Trevor Longino's Linkedin Analytics

If you want to grow your business, you need to hear this Multi-stakeholder B2B sale is quite complex. Most companies are still dancing like it's 2010. In complex sales environments, you're not selling to a person. You're selling to a committee with different priorities, pain points, and perspectives. The ultimate hack? Create role-specific content that champions can forward internally, breaking down internal barriers before you even start selling. Your content should: - Address specific role-based challenges - Provide unique insights - Create internal conversation - Position you as a thought leader The goal isn't to sell. The goal is to become the most trusted voice in the room. Most companies create generic content and wonder why they're not breaking through. The secret is hyper-specific, role-targeted messaging that feels like it was written just for them.

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Hate to break it to you, but your marketing is stuck in the past. The era of "buy now" messaging is dead. Welcome to the relationship economy of 2025. Most businesses are still operating like it's 2010. Screaming "buy now" into the void, wondering why nobody's listening. Here's the brutal truth: Your audience doesn't care about your product. They care about solving their problems. The new marketing paradigm is simple: Visibility > Conversion Trust > Tactics Relationship > Transaction I've seen businesses transform their entire marketing approach with a simple shift. Instead of chasing immediate sales, they invested in awareness. They created content that shows they genuinely understand their audience's challenges. The metrics that matter: Audience trust Perceived expertise Problem-solving capacity Relationship depth Stop selling. Start solving.

Stop Worrying, Repeat Yourself! Your fear of repeating yourself is actually preventing you from building real audience recognition. This counter-intuitive insight about human perception explains why the most successful creators aren't afraid to say the same things repeatedly until they finally stick.

MARKETING ROI TRACKING IN 2025: The Correlation Strategy That Actually Works Stop expecting direct attribution for your marketing efforts - it simply doesn't exist anymore for nearly half of digital marketing. This practical approach demonstrates how to track ROI through correlated metrics like increased brand searches, LinkedIn engagement, and other adjacent indicators of marketing success.

Grab Viewers: The 4-Second Hook That Works Triggering emotional responses in your opening seconds creates viewer investment that keeps them watching. The best hooks make viewers think "I strongly agree" or "That's completely wrong" - both reactions prevent them from scrolling past your content.

BUSINESS RESILIENCE: Nick Huber on Why Things WILL Go Wrong (And Why That's OK) Launch Today Podcast #38 Your business plan isn't failing because you're doing it wrong—unexpected problems are simply part of the journey. Nick Huber explains why even high-performing entrepreneurs constantly face problems requiring iteration, and why developing stress resilience is the ultimate business skill.

I recently tested a simple strategy that tripled my outbound campaign results without changing a single word in my connection requests. Here's what happened: instead of sending cold connection requests, I published daily content and built a remarketing audience of prospects. After that, I showed them my best content for three weeks before sending connection requests. My acceptance rate jumped 4X and reply rate more than doubled. The psychology is simple - when prospects have seen your content repeatedly, you're no longer a stranger. You're "that person who knows about [topic]" - creating familiarity that transforms cold outreach into warm conversations. Most marketers make the critical mistake of going straight for the connection without warming their audience first. This approach is the digital equivalent of proposing marriage on the first date - technically possible but rarely successful. What's most surprising is this strategy requires zero additional work - just better sequencing of content you're already creating. Instead of hoping your outbound and content marketing efforts magically align, deliberately use content to prepare prospects for outreach. What would happen if you showed your best content to next month's outbound prospects for three weeks before sending connection requests? The ROI might shock you.

The speed of change keeps changing. But there's a way to keep up:

Grab Viewers: The 4-Second Hook That Works Creating emotional investment in the first 4 seconds determines whether viewers stay or scroll. The most effective hooks make people think "I strongly agree" or "That's completely wrong" - both reactions keep them watching.

You're burning money on ads that nobody remembers 95% of your potential buyers are NOT ready to buy right now. Yet most marketing strategies are designed as if everyone is just waiting to whip out their credit card. The traditional approach? Blast out ads screaming "BUY NOW!" The smart approach? Create content that speaks directly to your audience's deepest pain points and challenges. Ensure every ad campaign has one more piece of content than your average frequency. Keep it fresh, keep them engaged. Each touchpoint should provide a micro-value bomb that makes people think, "Wow, these folks really get me." I've seen companies transform their marketing by shifting from conversion-obsessed to awareness-driven. The result? Higher quality leads, shorter sales cycles, and marketing that actually feels human. Your job isn't to sell immediately. Your job is to become the most trusted voice in your industry.

