trends.
The biggest wins are hidden in boring industries that solve real human problems.
Find one.

2. Deep Immersion > Surface Level Data
You have to get in the trenches.
Elise AI's founder took a front desk job to learn his market.
I learned by losing my entire savings on a dropshipping store to make one $25.90 sale.
Get your hands dirty by choice, or the market will do it for you.

3. Forced Prioritization > Endless Resources
No money is a superpower.
It forces you to build only what customers will actually pay for.
Constraints don't create problems.
They reveal the solution.

4. Empowered Generalists > Siloed Specialists
Early on, hire smart people who can think, not just specialists who need instructions.
You want owners, not employees.
People who can make their own decisions and move fast.

Most stop here.
Don't.

5. Customer Conviction > VC Validation
Elise AI got 100+ rejections from VCs.
Then they won over the largest apartment owners in the country.
The only validation that matters is a customer's credit card.

6. Selling The Vision > Selling The Product
They sold a product that barely existed to a room of 12 executives.
How?
By being brutally honest about what it couldn't do yet.
Sell the future you're building together.

7. Extreme Dedication is Misunderstood
The founders worked 90 to 100 hour weeks, calling it "sustainable."
I tried that.
It led to migraines, chest pains, and total burnout.
My doctor forced me to take a week off.
On day 5, doing nothing on a beach, the 3 ideas that doubled my business hit me.
Hard work gets you in the game.
But your breakthrough ideas come from space, not speed.

8. Founder Honesty > Corporate Polish
People don't buy from logos.
They buy from people they trust.
Your vulnerability is your most powerful sales tool.

Minong's story shows the power of raw dedication, but scaling without burning out requires proven systems.

Want 1 proven system every week?
No fluff. No “insight.” Just operational frameworks you can use today.
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Founders think AI code is “vibe coding.”

They just hit generate.

I made the same mistake.

Launched 10 YouTube channels at once.
8 failed publicly.

Broken links, wrong keywords, furious clients.

That humiliation taught me:
Speed without quality is suicide.

It's not about generating code.
It's about trusting what you ship.

Trust is built with a system.

Here’s my 5 part system for trustworthy AI code:

1. The Prevention Plan
Every spec and style guide follows simple rules.
This creates "AI Data Hygiene": a clean space for the AI to work.
Boring systems prevent exciting failures.

2. The Automated Guardrails
After my 8 channels died, I built a 5 stage manual QA process.
This is the AI version.
Automated checks find common errors so your team doesn't have to.

3. The AI Powered Review
An AI, trained on thousands of past bugs, reviews the code.
It spots patterns that humans miss.

4. The Sandbox Test
Before anything goes live, it passes a final test in a safe environment.
Security and docs are all double checked.

5. The Confidence Engine
One piece of trusted code becomes the foundation for 10+ new features.
You scale with confidence, not hope.

This isn't theoretical.

I used this system everyday to build vibey.

Most founders hope for the best.
We engineer reliability.

Stop hoping your AI code works.
Start building systems that guarantee it.

The principles Imbue is building for AI code are the same ones that scale a business: boring systems prevent exciting failures.

Want 1 proven system every week? No fluff. No “insight.” Just operational frameworks you can use today.
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I was the master of my system.

And its only prisoner.

You’ve probably felt it.

You build the perfect machine to run your business.
Then realize you built a perfect cage, with you inside.

My system ran 50,000 automations a month.

I built it. And it owned me.

The key to escaping wasn't another tool or a productivity hack.
It was a new way of thinking.

Here’s how I broke out:

1. Smart Policy > Brute Force

I once built an automation to assign tasks randomly for "fairness."
Seemed brilliant.

14 days later, quality nose dived.
The system was 100% efficient at destroying our business.

Lesson: Your complex system is a liability.
Design simple policies that other people can actually run.

Still with me? Good.

2. Build Assets > Rent Cages

Your core systems are the only asset that grows during chaos.

I learned this when our monthly SaaS bill crossed $3,000.
We were paying for digital duct tape.

Own what touches money.
Own what touches client trust.
Rent the rest.

This thinking is how you build a custom website in 3 days, not 3 months.

3. Brutal Consistency > Occasional Genius

There are no overnight fixes.
Only reps.

Today, people see the results and call it luck.
They didn't see the quiet work.

My proof?
365 straight days of 4 AM meditation.

Not on a calm retreat.
During a business collapse, a move across continents, and raising a family.

Consistency beats talent, luck, and strategy.
Combined.

This isn't magic.
It’s math most founders won’t do.

The principles of Reinforcement Learning aren't just for AI: they're for building smarter businesses. It’s about learning from experience to create optimal systems.

Want 1 proven system every week? No fluff. No “insight.” Just operational frameworks you can use today.

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Most AI businesses are failing.

They solve the wrong problems.

They're building shiny tools, not solving painful problems.

I’ve seen this movie before.
Here’s how you win:

1. Stop Selling AI. Start Selling the Result.

Nobody buys AI.
They buy a solved problem.

Early in my career, I sold $10 meditation tracks on Fiverr.
A commodity.

Then I sold a $997 "YouTube Channel Launch Kit."
A transformation.

It bundled the track with a channel setup, SEO, and templates.
It sold instantly.

Stop selling the hammer.
Sell the finished house.

2. Let AI Do the Dumb Work.

You're scared AI will replace you.
Good.

It should replace the part of you that does $10/hr tasks.

In 2021, I had 15 scriptwriters.
I brought in an early AI.

1 person with AI could out produce 5 people manually.

I shrunk the team to 2:
1 for AI generation, 1 for human polish.

Our output exploded.
Costs dropped 90%.

Let AI handle the grunt work.
You handle the genius work.

3. Ride the Wave, But Own the Surfboard.

This 1 to 3 year AI window is a massive wave.

It feels like my business during COVID. I was ready, and it exploded overnight.

But a warning.

My 7 figure agency was built on Fiverr.
An algorithm change killed it in 24 hours.

Ride this AI tailwind hard.
But build on land you OWN.

4. Own the Core. Rent the Edge.

Most founders waste money building things that don't make them money.

I learned this after a $3,000 monthly automation bill.
A $36,000/year wake up call for digital duct tape.

My rule is simple:
Own the mission critical parts of your business.
Rent everything else (HR, accounting, etc).

The winners are solving real pains people will pay a premium to kill.

This isn't about theory.
It’s about execution.

Stop waiting.
Start building.

The AI revolution requires more than just big ideas—it demands operational systems that scale.

Want 1 proven system every week? No fluff. No “insight.” Just operational frameworks you can use today.

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I built on platforms I didn't own.

It cost me a decade.

Everyone's cheering for OpenAI's new app store.
I'm getting flashbacks.

It looks like a gold rush.

But it’s the same old trap with a new coat of paint.

Here are 3 lessons that will save you from my mistakes:

1. Owned Infrastructure > Rented Land

I built a 7 figure business on Fiverr.
At our peak, we had 82 employees.
I thought my "Top Seller" badge made me untouchable.

Then an algorithm change hit.

My 2 million impressions dropped to 5,000.

Overnight.

Everything died.

The lesson: Fame on someone else's platform is a rental.
Freedom is owning the pipes.

2. Intelligent Automation > Brute Force Automation

Excited by new tools, I built a "perfect" system.
It randomly assigned tasks to my team for "fairness."

The result?

Video editors got writing tasks. Writers got design work.

Quality crashed in 2 weeks.

The system was working perfectly.
And perfectly destroying the business.

Automation without intelligence is just a faster way to fail.

3. Leverage > Labor

In 2021, I tested Jasper AI against my 15 scriptwriters.

1 person with AI did the work of 5.

I cut the team to 2.
1 to run the AI, 1 to polish the output.

Costs dropped 90%.
Output soared.

Real scale isn't adding more people.
It's multiplying the output of the people you have.

These platforms aren't the enemy.
Being dependent on them is.

Build your own system.
Own your audience.
Use their tools, but play your game.

The pace of AI change is relentless. The best way to stay ahead is with proven systems, not just chasing shiny tools.

Want 1 proven system every week?
No fluff. No “insight.” Just operational frameworks you can use today.
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Here’s the simple truth:
People don't buy "AI."
They buy a solution to a painful problem.

I learned this the hard way before ChatGPT was even a thing.

I used early AI to replace 13 of my 15 scriptwriters.
My costs dropped 90%.
My competitors were still debating if it was a fad.

You don't need a fancy new business model.
You need to solve 1 of 2 things for your clients:

→ Use Agents to deliver your service 10x faster & cheaper.
→ Use Agents to scale what you already do best.

That's it.
Pick one.
Master it.

Ready for the truth?
AI handles the grunt work.
You handle the thinking.

This isn't a theory.
I once caught myself setting a reminder... to schedule another reminder.
Insane.

The problem wasn't my people.
It was a dumb system.

We automated it.
Problem solved.

The skills that matter now:
1. Vision
2. Problem Solving
3. System Design

Let the bots do the boring stuff.
You build the machine.

This opportunity window is wide open.
For now.

It’s powerful enough to give you a massive edge, but not so common that everyone has it.

This won't last.

Here’s the reality check.
Most founders are chasing shiny AI tools that just add noise.
Stop it.

Do this instead:
1. Find 1 major bottleneck in your business.
2. Focus on hours saved, not fancy features.
3. Build a simple workflow with tools you already own.

The winners aren't building complex tech.
They're solving real problems.

The ultimate proof?
I took a 2 week vacation. Phone completely off.

I came back to find the business had run itself, and revenue was up 15%.

I had built myself out of the daily grind.
That’s the real win.

The shift from shiny tools to intelligent agents is here. The best way to get ahead is by building alongside others.

Join 12,100+ founders already mastering AI & automation daily.

Comment “COMMUNITY” and I’ll drop the free invite straight to you.

Taplio

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