AI for Content Creation in 2025: Stop Losing! AI tools have completely transformed the video editing workflow for smart creators. What once took days of painstaking work now happens automatically, allowing you to transform long recordings into multiple short-form videos with minimal effort.

Ever wonder why users disappear after signing up? Discover the hidden data gaps killing your marketing effectiveness and learn how to fix them before they destroy your revenue. The Silent Killer of Marketing ROI: • The [domain.com](http://domain.com/) to [app.domain.com](http://app.domain.com/) tracking gap • Why users vanish from your analytics • The real reason behind high churn rates • How missing data leads to wrong solutions Critical Tracking Points: Landing page interactions Signup flow analytics In-app behavior tracking Customer journey mapping Pain point identification Common Mistakes That Cost Millions: • Fixing product problems when messaging is broken • Adding features nobody asked for • Ignoring customer pain signals • Making decisions based on incomplete data The Solution Framework: Complete journey tracking setup Data-driven decision making Customer pain point mapping Systematic testing approach Cross-team data sharing 🔔 Subscribe for more advanced marketing analytics insights that drive real growth. New technical guides every week.

Stop Posting White Papers! Use Carousels Instead Ever wondered how top brands get 10X more engagement than everyone else? This zero click approach pioneered by Rand Fishkin shows exactly why putting complete value on-platform first and conversion calls second is the only strategy that works now.

Why is nobody talking about this content marketing secret? In 2025 it's not about creating content. It's about creating MONEY. Most businesses are burning cash on content that vanishes into the digital void. They're obsessed with perfection, creating elaborate pieces that nobody sees. In reality, distribution trumps creation. I recently ran a test that blew my mind. By strategically publishing content daily and carefully selecting my best pieces, I transformed how businesses approach marketing. The game-changer? Don't aim for perfection. Create content that's "just good enough" and then put it exactly where your ideal customers are hanging out. Your content should solve problems, not just look pretty. Every piece should have a clear purpose - educating, inspiring, or challenging your audience's current thinking.

Stop launching random campaigns hoping one will be a hit. I see it constantly: marketers running 3, 5, even 10 campaigns simultaneously, praying one will perform well enough to justify their budget. When one finally succeeds? "Thank goodness, I have job security for another few months." This approach isn't marketing. It's gambling. According to WhatConverts, 68% of marketing teams still focus primarily on vanity metrics rather than actual business outcomes. They're measuring activity, not results. The marketers who build sustainable careers don't just chase random wins. They develop systematic approaches that: • Clearly identify what's working (and why) • Ruthlessly eliminate what isn't • Double down on successful elements • Scale methodically based on data When you operate this way, success becomes predictable rather than accidental. You're not hoping to get lucky - you're executing a proven process. What would happen if you stopped spreading your resources across multiple campaigns and instead focused on making one campaign truly exceptional?

Stop Doing Cold Outreach Until You've Done This One Thing First Cold outreach without content marketing is leaving money on the table. Building a remarketing audience that sees your best content for three weeks before receiving connection requests increased accept rates 4X and doubled reply rates in controlled testing.

Why is nobody talking about the REAL skill gap in the AI era? It's not coding. It's not prompt engineering. It's not data science. It's learning agility. As AI reshapes industries at breakneck speed, the half-life of professional skills is shrinking dramatically. According to the Bureau of Labor Statistics, AI impacts are now factored into employment projections because the change is happening so rapidly. The professionals who thrive won't be those who know the most today—they'll be those who can learn the fastest tomorrow. Think about it: What you're doing in December might be completely different from what you'll need to do in January. No degree program or certification can prepare you for that pace of change. The solution isn't more knowledge. It's better learning systems. It's developing the mental flexibility to pivot quickly when AI shifts the ground beneath your feet. What are you doing to improve your learning speed? How are you practicing mental flexibility? Your career may depend on your answer.

I have enough educational content out there with CXL, Founder Institute, CrowdTamers and other folks that it seemed worthwhile to actually gather it one place. So now if you wanna see where you can learn from stuff I've created about marketing and go to market, go check out chiefmustacheofficer dot com. :)

At some point this week I jumped past 7k followers. That's more people than live in my wife's hometown (6,889)! Happy to have met y'all here and hope you keep finding the stuff I post useful. :)